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Ad Standards Community Panel Cases

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E.g., 29/01/2021
E.g., 29/01/2021
September 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0377-18 Toyota Motor Corp Aust Ltd
Parents day at school with parents telling school kids what they do for a living. There's a fireman, a pilot (man). No prizes for guessing the female was a nurse.
Dismissed Vehicle TV - Free to Air 12/09/2018
February 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0052-17 Universal Pictures
This is an ad for a movie called 'Split' that is about to begin in cinemas. It is the story of a man with spilt personalities who kidnaps, tortures, kiss young girls.
Dismissed Entertainment TV - Free to Air 08/02/2017
0056-17 Mercedes-Benz Aust/Pacific P/L
The advertisement was promoting a Mercedes Benz sale
Dismissed Vehicle TV - Free to Air 08/02/2017
September 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0385-16 Nestle Australia Ltd
Family including children eating giant snake lollies
Dismissed Food/Bev Groceries TV - Free to Air 14/09/2016
March 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0060-19 Yum Restaurants International
TVC featured a school play, parents in the audience were bored of the kids performance, teenager shows mum an ad on her phone with KFC deal and mum shouts out 'shut up and take my money', next scene they were seating KFC whilst upset children look on.
Dismissed Food/Bev Venue TV - Free to Air 06/03/2019
September 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0420-18 Volkswagen Group Australia Pty Limited
Driving a new VW Polo car by a young man with his father preceded by his life history of accidents and crazy stunts.
Dismissed Vehicle TV - Free to Air 26/09/2018
March 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0103-18 Stan
We love watching the cricket over summer as a family. My 15 year old, 11 year old and 8 year old all love sitting and watching with us. I am however concerned and disappointed with some of the ads that are shown in the breaks. Three that I will use as examples. Firstly, the 'Romper Stamper' ad, with the frightening faces in masks and violence, was excessive.
Dismissed Entertainment TV - Free to Air 07/03/2018
October 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0432-18 Sportsbet
Interruption of a process - in particular, turning a clay pot, resulting in the destruction of the item being worked on, implying that none of these pastimes are as satisfying or valuable as a sportsbet multi. 
Dismissed Gambling TV - Free to Air 10/10/2018
0440-18 Inspirations Paint
Woman was cleaning up after husband and he texted her saying he was at the pub and she sent back a smiley face.
Dismissed House Goods Services TV - Free to Air 10/10/2018
April 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0107-15 Stihl Pty Ltd
A man displays a Stihl Chainsaw, and then casually places that unshielded chainsaw on top of an unstable pile of material in the back of a utility (in which a young lad is also sitting).
Dismissed Hardware/Machinery TV - Free to Air 15/04/2015
0111-15 William Hill
The advertisement shows man unable to make a decision regarding sausage tools or meat pies and states not to sit on the fence
Dismissed Gambling TV - Free to Air 15/04/2015
March 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0119-16 Comparethemarket.com.au
Compare the market. Meercats.
Dismissed Insurance TV - Free to Air 23/03/2016
0097-16 Zerella Fresh
A man and a woman in a kitchen discussing how the "low carb" potatoes will be good for both their waistlines.
Dismissed Food/Bev Groceries TV - Free to Air 23/03/2016
July 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0217-19 Electrolux Home Products
Advertising a hotplate with smart controls
Dismissed House Goods Services TV - Free to Air 10/07/2019
October 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0457-18 Volkswagen Group Australia Pty Limited
Emphasises power and 4wd ability of VW Amarock - including a scene suggesting a car narrowly overtakes two trucks.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 24/10/2018
September 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0294-19 Vodafone Hutchison Australia
This television advertisement depicts a woman wearing a helmet as she rides a longboard down a hill.
Dismissed Telecommunications TV - Free to Air 25/09/2019
April 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0141-15 Clubs NSW
Club NSW advertisement features a range of scenarios of "bringing people together", mainly depicting social events within clubs and celebrations, but including family event.
