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E.g., 29/01/2021
E.g., 29/01/2021
September 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
294-03 Audi Australia Pty Ltd
Audi - A4 - 'Even the wind can't keep up.'
Dismissed 09/09/2003
August 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
297-06 Azspa Pty ltd
Azspa Pty Ltd - man snacking while watching TV - SMS singles - shows blond woman in black swimsuit under shower and in spa with male
Dismissed 08/08/2006
October 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
301-05 Unilever Australasia
Unilever - Omo - Dirt is Good - what kids put in their pockets, children putting uncleaned paint brushes, open lipstick tubes and frog in pockets
Dismissed 11/10/2005
November 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
305-05 Just Jeans Group
Just Jeans - Skinny Jeans - implied woman has just has sex with jail inmate and squeezes thru bars back to her own cell, past sleeping guard
Dismissed Clothing 08/11/2005
314-05 Virgin Mobile (Australia) Pty Ltd
Virgin Mobile - Jason Donovan picking up droppings - viewers encouraged not to telephone Jason on 0403 JASOND
Dismissed Telecommunications 08/11/2005
326-05 Pfizer Australia Pty Ltd
Pfizer - Zyrtec - female in café asks friend how she got rid of her boyfriend - replies she invited him to meet her parents and he was "off like a Zyrtec"
Dismissed Health Products 08/11/2005
336-05 Coca-Cola Amatil
Coca-Cola Amatil - Deep Spring Mineral Water - naked man with helmet on scooter riding through crowds of people who stare at him as he drinks product to tune of "Feelin' Groovy" by Simon & Garfunkel
Dismissed 08/11/2005
February 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
308-98 Ferrero Australia Pty Ltd (Ferrero Rocher)
Ferrero Australia - Ferrero Rocher - large house at night
Dismissed 09/02/1999
June 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0181-11 Eli Lilly Australia Pty Ltd
Couple working in the garden, exchange romantic gestures, house in background folds away and a tent unfolds in its place, couple go for romantic walk in countryside. Ends with couple by campfire and plain screen with "Readyanytime" and "Lilly" displayed. Throughout the advertisement a male voice over talks about male erection problems and how Eli Lilly could help.
Dismissed Professional Services 08/06/2011
November 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
320-00 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna VR-X 3.5 Litre V6 - speeding bullet.
Dismissed 14/11/2000
December 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
323-04 L'Oreal Australia Pty Ltd
L'Oreal - Paris lipstick - explicit & passionate kissing to show lipstick won't come off
Dismissed Toiletries 07/12/2004
March 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
33-01 McDonald's Aust Ltd
McDonald's - Boxing match
Dismissed 13/03/2001
February 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
10-10 Gill & Co Pty Ltd
Gill & Co - John Gill the Timber Man (10/10) TV. Scantily clad women prominent in foreground when timber products displayed
Dismissed Hardware/Machinery 10/02/2010
July 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0211-13 Coles
Advertising to stock up on alcohol for the weekend.
Dismissed Alcohol 10/07/2013
April 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
106-08 Mitsubishi Motors Aust Ltd
Mitsubishi - Triton Ute - Black 4WD driving through desert and bush, on seashore
Dismissed 09/04/2008
May 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0215-10 Lexus Australia
This Lexus LFA supercar pulls out of a garage on the Mt. Fuji race track. A disclaimer is shown: "Vehicle driven under controlled conditions on a racetrack using a professional driver. Overseas model shown". The camera then shows a few shots of the empty track and the mountain. The LFA drives around the closed track. Voiceover tells the audience that 'Clocking speeds of 325km/h the LFA can cover 2700 meters (or 2.7kms) in the time it takes to watch this commercial.' The ad then shows the LFA badge and the super ‘Yes.
