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Ad Standards Community Panel Cases

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E.g., 18/08/2022
E.g., 18/08/2022
August 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0322-12 Roadshow Film Distributors Pty Ltd
The advertisment was for a movie called Magic Mike. The movie stars Channing Tatum and Matthew McConaughey and was released in Australian cinemas nationally on July 26. It features scenes of a man dancing on stage in front of a female audience as well of scenes depicting topless men.
Dismissed Entertainment 08/08/2012
0323-12 Lion
The Advertisement depicts a dairy farmer walking towards a table with two glasses displayed – one next to a generic milk carton and one next to a PURA milk carton. The dairy farmer states "Us dairy farmers know that not all milk's the same. Some contain something you can't see. They're diluted with a by-product called permeate". The dairy farmer then pours some of the generic milk into the first glass and holds it up to show that the milk comprises two components, one of which is depicted as a watery layer at the bottom of the glass.
Dismissed Food/Bev Groceries 08/08/2012
0324-12 McDonald's Aust Ltd
Voiceover provides information about the McDonalds mighty footy trip. A group of children board a bus and head to the football stadium where they run out thrrough a banner onto the stadium grounds and are then seen in the crowd cheering.
Dismissed Food/Bev Groceries 08/08/2012
0329-12 Australian Psychic Expo
A woman and girl are standing facing the camera. The girl is wearing a summer dress the top of which has two triangles of fabric covering her chest. The woman says that the Australian Psychic Expo is back and the girl adds that it is going to be fantabulous. On screen throughout the commercial are the time, date and location of the event, along with website and contact details.
Dismissed Other 08/08/2012
August 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0323-10 ANZ Banking Group Ltd
'Barbara' is sat in her car in the driveway of a young couple's home. She calls to them to "get in" the car, and as they are climbing in the woman asks Barabara if they wouldn't be more comfortable in the house.
Dismissed Finance/Investment 11/08/2010
0325-10 Just Car Insurance
Static image of a large garage with an orange zebra crossing in the foreground. The text "Canvas 2 Kick Ass" appears on the screen followed by an image of a rally car which appears in stages and then changes in to a different car. A male voice over talks about how you can help build Australia’s most kick-ass street ride, followed by details of how to do so by visiting Canvas2kickass.com.
Dismissed Insurance 11/08/2010
0326-10 Kellogg (Aust) Pty Ltd
A school boy asks his friend, Warren, if he has a Kellogg's LCM bar in his lunchbox. Warren replies that he does, and if his friend can guess which kind, he will share the bar with him. The friend then runs off to ask all the other chidren on the school playgound to help him guess which kind of bar it is and we see the children writing up lists of names for those voting for each kind of bar. Warren opens his lunch box and it turns out his friend guessed correctly. The voiceover then describes the LCM bars and we see images of the different types of bars available.
Dismissed Food/Bev Groceries 11/08/2010
0329-10 General Mills Australia Pty Ltd
A wildlife expert driving out into the country to release something from nature back into nature. As he releases what viewers believe to be a small creature from his cupped hands, he then launches a muesli bar into the air. It falls to the earth with a thud and the voice over ""Nature Valley. It won't fly like a bird, but it does taste delicious.”
Dismissed Food/Bev Groceries 11/08/2010
0330-10 Quit Victoria
The advertisement features Ronaldo Martinez who at 39 years of age lost his voice box due to smoking-induced cancer and now breathes through a permanent hole in his throat. In the advertisement, Ronaldo is at his doctors surgery where he talks about how his life will never be the same now he has a tracheotomy.
Dismissed Community Awareness 11/08/2010
0331-10 Vodafone Network Pty Ltd
The ad opens with a banner displaying the words ‘A big punch in the face to big bills’ (this phrase is also spoken by the voice over artist). The remainder of the advertisement is directed at the included value available with the $49 Cap ($450 for standard calls, SMS & more, 500MB of data and free standard national voice calls 24/7 between Vodafone and 3 customers). The Samsung Wave is prominently displayed as the “hero” handset available with this offer and terms and conditions appear at the base of the advertisement.
Dismissed Telecommunications 11/08/2010
0334-10 Pharmacare Laboratories
Three young men are loading surboards in to a camper van next to the beach when one of them spots an attractive woman heading their way wearing a bikini. He makes the other two men aware of her, and they all make appreciative noises whilst the camera slowly pans up the woman's body. The next scene shows a man sitting in a red convertible, playing a guitar and singing a song about spotting attractive women and sharing the sight with your mates.
