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Ad Standards Community Panel Cases

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E.g., 03/04/2020
E.g., 03/04/2020
May 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
130-99 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Mount Franklin
Dismissed 11/05/1999
July 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0249-11 Aussie Christians
Billboard with the text 'Dear Aussie Muslims, Jesus said, "Before Abraham was, I am". Maybe he's more than a prophet.
Dismissed Other Billboard 13/07/2011
December 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
491-08 Nutricia Australasia Pty Ltd
Nutricia - Karicare Gold for toddlers - woman & child in park. Woman talks of benefits of formula
Dismissed Food/Bev Groceries 10/12/2008
June 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
134-01 Goodman Fielder Baking Australia
Goodman Fielder - Buttercup Big Bite Muffins - 'fit more on, moron!'
Dismissed 12/06/2001
June 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0253-12 Salvation Army
The advertisement under complaint is a brochure inserted into various publications across Victoria/WA/TAS/SA/NT. The brochure tells the story of "Melinda and Lucy" who came to The Salvation Army for care and comfort. The brochure has an image of "Melinda and Lucy" on the front and back sitting on jumping hoppers in the garden. It is representative of the 1970's.
Dismissed Professional Services Mail 27/06/2012
March 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
50-05 Swisse Vitamins Pty Ltd
Swisse Vitamins - Tanline - shows bottom half of a woman in a G-String
Dismissed Toiletries Outdoor 08/03/2005
May 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
178-08 Advanced Medical Institute
AMI - woman speaking - this ad lasts 30 secs - use it or lose it - wouldn't that be nice
Dismissed Radio 19/05/2008
May 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
137-00 Transport Accident Commission
Transport Accident Commission - Crash Course
Dismissed Community Awareness Cinema 09/05/2000
July 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0257-11 KMart Australia Ltd
A mum is driving a car and her daughter is in the middle back seat talking incessantly. They are then shown on an elevator and walking in to a Kmart store. When they reach the toy section the daughter finally stops talking and we hear a voice over state that you can find hundreds of toys at Kmart.
Dismissed Toys and Games 27/07/2011
March 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
51-00 WorkCover New South Wales
WorkCover NSW - 'He didn't give a stuff about his employees'
Dismissed Community Awareness 14/03/2000
June 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
181-03 BHP Steel Ltd
BHP Steel - Colorbond - man in underwear collecting newspaper.
Dismissed 10/06/2003
February 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
14-00 Career One
careerone.com.au - 'Unequal Opportunity'
Dismissed Employment 08/02/2000
June 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0260-18 Gnomes
The use of innuendo via the use of an actor with a NZ accent to describe his "coloured deck". Both actors look in the direction of the NZ actors groin after the second actor makes the statement of "nice deck". The reply, again with legs apart, is that it is a "coloured deck" and he then displays a big smile. Only blind freddy would not hear the word 'deck' as 'dick' due to the NZ accent.
Dismissed Hardware/Machinery TV - Free to Air 06/06/2018
January 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
518-06 Sanitarium Health Food Company
Sanitarium - Weetbix - 3 boys eating Weetbix tell Mum they're going outside to play cricket - "look out Poms" - Aussie test players have grown up on Weetbix
Dismissed Food/Bev Groceries 16/01/2007
July 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
184-07 Jamba! GmbH
Jamba - Jamster sexy ringtones - women doing aerobics and dancing in provocative manner from music video clips
Dismissed 10/07/2007
187-07 Pubboy Group
Pubboy - "Drink 'em pretty at Pubboy"
Dismissed Other Outdoor 10/07/2007
October 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
142-98 Sancella Pty Ltd
Sancella - Libra Invisible - "Pookie, the white dog"
Dismissed Toiletries 13/10/1998
145-98 Just Jeans Group
Just Jeans - Button fly Jeans - Frog.
Dismissed Clothing 13/10/1998
148-98 Goodman Fielder Baking Australia
Goodman Fielder - Naked man
Dismissed 13/10/1998
157-98 Roger David Stores Pty Ltd
Roger David Stores Pty Ltd - "Young men in a bar"
Dismissed 13/10/1998
June 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0264-17 AirAsia
Air Asia is advertising airfares to Malaysia for $129 through facebook feeds and directly through their 'au' website. It shows a startled monkey with the caption under it 'GTFO!'
Dismissed Travel Internet 07/06/2017
December 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
526-08 Lexus Australia
Lexus Australia - IS F - internet - speedometer exceeds 260km/h
Dismissed Internet 17/12/2008
August 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0268-14 Transperth WA
Cartoon type advert trying to increase awareness of the requirement to I've down to the centre of the train, rather that crowd the doors.
Dismissed Travel Billboard 13/08/2014
0284-14 Apple
People exercising to apps with a soundtrack that's chorus was "go, you chicken fat, go" - JFK's fitness sing. Logos for Apple iPhone and Telstra.
Dismissed Mobile Phone or SMS TV - Pay 13/08/2014
0288-14 Advertising Standards Bureau
Rages on about advertising standards and sex ism - while continuously flashing Sexist images of half- naked women - in a style only present on those segments reserved for late night viewing. How hypocritical and ridiculous!
