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E.g., 27/01/2021
E.g., 27/01/2021
August 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0339-17 Honda Australia Pty Ltd
The advertisement depicts Honda Civic vehicles driving in opposing circles on a dirt surface at speed sufficient to throw up dirt from the wheels.
Dismissed Vehicle TV - Free to Air 09/08/2017
November 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0401-13 Volkswagen Group Australia Pty Limited
I find the new Volkswagen car ad very stigmatising towards our elderly population, references to hair growing on upper lips, plastic hips, an elderly lady judging her what seems to be gay grandson, and a few other references ... Honestly our elderly population already have to deal with stigma and discrimination on a daily basis, do we really need to see it now on our television ads also?
Dismissed Vehicle 27/11/2013
0396-13 Ford Motor Co of Aust Ltd
A cartoon off a spotty man saying 'be my Facebook friend' and a fiesta car speeding away from him with the caption 'let's get the fiesta out of here'.
Dismissed Vehicle Transport 27/11/2013
April 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0136-10 Ateco Automotive Pty Limited
This TV advertisement by Ateco Automotive Pty Ltd for the new MiTo Alfa Romeo (overseas model was shown) opens with text “You were born screaming. What Happened”? below image of distressed baby crying. The next sound is of a revving car and fast-paced guitar music with image of red car travelling through rocky, mountainous terrain which sprayed dirt as it skidded around a corner and then drove into a tunnel. Voiceover - Introducing the new MiTo from Alpha Romeo “Know you’re Alive” and end scene of Alfa Romeo logo.
Dismissed Vehicle 28/04/2010
0169-10 Mercedes-Benz Aust/Pacific P/L
This TV advertisement for a Mercedes-Benz C-Class vehicle titled “Run” depicts a vehicle being driven around various locations in the city, close to buildings but not on a road, and adjacent to waterways. It opens with a man dressed in shorts, t-shirt and sneakers stretching before his workout. When leaving the curb he turns on music with the following text appearing during the advertisement - 'Daytime runing lights", "Turbo charged engine". Whilst driving near or on a wharf the vehicle does a u-turn and the man drinks from a bottle.
Dismissed Vehicle TV - Pay 28/04/2010
December 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0473-12 Nissan Motor Co (Aust) Pty Ltd
I saw this ad on TV during the X Factor final on channel 7 the other night, and it shows the car skidding around and driving erratically on the road. I found it on youtube here: http://www.youtube.com/watch?v=DTuYiLT9oMw
Dismissed Vehicle 12/12/2012
June 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0156-19 Aston Martin
The ad features an Aston Martin on an asphalt road. 
Dismissed Vehicle Print 12/06/2019
November 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0495-16 Volkswagen Group Australia Pty Limited
An advertisement that promotes the Tiguan as so good that you forget that it is a family car. Segments depict a child in the back seat with her parents in the front talking as if they have forgotten the child is there. Well-made and funny segments.
Dismissed Vehicle TV - Pay 09/11/2016
July 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0320-17 Coffey Ford
Refers to men working, women needing to buy a workhorse to spend their day driving the kids around, shopping, having coffee with the girls, etc etc
Dismissed Vehicle Radio 12/07/2017
September 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0375-17 BMW Group Australia
The advertisements in question are a series of commercials for BMW M-series cars. These are played as YouTube pre-roll ads which play before a YouTube video begins to play.BMW M3 Sedan Too Immature - https://www.youtube.com/watch?v=ek2J3FT70og
Dismissed Vehicle Internet 13/09/2017
November 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0475-10 Ford Motor Co of Aust Ltd
A woman is driving a red Ford Fiesta over a bridge. She uses a touch screen on the dashboard to select music, which starts playing. We see large bubbles containing people floating around the outside of the car, then the driver says, "Lucas" and on the touch screen the following words are shown: "Phone Dialling Lucas". We then see a bubble with a man in it who has just answered his phone. The car stops and one of the bubbles lands on the ground with a pop.
