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E.g., 26/01/2021
E.g., 26/01/2021
November 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
456-08 Motor Accident Commission SA
Motor Accident Commission - Creeper - young man - are you a creeper?
Dismissed Community Awareness 12/11/2008
December 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0493-10 Coca-Cola South Pacific Pty Ltd
At a party, an animated girl walks into a glass door and gets embarrassed when people start to laugh. She overcomes this embarrassing moment by pretending it was a mime and getting others involved.
Dismissed Food/Bev Groceries 08/12/2010
May 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0158-11 Coca-Cola South Pacific Pty Ltd
The Coke Zero Team Left Field Coach and AFL player Harry 'big kicker' O'Brien are in training to take on Port Power. The 'left field' training technique is to 'kick out' the lights in the stadium, appearing to kick a football into each set of stadiums lights, knocking them out.
Dismissed Food/Bev Groceries 25/05/2011
October 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
474-09 Telstra Corporation Ltd
Telstra - (474/09)TV - cyber bully -'Brad' with green face mask tries to stop his partner 'Emma' posting photo to internet
Upheld - Modified or Discontinued 14/10/2009
December 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
483-06 IKEA
IKEA - woman getting receipt runs out of store shouting "start the car" - believing she's been undercharged and wanting a quick getaway before it's discovered
Dismissed 12/12/2006
March 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
50-07 FOXTEL Management Pty Ltd
FOXTEL - two men dressed as women in lounge room talking about Foxtel; then shown at hairdresser discussing Graham Kennedy film made in Australia
Dismissed Media 13/03/2007
October 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
178-98 Australian Dairy Corporation
Australian Dairy Corporation - Two women at cosmetics counter.
Dismissed 13/10/1998
July 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
181-05 IGA Food Stores
IGA - supermarket ad shows a skateboarder performing a stunt without wearing a helmet
Upheld - Modified or Discontinued Retail 12/07/2005
November 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
518-09 AAMI
AAMI (518/09)- TV taxi driver portrayed inappropriately when assisting driver with car problems
Dismissed Insurance 25/11/2009
536-09 Sumo Salad
Sumo Salad - 536/09 TV - Eat Big Stay thin
Dismissed Food/Bev Groceries 25/11/2009
May 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
184-09 McDonald's Aust Ltd
McDonald's Australia Ltd (184/09) TV Happy Meal/Monsters v Aliens movie promotion "can I get a salad?'
Upheld - Modified or Discontinued Food/Bev Groceries 14/05/2009
January 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0531-10 Vodafone Network Pty Ltd
Australian Cricketer Michael Clarke is shown entering a locker room. A male voice over says to Michael that "Karen from Canberra" would like to see Michael's dongle. The voice over then asks Michael to show his dongle and says, "Karen, steady yourself". Michael looks at the camera then reaches in to his trouser pocket.
Dismissed Telecommunications 19/01/2011
January 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
527-06 York Motors
York Motors - Agostino Mitsubishi - "if sales staff don't give you a good deal, Mr Spanky will be used" - table tennis bat with Frank Agostino's face on it is pulled from a drawer
Dismissed 16/01/2007
May 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0183-14 Sexpo Pty Ltd
Advising times of sexpo in Adelaide containing lewd content.
Dismissed Sex Industry 28/05/2014
February 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
19-99 Pacific Access Pty Ltd
Pacific Access - Yellow Pages - "Two pairs of kids feet"
Dismissed Telecommunications 09/02/1999
24-99 Cancer Foundation of Western Australia Inc
Cancer Foundation of WA - ' nasty little buggers'
Dismissed Community Awareness 09/02/1999
January 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
547-08 Fish 'n Bits Bait & Tackle
Fish n Bits Bait & Tackle - People pig hunting in 4WD - dog chases down a wild pig
Dismissed 21/01/2009
May 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0191-10 Subway Franchisee Advertising Fund
Opens with caption in capital letters: Why is wagyu the most amazing beef?” with female voiceover: It’s the marbling or good fats in wagyu that give it the unique flavour and incredible juicy tenderness. Image of Subway Wagyu prime beef Subway burger is depicted throughout the advertisement. Male voiceover: Premium grain fed wagyu beef is now amazing value in the new waygu beef sub only at your nearest Subway restaurant. Prime flavour now without the guilt
Dismissed Food/Bev Groceries 12/05/2010
August 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
193-04 Caring Foundation Australia
Caring Foundation - voices in the night of aborted babies
Dismissed Community Awareness 10/08/2004
August 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
197-01 Novartis Consumer Health A/asia Pty Ltd
Novartis Consumer Health - Jarrah Just Add Water Hot Chocolate - nun
Dismissed 14/08/2001
February 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
2-06 AAMI
AAMI - family driving in very hot weather and father asks if they want aircon on. When wife goes to turn on airconditioning, the man slaps her hand away from controls and asks "half or full?" then winds windows down
Dismissed Insurance 14/02/2006
March 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
59-99 Simplot Aust Pty Ltd
Simplot - Nanna's desserts - 'Two elderly women'
Dismissed 09/03/1999
June 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0202-13 Dads 4 Kids
Shows different ways that Dads can interact with their kids and the "imaginative" ways kids see this interaction / play.
