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E.g., 10/08/2022
E.g., 10/08/2022
July 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
226-03 Smith's Snackfood Co Ltd The
Smith's Snackfood - Doritos Dippas - girls refer to boyfriend's penis size by looking at his hand.
Dismissed 08/07/2003
227-03 Mitsubishi Motors Aust Ltd
Mitsubishi - Lancer - 'Lancer looks good on you'
Dismissed Print 08/07/2003
July 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
226-08 Advertising Advantage
Advertising Advantage - men discussing advertising methods
Dismissed 09/07/2008
229-08 Harvey Norman
Harvey Norman - print ad - woman in lingerie
Dismissed Print 09/07/2008
239-08 Big Colour Visual Pty Ltd
Big Colour Visual - naked woman lying suggestively with a martini glass
Upheld - Modified or Discontinued Outdoor 09/07/2008
September 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
227-01 Reece Pty Ltd
Reece - man seated on lavatory
Dismissed 11/09/2001
229-01 Land Rover Australia
Land Rover - Defender - 'The World's Best 4X4s on Show'
Dismissed Print 11/09/2001
June 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
227-06 Advanced Medical Institute
AMI - "sex being fun if you're good at it"
Dismissed Radio 13/06/2006
November 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
227-98 Australian Milk Marketing
Australian Milk Marketing - Woman in milk bath
Dismissed 10/11/1998
229-98 Mega Meats & Mega Fruit
Mega Meats & Mega Fruit
Dismissed 10/11/1998
231-98 Moulinex Krups
Moulinex Krups - Aqualia Cordless Jug - "Black woman"
Dismissed Print 10/11/1998
August 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
229-00 Amazing Clean
Amazing Clean - Scots accent - 'Fuckers'/'Suckers'
Dismissed 08/08/2000
233-00 Cerebos Foods
Cerebos - Fountain Sweet Chilli Sauce - pregnant woman
Dismissed 08/08/2000
234-00 Cerebos Foods
Cerebos - Fountain No Waste Tomato Paste - love making couple
Dismissed 08/08/2000
October 2002
Case number Ad Standards description Determination Categorysort descending Media Determination date
229-02 Unilever Australasia
Unilever - Streets - Blue Ribbon Carnival - cartoon-style characters at table, grandmother has whiskers growing from chin. Caption states Kevin enjoys sharing ice cream with his Nana but "the whiskery kiss however was another matter"
Dismissed Print 08/10/2002
231-02 Stuart Alexander & Co Pty Ltd
Stuart Alexander - Mentos Cool Chews - fakir firewalking in bazaar, then tourist eats Cool Chew and does the same.
Dismissed 08/10/2002
239-02 Yamaha Music Australia
Yamaha Music - scantily clad animated worman sitting on amplifier.
Dismissed Outdoor 08/10/2002
September 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
229-05 Honda Australia Pty Ltd
Honda - "Scream" - motor racing footage "Honda cars use F1 technology - similar to 52/02 but doesn't intercut with family cars
Dismissed 13/09/2005
234-05 Nestle Confectionery
Nestle - Allen's Anticol Vapour Action Lozenges - skiiers blown off ski slope as if by bomb blast
Dismissed 13/09/2005
235-05 BRP Australia Pty Ltd
BRP - Evinrude - man punches, butts and kicks groin of another man in violent & aggressive manner
Dismissed 13/09/2005
July 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
229-99 Lone Star Steakhouse & Saloon Pty Ltd
Lone Star Steakhouse & Saloon - "American Indian"
Dismissed 13/07/1999
232-99 Adelaide Cleaning Equipment Pty Ltd
Adelaide Cleaning Equipment (Jet Fire Heaters)
Dismissed 13/07/1999
234-99 Reckitt Benckiser (Aust) Pty Ltd
Reckitt & Colman - Harpic - 'assault team'
Dismissed 13/07/1999
237-99 Nando's Australia Pty Ltd
Nando's - "Natural breasts"
Dismissed Print 13/07/1999
February 2002
Case number Ad Standards description Determination Categorysort descending Media Determination date
23-02 Digital Audio Group
Digital Audio Group - copulating couple - 'DB dynamics loudspeakers really get you pumping'
Dismissed Print 12/02/2002
March 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
23-03 Hewlett-Packard Australia Pty Ltd
Hewlett-Packard - Police use violence to make arrest.