Upheld - Modified or Discontinued Toiletries 11/08/2010
0335-10 Reckitt Benckiser (Aust) Pty Ltd
The advertisement opens with a man on a plane saying that he doesn't feel well and that he has a bad cold. He looks hot and drowsy and has a red nose. He then drinks a Lemsip and we can see that he is s sky diver waiting to do a tandem jump. A male voiceover explains that Lemsip can tackle symptoms of colds in under 10 minutes, and a clock starts counting down. When the clock's alarm goes off, the man looks considerably better and jumps out of the plane. The final shot is of a mug, a packet of lemsip and the words "All you need is Lemsip".
Dismissed Health Products 11/08/2010
0336-10 Unilever Australasia
Various children describe the different activities they have "had a go" at, all of which entail them getting their clothes stained with either grass, chocolate, dirt or mud. A female voice over describes new OMO with the "extra power of pre-treaters" and we see a bottle of OMO with lots of little bottles coming out of its open top. These bottles are all white with the words "pre-treaters" written on them in black.
Dismissed House Goods Services 11/08/2010
0339-10 Fernwood Fitness Centres Aust Pty Ltd
The TVC features close-ups of women working out, exercising and dancing to an upbeat latin inspired music track. While they are working out words such as feisty, foxy and fit come up on the screen.
Dismissed 11/08/2010
0341-10 Mr Rental
Cartoon of a man watching TV whilst his wife is in the kitchen. He calls through to remind her that his friends are coming round the next evening to watch the footie. Then the TV 'blows up' and the man looks shocked. He is worried about what his friends will say when they find out his TV has broken. His wife then suggests he hires a TV from Mr Rental because they can deliver within 24 hours. Then man obviously does this because the next scene shows him sat watching his new TV just as his ordered pizza arrives and his wife leaves to go out.
Dismissed House Goods Services 11/08/2010
0342-10 Cadbury Pty Ltd
A puppet princess is sitting at a bar. Above her head is a sign reading "Enchanted Tales Inner Beauty" which disappears as a puppet frog lifts himself up on to a seat beside her. The frog asks if she is Kate44, to which the princess replies, "Hotguy21? Well you don't look anything like your picture, mm?" The frog replies that he is currently under a spell.
Dismissed Food/Bev Groceries 11/08/2010
0344-10 Panasonic (Aust) Pty Ltd
We see a black sheep on a white screen and a male voiceover describes the colour black as the black sheep of the family. The voiceover then goes on describe other black things which aren't pleasant (blackmail, bats, black stains), and the sheep changes shape to match whatever the voiceover is describing. The voiceover then says that a good thing about black is that it can make things stand out such as the new Panasonic Neo Plasma TV. The final shot is of a Panasonic TV with fireworks exploding on the screen and the text, "Neo Plasma. Blacker blacks. Brighter colours."
Dismissed House Goods Services 11/08/2010
0346-10 Hungry Jacks
A young woman is watching a tennis match. She opens up the wrapping of a burger and the sound of blues music is emitted. She quickly closes the wrapping and the music stops, and then starts again when she re-opens the wrapping. We hear the umpire calling for quiet. We then see a young man sat in a darkened cinema, also with a burger. The same thing happens when he opens the wrapping: blues music can be heard. A male voiceover then describes the burger as "..smooth new taste playing at Hungry Jack's" and goes on to describe the ingredients.
Dismissed Food/Bev Groceries 11/08/2010
August 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0323-11 Snack Brands Australia
A young guy enters a train carriage where three attractive women are seated. After they each try to get him to sit next to them he instead chooses to sit next to a grandma who is holding a packet of CC’s Corn Chips.
Dismissed Food/Bev Groceries 24/08/2011
September 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0326-11 Bonds Industries Ltd
A young woman is shown walking through a garden and then jumping in to a swimming pool. She is wearing different sets of Bonds underwear in different scenes. The words "Feel the colour. Microfibre and Mesh hipsters” appear on screen.
Dismissed Clothing 14/09/2011
0329-11 Australian Pensioners Insurance Agency
The TV ad opens with a view of a 4WD vehicle and caravan (‘the rig’) travelling through the Victorian countryside on a private track. Next we then see a lady packing some things in the caravan in front of her house. We then begin to hear a phone conversation in the background between two ladies regarding insurance for the caravan. As the ad goes on we follow the couple, Sue and Terry, as they embark on a trip with their caravan.
Dismissed Insurance 14/09/2011
0330-11 KIA Automotive Australia
The commercial shows a man driving along the road in a Kia Sportage singing to music that reminds him of the times he had as a younger man. He imagines having one of his favorite songs playing with the actual musicians in the car with him, his ideal fantasy. Upon arriving at home his partner reminds him that he was supposed to be buying nappies for his young child. We see the Kia logo and the text, "Sportage. Grow up, not old."
