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E.g., 18/09/2019
E.g., 18/09/2019
April 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0165-10 Unilever Australasia
The advertisement opens with image of the new Lynx Twist Threesome products, a silhouette image of a man and two females, and as each product is presented by the robotic arm, a different scene plays out in the background. First the wash is presented when we see two females soap up the man in the shower and then the man is sprayed all over his body and when things hot up the girls go to work spraying flirtatiously under the man’s arms. End image: the robotic arm presents the new Lynx Twist ‘dry’ antiperspirant with caption: shower, spray and play with new Lynx Twist”
Dismissed Toiletries 28/04/2010
October 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
299-05 King Gee
King Gee - Worn Gs - workers approach new apprentice, with feathers, honey, rubber chicken and a goat for initiation - then they see he's wearing "worn" shorts and ask where the new guy is
Dismissed Clothing 11/10/2005
November 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0505-18 Carlton and United Breweries
An adult male is used to represent a bottle of Carlton Dry. He is taken from a beer fridge and slid across a bar to a customer. The customer then walks through the bar carrying the male as if he was a bottle of beer. They pass a 'stereotypical' German in Bavarian costume to highlight the difference in the beers.
Dismissed Alcohol TV - Free to Air 28/11/2018
October 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
300-03 Nissan Motor Co (Aust) Pty Ltd
Nissan - X Trail 4WD - vehicle being driven at speed over rocks, through water and on sand dunes.
Dismissed 14/10/2003
313-03 Saab Automobile Australia Pty Ltd
Saab - 9-5 Aero Sedan and SportEstate - 'capable of 0-100 in just 6.9 seconds'.
Dismissed Print 14/10/2003
316-03 Volkswagen Group Australia Pty Limited
Volkswagen - Bora - 'surprisingly quick' (print)
Dismissed 14/10/2003
January 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0510-11 McDonald's Aust Ltd
The advertisment shows a man leaving a McDonald's outlet with a burger in hand. he disposes of the packaging and walks outside to bite into the burger. Scenes of a lit fuse is scene as it heads toward crates of peppers that explode as the fuse ignites them. There are shots of the chicken patty and the ingredients of the burger. The man chews his food and walks away nodding his head and with a pleased smile on his face.
Dismissed Food/Bev Groceries 18/01/2012
May 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0172-14 Specsavers Pty Ltd
There are a number of very drab, elderly people, seemingly in an aged nursing home, working out and exercising to a rhythmic voiceover that says a number of times: "I know that I'm sexy!"
Dismissed Professional Services 28/05/2014
December 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0515-18 Munchkin Inc
The ad shows cows roaming free and the manufacturer is saying their formula is 100% grass fed cows. But it’s insinuating that the cows shown are the cows that the milk is from. When in actual fact the milk comes from cows that are mass produced and are used and abused. They are impregnated with a rape tools and are not happy and free roaming cows as per portrayed.
Dismissed Food/Bev Groceries TV - Free to Air 12/12/2018
May 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0176-12 Pacific Brands Holdings Pty Ltd
The ad is large format outdoor billboard and features an image of a woman wearing a bra. The image is cropped, so the focus of the ad is on the woman's cleavage. The copy line that appears on the ad in question is 'Get your boobs done in your lunch hour' the logo/ positioning line Berlei Your Body appears at the bottom of the ad.
Dismissed Clothing Billboard 23/05/2012
0183-12 Cheap as Chips
Page 10 of Cheap as Chips Mother's day catalogue, on sale May 3rd 2012, features a pink tool set with the text, "ladies or low testosterone male pink tool set 6 piece".
Dismissed Hardware/Machinery Mail 23/05/2012
August 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
307-08 Holden Ltd
Holden - Astra - 'big where it counts'
Dismissed 13/08/2008
May 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0179-15 Universal Pictures
A poster advertising "TED 2" above the main entry to the cinema, which is advertising for the soon to be released movie.
Dismissed Entertainment Poster 13/05/2015
February 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
31-09 Aussiebum
Aussiebum billboard with the back of a naked man with brand name 'aussiebum'
Dismissed Clothing Outdoor 25/02/2009
December 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0530-16 Icon Film Distribution Australia
Hacksaw ridge movie ad kept coming up on ads whilst we are watching kids shows regular show and adventure time
Dismissed Entertainment TV - Free to Air 07/12/2016
December 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0537-14 McCain Australia and New Zealand
Healthy choice adConstruction workers are having lunch, blonde sandy haired man is eating healthy choice mealhe is thin and neat and superior the darker haired ethnic characters are exposing their flabby bellies like apes against a chain link wire fence and asking for food from the sandy haired blonde Anglo manhe says no to them saying he doesn't want to ruin their figures but it reads as they are begging him like caged animals for his food and he is refusing. It drags up a terrible racist stereotype of the mean nasty Anglo Australian not sharing or treating fellow Australians as equals.