Dismissed Vehicle 24/11/2010
May 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0165-11 Nissan Motor Co (Aust) Pty Ltd
Male voice over describes powerful tradies and we see various tradies performing tasks which highlight their strength: one throws a lawnmower over a fence, another uses a leaf blower to dry his hair and another bends a metal rod over his knees. We then see the new Nissan Navara Tradie which is described as the most powerful tradie there is.
Dismissed Vehicle 25/05/2011
January 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0030-20 Wicked Campers
Wicked van with SA registration "S614BYI'. Text states "You're not a woman until humans come out of your vagina and trample on your dreams".
Upheld - Not Modified or Discontinued Vehicle Transport 22/01/2020
August 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0303-12 Honda Australia Pty Ltd
The new Honda Civic Hatch is shown driving around an urban environment (the TVC was filmed in Melbourne’s CBD) while pedestrians and other road users (including all other vehicles but the Civic Hatch) are depicted as being hamstrung by big parachutes that hold them back and carry them away with the wind. The other road users and pedestrians are depicted as being horribly slowed down and inconvenienced by the parachutes, while the Civic Hatch is able to glide, in a controlled fashion, effortlessly through the city environment.
Dismissed Vehicle 08/08/2012
0330-12 Peugeot Automobiles Australia
We see a business man on the phone at work and staring out his office window. He sees a Peugeot 4008 parked in the street and begins to fantasise that's he's driving the car on an open road. Cut back to reality, and our businessman is back in his office and back to the responsibilities of his job. We then see a young couple in a cafe having coffee. The man becomes distracted by a Peugeot 4008 parked outside in the street, and begins to fantasise that he and his date are instead on a weekend getaway, driving along the coast and acting like teenagers in love.
Upheld - Modified or Discontinued Vehicle TV - Pay 08/08/2012
July 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0306-18 Volkswagen Group Australia Pty Limited
There is a kids costume party, one kid dresses as a transformer car then he uses that car to reverse in between two children and sit next to a little girl.  
Dismissed Vehicle TV - Free to Air 11/07/2018
0310-18 Jaguar Land Rover Australia Pty Ltd
The ad is a picture of a red landrover driving up stairs in china.
Dismissed Vehicle Print 11/07/2018
September 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0322-13 KIA Automotive Australia
A man picks up a woman and refers to her needing a bigger car soon as she appears to be 'expecting'. She answers with "No, I just like cake."
Dismissed Vehicle TV - Pay 11/09/2013
October 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0342-13 Holden Ltd
There is what appears to be a dead body on a beach and it says "How did he get here" and then Uncover New TRAX to find out.
Dismissed Vehicle Internet 09/10/2013
October 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0408-16 Holden Ltd
It is about trying a ute. Mentions a new definition for truck stop. Here is the link on YouTube to the ad https://youtu.be/QLbfxriy7vU
Dismissed Vehicle TV - Free to Air 12/10/2016
October 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0412-14 Honda Australia Pty Ltd
The ad shows the several ways in which the Honda CRV is superior to competitors, including having a reversing camera
Dismissed Vehicle TV - Free to Air 08/10/2014
May 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0138-14 Isuzu
An advertisement promoting the Isuzu MU-X7 motor vehicle.
Dismissed Vehicle 14/05/2014
April 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0148-18 Hyundai Motor Company Australia Pty Ltd
Hyundai I20 - Shows a person sitting in a vehicle whilst being towed on the trailer of a truck on a road, which is illegal on an Australian road
Upheld - Modified or Discontinued Vehicle TV - Free to Air 11/04/2018
January 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0485-15 Mitsubishi Motors Aust Ltd
Selling a Mitsubishi Triton motor vehicle
Dismissed Vehicle TV - Pay 20/01/2016
0491-15 Toyota Motor Corp Aust Ltd
The ad depicts a Toyota Hilux being driven on the open road. The driver is confronted with a number of cyclists riding across the road and weaves round them.