Dismissed Bars/Clubs TV - Free to Air 29/04/2015
December 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0399-19 Dept Justice & Community Safety - Victoria
This television advertisement portrays firefighters and bushfire survivors gathered in a community centre in rural Victoria reflecting on their shared experience. It includes flash back scenes of three fictionalised stories including a memory of a firefighter helping children escape through a fence; a woman and her partner trying to escape via a car; a family making the heartbreaking decision to leave without their pet.
Dismissed Community Awareness TV - Free to Air 11/12/2019
January 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0023-20 Mitchell's Quality Foods
Series of TV commercials promoting the Lite n' Easy Jump Start weight loss program. It features multiple Lite n' Easy testimonials who have lost weight using Lite n' Easy.
Dismissed Food/Bev Groceries TV - Free to Air 22/01/2020
0019-20 LTD Rentals
This television advertisement features a group of elderly people being herded towards a bus by a man on a horse with a whip.
Upheld - Modified or Discontinued Automotive TV - Free to Air 22/01/2020
January 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0480-14 Federal Tyres Cairns
This is only the approximate time and date of the Advertisement, but has been played a number of times.It advertises Federal Tyres in Cairns, and at the end of the advertisement, the ad features the owner doing a massive burnout in the driveway of the tyre retail store of Federal Tyres.
Upheld - Modified or Discontinued Automotive TV - Free to Air 28/01/2015
November 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0484-17 Yum Restaurants International
Mothers and daughters in 2 cars at traffic lights. One has a trophy from a competition and other has purchased take away. Ad is promoting the fast food as better than trophy. Also shows cynical looks from mother and girl towards girl who has succeeded in competition.
Dismissed Food/Bev Venue TV - Free to Air 08/11/2017
April 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0125-20 Youi
This advertisement depicts a close up scene of a South-African man looking directly into the camera, and who is introduced as Lovemore. The viewer is invited to make an assumption about the man. The voice-over states that by making assumptions, you don’t see the individual. The advertisement goes on to describe the man, who is shadow-boxing, as a former boxer and world-title winner, who is now a lawyer, and who is passionate about fighting for justice and his two grandkids. The voiceover states that at Youi, we don’t make assumptions; we listen. Our insurance is for individuals.
Dismissed Insurance TV - Free to Air 08/04/2020
June 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0198-20 Johnson & Johnson Pacific
This television advertisement for Codral shows scenes of people adapting to isolation and social distancing requirements.
Dismissed Health Products TV - Free to Air 24/06/2020
November 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0347-20 Lotterywest
This television advertisement is set in a living room. A female character is shown watching the television and jumping up and down with excitement. She starts to look dizzy, then she faints and falls onto the safety of her couch. The voiceover reveals that she’s just won OZ Lotto and fainted from excitement. The end graphics promoting OZ Lotto fade onto the screen.
Upheld - Modified or Discontinued Gambling TV - Free to Air 25/11/2020
December 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0534-16 Sanitarium Health and Wellbeing
They stated that Almond Milk is high in Calcium It's not.
Dismissed Food/Bev Groceries TV - Free to Air 07/12/2016
April 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0196-18 Wrigley Co Pty Ltd
A girl and a boy are kissing in a bedroom when the girl's dad walks in.
Dismissed Food/Bev Groceries TV - Free to Air 24/04/2018
July 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0231-14 KIA Automotive Australia
The advert has a lady driving a Kia Sportage with 1 hand on the steering wheel all the way through the advert. She and her passengers including a child in the rear are singing to loud music.
Dismissed Vehicle TV - Free to Air 09/07/2014
0235-14 Aldi Australia
Aldi supermarket advertising Toys
Dismissed Retail TV - Free to Air 09/07/2014
0243-14 Pfizer Australia Pty Ltd
Descriptions of different types of nerve pain, symptoms and possible remedies.
Dismissed Health Products TV - Free to Air 09/07/2014
July 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0247-14 Quit Victoria
The advertisement is a visual shock value add. It uses a narrator telling the audience that smoking is "eating you alive" while showing graphic images of disease ridden and necrotic tissue, including quite disturbing close ups of horrific facial damage. It then goes on to list stroke as another side effect. It ends with the the voice over "Smoking is eating You alive".