Dismissed Food/Bev Groceries TV - Free to Air 10/12/2014
May 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0186-17 Westside Dermatology
A billboard at Brisbane Central Station for Westside Dermatology.
Dismissed Professional Services Billboard 10/05/2017
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0545-14 Subway Franchisee Advertising Fund
Titled "hand made for you're summer"
Dismissed Food/Bev Venue TV - Free to Air 14/01/2015
0565-14 South Road Cricket Club
http://www.gumtree.com.au/s-ad/edwardstown/sports-partners/stuck-at-home-lawns-to-mow-escape-it-all-come-play-cricket-/1058919722?utm_source=criteo&utm_medium=cpc&utm_campaign=LF-goods&mpch=adsThe ad featured in the above provided weblink focuses on a scantly clad woman in a bikini and is strongly sexist and offensive in nature by advertising something (in this case- membership of a local cricket club) which has no relation whatsoever to the image used. The ad therefore demonstrates a blatant display of sexual objectification.
Dismissed Sport and Leisure Internet 14/01/2015
April 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0190-18 Universal Pictures
Scary movie, scenes cutting to black eyes definitely not appropriate for screening this early!
Dismissed Entertainment TV - Free to Air 24/04/2018
July 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
319-09 Kellogg (Aust) Pty Ltd
Kellogg - Nutrigrain - (319/09) TV young boy depicted running on farm pretending to surf on land in training for Cold Coast iron man (Brisbane)SEE FILE FOR FULL COMPLAINT TEXT
Dismissed Food/Bev Groceries 08/07/2009
December 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0553-17 Kellogg (Aust) Pty Ltd
Webpage: https://www.kelloggs.com.au/en_AU/recipes/halloween.html 'Halloween 2017. Discover a FREE Trick or Treat experience in store this Halloween by picking up one of these packs in store!Kellogg’s partners with Shazam to provide a spooky augmented reality experience, making Halloween more fun for you and your family. Accompanied with childlike pictures and the cartoon spokes-characters from cereals in Halloween type outfits.
Dismissed Food/Bev Groceries Internet 19/12/2017
June 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0194-14 Energizer Australia Pty Ltd
https://www.facebook.com/SchickMenAu/app_1467699836793470Facebook app shows full page ad "get closer to a schick model now." The page includes a Youtube video of a woman writhing around on a couch, walking and running around a house seductively in underpants and a t-shirt. The t-shirt has a man's face pictured on the front. She lands on a bed and rips off her shirt, revealing another similar shirt (with a man's face pictured on the front.) Strip tease style, she progressively rips off more shirts, revealing others underneath.
Dismissed Toiletries Internet - Social - Other 11/06/2014
November 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
322-00 Taubmans Pty Ltd
Taubmans - couple kssing while male painters hold hands
Dismissed 14/11/2000
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0198-13 Sunshine Coast Daily Newspaper
New commercial on TV, Sunshine Coast Daily newspaper advertising their news, up-to-date stories, articles, media services. In the content of the advert, there are a few headlines like from the newspaper articles supported by a video of what's in the headlines.. Particularly, one of them says: Russian expat on a lookout for older men.. Supported by a video of a blonde middle age woman in skinny jeans is sitting down on the park bench next to a man, she tries to flirt with him in a "cougar" style or something..
Dismissed Media 26/06/2013
0217-13 South Australian Tourism Commission
Advert promoting Barossa Valley.
Dismissed Tourist Attractions Cinema 26/06/2013
December 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
325-01 Universal Music Aust Ltd
Universal Music - Afroman - 'The Good Times' - 'Because I Got High'
Dismissed Entertainment 11/12/2001
331-01 Oporto Franchising Pty Ltd
Oporto - 'Share Your Food' - couple kissing
Dismissed Outdoor 11/12/2001
339-01 Nissan Motor Co (Aust) Pty Ltd
Nissan - X-Trail 4WD - croquet - 581 circular letters received
Dismissed 11/12/2001
January 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0583-16 Nestle Australia Ltd
George Clooney at the Nespresso bar, talking to an attractive young woman. He is grabbed by 2 thugs who take him to the office of the husband of the woman who accuses George of "hitting" on his wife, implying if he gives up his Nespresso capsules all will be ok. George will not give them up and the next scene, a beaten up George is drinking a coffee.