Dismissed Vehicle 14/09/2011
0331-11 Kids Warehouse
A series of graphic screen showing Kids Warehouse logo and product interspersed with “Roller Doors” painted with SMS style “Teen Talk” expressions. One of these reads "WTF" and is accompanied by a sad face.
Dismissed Retail 14/09/2011
0334-11 Vodafone Network Pty Ltd
Ayoung man sitting on a chair and asking the question “What’s power to me?” The man answers that power to him is “Getting one up on my mate”. He describes in a jocular manner a text message conversation between him and his friend. His friend sent him a text message saying “your mum said hi”. The man laughs and explains his response. He takes a picture of a dog, uploads it to facebook and tags his friend’s girlfriend. The man then describes the reaction of his friend’s girlfriend “she’s not really talking to me at the moment” before remarking, “We, we don’t get on anyway”.
Upheld - Modified or Discontinued Telecommunications 14/09/2011
0336-11 Central Coast Motor Group
The Advertisment is for local business Central Coast Motor Group dealership and shows different people sat in different makes and models of stationery vehicles. In one scene we see two children and their teddy bear being strapped in to the back seat of a car which is on the dealerships inside forecourt.
Dismissed Vehicle 14/09/2011
0339-11 Lion Nathan Aust Pty Ltd
TVC includes various scenes of a man ('your juvenille mate') doing things in the home and outdoors that are silly. One scene shown him with sausages in a toaster.
Dismissed Food/Bev Groceries 14/09/2011
0340-11 Cerebos Foods
A bus load of cartoon style tomatoes stop to allow more tomatoes to get on and as they squeeze on the bus they push out salt and sugar shakers. The tomatoes have child-like characteristics and the salt and sugar shakers are given elderly characteristics. There are still some salt and sugar shakers remaining on the bus.
Dismissed Food/Bev Groceries 14/09/2011
0343-11 Pacific Brands Holdings Pty Ltd
The advertisement is called 'Keep it Rio'. It shows men and ladies modelling underwear.The opening scene shows a male model lying on a bed in his underwear with money falling around him.
Dismissed Clothing 14/09/2011
0346-11 Dodo Australia Pty Ltd
The ad shows a dance floor with an animated Dodo bird dancing with men and women to a song ("No Limit"). A voice over advertises an unlimited ADSL plan.
Dismissed Telecommunications 14/09/2011
0349-11 Lotteries NSW
The advertisement called "Mr Knowledge", depicts a well-dressed male in a suit standing by a desk in an opulent setting, he has one hand on the desk and one on his hip. The camera moves closer to the man and after a short time the hand on is hip reaches down towards the lower half implying he is going to scratch it, however prior to reaching that area the screen cuts to a product shot of a $15 Black Edition ticket. The voice over cuts in saying “Why not enjoy a premium scratch, you could win a million dollars instantly. Instant Scratchies. Black Edition.”
Dismissed Gambling 14/09/2011
September 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0328-13 Ryobi
A relay race in which contestants use the same battery to power several Ryobi tools (Line trimmer, Nailgun, Circular Saw, Leaf Blower)
Dismissed Hardware/Machinery 25/09/2013
0329-13 Universal Pictures
Trailer for the new movie R.I.P.D
Dismissed Entertainment 25/09/2013
0334-13 Australian Fast Foods
Red Roosters new Rippas: Hard Working Aussies Used Car Salesman Ad.
Dismissed Food/Bev Venue 25/09/2013
0337-13 Murray Goulburn
Long life milk without preservatives.
Upheld - Modified or Discontinued Food/Bev Groceries 25/09/2013
0338-13 Vodafone Network Pty Ltd
Children were used in an inappropriate sexualised way to advertise vodafone. They were dressed up in glittering dresses and going to a night club.
Dismissed Telecommunications 25/09/2013
August 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0331-12 Sexpo Pty Ltd
A couple are in bed and they throw the covers off and say they are coming to the Sexpo in Brisbane. We then see clips of the various performers at the Sexpo as well as crowd shots and some presenters on stage. The voiceover describes who will be there and some of the activities available. In the final scene the voiceover says there are limited edition vibrating medals available and we see a picture of a medal.
Dismissed Sex Industry 22/08/2012
0332-12 Shamic Sheetmetal
Television advertisement for Coonara wood heaters that shows images of the different wood heaters available to buy whilst a voice over talks about how they will heat your house cleanly and efficiently.
Dismissed House Goods Services 22/08/2012
0335-12 Nestle Australia Ltd
A young, male labourer entertains his male colleagues while they are on their lunch break by demonstrating some tricks with bricks including juggling them and then throwing them so they land on the wall their older male colleague is building. We then see a shot of a KitKat Chunky 3 bar whilst a voiceover describes the product.
