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E.g., 23/01/2021
E.g., 23/01/2021
September 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0374-17 BMW Group Australia
The advertisements in question are a series of commercials for BMW M-series cars. These are played as YouTube pre-roll ads which play before a YouTube video begins to play.   The "BMW M Range Too Much." advertisement features footage of BMW M series cars engaged in a range of spirited driving - https://www.youtube.com/watch?v=ebemv2naVIxQ
Dismissed Vehicle Internet 13/09/2017
0388-17 Honda Australia Pty Ltd
Honda vechivles driving at speed in concentric circles with a couple standing in the centre. The vehicles appear to be moving very fast.
Dismissed Vehicle TV - Free to Air 13/09/2017
February 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0057-14 Chrysler Australia Pty Ltd
The father appears to be reversing his new jeep into driveway and the little boy, who only looks about 3 years of age is sitting on a box or something with no other adult watching, on the edge of driveway.
Dismissed Vehicle 26/02/2014
November 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0425-16 Volkswagen Group Australia Pty Limited
Darren’s mom wasn't expecting him to take corners like this. But a few days ago neither did Darren. See how the Golf GTI brings out the driver in you.
Dismissed Vehicle Internet 09/11/2016
0429-16 Volkswagen Group Australia Pty Limited
Buy a family car - it's easy to forget it's a family car!!
Dismissed Vehicle TV - Free to Air 09/11/2016
0437-16 Volkswagen Group Australia Pty Limited
The button "Learn More" takes you to http://www.skoda.com.au/octavia/buy-the-car-not-the-ad
Dismissed Vehicle Internet 09/11/2016
April 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0129-12 Volkswagen Group Australia Pty Limited
Various models of Volkswagen cars are shown as well as people or animals imitating the different noises the cars make. In the final scene we see a man reverse park his car using Volkswagen technology instead of his hands. A young girl and her grandfather are watching from a nearby cafe table and the girl exclaims, "well beep me". The car horn beeps as she says the word "beep". Her grandfather looks at her and then the words, "The Germans have a word for it" appear on screen followed by the VW logo and the words, "Das Auto".
Dismissed Vehicle TV - Pay 11/04/2012
December 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0543-16 Suttons Holden
A "American Indian" was asking people to "Circle the Wagons" and come to the sale. The was speaking in broken English, there were tribal drums beating in the background, at the end of the commercial they made use of the work "Kimosabe"
Dismissed Vehicle Radio 07/12/2016
September 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0333-14 Xoticar
I believe there is only one advert. It shows many different sports cars being driven on roads.
Dismissed Vehicle TV - Free to Air 24/09/2014
February 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0030-11 Volvo Car Aust Pty Ltd
A voice over talks about the new Volvo S60 and states, "Thanks to industry guidlelines, we're unable to show you the all-new Volvo S60 being naught." We then see various shots of parts of the car whilst the voice over describes the features of the car.
Dismissed Vehicle 09/02/2011
October 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0387-15 Isuzu Australia Limited
General advertisement for current model Isuzu vehicle.
Dismissed Vehicle TV - Pay 14/10/2015
0400-15 Suzuki Australia Pty Limited
The vehicle is shown driving with its front fog lights on but the conditions are clear and dry. This is illegal under NSW road rules which state that fog lights may only be used in fog or rain.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 14/10/2015
May 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0114-19 Mitsubishi Motors Aust Ltd
This ad features a 4WD being driven all over the place dodging objects. 
Dismissed Vehicle TV - Free to Air 08/05/2019
September 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0259-20 Toyota Motor Corporation Australia
This television advertisement features a young woman driving a corolla with her young male partner in the front passenger seat. The woman is navigating through the city and is not following the directions of her GPS.
Dismissed Vehicle TV - Free to Air 09/09/2020
0260-20 Toyota Motor Corporation Australia
This television advertisement depicts a young woman driving a RAV4 with her male partner asleep in the front passenger seat. She drives over a cattle grate and the man wakes up and screams briefly.
Dismissed Vehicle TV - Free to Air 09/09/2020
April 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0134-10 Chrysler Australia Pty Ltd
The advertisement, a spoof of the classic chase from the Coyote/Roadrunner cartoon, portrays the 'roadrunner' coming along the road. The 'roadrunner' is revealed as a Jeep Patriot, Wrangler and Cherokee (the Jeeps) one by one in an illustrated fantasy desert setting. The Jeeps come to a standstill to avoid obstacles which allows viewers to see the price and special offers available for each Jeep.
Dismissed Vehicle 14/04/2010
December 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0363-20 Ford Australia
This advertisement depicts a man and woman in the city with their dog. The background flickers off to show viewers that the couple are actually not in the city at all but in a studio with a green screen behind them. At this time, the dog is shown to not be a real dog but, actually, played by an actor wearing a green screen suit.
