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E.g., 23/01/2021
E.g., 23/01/2021
February 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0019-14 Gold Coast Tata
Man or two caucasian men sitting in a white car/ute with two caucasian women dressed in indian saris standing by the car.
Dismissed Vehicle 12/02/2014
0035-14 Porsche Cars Australia Pty Ltd
Front page of above publication. Bottom section of that page. Porsche pictured in ad.
Dismissed Vehicle Print 12/02/2014
February 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0047-17 Ford Motor Co of Aust Ltd
Woman driving on wet road with children in car .
Dismissed Vehicle TV - Free to Air 08/02/2017
March 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0095-15 Ford Motor Co of Aust Ltd
The latest Ford Kuga motor car advert currently showing on free to air television. A driver completed an overtaking pass on the crest of a hill which is dangerous because of poor visibility.
Dismissed Vehicle TV - Free to Air 25/03/2015
May 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0140-19 Mitsubishi Motors Aust Ltd
The ad shows several vehicles travelling very close to each other on a gravel road, in a dusty situation in a forest.
Dismissed Vehicle TV - Free to Air 22/05/2019
May 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0165-12 BMW Group Australia Ltd
Image of a BMW driving on a road and the male seated in the front right hand seat has his elbow resting on the window so it sticks outside the car. The image appears in an international brochure for the BMW X1.
Upheld - Modified or Discontinued Vehicle Print 09/05/2012
0158-12 BMW Group Australia Ltd
The text, "Saturday In Istanbul" appear on screen next to a mini balancing on the edge of a draw bridge. The driver and passenger quickly begin to search through the vehicle to throw out items and balance back the vehicle. After throwing out a number of items, an older gentleman hands back a wallet, potentially putting the occupants in mortal danger! Throughout the advertisement the folliowing text appears on screen: "OMG. OMFG. WTF. LMFAO".
Dismissed Vehicle TV - Pay 09/05/2012
April 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0169-10 Mercedes-Benz Aust/Pacific P/L
This TV advertisement for a Mercedes-Benz C-Class vehicle titled “Run” depicts a vehicle being driven around various locations in the city, close to buildings but not on a road, and adjacent to waterways. It opens with a man dressed in shorts, t-shirt and sneakers stretching before his workout. When leaving the curb he turns on music with the following text appearing during the advertisement - 'Daytime runing lights", "Turbo charged engine". Whilst driving near or on a wharf the vehicle does a u-turn and the man drinks from a bottle.
Dismissed Vehicle TV - Pay 28/04/2010
January 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0510-15 Mitsubishi Motors Aust Ltd
The ad involves a car racing two bikes down a hill, with the end line "don't worry, it's a mitsi"
Dismissed Vehicle TV - Free to Air 20/01/2016
May 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0198-15 Mitsubishi Motors Aust Ltd
"It's a Mitsi". Ad shows various people expressing surprise/envy over a car.
Dismissed Vehicle TV - Free to Air 27/05/2015
May 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0213-17 Mazda Australia Pty Limited
New Mazda 2- a group of young people picking each other up and travelling to the beach in a mazda.
Dismissed Vehicle TV - Free to Air 24/05/2017
June 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0245-15 Mitsubishi Motors Aust Ltd
A group of females and one man doing yoga in park. As the group bends over, the man stares at a females bum.
Dismissed Vehicle TV - Free to Air 24/06/2015
February 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0025-11 Mitsubishi Motors Aust Ltd
A man and a woman are unloading their bikes from their Mitsubishi Outlander inthe countryside and are joined by a male friend riding his bike. The car owner explains the features of his new car to the friend who has joined them, using first technical speak and then simpler language. The final shot is of the man and woman leaning against the car with the man saying, "Love that car."
Dismissed Vehicle 09/02/2011
February 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0053-13 Chrysler Australia Pty Ltd
The ad shows a 'geeky' guy fixated on a very attractive woman, who is bending over in a dress. You see her from the side, but the ad indicates that the man would be able to see her underwear. He watches her, she comes over, speaking Italian and berates him for peering at her. She then whispers in his ear, kisses him, dips her finger in his coffee, drops some on her cleavage and has him lick the remaining froth from her finger. The ad then shows that he was imagining the woman and is shown looking at the Fiat Abarth car.
Upheld - Modified or Discontinued Vehicle 27/02/2013
September 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0393-17 Isuzu UTE Australia Pty Ltd
The advert is heavily aimed at a male purchaser. It narrates a story about a man that has a hard time dealing with a female boss. The narration goes that the boss leaves all the difficult decisions to him but then she changes them later anyway, then she sends emails with large attachments of sarcasm, so the male is relieved when he can escape for the weekend from the "nasty" boss in his Izuzu MU X.
