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E.g., 25/09/2021
E.g., 25/09/2021
September 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0374-14 KMart Australia Ltd
The K-mart ad that starts with a stool.
Dismissed Retail TV - Pay 24/09/2014
February 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0048-19 ANZ Banking Group Ltd
A young person in a wheelchair was being chased/attacked scared for their well-being as they were being hunted down by a tiger.
Dismissed Finance/Investment TV - Free to Air 20/02/2019
March 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
93-07 Thoroughbred Racing South Australia (SA) Limited
Thoroughbred Racing SA - Adelaide Cup 2007 (Print) - woman holding whip
Dismissed Print 13/03/2007
December 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
240-98 Lyn White Furniture World
Lyn White Furniture World - "Bloody"
Dismissed Radio 08/12/1998
September 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0378-12 McDonald's Aust Ltd
A male voiceover describes McDonald’s new product: the Serious Lamb Taster. We see the ingredients of the Lamb Taster being compiled and the voiceover starts quoting from the nursery rhyme 'Mary had a little lamb': "For only $3 you can afford one for the master, one for the dame and one for the little boy who lives down the lane".
Dismissed Other 12/09/2012
March 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0053-11 Yum Restaurants International
A man is cleaning out his pool when his wife calls out that dinner is ready. He asks what it is and she replies, "Monday's meatloaf". The man's alter ego then says to him that he should not have to eat leftovers for dinner and suggests he drive over to KFC and pick up the new Streetwise Dinner for $19.95.
Dismissed Food/Bev Groceries 09/03/2011
April 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
96-06 David Jones Ltd
David Jones - Simone Perele lingerie - woman wearing bra and panty set, lying sideways on a bed of yellow flowers
Dismissed Clothing Outdoor 11/04/2006
September 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
244-05 Carpet Court
Carpet Court - "shipload" of carpets spoken by court jester figure - onscreen text "shipload sale"
Dismissed 13/09/2005
October 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0382-11 Virbac Australia
The advertisement in question is for Multimin injection for Cattle and depicts a singing cartoon bull, various cartoon cows and calves and features the closing line “who’s your daddy?”
Dismissed Professional Services 12/10/2011
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
99-09 Ramp 2 Ramp
Ramp 2 Ramp - TV images of shop stock with end catch phrase of "Have you got the balls?"
Dismissed Clothing 08/04/2009
July 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
247-09 Club X
Club X - Radio describing how a vibrator works and what it offers.
Dismissed Sex Industry Radio 08/07/2009
October 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0386-10 Status Anxiety
A man dressed like a homeless person, lying on some cardboard with a status anxiety wallet in his hand.
Dismissed Retail Print 27/10/2010
July 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0220-19 Honey Birdette
Brunette woman in black lace lingerie. Women is shown from lips down.
Dismissed Lingerie Poster 10/07/2019
February 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
25-99 Queensland Transport
Queensland Transport - man and woman - both inebriated
Dismissed Community Awareness 09/02/1999
October 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0389-15 Bank of Western Australia Ltd (Bankwest)
John McEnroe shouting at a female member of the banks' staff.
Dismissed Finance/Investment TV - Free to Air 14/10/2015
March 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0064-19 Ubisoft P/L
On demand television advertisement for Far Cry game which featured the lyrics 'it's raining men' and vision of women shooting men in a bar.
Dismissed Entertainment TV - On Demand 06/03/2019
November 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
253-02 St George Group
St George - Advance Funds Management - 'Gearing without the grind'.
Dismissed Finance/Investment Print 12/11/2002
October 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0393-14 General Pants Group
Girls dressed in swimmers with the words "Wet Dreams".
Dismissed Clothing Internet - Social - Other 08/10/2014
0397-14 AAMI
A man sitting in a bath with a big dog.
Dismissed Insurance TV - Free to Air 08/10/2014
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0068-17 Nestle Australia Ltd
It was about using this product to lose weight and how this was achieved. References made to ketosis.
Dismissed Food/Bev Groceries TV - Free to Air 22/02/2017
September 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0297-19 IAG Insurance
This television advertisement depicts a boy riding his bike. He discovers a displaced koala stranded at the top of a telegraph pole. The boy is shown cycling home to gather a basket in a small wagon. When the boy returns to the telegraph pole, the koala appears to have left. Thinking he’s missed his opportunity to assist, the boy is about to give up when he turns around to see that the koala has made its way down on its own, and into the basket in the boy’s wagon. The boy pedals off. He arrives at a patch of bushland, which appears to have been recently cleared.