Dismissed Vehicle 26/05/2010
April 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
109-07 Jim Beam Brands Australia Pty Ltd
Jim Beam - The Girlfriend -foreign-accented woman lists things she lets her boyfriend do - watch striptease - bcs she's so cool
Dismissed Alcohol 10/04/2007
August 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
342-09 Yum Restaurants International
YUM - KFC 342/09 TV ad for KFC wrap with young boy riding pushbike with one hand
Dismissed Food/Bev Groceries 26/08/2009
364-09 Roadshow Film Distributors Pty Ltd
Roadshow Film Distributors 364/09 - Drag me to hell movie trailer
Dismissed Entertainment 26/08/2009
November 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
346-99 Ed Harry Menswear
Ed Harry Menswear - "Need Pants?"
Dismissed Retail 09/11/1999
353-99 QANTAS Airways Ltd
QANTAS - scenes of children's choir in various Australian & world locations singing "I Still Call Australia Home". Qantas plane shown with words "The Spirit of Australia"
Dismissed Travel 09/11/1999
April 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
35-98 Foster Gracie Pty Ltd (Jim Rose Circus)
Foster Gracie Pty Ltd (Jim Rose Circus) - woman in plastic wrap
Dismissed Entertainment 14/04/1998
August 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
117-98 Mitsubishi Motors Aust Ltd
Mitsubishi - Pajero
Dismissed 11/08/1998
May 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
120-05 Mainland Dairies Pty Ltd
Bonland Dairies - Mainland Munchables - Shows the "kids" (teenagers) 'bossing parents around'
Dismissed 10/05/2005
December 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
358-00 Australian Pensioners Insurance Agency
APIA - Ian Leslie and older drivers
Dismissed Insurance 12/12/2000
July 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0238-13 Sanofi Aventis
Ad shows Bear Grylls demonstrating how much fish you need to eat to get the equivalent omega oils from fish. He goes into the water with a tree branch he has made into a spear. He catches a fish and the eats is raw; with the appearance that the fish is still basically alive.
Dismissed Health Products 24/07/2013
May 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
132-03 Toyota Motor Corp Aust Ltd
Toyota - Hilux - 'Bugger' - runaway vehicle - 'apprentice'.
Dismissed 13/05/2003
138-03 Eagle Boys Pizza
Eagle Boys Pizza - men in utility without seatbelts.
Dismissed 13/05/2003
November 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
372-07 FOXTEL Management Pty Ltd
FOXTEL - kidney - trying to get husband's attention tells him when he donated a kidney to her she didn't need a transplant, but sold it to go on holiday with her son's friend
Dismissed Media 19/11/2007
June 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
135-02 Kolotex Aust Pty Ltd
Kolotex - Kicks - woman walking and dancing around house taking off her shioes and clothes, and lastly taking off her stockings and throwing them to her male partner.
Dismissed Clothing 11/06/2002
May 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
140-08 IAG Insurance
IAG - SGIC - "We're fiercely competitive" - size of fish being compared
Dismissed Insurance 19/05/2008
October 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
384-08 TrueLocal
TrueLocal - woman divulges too much personal information how she and partner play "hide the sausage" and "experiment with foodstuffs"
Dismissed 08/10/2008
May 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
143-99 Mike Carney Toyota
Mike Carney Toyota
Dismissed 11/05/1999
July 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0266-12 Reckitt Benckiser (Aust) Pty Ltd
The advertisement opens in a hallway and moves to a bedroom where we can hear the noise of a creaky bed. The top of a man is seen over the top of the back of the bed. As we get closer, we can see that the man is using Durex Massage 2 in 1 gel to assist in massaging his partner’s back. The man is dressed in boxer shorts, whilst his partner is featured lying on her stomach, with her lower half covered with a sheet. The man pauses in his massage and uses the gel to quieten the creaking bed, before resuming. The Advertisement closes with a Product shot.
Dismissed Toiletries 11/07/2012
June 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
147-01 Telstra Corporation Ltd
Telstra - man's girlfriend wears T shirt gift from his mother
Dismissed Telecommunications 12/06/2001
November 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
394-03 Electronic Arts Inc.