Dismissed 11/03/2003
February 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
23-10 Genesis Fitness
Genesis Fitness (23/10) Internet. "Fat Ass Fighers"
Dismissed Internet 10/02/2010
February 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
23-99 Precision Cosmetic Laser Surgery
Precision Cosmetic Laser Surgery - naked woman's trunk - 'Hair Removal'
Dismissed Print 09/02/1999
June 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
230-09 BMW Group Australia Ltd
BMW 230/09 image in SMH showing vehicle doing 4-wheel drifts (sustained loss of traction).
Dismissed Print 10/06/2009
231-09 BMW Group Australia Ltd
BMW 231/09 - Foxtel. Vehicle shown doing 4-wheel drifts (sustained loss of traction)
Upheld - Modified or Discontinued TV - Pay 10/06/2009
236-09 Ultra Company
Ultra company (236/09) mobile phone 'Death Calculator' TV
Dismissed 10/06/2009
237-09 Ultra Company
Ultra company (237/09) mobile phone 'Death calculator' PAY TV
Dismissed TV - Pay 10/06/2009
September 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
231-04 Fujifilm Australia Pty Ltd
Fujifilm - terrorist hostage freed after showing photos of family
Upheld - Modified or Discontinued 14/09/2004
232-04 Sunrice
Sunrice - Rice Creations - delivery man adopting foreign accent according to variety of meals he's delivering - has mobile phones flag-coordinated to each country
Dismissed 14/09/2004
235-04 Holden Ltd
Holden - Commodore Alloytec V6 - test engine being revved in laboratory scenario
Dismissed 14/09/2004
237-04 Smith's Snackfood Co Ltd The
Smith's Snackfood - Crisps - Postcards from the Mediterranean - Greek workmen eating crisps while Olympic marathon starts - runners falling over wheelbarrows, cement mixers, buckets etc, because Athens venue not finished
Dismissed 14/09/2004
239-04 Holden Ltd
Holden - Crewman Cross8 - Family driving car over red-soil environment, stirring up dust and arriving at lake. Space control station reports "There IS water on Mars - but we didn't find it!".
Dismissed 14/09/2004
August 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
231-07 Ford Motor Co of Aust Ltd
Ford - Falcon Utility XR8 - Utopia - two blokes watching world fill with what blokes want - beer fountains, street full of toolshops - sign says "police targetting metrosexuals" and they see police pulling over male drivers
Dismissed 14/08/2007
232-07 Ford Motor Co of Aust Ltd
Ford - Fiesta XR4 - internet - man's faces changes expression and sunglasses added and removed - car goes fast around corner. Text changes from "Live fast" to "Live hard"
Dismissed Internet 14/08/2007
235-07 Suzuki Australia Pty Limited
Suzuki - Swift - man hears radio advice of bad weather conditions for driving,but "not for some" - we see footage of professional rally driving as the driver goes out to his car
Dismissed 14/08/2007
237-07 Peppers Retreats & Resorts
Peppers - couple perched on cliff top overlooking Blue Mountains
Upheld - Modified or Discontinued Print 14/08/2007
July 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
232-06 Optus Communications
Optus - octopus with tentacles on mobile phone and other tentacles making different statements with references to "sweet sweet" and "golden frothy" beer. "Who says men can't multitask?"
Dismissed Print 11/07/2006
233-06 Ford Motor Co of Aust Ltd
Ford - Fiesta (TV)- man/woman in white coats (doctors/scientists) rub a piece of clay in an orgasmic climax to produce a baby Fiesta - takeoff of "Ghost"
Dismissed 11/07/2006
235-06 IKEA
IKEA - young boy bored at furniture store - now has play equipment and a café - later seen in back of car - apparrently not wearing seatbelt or in child restraint
Dismissed 11/07/2006
239-06 Tyco Fire & Security
Tyco - ADT smoke alarms - "if you are one of the many million Australians who can only afford to buy "Standard" smoke alarms, then you are not taking your family and their lives, seriously.
Dismissed 11/07/2006
July 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
233-09 Australian Football League
AFL - TV ad for the "League of their Own" including footage of bull fighting
Dismissed 08/07/2009
December 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
234-98 Pascoe's Pty Ltd
Pascoe's Pty Ltd - White Tulip - "So simple even a man could do it"
Dismissed Print 08/12/1998
236-98 Freedom Furniture Ltd
Freedom Furniture - "I love you Baby"
Dismissed Cinema 08/12/1998
237-98 Australian Dairy Corporation
Australian Dairy Corporation - Victor Chang Inst - belching fridge.
Dismissed 08/12/1998
238-98 Unilever Australasia
Unilever - Continental - Cup-A-Sauce - "Just like your sister's."
Dismissed 08/12/1998

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