Dismissed Community Awareness TV - Pay 13/08/2014
January 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
19-10 Wicked Campers
Wicked Campers 19/10 Print advertisement in the Colours of Broome with 2 kangaroos copulating
Dismissed Travel Print 20/01/2010
July 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0272-12 Diageo Australia Ltd
The complaint refers to the official Smirnoff Facebook Page and the various comments and photographs uploaded by Smirnoff and members of the community.
Dismissed Alcohol Internet - Social - Other 11/07/2012
January 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
546-08 BCF
BCF - TVC - Josh thinks Batman would beat Spiderman .. he spends nights beating dragons on his computer
Dismissed 21/01/2008
August 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
193-02 Unilever Australasia
Unilever - Streets - Blue Ribbon Carnival - child asks Dad to pass potatos, elderly woman ushered away from dinner table after saying "He's not your Dad. We never knew who your Dad was"
Dismissed 12/08/2002
July 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
151-02 Nestle Australia Ltd
Nestle - Smooth 'n' Creamy chocolate - group in situation similar to AA meeting "I'm a chocoholic"
Dismissed 09/07/2002
154-02 Audi Australia Pty Ltd
Audi - vehicle being driven across desert and rocky terrain - 'Make your own road.'
Dismissed 09/07/2002
163-02 Balfours Pty Ltd
Balfours - 3 ads for new resolutions to exercise, with sweet wrappers falling around
Dismissed 09/07/2002
August 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0276-13 Stihl Pty Ltd
Young boy wearing safety goggles holding chainsaw- looks as if he used it to build his tree house.
Dismissed Hardware/Machinery Print 14/08/2013
March 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
56-02 Wrigley Co Pty Ltd The
Wrigley - PK - girls feign difficulties in swimming pool to attract lifesavers "Your breath stinks. You need PK"
Dismissed 12/03/2002
63-02 Australian Grand Prix Corporation
Australian Grand Prix Corp - 2002 Foster's Australian Grand Prix - 2 ads - 'Grand Prix is God' and 'There's a place where it always rains on the fourth day'
Dismissed 12/03/2002
July 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
196-99 Pacific Access Pty Ltd
Pacific Access - Yellow Pages - "Two large pizzas?"
Dismissed Telecommunications 13/07/1999
July 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0280-16 Gaura Venetian Plaster
Web home page
Dismissed House Goods Services Internet 13/07/2016
December 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
574-09 Nestle Australia Ltd
Nestle - Milo (574/09) Food Focus describing nutritious ingredients and benfits of healthy snack
Dismissed Food/Bev Groceries 09/12/2009
February 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
2-04 Vehicle Distributors Australia Pty Ltd
Vehicle Distributors - Renault Megane Hatch - women's bottoms and men singing about big butts
Dismissed 17/02/2004
July 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
201-03 Toyota Motor Corp Aust Ltd
Toyota - Camry Sportivo - car dropped from helicopter; drives down mountain.
Dismissed 08/07/2003
February 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
16-99 Mitsubishi Motors Aust Ltd
Mitsubishi - Mirage - "Two women in car"
Dismissed 09/02/1999
March 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
60-99 Big Kart Track Ltd
Big Kart Track - "What the ----!"
Dismissed 09/03/1999
August 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0292-11 World Mark Motor One
A male voice over introduces himself as Reginald and says he is a herpetologist used to read New Scientist and collect Star Trek figurines. His voice then becomes deeper as he says that since having Octane Tint put on his car he rents a penthouse, has a cocktail named after him and dates Swedish triplets. Another voice over then says, "Discover your dark side with Octane, the darkest legal tint. Tint a car protects best. Call one three tint."
Dismissed Other Radio 10/08/2011
May 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
207-09 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser Aust P/L (Clearasil) PAY TV 207/09 young girl used Clearasil pimple blocker pen to prevent pimple and go on date
Dismissed Health Products TV - Pay 14/05/2009
July 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
166-01 All-Fect Distributors Ltd
All-Fect Distributors - Bon-o-Bon Chocolates - 'Border Crossing'
Dismissed 10/07/2001
July 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0296-10 Ultra Tune Australia
A female customer drives a vehicle into an Ultra Tune Centre for a service. The mechanics look on admiringly and advise the customer not to hurry back. They are then shown stroking the car appreciatively whilst a male voiceover says, "Ultra Tune. We love cars so much. That's why more people are getting their new car serviced at Ultra Tune ... And keeping their new car warranty. "
Dismissed Professional Services 14/07/2010
April 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
66-03 International Watch Company
International Watch Co. - 'Almost as complicated as a woman - except it's on time'.
Dismissed Retail Print 08/04/2003
July 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
210-00 Hard Rock Café Sydney
Hard Rock Café
Dismissed Radio 11/07/2000
May 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
169-06 Combe International
Combe International - Just For Men hair colour - man and woman in fencing suits duelling with swords when the male scores a "hit" the woman says "you nailed me"
Dismissed Toiletries 09/05/2006
July 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0299-16 Mondelez Australia Pty Ltd
The advertisement is for Cadbury Dairy Milk with Oreo and was released on Facebook (on the Cadbury Dairy Milk page at https://www.facebook.com/CadburyDairyMilkAustralia/?fref=ts)
Dismissed Food/Bev Groceries Internet - Social - Facebook 27/07/2016

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