Dismissed Vehicle TV - Free to Air 13/09/2017
0374-17 BMW Group Australia
The advertisements in question are a series of commercials for BMW M-series cars. These are played as YouTube pre-roll ads which play before a YouTube video begins to play.   The "BMW M Range Too Much." advertisement features footage of BMW M series cars engaged in a range of spirited driving - https://www.youtube.com/watch?v=ebemv2naVIxQ
Dismissed Vehicle Internet 13/09/2017
February 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0088-18 Illawarra Toyota
The current Illawarra Toyota TV ad includes acts of illegal (woman hanging out of top of car); dangerous (speeding across flooded causeway) and reckless (talking and not concentrating in traffic) driving.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 21/02/2018
0054-18 KIA Automotive Australia
Kia Stinger being driving very quickly on a circuit deviating along a white curved line. It suggests the car holds to Road when driving quickly.
Dismissed Vehicle TV - Free to Air 21/02/2018
September 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0417-17 Ford Motor Co of Aust Ltd
"Try one today" it finished with. It shows car doing burn-out, speeding and reaching 6000rpm.
Dismissed Vehicle TV - Free to Air 27/09/2017
May 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0124-13 Ssangyong Motors Australia
Actor riding on the back of a tray/FWD whist talking.
Dismissed Vehicle 01/05/2013
February 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0050-20 Toyota Motor Corporation Australia
This television advertisement features a man driving while listening to the song 'Call Me Maybe' by Carly Rae Jepson.
Dismissed Vehicle TV - Free to Air 12/02/2020
May 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0215-10 Lexus Australia
This Lexus LFA supercar pulls out of a garage on the Mt. Fuji race track. A disclaimer is shown: "Vehicle driven under controlled conditions on a racetrack using a professional driver. Overseas model shown". The camera then shows a few shots of the empty track and the mountain. The LFA drives around the closed track. Voiceover tells the audience that 'Clocking speeds of 325km/h the LFA can cover 2700 meters (or 2.7kms) in the time it takes to watch this commercial.' The ad then shows the LFA badge and the super ‘Yes.
Dismissed Vehicle 26/05/2010
July 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0223-11 Ford Motor Co of Aust Ltd
Features of the new Ford Territory Diesel are described by a female Ford Engineer and we see the Territory being driven on normal roads as well as on dirt tracks.
Dismissed Vehicle TV - Pay 13/07/2011
0248-11 Carworks
A man wearing an Essendon Guernsey stands in front of an image of an AFL stadium and says "Bugger the Dream time brother, when you have specials like these..." then introduces cars for sale at Carworks.
Dismissed Vehicle 13/07/2011
May 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0254-18 Skoda
Skoda SU adFamily driving around with young daughter (maybe 9 or 10 yo) singing Black Velvet. She transforms from hair tied up to releasing her hair and shaking it around in slow motion to lyrics that include "black velvet in that little boys smile, black in that slow southern style . Black velvet that will bring you to our knees."
Dismissed Vehicle TV - Free to Air 23/05/2018
June 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0273-16 KIA Automotive Australia
While the car was reversing the camera moved to a man with his back to us with a little girl over his shoulder.
Dismissed Vehicle TV - Pay 22/06/2016
July 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0286-10 Mazda Australia Pty Limited
A man and a woman are shown driving a red mazda through a cafe: the woman passenger leans out and grabs two drinks as they pass the counter, but the car does not stop. The next scene shows 2 women driving in a white mazda: the passenger is reading a party invitation for an hour's time and the car is shown to apparantly drive through a clothes shop. When it emerges, the two women are wearing party clothes. Then a blue mazda is shown driving through a surf shop. There are two men seated in the front and a female seated in the middle back seat.
Dismissed Vehicle 14/07/2010
April 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0125-15 Isuzu
The advertisement is for their latest Isuzu 4wd trucks. How they can go different places.
Dismissed Vehicle TV - Free to Air 15/04/2015
December 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0464-12 Chrysler Australia Pty Ltd
Latest advertisement for the Chrysler 300C.
Upheld - Modified or Discontinued Vehicle 12/12/2012
April 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0143-11 BMW Group Australia Ltd
The commercials starts with a car reversing into a garage. Two children are visible in front of the car, out of the way as the car reverses. The floor of the garage is scattered with objects. We then see the driver of the car consulting the BMW Top View TV monitor which allows him to reverse the car knowing exactly what is around the vehicle, allowing the driver to concentrate on maneuvering the vehicle with full knowledge of his surroundings. The Voice over says “Keeping an eye on things……. The BMW 5 series with surround view.
Dismissed Vehicle 27/04/2011
November 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0504-18 HSV
There was a picture of a black Chevrolet Camaro with associated logos etc.Text in white located at the bottom left of the billboard stated:'Keep Left whilst it overtakes you'
Dismissed Vehicle Billboard 28/11/2018
September 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0275-19 Toyota Motor Corporation Australia Limited
This television advertisement features a woman swimming laps at a pool. The woman dives into the pool and is then seen swimming across the lane rope into the next lane. The same woman then appears in a Toyota dealership to buy a car as she has trouble staying in her own lane.
Dismissed Vehicle TV - Free to Air 11/09/2019
June 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0212-15 Nissan Motor Co (Aust) Pty Ltd
A simple picture of the car with associated slogan.