Dismissed Vehicle Internet 16/12/2020
May 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0144-14 Nissan Motor Co (Aust) Pty Ltd
Suv starts on a road then turns off in to a crop then into a kem plant end with kids covered in goo.
Dismissed Vehicle 14/05/2014
December 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0506-14 Mitsubishi Motors Aust Ltd
Mitsubishi Outlander 4WD:A couple drive to their children’s school and go into the school during school hours to take their two children, age range 6-9 yrs, out of class to go recreational driving off road and Beach driving. The vehicle drives on the beach to meet a sea plane.
Dismissed Vehicle TV - Free to Air 10/12/2014
November 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0510-17 KIA Automotive Australia
A Kia Rio is seen speeding across a wide open space. It then does a sudden turn (a four-wheel drift) and comes to a stop.
Dismissed Vehicle TV - Free to Air 22/11/2017
June 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0206-14 KIA Automotive Australia
Pricing of the Kia motor vehicle
Dismissed Vehicle 11/06/2014
May 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0214-10 Lexus Australia
This Lexus LFA supercar pulls out of a garage on the Mt. Fuji race track. A disclaimer is shown: "Vehicle driven under controlled conditions on a racetrack using a professional driver. Overseas model shown". The camera then shows a few shots of the empty track and the mountain. The LFA drives around the closed track. A voice over tells the audience that 'Clocking speeds of 325km/h the LFA can cover 2700 meters (or 2.7kms) in the time it takes to watch this commercial.' The ad then shows the LFA badge and the super ‘Yes.
Dismissed Vehicle TV - Pay 26/05/2010
August 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0261-13 Chrysler Australia Pty Ltd
A woman in a lift who is taller than the man - is quite sneering and scathing to the man about the fact that she doesn’t have a new car' "It’s an Alfa Romeo".
Dismissed Vehicle TV - Pay 14/08/2013
June 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0272-16 KIA Automotive Australia
The man in red KIA car is reversing free hands and waves to a girl being carried by a man.
Dismissed Vehicle TV - Free to Air 22/06/2016
August 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0311-12 Nissan Motor Co (Aust) Pty Ltd
A woman opens a Nissan Murano without using a key and a voiceover asks, “What if cars didn’t need keys?” We see the woman driving the car whilst the voiceover asks other questions such as what if your handbag didn’t fall off the front seat when you brake and what if the seats were made from old water bottles. In one scene the voiceover asks, “What if you could go from 0 to 100 in 2.8 seconds?” and we see a car on a racetrack accelerating away and a disclaimer appears on screen which reads, “Professional driver. Closed course.”
Dismissed Vehicle 08/08/2012
September 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0350-11 The Edge 96.1 fm
A man asks Norma if he can fiddle with her timing belt and she replies that she will give him a belt and we hear the sound of a slap. A male voice over then talks about Hawkesbury Holden's winter service special.
Upheld - Modified or Discontinued Vehicle Radio 14/09/2011
0328-11 Volvo Car Aust Pty Ltd
A red Volvo S60 is shown driving on an empty road in a desert. The male voice over describes its features and price, and the final shot is of the Volvo coming to a halt in a controlled 180 degree turn.
Upheld - Modified or Discontinued Vehicle TV - Pay 14/09/2011
November 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0428-15 Holden Ltd
During the evening of Sunday the 18th October on GTS BKN Port Pirie on channel 6. Holden VFII.
Dismissed Vehicle TV - Free to Air 11/11/2015
October 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0449-17 Lexus Australia
The ad was to sell cars
Upheld - Modified or Discontinued Vehicle TV - Free to Air 25/10/2017
December 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0467-15 Volkswagen Group Australia Pty Limited
A white Amarok utility is stationary in a river while a cayaker approaches it. The driver talks to the cayaker describing to him the specs of his ute.
Dismissed Vehicle TV - Pay 09/12/2015
January 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0490-15 Toyota Motor Corp Aust Ltd
TV advert for new model of Toyota Landcruiser
Upheld - Modified or Discontinued Vehicle TV - Free to Air 20/01/2016
June 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0162-19 Ford Motor Co of Aust Ltd
The New Ford Mustang. Features Tara Moss.
Dismissed Vehicle TV - Free to Air 12/06/2019
May 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0242-18 Volkswagen Group Australia Pty Limited
A new VW utility vehicle is being advertised and the tag line is something like “makes you say yeah” with a seagull squawk.