Dismissed Vehicle TV - Free to Air 20/01/2016
0510-15 Mitsubishi Motors Aust Ltd
The ad involves a car racing two bikes down a hill, with the end line "don't worry, it's a mitsi"
Dismissed Vehicle TV - Free to Air 20/01/2016
December 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0503-10 Lexus Australia
Two identical images of a railway crossing with a red light showing and the barriers down, with an empty road stretching off in to the horizon between fields of grass on the other side of the crossing. In the top image, the barrier is clear but the fields and road are blurred and the text reads, "Don't think of the hold up". In the bottom image the barrier is blurred and the fields and road are clear and the text reads, "Think of the playing field awaiting you". At the bottom is an image of a Lexus and text describing the car.
Dismissed Vehicle Print 08/12/2010
May 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0188-15 Toyota Motor Corp Aust Ltd
There is a shot of a very young girl entering a river in a bikini, the shot is obviously focusing on her bottom, she is probably only 12.
Dismissed Vehicle TV - Free to Air 27/05/2015
0198-15 Mitsubishi Motors Aust Ltd
"It's a Mitsi". Ad shows various people expressing surprise/envy over a car.
Dismissed Vehicle TV - Free to Air 27/05/2015
June 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0223-10 Nissan Motor Co (Aust) Pty Ltd
A Nissan Dualis Hatch is shown being driven through empty streets whilst MC Hammer's song "Can't touch this" plays in the background. Paintballs are fired at the car from various angles and the car dodges them throughout the advertisement. The car drives in to an indoor carpark, up to the top of the building then drives off the top. It rolls over in midair before landing in a garbage skip and then driving off. The final over is "Shift the way you drive"
Dismissed Vehicle 09/06/2010
0227-10 Toyota Motor Corp Aust Ltd
A car freighter truck is driving along a remote country road, loaded up with Toyota Corollas. Out in the distance, the driver notices something on the road: a puppy. The driver gets out and walks towards the puppy. Then a person in camouflage leaps up and sounds a horn. This causes many different people, in various forms of camouflage to jump out and they all run towards the Corollas. The voice over says “some people would do almost anything to get their hands on the new look Corolla hatch”.
Dismissed Vehicle TV - Pay 09/06/2010
June 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0230-16 Bentley Motors Ltd
Wheels Magazine placed this advertisement on their web-site.  From the text below, they claim: " Late last year, Pommie journo Ben Oliver thought he could do better than that. So he arranged for Bentley to lend him a Continental GT Speed. Bowe had previously maxed out the Continental himself, having been hired by Bentley to drive it for a video they produced of the event. He even got a bit more speed out of it."So clearly Bentley paid the driver so they could produce the video and they lent them the car.
Upheld - Modified or Discontinued Vehicle Internet 08/06/2016
March 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0077-20 Wicked Campers
This transport advertisement features the phrase "A blow job is a great last minute gift" and and image of Krusty the Clown (a character from The Simpsons) using a "crack pipe". SA registration S568BUP.
Upheld - Not Modified or Discontinued Vehicle Transport 11/03/2020
February 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0041-12 Toyota Motor Corp Aust Ltd
We see a cliff dive in reverse, as well as scenes of a Toyota Camry Atara driving along the cliff tops. At the end of the advertisement you see it is the cliff diver who was driving the car on his way to dive off the cliff and the male voiceover says, "New Camry Atara. Inspires confidence".
Dismissed Vehicle 22/02/2012
November 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0378-13 KIA Automotive Australia
The ad commences with a man talking about 'turns out she isn't a real woman' before realizing he is 'on air'. He then puts on a formal broadcasting voice and says something along the lines of "well that was uncomfortable, I'd rather be in a Kia Cerato". The ad then 'ends' and you hear him say "haha turns out his real name is Steve... Oh is this still recording".