Dismissed Insurance TV - Free to Air 25/09/2019
September 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
256-04 Keysun Laboratories Pty Ltd
Keysun - Lentheric - 648 muscles/41 breaths/109 beats/38.2 degrees etc as a woman is sexually aroused
Dismissed Toiletries 14/09/2004
October 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0336-19 Best and Less
This television advertisement depicts women and girls of various ages walking onto a stage, dancing, twirling and jumping as they showcase the new range of Best&Less floral dresses.
Dismissed Clothing TV - Free to Air 23/10/2019
October 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
259-05 Triumph International (Aust) Pty Ltd
Triumph - Xtrovert Maximiser - woman wearing bra & undies and looking at viewers in sultry manner
Dismissed Clothing Outdoor 11/10/2005
November 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0401-13 Volkswagen Group Australia Pty Limited
I find the new Volkswagen car ad very stigmatising towards our elderly population, references to hair growing on upper lips, plastic hips, an elderly lady judging her what seems to be gay grandson, and a few other references ... Honestly our elderly population already have to deal with stigma and discrimination on a daily basis, do we really need to see it now on our television ads also?
Dismissed Vehicle 27/11/2013
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0076-15 Frucor Beverages Australia
The advertisement was for a sports drink called Maximus. It is bottled in a 1 litre bottle, and the billboard explicitly imply masturbation. They lube up their hands and shake the bottle before the bottle cap pops off.The punchline was something like you need a big grip, can you handle the size?
Dismissed Food/Bev Groceries Billboard 11/03/2015
November 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0372-19 TATA Global Beverages
This television advertisement for Tetley Cold Infusions features a model and comedian Celia Pacquola.
Dismissed Food/Bev Groceries TV - Free to Air 13/11/2019
September 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
262-00 Barbarellas
Barbarellas - For Cheeky Lovers of Passion
Dismissed Entertainment Print 05/09/2000
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0080-18 Bras n' Things
It was basically the beginning of a bedroom scene.I was shocked when I glanced over to the shop and was confronted with a large poster in front of the shop of a girl in "sexy" lingerie laying down with a man behind her with his hand across her waist.If people want to think about raunchy bedroom scenes, they can do it on their own time. We don't need it forced on us and our small children while out grocery shopping.I know they've been in trouble for this kind of thing very recently. They only care about sales not the public.
Dismissed Lingerie Poster 07/03/2018
December 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0402-19 Hanes Brands Inc
This online advertisement is on the Bonds website and features an image of two men wearing boxers kissing. One man is seated on a kitchen bench and holding a bowel of cereal, the other man is standing in between his legs.
Dismissed Lingerie Internet 11/12/2019
October 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
265-04 Rivers (Aust) Pty Ltd
Rivers - ad for men's shirts begins with man on toilet
Dismissed Clothing 12/10/2004
September 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0409-18 Lion
The Instagram post dated June 28th 2018 (https://www.instagram.com/p/BkjtA0UHMao/?taken-by=brisbanegirlsabroad) depicts two young women holding bottles of XXXX Summer Bright Lager. The post is from Brisbane Girls Abroad’s Instagram page that has 7,399 followers (https://www.instagram.com/brisbanegirlsabroad/) and is captioned: “When you lug a picnic up the mountain only for it to pour rain as soon as you sit down ????????We’ve always wanted to picnic at the top of Ngungun...didn’t quite turn out how we expected ???????
Dismissed Alcohol Internet - Social - Instagram 26/09/2018
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0084-16 Adam & Eve
The TV advertisement is for “JO” brand personal lubricants and “adam&eve”, a company which sells the products. The advertisement footage consists of 12 consecutive frames. Frame 1 shows a topless woman lying face down on top of a topless man, who is lying on his back. Both the woman and the man are wearing black underpants. The woman’s underpants are revealing. The left-half of the woman’s left breast is exposed.Frame 2 shows footage of a woman’s torso. The woman’s face is not shown. The woman is wearing a bra and underpants. The woman is lying on her back.