Upheld - Modified or Discontinued Community Awareness 26/06/2013
August 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
201-05 Procter & Gamble Australia Pty Ltd
Procter & Gamble - Clairol Herbal Essences - girl washes hair and friend asks if she used her shampoo. Girl lies "no" and friend says "it doesn't matter anyway because I've been using your boyfriend"
Dismissed Toiletries 09/08/2005
June 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0206-12 Red Bull Aust Pty Ltd
This advertisement depicts a game of professional cricket and shows a streaker entering the field, who is being pursued by police. The police seem unable to catch the streaker. The batsman is offered a can of Red Bull Energy Drink. He drinks the Red Bull and strikes the ball which makes contact with the streaker who is launched up into the air and into the crowd, where he lands on the lap of a woman who is knitting. The woman’s hat is knocked onto the streaker’s head before he immediately returns it to the woman.
Dismissed Food/Bev Groceries 13/06/2012
November 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
204-98 Psychic Revelations Pty Ltd
Psychic Revelations Pty Ltd (Suzane Myles) - "Aircraft accident"
Dismissed Other 10/11/1998
May 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
101-10 Commonwealth Bank of Australia
Commonwealth Bank 101/10. TV ad where staff demonstrate savings plans to children in a classroom
Dismissed Finance/Investment 13/05/2010
July 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
207-99 WA Dept of Premier & Cabinet
WA Dept of Premier & Cabinet - Office of Road Safety - "Two men in 4-wheel drive vehicle"
Dismissed Community Awareness 13/07/1999
April 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
105-06 Telstra Corporation Ltd
Telstra - Bigpond Broadband (TV) - neighbours use Scottish man's internet service - same ad as 351/05 but on tartan background and female Scots voiceover
Dismissed Telecommunications 11/04/2006
July 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
210-03 Wyeth Consumer Healthcare Pty Ltd
Wyeth - Dimetapp - child climbs into toy box and shuts lid.
Dismissed Health Products 08/07/2003
222-03 Crazy John's
Crazy John's - Paul Vautin says 'worked bloody hard'.
Dismissed Retail 08/07/2003
May 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
108-04 Pfizer Australia Pty Ltd
Pfizer - Nicorette - "Energy" man rolls towards woman in bed - she says "Again?" - and turns toward him with a smile - then movements simulating sex
Dismissed Health Products 11/05/2004
April 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
69-03 Mitsubishi Motors Aust Ltd
Mitsubishi - Outlander - group in car singing about being 'high'.
Dismissed 08/04/2003
71-03 Unilever Australasia
Unilever - Streets - Magnum - 'Sixties Nine' - three people in bed.
Dismissed 08/04/2003
74-03 North Coast Kawasaki
North Coast Kawasaki - incentive of 20 cases of beer.
Dismissed 08/04/2003
April 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
113-09 iSelect Pty Ltd
iSelect - Insurance TV. Girl wakes up man with tazer gun.
Dismissed Insurance 08/04/2009
February 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
22-00 H J Heinz Co Australia Ltd
H J Heinz - Big Red Tomato Sauce - plastic bottle squirts noisily and dog farts
Dismissed 08/02/2000
February 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
12-02 Seagram Pacific
Seagram Pacific - Chivas Regal - 'cut-out' image of female - 'If only they were this simple'
Dismissed Alcohol 12/02/2002
March 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
79-09 Hungry Jacks
Hungry Jacks - TV- Depicts an Anger Management Class.
Dismissed Food/Bev Groceries 11/03/2009
July 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
225-08 Pelikan Artline Pty Ltd
Pelikan Artline - The pen more people pinch
Dismissed 09/07/2008
231-08 Australian Pensioners Insurance Agency
APIA - Max Walker - drives without due care and hits another car
Dismissed Insurance 09/07/2008
July 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
81-98 Cross Promotions
Cross Promotions - In a Blaze of Glory
Dismissed Entertainment 14/07/1998
April 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
84-99 Time Life Aust Pty Ltd
Time Life - 'Survival in the Wild - Wild Cats'
Dismissed Entertainment 13/04/1999
September 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
128-98 Omnicall Aust
Omnicall Aust - phone sex
Dismissed 08/09/1998
April 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
87-07 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Veet In Shower - "it will make your skin so sexy and smooth it will be impossible to resist"
Dismissed Toiletries 10/04/2007
June 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
234-09 Kellogg (Aust) Pty Ltd
Kellogg 234/09 - TV Nutrigrain - young boy comes home from school and then goes surfing.
Dismissed Food/Bev Groceries 10/06/2009
June 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
131-01 Cerebos Foods
Cerebos - Fountain Squeezie Tomato Sauce - 'Burger' - girl squirts sauce in boy's mouth
Dismissed 12/06/2001
May 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
134-03 Austar Entertainment Pty Ltd
Austar - Sky News - crowd of people beating body.
Dismissed Media 13/05/2003
March 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
92-10 Britex
Britex TV (92/10) Vacuum cleaner salesman simulates sexual intercourse
Dismissed 10/03/2010
June 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
137-02 Snack Brands Australia
Snack Brands - CCs Corn Chips - sumo wrestlers - excited spectator rushes to ring and bites one on the shoulder "Taste something big"
Dismissed 11/06/2002

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