Electronic Arts - Sony Playstation - Rugby 2004 - man kicks dog while imagining it is football.
Dismissed 11/11/2004
February 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
15-01 AAPT Ltd
AAPT - SmartChat - screeching 'mate'
Dismissed Telecommunications 13/02/2001
June 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
152-05 McDonald's Aust Ltd
McDonald's - Happy Meals - Kim Possible shows school kids using a 'transponder' (looks like they're talking on mobile phones)
Dismissed 14/06/2005
May 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
155-06 Mobile Applications
Mobile Applications - Mandy and Candy - blond and brunette wearing black bikinis dancing provocatively and stating "We never stop stripping"
Dismissed 09/05/2006
July 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0282-12 Coles
There are two near identical versions of the same television advertisement, one which was broadcast in metropolitan Sydney and the other broadcast in metropolitan Melbourne. Advertisement 1 The focus of Advertisement 1 is a mock press conference where the comedian and actor Dawn French introduces a "save $100 guarantee" that Coles Car Insurance is offering when customers who are over 30 and live in Sydney switch from a comprehensive NRMA, AAMI or GIO policy to Coles comprehensive car insurance.
Dismissed Retail 25/07/2012
November 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
408-08 Jamba! GmbH
Jamba - Jamster - Achmed the dead terrorist - "Silence! I am going to kill you"
Upheld - Modified or Discontinued 12/11/2008
July 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0286-10 Mazda Australia Pty Limited
A man and a woman are shown driving a red mazda through a cafe: the woman passenger leans out and grabs two drinks as they pass the counter, but the car does not stop. The next scene shows 2 women driving in a white mazda: the passenger is reading a party invitation for an hour's time and the car is shown to apparantly drive through a clothes shop. When it emerges, the two women are wearing party clothes. Then a blue mazda is shown driving through a surf shop. There are two men seated in the front and a female seated in the middle back seat.
Dismissed Vehicle 14/07/2010
November 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
414-06 TransACT Communications Pty Ltd
TransACT - Free Speech - protest in streets of Canberra/Queanbeyan for free speech - leader is handed a brochure announcing TransACT's "free speech" offer
Dismissed 14/11/2006
441-06 Transport Accident Commission
Transport Accident Commission - Reconstruction - police officer at accident scene relates that if driver was going 5kph less whenwoman walks onto road her injuries may not be fatal - film is reversed and slowed to "reconstruct" the accident situation
Dismissed Community Awareness 14/11/2006
July 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
164-04 Office for the Status of Women
Office for the Status of Women- "Australia says no" domestic violence
Dismissed Community Awareness 13/07/2004
October 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
425-09 Nautilus Marine Insurance Agency
Nautilus Marine Insurance Agency - (425/09)image of boat crammed full with illegal immigrants 'there's boat people and ... there's boat people'
Upheld - Modified or Discontinued Insurance 14/10/2009
June 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
167-03 Rivers (Aust) Pty Ltd
Rivers - men's underwear - close shots of models.
Dismissed Clothing 10/06/2003
February 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
17-08 Global One Mobile Entertainment
Global One - Six Russian Babes - SMS SIX to 1994 9999
Dismissed 13/02/2008
June 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
172-07 Frankies Auto Electrics
Frankies Auto Electrics - car with loud music driving around - rear passenger not wearing seatbelt
Dismissed 12/06/2007
August 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0308-12 Department of Health South Australia
The ‘Protect your loved ones’ television advertisement depicts a woman in her 50’s and three generations of her family. The voiceover says to image seeing your friends and family suffering and that the decision to not have a regular breast screen doesn't just affect you. The commercial then focuses on the woman who is upset and concerned for her family. It then cuts to an image of the whole family with their hands over their chest in support of the hero mother who has breast cancer. The final scene is the hero mother looking directly to camera.
Dismissed Community Awareness 08/08/2012

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