Dismissed Sex Industry TV - Free to Air 09/03/2016
0092-16 FOXTEL Management Pty Ltd
Two woman were sitting in a small and sparse kitchen - one was giving another a gift. It was a matryoshka doll. One woman explain how it went - then said it costs $50The voiceover then came in an said 'Australians would prefer to spend their money on this (or something of that nature) and it then advertised Foxtel.
Dismissed Entertainment TV - Free to Air 09/03/2016
January 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0027-20 Weeks Building Group
This television advertisement features a couple in a taxi at night. As the taxi meter gets higher, the man becomes agitated. He requests that the taxi driver stop and let the couple out, and then the woman is shown walking ahead of him on a footpath. The advertisement cuts to scenes of a new home.
Dismissed Professional Service TV - Free to Air 22/01/2020
August 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
268-99 Adelaide Cleaning Equipment Pty Ltd
Adelaide Cleaning Equipment (Jet Fire Heater) No.2
Dismissed 10/08/1999
270-99 Ford Motor Co of Aust Ltd
Ford - Falcon Utility - "Where's the water?" - towed snowboard rider
Dismissed 10/08/1999
October 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0413-16 Allaro Homes
TV advert for home builders
Dismissed Real Estate TV - Free to Air 12/10/2016
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0088-15 Mars Confectionery
The advertisement for Maltesers has two women eating maltesers and then putting their sleeping boyfriends in a sexual/suggestive position and then laughing at them. The advertisement perpetuates the idea that being gay is something to be ridiculed.
Dismissed Food/Bev Groceries TV - Free to Air 25/03/2015
February 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0033-20 Yum Restaurants International
This transport advertisement features a person holding a large KFC bucket of chicken with the words 'Bucket why not?'.
Dismissed Food/Bev Venue Transport 12/02/2020
October 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0417-14 Krystal Adult World
Advertisement covers a purple van with a large (oversize) image of a woman wearing very little and holding a whip.
Dismissed Sex Industry Transport 22/10/2014
September 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
274-03 McDonald's Aust Ltd
McDonald's - Salads - man eats hamburger while woman makes 'healthy' choice.
Dismissed 09/09/2003
October 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0421-15 Ubet
Gambling ad
Dismissed Gambling TV - Free to Air 28/10/2015
April 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0128-20 GMHBA
The television advertisement depicts two boys in a backyard hideout after school. The boys are discussing how much money they will get from the "Tooth Fairy" for their recently lost baby teeth. One boy says he receives $1 while the other receives $2. The boys share a look. The next sceen depicts the second boy putting an extra tooth under his pillow, and then the scene shows him giving the first boy money in the hideout. The boy then start wiggling their teeth. One boy asks if the big ones are worth more.
Dismissed Insurance TV - Free to Air 08/04/2020
August 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
277-06 Kellogg (Aust) Pty Ltd
Kellogg - Crunchy Nut - birthday cake - woman blowing out candles, leaning forward with breasts exposed
Dismissed Food/Bev Groceries 08/08/2006
December 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0425-13 Warner Village Theme Parks
An internet ad on the side bar of the smh.com homepage showing youing girls coming down a slide at a water park.
Dismissed Tourist Attractions Internet 11/12/2013
0429-13 Campbell's Australia
Arnotts are currently running a TV campaign for thier product Cruskits. Their assertion in the advert is that there are "60% less carbs in Cruskits than in bread" The very small print then states that this is comparing two Cruskits with two slices of bread. Note this claim is also currently made on the Arnotts/Cruskits website
Dismissed Food/Bev Groceries 11/12/2013
March 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0100-12 THQ Asia Pacific Pty Ltd
A poster advertising the release of the videogame, UFC Undisputed 3, that was placed on bus and tram panels. The image is of a man kicking another man in the face and the text reads, "UFC 3... Your move."
Dismissed Entertainment Transport 28/03/2012
May 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0160-20 Runaway The Label
This Instagram advertisement is two posts made by influencer Sophie Batzloff.
Dismissed Clothing Internet - Social - Instagram 13/05/2020
March 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
28-03 Kellogg (Aust) Pty Ltd
Kellogg - K-Time Fruit Bars - girl steals bar from colleague.
Dismissed 11/03/2003

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