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Ad Standards Community Panel Cases

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E.g., 12/08/2020
E.g., 12/08/2020
July 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0290-17 Nestle Australia Ltd
The new kit Kat ad takes place in a bathroom display shop. The manager approaches a bath with the employee laying in the bath eating a kit Kat. He states "your break is over" Then the kit Kat is snapped & then the employer states "move over" as he loosens his tie.
Dismissed Food/Bev Groceries TV - Free to Air 12/07/2017
0289-17 Frucor Beverages Australia
Depicting breasts with lemons.
Dismissed Food/Bev Groceries Internet - Social - Facebook 12/07/2017
September 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0272-19 General Motors Holden Australia NSC Ltd
This television advertisement features the Holden Trailblazer towing a caravan.
Dismissed Vehicle TV - Free to Air 11/09/2019
0264-19 Downtown Brooklyn
This Facebook advertisement features an image of a Reece's Bowl (a dessert) and the text "REECE'S WHATTT? Get those Epipen's ready, because this is going to be worth it! Churro Bowls are out and Reece's Bowls are in! This giant Reece's Piece is sure to get the heart racing! Loaded with ice Cream and drizzled in Peanut Butter and Chocolate, it sure screams, get me to the hospital ASAP! Available for a limited time only!"
Dismissed Food/Bev Venue Internet - Social - Facebook 11/09/2019
July 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0301-18 McCain Australia and New Zealand
30 second ad depicting a child finding new ways to shake his fries packet
Dismissed Food/Bev Groceries TV - Free to Air 11/07/2018
March 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0103-20 Koala Sleep
This television advertisement depicts a man in a green shirt with question-marks on it sleeping in a bed. A toothbrush is shown on his nightstand. Halfway through the advertisement the camera zooms our to show the whole bed, and a woman and another man are shown kissing. The voiceover states “Say g’day to Koala, Australia’s highest rated mattress brand. It’s got zero-disturbance technology which means you can get a perfect night’s sleep without getting disturbed by your partner, no matter what they get up to, even if they are an absolute cheating pile of trash.
Dismissed House Goods Services TV - Free to Air 25/03/2020
0106-20 Creative Content Australia
This Facebook ad depicts a young man in a police interview room with a detective and a police officer reporting that he has been hacked.
Dismissed Community Awareness Internet - Social - Facebook 25/03/2020
July 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0208-20 Craveable Brands
This television advertisement features a male standing in front of a mirror. He says something in a squeaky voice, then eats one of the products, he then says the same thing in a much deeper voice.
Dismissed Food/Bev Groceries TV - Free to Air 08/07/2020
0211-20 Southtrade International
This Facebook advertisement features an eight minute video of a live interview between host Lewie "Dunni" Dunn and Karl Stefanovic which is a content collaboration between Brown Cardigan and sponsor Fireball Whisky.
Dismissed Alcohol Internet - Social - Facebook 08/07/2020
0197-20 Dreame
This Facebook advertisement features and excerpt of a story called 'Abused and Broken' available through the advertised app. The story's main characters are a teenage girl, Ember, who is a werewolf who is sexually and physically abused by her father and a teenage boy, Blaze, who is an Alpha werewolf. The story ends with the text: "Will Blaze, the Alpha of future come to save Ember and figure out that she is his mate? Continue to read on Abused and broken." The story is accompanied by an illustrated image of a girl embracing a large, black wolf in bed.
Dismissed Entertainment Internet - Social - Facebook 08/07/2020
August 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0340-18 McDonald's Aust Ltd
The advertisement shows a young girl sitting using her phone, her unseen mother calls out and asks if the she has walked the dog, she replies that she is doing it now, the dog is walking on a machine, mother and child then go to McDonalds to purchase what is considered by most to be unhealthy food.
Dismissed Food/Bev Venue TV - Free to Air 08/08/2018
August 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0344-16 Stuart Alexander & Co Pty Ltd
Werthers caramel sweets being advertised as 'no added sugar'
Dismissed Food/Bev Groceries TV - Free to Air 24/08/2016
0355-16 Harvest Education Technical College
An ad with the written text: 'Australian women are being sexually assaulted at twice the rate of women worldwide. There is never a good enough excuse for rape but there is help and now you can be the one to give them the help they need in order to Survive. STUDY a Diploma of Community Services now!' There are three photos in the advertisement of sexy young women, one displaying her midriff and cleavage, all of whom bear bruises and marks of physical assault.
Dismissed Education Internet - Social - Facebook 24/08/2016
February 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0025-19 Youfoodz
Youfoodz ad featuring people describing places where they have 'lost it'.
Dismissed Food/Bev Groceries TV - Free to Air 06/02/2019
February 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0037-18 ARN
Ad showing two host entering elevator . Girl has something in hair . Guy says bend over I will check .Looks like she is giving him a head job in elevator when door opens and another girl sees and seems uncomfortable to enter elevator and leaves
Dismissed Entertainment TV - Free to Air 07/02/2018
0032-18 National Australia Bank Ltd
The advertisement showed children being incorrectly restrained in a car.