Dismissed Vehicle Radio 13/11/2013
October 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0386-11 Ford Motor Co of Aust Ltd
The FPV TVC depicts 4-time Bathurst Winner and all Australian touring car champion, Mr Allan Moffat driving the new V8 Supercharged 335kW GT-P {red car} on the Ford Proving Ground test track. Another FPV model, the 315kW GS {blue car} drives alongside. The GS is driven by Mr Paul Batten, an engineer from Prodrive Automotive Australia (51% owner of FPV}. The voiceover on the FPV TVC highlights the new feature of the vehicles, being the supercharged engines, in addition to their relevant power outputs.
Dismissed Vehicle 12/10/2011
October 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0453-18 Ford Motor Co of Aust Ltd
Depicts high speed driving on country dirt roads/tracks as well as “tearing up” ground spinning wheels etc
Upheld - Modified or Discontinued Vehicle TV - Free to Air 24/10/2018
November 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0468-17 Holden Ltd
End of the advertisement female runs into ocean with surfboard wearing what appears to be very skimpy bathers - almost g string.
Dismissed Vehicle TV - Free to Air 08/11/2017
December 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0513-18 Skoda
The lyrics of the song on the ad ("Stone Cold Classic" by AKA George) includes the line "I goddamn have it"
Dismissed Vehicle TV - Free to Air 12/12/2018
June 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0182-13 Holden Ltd
Encouragement of young people to participate in a hot lap in a normal car on a race track to be excited.
Dismissed Vehicle Internet 12/06/2013
July 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0287-12 Toyota Motor Corp Aust Ltd
The television commercial features world famous driver Keiichi Tsuchiya who maps out the ultimate track for this car by driving it on a temporary proving ground. He leaves behind an imprint of what he believes is the ultimate track for the 86 based on his experience in driving and creating race tracks.
Dismissed Vehicle 25/07/2012
September 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0375-18 Mercedes-Benz Aust/Pacific P/L
An advertisement with the The Mercedes-Benz A-Class. Indecorous behaviour, minors in a car kissing in an appropriate way. 
Dismissed Vehicle TV - Free to Air 12/09/2018
October 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0383-15 Isuzu Australia Limited
Characterisation of tradesmen discussing a colleague buying a new truck, full of obvious swearing.
Dismissed Vehicle TV - Free to Air 14/10/2015
March 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0109-15 Holden Ltd
The advert shows car towing caravan across country and getting held up by another vehicle towing a caravan. The young boy in the vehicle mimcks the driver and says "bloody caravaners."
Dismissed Vehicle TV - Pay 25/03/2015
May 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0140-19 Mitsubishi Motors Aust Ltd
The ad shows several vehicles travelling very close to each other on a gravel road, in a dusty situation in a forest.
Dismissed Vehicle TV - Free to Air 22/05/2019
May 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0165-12 BMW Group Australia Ltd
Image of a BMW driving on a road and the male seated in the front right hand seat has his elbow resting on the window so it sticks outside the car. The image appears in an international brochure for the BMW X1.
Upheld - Modified or Discontinued Vehicle Print 09/05/2012
May 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0213-17 Mazda Australia Pty Limited
New Mazda 2- a group of young people picking each other up and travelling to the beach in a mazda.
Dismissed Vehicle TV - Free to Air 24/05/2017
June 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0245-15 Mitsubishi Motors Aust Ltd
A group of females and one man doing yoga in park. As the group bends over, the man stares at a females bum.
Dismissed Vehicle TV - Free to Air 24/06/2015
December 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0363-20 Ford Australia
This advertisement depicts a man and woman in the city with their dog. The background flickers off to show viewers that the couple are actually not in the city at all but in a studio with a green screen behind them. At this time, the dog is shown to not be a real dog but, actually, played by an actor wearing a green screen suit.
Dismissed Vehicle Internet 16/12/2020
August 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0326-15 Hyundai Motor Company Australia Pty Ltd
Advert shows blue vehicle. Female in the Forrest and a snake. Shows female removing belt from jeans and whipping the snake which appears to retreat..she then returns to the vehicle looking smug.
Dismissed Vehicle TV - Free to Air 26/08/2015

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