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Ad Standards Community Panel Cases

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E.g., 21/01/2021
E.g., 21/01/2021
September 2016
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0388-16 Sony Pictures Releasing Pty Ltd
An advertisement for the movie called Don't Breathe.
Dismissed Entertainment TV - Free to Air 28/09/2016
0404-16 Energizer Australia Pty Ltd
Ad promoting flashlights
Dismissed Hardware/Machinery TV - Free to Air 28/09/2016
February 2017
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0067-17 Coles
Children playing backyard cricket gentle family happy times music it’s all good lazy bear nice like teddy bears for baby’s then really cool lazy bear Bundaberg rum cool mixer drinks.
Dismissed Alcohol TV - Free to Air 22/02/2017
March 2016
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0071-16 Sportsbet
Guys hanging around in numerous circumstances "trusting" their intuition - described as "man truition".
Upheld - Modified or Discontinued Gambling TV - Free to Air 09/03/2016
April 2019
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0079-19 Universal Pictures
This television advertisement features scenes from the upcoming movie 'Greta'.
Dismissed Entertainment TV - Free to Air 03/04/2019
September 2018
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0408-18 DIY Resolutions Pty Ltd
Ad has a child riding a scooter through the kitchen and knocking a dish out of the mothers hands. 
Dismissed House Goods Services TV - Free to Air 26/09/2018
March 2016
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0087-16 Indeed
Jobs in electronics
Dismissed Employment TV - Free to Air 23/03/2016
0095-16 Hungry Jacks
The communication claims that "unlike their big competitor, Hungry Jacks' uses hormone-free, 100% Australian Beef" with emphasis on "No added hormones"
Dismissed Food/Bev Venue TV - Free to Air 23/03/2016
October 2014
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0424-14 Expedia
Advertisement is about being able to change your bookings on short notice or on a whim, allowing for flexible travel plans. Advert uses "vintage" style footage cut with images of different hotels and destinations.
Dismissed Travel TV - Free to Air 22/10/2014
0428-14 Australian Rotary Health
Starts off with two cartoon eyes, then spotlight lights up potato looking man, then a few other cartoon characters, and a hat falls onto the potato man and they start jumping around like idiots.
Dismissed Community Awareness TV - Free to Air 22/10/2014
April 2019
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0106-19 Inspirations Paint
Television advertisement featuring a little girl flicking a spoonful of icecream into her grandmother's face so that she could be sent to her room to admire her new painted bedroom.
Dismissed House Goods Services TV - Free to Air 17/04/2019
October 2018
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0443-18 ING Direct
Isla Fisher without warning burst the balloons of all non ING customers, which happen to be female and she also proceeds to burst the balloon held by a young female without asking her if she is a customer, she assumes she is. All the people targeted in the add are female. All the men in the ad are ING customers (funny that) and she gives them a balloon (without bursting it).
Dismissed Finance/Investment TV - Free to Air 10/10/2018
March 2017
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0122-17 Unilever Australasia
I find the advertisement to be overly sexual. The naked man sprays the deodorant/body spray in a figure 7 type shape across his torso then continues down to his genital region which remains out of shot.
Dismissed Toiletries TV - Free to Air 22/03/2017
0126-17 Sunco Motors
Car dealerships advertising using a white man dressing up and mocking a Chinese man.
Dismissed Automotive TV - Free to Air 22/03/2017
November 2015
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0452-15 Sexpo Pty Ltd
Ad for Sexpo aired during the last 15 minutes of The Empire Strikes Back when a large number of children would be watching is inappropriate.
Dismissed Sex Industry TV - Free to Air 25/11/2015
May 2019
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0133-19 Procter & Gamble Australia Pty Ltd
Describes the benefit of using Metamucil. Contains the phrase "the turd you deserve". 
Dismissed Health Products TV - Free to Air 22/05/2019
April 2015
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0137-15 Dads 4 Kids
During the ad for "dads for kids" there is footage of a young boy pushing a play plastic lawn mower alongside a presumably oppetating lawn mower this is encourageing young boys to do the same.
Dismissed Community Awareness TV - Free to Air 29/04/2015
November 2016
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0479-16 Twentieth Century Fox Film Distributors Pty Ltd
The ad was a short trailer for the film 'keeping up with the jones' '
Dismissed Entertainment TV - Free to Air 09/11/2016
April 2017
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0147-17 Australian Pensioners Insurance Agency
Depicts older people looking at younger people doing fool hardy things, wishing they knew then, what they know now.