Dismissed Finance/Investment Internet - Social - Facebook 07/02/2018
February 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0051-17 Brand Collective
I am looking for back to school shoes for my kids not pornographic images with models wearing nothing but shoes.
Upheld - Modified or Discontinued Clothing Internet - Social - Facebook 08/02/2017
0032-17 Logan Law
The post is an advertisement for legal services offered by Logan Law using extreme sexual connotations to relate to having a vehicle hit another vehicle from behind with the usage of hashtags such as "#steveo #hollyweed #loganlaw #smashedhardfrombehind #coppedoneinthebumper #beenrearendedlately #penetratingbrisbane #takenoneinthetailpipe".
Dismissed Professional Services Internet - Social - Facebook 08/02/2017
July 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0299-16 Mondelez Australia Pty Ltd
The advertisement is for Cadbury Dairy Milk with Oreo and was released on Facebook (on the Cadbury Dairy Milk page at https://www.facebook.com/CadburyDairyMilkAustralia/?fref=ts)
Dismissed Food/Bev Groceries Internet - Social - Facebook 27/07/2016
April 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0141-18 ALDI Australia
It depicts smoking cigarettes in the advertisement.https://m.facebook.com/story.php?story_fbid=1919250404799118&id=290994417624733The above is a link to the original post.I also have a screenshot.
Dismissed Food/Bev Groceries Internet - Social - Facebook 11/04/2018
November 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0450-16 AHM Health Insurance
Image of hetero couple with woman taking cash out of mans back pocket in facebook feed ad.
Dismissed Insurance Internet - Social - Facebook 09/11/2016
December 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0508-16 Favworld
Advertisement for a baby pillow, which is a large stuffed elephant. Picture of newborn sleeping with face snuggled into elephant.
Upheld - Modified or Discontinued Toys and Games Internet - Social - Facebook 07/12/2016
0533-16 Motor Accident Commission SA
MAC of SA is running a campaign addressing speeding in cars on the roads, how dangerous it is and how it can affect others around you. It features a character, The Hairy Fairy. This campaign has both still images and video ads which can be seen on Facebook and other social media, as well as bus stops. https://www.mac.sa.gov.au/news/slow-down-before-things-get-hairy
Dismissed Community Awareness Internet - Social - Facebook 07/12/2016
August 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0257-19 Iggy Azalea Management
Facebook advertisements for Iggy Azalea's album "In My Defense" which includes the album cover, which has an image of the artist slumped against the side of a car as though she has been shot.
Dismissed Entertainment Internet - Social - Facebook 07/08/2019
August 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0353-17 Burger Biz
This weeks special Tha Mcklucka Muthafuka
Upheld - Modified or Discontinued Food/Bev Venue Internet - Social - Facebook 09/08/2017
0342-17 Lion
Coles advertising cows milk for sale and claiming it is beneficial for health.
Dismissed Food/Bev Groceries Internet - Social - Facebook 09/08/2017
September 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0413-17 Meat & Livestock Australia Ltd
Lord Ganesha sitting around a dinner table eating lamb along with Jesus,and leaders of other faiths.This is an advertisement for promoting eating lamb.
Dismissed Food/Bev Groceries Internet - Social - Facebook 13/09/2017
September 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0299-19 Aussie Home Loans
This advertisment is set in a suburban salon. A conversation is depicted between a customer and a hairdresser mid-sentence where the hairdresser character asks about her client’s refinancing plans. The hairdresser gives bad advice. As the hairdresser gives the hair a spray to finish styling her customer’s hair, the advertisement transitions to an Aussie broker. The Aussie broker nods empathetically and gives a reassuring smile.
Dismissed Finance/Investment Internet - Social - Facebook 25/09/2019
0303-19 Radio Metro 105.7
This Facebook advertisement features the trailer for the film "Good Boys".
Upheld - Modified or Discontinued Media Internet - Social - Facebook 25/09/2019
0305-19 Foxtel
This Facebook advertisement for the Rugby World Cup is a cartoon style and depicts representations of various countries.
Dismissed Entertainment Internet - Social - Facebook 25/09/2019
November 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0504-17 GK Gluten Free Foods
https://gfoats.com.au/faqs/Shared (14/10/17) from their Facebook page:https://www.facebook.com/gfoats.com.au/This is one of a number of misleading campaigns/advertisements/statements made on both their website and Facebook page. But in this one example, the website states under FAQs:"Q. Are these oats safe for Coeliacs?A.
Dismissed Food/Bev Groceries Internet - Social - Facebook 22/11/2017
June 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0239-16 McDonald's Aust Ltd
We are writing to complain about an advertisement featured on the McDonald's Australia Face book page. The advertisement, posted on 2 May 2016 at 10:00pm, is for a promotion whereby a free Happy Meal is provided to customers who purchase a Create Your Taste meal (the Promotion).
Dismissed Food/Bev Venue Internet - Social - Facebook 08/06/2016
November 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0385-19 Yum Restaurants International
This Facebook advertisement is a video - The ad opens with an image of the first product, ‘Colonel’s Dinner’ with the product name and price. A red screen then appears with the text "I’D TAP THAT". The screen changes to another image, ‘Family Burger Deal’ with the product name and price and the red screen appears again. Then the product ‘Burger Combo Deluxe’ with the product name and price.After this, copy appears reading "AMAZING OFFERS ARE JUST A TAP AWAY". The video then changes back to the red screen with the KFC App logo and the copy ‘COLONEL’S OFFERS.