Dismissed Food/Bev Groceries 22/08/2012
0336-12 Transport Accident Commission
We open with Sgt Peter Bellion of the Major Collision Unit taking us through a reconstruction of a serious crash. In slow motion he shows us the force of a girl being hit by a car at 32km. She is thrown over 6 metres into the air and suffers serious head injuries. Then we replay the accident but slow the vehicle down by 5km to 60km. At impact the car would only be travelling 5km an hour. She would only have a bruised leg and the Major Collision Unit would never have been called.
Dismissed Community Awareness 22/08/2012
0337-12 Pacific Magazines
We open on a mother and her son waiting by the side of a road. As a cart and horse driven by an elder couple pulls up to pick them up, the boy notices a discarded magazine lying in the grass nearby. He picks it up but his mother quickly takes it from him and hurries him into the cart. She looks at the cover, then quickly hides it in her clothing and joins the others in the cart.
Dismissed Media 22/08/2012
0339-12 McDonald's Aust Ltd
We open on Happy and the Ice Age Characters building a snowman. After Happy stomps on the floor the snowman’s head falls off and lands on Scrat. Scrat’s acorn pops up in the air and Happy Catches it. Happy and Sid put Scrat back on top of the snowman and laugh. A voice over says “Be the hero of the herd with your McDonald’s Happy Meal. Get a delicious seared chicken snackwrap, crisp apple slices and Calciyum milk” and we see these products on the screen.
Dismissed Other 22/08/2012
0348-12 Commonwealth Bank of Australia
The letters C, A and N are on an athletics field with Kim Mickle who is warming up ready to throw her javelin. The letter N says that she is throwing a javelin into Olympic History and the letter T appears and says she has no chance and that she will be beaten by a Czech girl. The letter A suggests the letter T goes and stands at the 72m line (the world record) whilst Kim throughs the javelin. We see the letter T running as Kim takes a run up ready to throw. The Commonwealth Bank logo appears on screen followed by the super: Official Bank of the Australian Olympic Team.
Dismissed Finance/Investment 22/08/2012
0349-12 Commonwealth Bank of Australia
We open on Jodie Schulz in training hitting hockey balls into goal on a hockey ground. C, A, and N are standing by the goal cheering her on. Next we see T walk into shot and start addressing the group, making scary sounds and taunting Jodie pretending to be the Dutch goal-keeper. C, A, and T knock the goal net over and trap T in there before walking away with Jodie. The Commonwealth Bank logo appears on screen followed by the super: Official Bank of the Australian Olympic Team.
Dismissed Finance/Investment 22/08/2012
August 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0338-10 Retail Food Group
A young male barista is preparing a coffee. He hands it over to an elderly female customer who takes a sip and then says, "That's freakin' awesome!". A male voice over then describes the "unexpectedly great coffee" available at Donut King and we see a screen shot of a cup of coffee and the text "Donut King. Regular coffee and warm mini jam ball $4.50."
Dismissed Food/Bev Groceries 25/08/2010
0348-10 McCain Foods Asia Pacific
A grandfather opens a pea pod and shows the granddaughter the peas. The granddaughter comments that real peas come from the freezer, so the grandfather then explains to her that peas are grown in the soil and then picked by McCain, frozen and put in a bag.
Dismissed Food/Bev Groceries 25/08/2010
0349-10 EMAP Australia Pty Ltd
A woman wearing a low-cut red top is leaning on the counter of a kebab can taking money from a young man wearing a hooded top. She then hands him a huge, oversized kebab and the man and his friend start laughing whilst they appraise it.
Dismissed Entertainment 25/08/2010
September 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0345-12 Parfums Christian Dior
We see the model Daphne Groeneveld on the beach and walking through the streets of Saint Tropez, and then dancing in a bar. She is in good spirits throughout and looks somewhat reminiscent of the French actress Brigitte Bardot. In one scene she is leaning over a juke box and she flicks up her red skirt and we see her black underpants. She then dances on a table top whilst men sit and admire her and her skirt again flies up so we see her underpants.
Dismissed Toiletries 12/09/2012
October 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0347-13 Innerware Lingerie
I would like to make a complaint about the 'Innerware advert', why is it necessary to have a women walking into a workshop, in her underwear requesting those men if "they can fit her"! 
Upheld - Modified or Discontinued Lingerie 09/10/2013
0348-13 Club Eastside - Alice Springs
Shows footage of pokies and bar/alcohol with music playing then fades to 'club eastside' logo on white background.
Upheld - Modified or Discontinued Bars/Clubs 09/10/2013
0349-13 COUGERLIFE.COM
The ad is 'advertising' that older women ('cougers') make better dating partners for younger men.
Upheld - Modified or Discontinued Sex Industry 09/10/2013

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