Dismissed Insurance TV - Free to Air 12/04/2017
April 2018
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0154-18 Vitaco Health Australia Pty Ltd
News Segment on Studio Ten using a Dr to promote Nutra-Life Kyolic Aged Garlic. I could not find the segment in full online, but it is examined in part by Media Watch at this link: http://www.abc.net.au/mediawatch/transcripts/s4811927.htm
Upheld - Modified or Discontinued Health Products TV - Free to Air 11/04/2018
May 2015
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0176-15 Windsor Smith Pty Ltd
A group of men and women in a limo
Dismissed Clothing TV - Free to Air 13/05/2015
June 2019
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0179-19 Quit Tasmania
This particular quit smoking ad is extremely unpleasant. To hear somebody coughing so harshly and then to see the product of that cough is really revolting. Every time I have seen this ad has been during a mealtime and nobody, I’m sure, wants to see that while they’re eating. I know it’s meant to hit hard but I really do not think this graphic way is appropriate.
Dismissed Community Awareness TV - Free to Air 26/06/2019
January 2017
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0554-16 BCF
Christmas advert, for BCF featuring boating, camping and fishing .
Dismissed Sport and Leisure TV - Free to Air 18/01/2017
May 2017
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0194-17 Ford Motor Co of Aust Ltd
The advertisement shows how the vehicle can go through all terrain, including through rivers
Dismissed Vehicle TV - Free to Air 10/05/2017
May 2018
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0213-18 Moranbah Dental
Murray portrays himself sitting on a park bench looking a young lady up and down in a very sexualized manner.
Upheld - Modified or Discontinued Professional Services TV - Free to Air 09/05/2018
May 2017
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0225-17 IKEA
This advertiment is about wardrobes by ikea and it shows a little girl getting in the wardrobe
Dismissed Retail TV - Free to Air 24/05/2017
May 2016
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0229-16 Unilever Australasia
The advert states that the product is an olive oil and butter spread.
Dismissed Food/Bev Groceries TV - Free to Air 25/05/2016
July 2014
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0249-14 Electrodry
The advertisement has a female and male sitting on a couch.The male moves his shoe across the carpetThe female comments, "I know, they should be professionally done over at least once per year."The male retorts, "If only I was so lucky."
Dismissed House Goods Services TV - Free to Air 09/07/2014
July 2014
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0257-14 Wendy's Supa Sundaes Pty Ltd
It is an ad for Wendys Hot dogs and Icecream. It says Wendys yum yum.
Dismissed Food/Bev Venue TV - Free to Air 23/07/2014
July 2015
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0272-15 Crazy Domains
Set in a massage room, with the masseuse being a male dressed as a female (in no way is that the reason for my complaint)
Dismissed Information Technology TV - Free to Air 08/07/2015
October 2019
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0327-19 Road Safety Advisory Council
This advertisement depicts various men telling a story. The advertisement ends with various men talking to a person in the car who wants to drive home. The final text on screen states "Real mates don't let mates drink drive".
Dismissed Community Awareness TV - Free to Air 09/10/2019
December 2019
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0392-19 Chemist Warehouse
This television advertisement features characters from Ariana Grande's music video "ThankU, Next". One scene depicts a cheerleader pushing another cheerleader.
Dismissed Toiletries TV - Free to Air 11/12/2019
June 2018
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0284-18 Mondelez International
The TVC was on channel 7 during House Rules, Facebook post and website http://www.sharethetaste.com.au/gamesnightin - all promoting 'buy any 2 blocks of chocolate and redeem free games board at Woolworths.
Dismissed Food/Bev Groceries TV - Free to Air 20/06/2018
January 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0031-20 Naughty Boy
This television advertisement is cartoon styled and features a man in the following scenes: a board room; a park; a bedroom; at a computer; holding a statement; signing for a package; and in bed with two other people.
Dismissed Sex Industry TV - Free to Air 22/01/2020
February 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0055-20 Australian Pork Ltd
This television advertisement depicts a couple on a bus. They discuss doing something, suggesting a quickie, that they could do it that night, on the deck, and suggest inviting the neighbours. The couple get stares from other passengers. The advertisement then switches to a BBQ scene showing the couple cooking pork on the BBQ with their neighbours.