Dismissed Food/Bev Venue Internet - Social - Facebook 27/11/2019
December 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0416-19 Gelatissimo
This Facebook advertisement features three children dressed in Halloween costumes and the text "Free scoop for kids. Kids in costume get a free kids scoop on Thursday 31st October".
Dismissed Food/Bev Groceries Internet - Social - Facebook 11/12/2019
May 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0194-16 Vodka Plus
Post on Vodka Plus Facebook page: man and woman in lingerie embracing.  Text reads, How many grams did you save?
Dismissed Alcohol Internet - Social - Facebook 11/05/2016
0193-16 Vodka Plus
Post on Vodka Plus Facebook page: man lying on his stomach on a bed with a plate of cake balanced on his back.  Woman in white lingerie sat next to him.  Text reads, Have your cake and eat it.
Dismissed Alcohol Internet - Social - Facebook 11/05/2016
March 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0127-18 Universal Pictures
128 second video trailer advertising an upcoming feature film due for release in Australian cinemas on 29/03/2018 entitled “Blockers”. In the opening scene of the advertisement a male adult who is nursing an infant enters a bedroom where an adult female is sitting up in bed working on a laptop computer, the scene cuts forward a few seconds and it seems the infant is no longer present in the room. The male, using North American English, informs the female that while he was doing the washing he located some female undergarments.
Dismissed Entertainment Internet - Social - Facebook 21/03/2018
April 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0101-19 Myer Pty Ltd
A girl excitedly holding up her personalised Creme Egg tin filled with creme eggs (two bags of minis, one large creme egg)
Dismissed Food/Bev Groceries Internet - Social - Facebook 17/04/2019
November 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0482-16 Dope Lemon
Young girl modelling T-shirt lifting up top to expose breasts.
Upheld - Modified or Discontinued Clothing Internet - Social - Facebook 23/11/2016
0503-16 Riot Stage Youth Theatre
A picture of a girl that looks about 12-13 years old, with 3 or 4 skinless hotdogs stuffed into her mouth, as the image for a show called "F." It's a production by the Riot Stage youth theatre as part of something called the Poppyseedfestival, & is being performed at Trades Hall in Melbourne.
Dismissed Entertainment Internet - Social - Facebook 23/11/2016
March 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0082-20 Lust Liquor
This Facebook advertisement features an image of a alcohol bottle being held against a backdrop of a wave. Text states "Available in Perth soon".
Dismissed Alcohol Internet - Social - Facebook 11/03/2020
March 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0105-18 Nando's Australia Pty Ltd
The advert states to celebrate the relaunch of Nandos Nedlands they are offering free lunch from 11am - 2pm.
Upheld - Modified or Discontinued Food/Bev Venue Internet - Social - Facebook 07/03/2018
October 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0357-19 Uber Eats
Facebook advertisement for Uber Eats promoting the McDonalds Monopoly promotion.
Dismissed Food/Bev Venue Internet - Social - Facebook 23/10/2019
November 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0479-18 Gifting Life
Facebook advertisement for the promotion of organ donation which features Jesus on the cross.
Upheld - Modified or Discontinued Community Awareness Internet - Social - Facebook 14/11/2018
0485-18 Coca-Cola South Pacific
Fanta's current campaign on their Facebook page is Halloween themed, specifically including a music video which has been designed to advertise their product and encourage including Fanta in trick or treating.
Dismissed Food/Bev Groceries Internet - Social - Facebook 14/11/2018
April 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0133-20 Thirsty Camel
This Facebook advertisement is a shared image with the text "People:*stocking up on toilet paper and water* Me: " and an image of a shopping trolley full of wine. The caption of the image is "Stocking up the bunker for the weekend...(series of emojis) and the Thirsty Camel logo is on the image.
Dismissed Alcohol Internet - Social - Facebook 08/04/2020
April 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0197-16 Unilever Australasia
A series of different groups of people are shown drinking Bushells tea in different locations - a beach, a mountain, a veranda, a bedroom, a kitchen.
Dismissed Food/Bev Groceries Internet - Social - Facebook 27/04/2016
May 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0253-18 The West Australian
Picture of a man lying on the ground being mauled by a lion. https://imgur.com/a/NnieOOL
Dismissed Media Internet - Social - Facebook 23/05/2018
October 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0441-17 Cotton On
Cotton on kids puma shoe ad on facebook. I can not attach the ad to this but could email separately.
Dismissed Clothing Internet - Social - Facebook 11/10/2017
September 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0403-16 Bad Man Clothing
Scantily clad young women, heavily tattooed, lying across a motorbike. Behind her head is a man in Bad Man clothing standing with a gun to her head. The advertisement refers to "getting your love muscle pumping this Tuesday morning".
Upheld - Not Modified or Discontinued Clothing Internet - Social - Facebook 28/09/2016

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