Dismissed Community Awareness TV - Free to Air 23/07/2014
June 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0251-15 Pacific Brands Holdings Pty Ltd
A tv commercial channel ten for bonds girls underwear.
Dismissed Lingerie TV - Free to Air 24/06/2015
June 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0278-18 Sony Computer Entertainment Aust Pty Ltd
The television advertisement features a scary looking main character fighting off mythical creatures. Killing another character and using extremely violent mannerisms.
Dismissed Entertainment TV - Free to Air 20/06/2018
August 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0294-14 Diabetes Australia VIC
It talks about phobias people have then about type 2 diabetes.
Dismissed Community Awareness TV - Free to Air 27/08/2014
0344-14 Target Australia Pty Ltd
A number of different items were being advertised as part of Target spring catalogue sale.
Dismissed Clothing TV - Free to Air 27/08/2014
July 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0301-16 Youi Car Insurance
Shows a man leaving home and travelling by car to a destination.
Dismissed Insurance TV - Free to Air 27/07/2016
July 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0316-17 Campbell's Australia
Buy tim tams because they are best enjoyed with others
Dismissed Food/Bev Groceries TV - Free to Air 26/07/2017
January 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0009-19 Godfreys
The advertisement was of a Godfreys warehouse sale which depicted several moving forklifts.
Dismissed House Goods Services TV - Free to Air 23/01/2019
0021-19 Yes Loans
There are two television commercials. In each, a man addresses the camera and describes being left in financial difficulty due to the actions of his former female partner.
Dismissed Finance/Investment TV - Free to Air 23/01/2019
January 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0017-16 Meat & Livestock Australia Ltd
The basis of the ad is to bring Australians home from other countries for Australia Day to have lamb chops on the barbeque.
Dismissed Food/Bev Groceries TV - Free to Air 18/01/2016
August 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0359-18 Suncorp
The ad shows a child dancing around a kitchen with a sprinkler on, and the song "Thrift Shop" plays. 
Dismissed Finance/Investment TV - Free to Air 22/08/2018
August 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0363-17 Roadshow Film
The advertisement was a trailor for the movie 'Annabelle Creation'.
Dismissed Entertainment TV - Free to Air 23/08/2017
February 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0037-15 Subaru (Aust) Pty Ltd
All New Subaru Outback Value uses the term Corroborree.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 25/02/2015
September 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0375-14 iiNet
Latest iinet internet ad referring to other countries
Dismissed Telecommunications TV - Free to Air 24/09/2014
March 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0065-18 Universal Pictures
A movies advert for Fifty Shades of Grey Freed in which a couple is depicting moving though a highly adult themed relationship with scenes including being held hostage at knife point and a woman sitting on the floor in a leather corset, a man holding a leather whip to her neck, swimming seemingly naked together, etc.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 21/03/2018
September 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0406-17 Meat & Livestock Australia Ltd
A crude and deplorable attempt by Meat and livestock Australia to use images of Ganesha to promote Lamb consumption. MLA has tried to stir the controversy by using religious theme and using religious icons to gain the attention.Controversy sells but not in this case.This unnecessary promotion should be removed.
Dismissed Food/Bev Groceries TV - Free to Air 13/09/2017
September 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0410-17 Transport for NSW
Woman is on the phone listening to something as she crosses the road and suddenly gets hit by a car.
Dismissed Community Awareness TV - Free to Air 27/09/2017
March 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0085-17 Frucor Beverages Australia
Two "rappers" approach each other whilst having practically naked around and the camera zooms in on all over the women's bodies
Dismissed Food/Bev Groceries TV - Free to Air 08/03/2017
October 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0414-15 Toyota Motor Corp Aust Ltd
Shows 2 Toyota Hilux on a test track driving backwards then forward towing three trailers hooked together. The other add showed people riding in the tub of the vehicle.
Dismissed Vehicle TV - Free to Air 28/10/2015
March 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0089-15 Nissan Motor Co (Aust) Pty Ltd
It was about a car driving through a container yard.. with containers being lifted and the car driving under them. There are no safety features in place.
Dismissed Vehicle TV - Free to Air 25/03/2015

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