Dismissed Food/Bev Groceries TV - Free to Air 12/02/2020
July 2017
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0293-17 Apple
The television commercial promoted a Telstra product and featured Delta Goodrum riding in the passenger seat of a vintage BMW. It was broadcast during The Voice on Channel 9 on Sunday evening.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 12/07/2017
August 2015
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0297-15 Westpac Banking Corporation
If you don't have your card you can use your phone.
Dismissed Finance/Investment TV - Free to Air 12/08/2015
June 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0195-20 Ezi-jak
This television advertisement features a woman saying, "Hi I'm Rebecca. I live in outback NSW and I do a lot of driving. I really love the Ezijak because if you get a flat tyre it's so simple to use. Put it under your car, press a button and up your car goes. Its also got a rattle gun which will loosen the tightest of the wheel nuts even after its been into a tyre shop. And the added bonus is if you get a puncture its got an air compressor so that you can just pump it up and drive to your local tyre shop and let them change it.
Dismissed Hardware/Machinery TV - Free to Air 24/06/2020
September 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0272-20 Victorian Department of Health and Human Services
This television advertisement depicts actor Shane Jacobson working on a car wearing a mask. He speak to camera saying: "You know, when I was a little tacker, they used to have an ad campaign for condoms, and they had a slogan which was, "If it;s not on, it's not on." Now, thank goodness my parents didn't follow that advice or I wouldn't be here today. But you know what, I am here today and I'd like to stay here. So I'm bringing the slogan back-if it's not on, it's not on. So whack one of your face.
Dismissed Community Awareness TV - Free to Air 23/09/2020
July 2018
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0319-18 Department of Health
There are two TV ads consisting of a montage of people engaging in various activities. The last six seconds of the ads show a person ”Bow Riding” by placing their arm in the water from a moving boat. 
Dismissed Community Awareness TV - Free to Air 25/07/2018
0331-18 Capilano Honey
Ad shows Adult & Child handling bees & honeycomb in the area that the bees have their hives ( boxes ). No protection at all is being worn.
Dismissed Food/Bev Groceries TV - Free to Air 25/07/2018
November 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0338-20 McDonald's Australia Limited
This television advertisement features well-known personalities from the Block television series.
Dismissed Food/Bev Venue TV - Free to Air 25/11/2020
January 2015
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0001-15 Australian Insurance Holdings
Captain Risky
Dismissed Insurance TV - Free to Air 28/01/2015
December 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0357-20 Toyota Motor Corporation Australia
This television advertisement features a couple packing up in the bush and realising their dog is completely covered in mud. They use Siri in the vehicle to navigate to a dog groomer. The muddy dog is bundled out of the backseat and the scene changes to the clean dog re-entering the car. The woman looks at the man and notices that he also looks different and cleaner. They then have a conversation where he sheepishly says that he took up a 2-for-1 offer at the dog groomer.
Dismissed Vehicle TV - Free to Air 16/12/2020
September 2015
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0355-15 Calvin Klein Perfume
The ad showed men and women in sexual positions, it showed them kissing with no clothes on.
Dismissed Toiletries TV - Free to Air 23/09/2015
February 2018
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0028-18 Lottoland
A television commercial made up to look as though it is a news story - and shown within a news bulletin. People are celebrating their win.
Dismissed Gambling TV - Free to Air 07/02/2018
August 2018
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0370-18 Roadshow Films
During Dance Boss and True Story, ads for the spy that dumped me were shown. Both times swear words were used. During Dance Boss, which airs from 7:30pm this was quite inappropriate.
Dismissed Entertainment TV - Free to Air 22/08/2018
October 2015
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0378-15 Rejuvenate Wellness Centre Rockhampton
A lady walks down the street and a man wolf whistles at her, then it changes to images of the beauty/massage treatments
Dismissed Beauty Salon TV - Free to Air 14/10/2015
September 2014
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0382-14 Amaysim Australia PtyLtd
2 old people kissing open mouthed on a bus.
Dismissed Mobile Phone or SMS TV - Free to Air 24/09/2014
September 2018
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0389-18 Roadshow Films
A new movie trailer about a big shark killing people. It was visually scary with red blood seen in the water.
Dismissed Entertainment TV - Free to Air 12/09/2018

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