Dismissed Vehicle TV - Free to Air 23/05/2018
August 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0278-14 KIA Automotive Australia
A group of people travelling in a Kia vehicle, all semingly happy and bouncing around
Dismissed Vehicle TV - Pay 13/08/2014
August 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0340-12 Suzuki Australia Pty Limited
Press advertisement which shows images of a Hayabusa Motorcycle and a Kizashi Motor Vehicle. The images are side by side and at the bottom it says, "Two machines. One sporty DNA." In the centre of the advertisement is an image of a smart phone with a scan code and a screenshot of a car.
Dismissed Vehicle Print 22/08/2012
February 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0061-17 KIA Automotive Australia
The ad shows a variety of Kia vehicles that are on special.
Dismissed Vehicle TV - Free to Air 22/02/2017
November 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0464-15 Ford Motor Co of Aust Ltd
Ford Focus being driven forward and backwards between rows of drummers, followed by 'wheelie' to end the commercial.
Dismissed Vehicle TV - Free to Air 25/11/2015
June 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0186-11 Toyota Motor Corp Aust Ltd
A boy with a toy microphone stands singing On the Road Again by Willie Nelson in a driveway while the rest of his family pack the car. He continues singing whilst in the car, and one of his sisters is shown putting on headphones to listed to a DVD which we can see playing on a drop down screen.
Dismissed Vehicle 08/06/2011
May 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0193-17 Ford Motor Co of Aust Ltd
A utility vehicle is shown with a dog in the tray at the back. The dog is seen to grow larger and morph into a wolf? Message: this ute is to other cars as a wolf is to dogs.
Dismissed Vehicle TV - Free to Air 10/05/2017
June 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0205-13 Nissan Motor Co (Aust) Pty Ltd
The theme of this ad shows a couple in a car speeding and driving aggressively along streets until they turn into the forecourt of a Hospital. The female is shown to be pregnant and the Male announces to the female that he did his best time ever.
Upheld - Modified or Discontinued Vehicle Internet 19/06/2013
August 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0295-13 Hyundai Motor Company Australia Pty Ltd
This advert appears on page 26 of the 10th August edition of the Sydney Morning Herald Good Weekend magazine. It includes a picture of a blue Hyundai i40 car and an image of a motorcyclist with the reflection of a dog shown in the left hand mirror of the motorcycle.
Dismissed Vehicle Print 28/08/2013
August 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0333-15 Hyundai Motor Company Australia Pty Ltd
The advertisement depicts a model flicking her belt at an Australian snake. i.e. A protected Australian snake.
Dismissed Vehicle TV - Pay 26/08/2015
February 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0030-12 Chrysler Australia Pty Ltd
A dog is jealous of its owners' new partner so when she goes for a run the dog dresses in her lingerie then climbs in to bed with the boyfriend. When the woman returns she sees her boyfriend in bed with her lingerie-clad dog and in the next scene the man is nowhere to be seen as the woman and dog take a drive through some woods.
Dismissed Vehicle 08/02/2012
November 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0372-13 Nissan Motor Co (Aust) Pty Ltd
The song "It's not easy being green" (Kermit the Frog) playing while a redheaded child is being overlooked and ignored.
Dismissed Vehicle 13/11/2013
December 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0423-13 Renault Australia
The ad featured a dolled up woman and a tradie style man advertising a vehicle.
Dismissed Vehicle 11/12/2013
November 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0484-14 KTM Australia
Double page spread on pages 4 & 5. Top 3/4 of the page is the motorcycle being ridden, the bottom 1/4 (left side) is a LAMS image and side shot of the motorbike, with the right side text "STYLE RACER" and text selling the bike.
Dismissed Vehicle Print 26/11/2014
May 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0151-15 Volkswagen Group Australia Pty Limited
A regularly running advertisement for the Volkswagen Jetta. The driver exits the car with a drink in his hand and wearing a pair of thongs.
Dismissed Vehicle TV - Pay 13/05/2015
0191-15 Renault Australia
I’d like to complaint about the Renault Cleo ad.  A girl, young and attractive (what else?), says in voiceover: “You can tell a lot about a person from the car they drive”.
Dismissed Vehicle TV - Free to Air 13/05/2015
June 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0210-12 Chrysler Australia Pty Ltd
We see various shots of men at different ages starting with a baby, then a boy snorkelling in his bathtub, a librarian, a man skateboarding in a large concrete pipe and a man watching a sunset. The voiceover says, "From the day we're born, we're searching...whatever you do, don't stop searching" and then we see the text, "Jeep. Don't hold back" on screen.
Dismissed Vehicle 13/06/2012
May 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0229-18 Ford Motor Co of Aust Ltd
A 4 wheel drive vehicle being driven at speed through a pristine stream and dogs late running through delicate sand dune retention growth vines
Dismissed Vehicle TV - Free to Air 09/05/2018

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