Dismissed Vehicle Billboard 10/06/2015
December 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0367-20 Toyota Motor Corporation Australia
This television advertisement shows scene of three siblings being late to their parents anniversary and their attempts to get there.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 16/12/2020
0367-20 Toyota Motor Corporation Australia
This television advertisement shows scene of three siblings being late to their parents anniversary and their attempts to get there.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 16/12/2020
July 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0252-12 Holden Ltd
The adverisement is set in a run down stadium and we see a man being telephoned to come and help out someone who is stuck. We see the man driving his Holden Colorado down stadium steps and across mud before using a chain attached to his Holden Colorado to tow a stuck vehicle on to firm ground.
Upheld - Modified or Discontinued Vehicle 11/07/2012
July 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0288-17 MG Motor Australia
A variety of people promoting the enjoyment of owning an MG car. During the advertisement a number of people, men and women smack a person on the bottom. The action is accompanied by sound which accentuates the notion of smacking.
Dismissed Vehicle TV - Free to Air 12/07/2017
September 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0296-13 Holden Ltd
The advertisement if for the Holden "Malibu" and depicts a couple in a car entering a city street from a side laneway/driveway. They drive down the road, and all the people on the road (they are all pedestrians or cyclists) stop to look at the car.
Dismissed Vehicle Internet 11/09/2013
0308-13 Citroen Automobiles Australia
Ad was played before video attached to story. Ad begins with a naked female child riding a horse.
Dismissed Vehicle Internet 11/09/2013
0312-13 Hyundai Motor Company Australia Pty Ltd
Advertisement depicts a number of different driving situations where another vehicle is shown presenting a safety concern to the driver of a Hyundai is forced to evade the issue. A truck is wavering over the road...driven by an ape, a motorbike is speeding past ridden by a wolf and a truck drops its load...driven by some other non-human animal.
Dismissed Vehicle 11/09/2013
September 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0365-16 Volkswagen Group Australia Pty Limited
Shows a driver leaning down to a screen in his car which shows a messages button. He then looks like he is touching touching the messages icon so that he can read his messages.
Dismissed Vehicle TV - Free to Air 14/09/2016
March 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0056-11 Suzuki Australia Pty Limited
A man uses Parkour free running to navigate through the city to meet his girlfriend at the local coffee shop. She is driving her Swift through the city streets below and they are having a race to see who arrives at the agreed destination first.
Dismissed Vehicle 09/03/2011
October 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0416-14 Lexus Australia
I am appalled by the image used in the Lexus advertisement, as enclosed. This is currently running, and I cut this one out of The Age of Saturday 6th September 2014. Presumably it is to be seen in many other places. I generally find the objectification of women, so widely used in advertising, offensive. But this ad takes it to new extremes, not only in the excessive representation of the female in a doll-like manner with massive amounts of makeup, beyond all regular use, but particularly the direct sexual implication in the manner of her mouth represented as an orifice.
Dismissed Vehicle Print 22/10/2014
June 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0165-13 Chrysler Australia Pty Ltd
A dog travelling with its lady owner to a dog training session in a jeep compass vehicle...it’s in two parts...
Dismissed Vehicle TV - Pay 12/06/2013
May 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0194-17 Ford Motor Co of Aust Ltd
The advertisement shows how the vehicle can go through all terrain, including through rivers
Dismissed Vehicle TV - Free to Air 10/05/2017
June 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0202-14 Nissan Motor Co (Aust) Pty Ltd
Contestants from the programme illustrate how many adults can fit in the vehicle. As an afterthought they let a dog into the vehicle.
Dismissed Vehicle 11/06/2014
November 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0345-20 Ford Australia
This television advertisement depicts two Ford vehicles: (1) a delivery driver parking a Ford Transit Custom in front of a business’ gate in order to deliver a package; and (2) a construction worker parking their Ford Ranger at a construction site and putting on their work boots.
Dismissed Vehicle TV - Free to Air 25/11/2020
July 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0265-11 Chrysler Australia Pty Ltd
The advert shows different people doing internet searches for a weekend escape, child minding, rock track, luxury and nice butt. Their searches all yeild the same result: a Chrysler Jeep Cherokee. A male voiceover then says, "New Grand Jeep Cherokee Diesel. It's the ultimate search engine."
Dismissed Vehicle 27/07/2011
September 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0336-11 Central Coast Motor Group
The Advertisment is for local business Central Coast Motor Group dealership and shows different people sat in different makes and models of stationery vehicles. In one scene we see two children and their teddy bear being strapped in to the back seat of a car which is on the dealerships inside forecourt.
Dismissed Vehicle 14/09/2011
February 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0057-14 Chrysler Australia Pty Ltd
The father appears to be reversing his new jeep into driveway and the little boy, who only looks about 3 years of age is sitting on a box or something with no other adult watching, on the edge of driveway.
Dismissed Vehicle 26/02/2014

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