Dismissed Food/Bev Groceries TV - Free to Air 18/01/2017
June 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0202-11 Guess - Busbrand Pty Ltd
Guess logo with on one side an image of a female wearing a stripy top with a large bag over her shoulder and one of her legs is kicked up so we can see her shoe. On the other side is an image of a female lying on her back with her legs bent. Her legs are bare and she is wearing strappy high heeled shoes.
Dismissed Clothing Billboard 22/06/2011
September 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
328-06 Suncorp
Suncorp - GIO - family car backing out of driveway into home next door - no indicator, or brake lights on trailer
Dismissed Insurance 12/09/2006
February 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
1-06 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Pea-Beu - One Shot - two cockroaches - man sprays alternative on one then Pea Beu on the other, and places paper cups over both of them
Dismissed Other 14/02/2006
May 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0206-10 L'Oreal Australia Pty Ltd
The advertisement opens with cyclone warning alarm and sound playing and depiction of young girl alarmed to discover her complexion is not as clear as she would like. Voiceover details the effectiveness of NEW Garnier PureActive scrub with suggestion for those with acne-prone skin “to take instant action” to remove blackheads and their marks. She is then depicted happily with a group of her friends with end caption: Take care. GARNIER
Dismissed Toiletries 12/05/2010
April 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
101-07 Calvin Klein Underwear
Calvin Klein - couple wearing jeans but nothing above waist, with bodies touching
Dismissed Clothing Outdoor 10/04/2007
113-07 Domayne
Domayne - Voodoo Knife Block Set - knives are held in a pink wooden block shaped like a body, with knife slats in the head, heart, stomach, thigh and leg
Dismissed Retail Print 10/04/2007
May 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0209-16 ACT Government
guy pretending to be stereotypically gay wearing shiny shorts and headband putting things in recycling bin saying RECYCLING in stereotypically gay voice.
Dismissed House Goods Services TV - Free to Air 11/05/2016
December 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
335-00 Seagram Pacific
Seagram Pacific - Chivas Regal - 'Yes, God is a Man'
Dismissed Alcohol Outdoor 12/12/2000
April 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
105-03 Mazda Australia Pty Limited
Mazda - Mazda 6 - boy rides bike without helmet in flashback sequence.
Dismissed 08/04/2003
June 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0213-15 Sportsbet
The Sportsbet product Cash Out gives the user freedom. This freedom is depicted by the user throwing salad on the ground and eating steak with his hands, taking his pants off and walking around the house in his underpants, lifting the toilet seat up with his foot, and placing a drinking glass straight on a wooden table deliberately avoiding a coaster which is right in front of him.
Dismissed Gambling TV - Free to Air 10/06/2015
May 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
108-02 The Berlei Group
Berlei - Wonderbra - smiling female model wearing low-cut bra 'Yes, they're real'
Dismissed Clothing Outdoor 14/05/2002
December 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
341-05 Unitab Ltd
Unitab - "The Thinking Man's recreation" - famous statue called "The Thinking Man" campaign
Dismissed Gambling Outdoor 13/12/2005
345-05 AAMI
AAMI - child in car toddler seat uses remote control to raise & lower garage door which keeps hitting car bonnet as it comes down
Dismissed Insurance 13/12/2005
May 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
110-05 Lexus Australia
Lexus Australia - V8 GS430 - car is chained to the wall indicating power
Dismissed Outdoor 10/05/2005
July 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0221-14 Kellogg (Aust) Pty Ltd
The advertisement is for Kellogg’s Coco Pops breakfast cereal, and was broadcast recently on Australian free-to-air television. The ad shows an intricate animated mechanical contraption passing Coco Pops down a production line. We see Coco Pops being poured from tea cup to tea cup, rolling on a toy trolley and being knocked over by spoons attached to a magnet while wooden-looking cogs and pulleys operate. The soundtrack features tinkly mechanical sounds and musical tones. The word “yum” in large yellow letters appear on the contraption.
Dismissed Food/Bev Groceries TV - Free to Air 09/07/2014
July 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0225-13 Missguided
Women's clothing. Women dancing around wearing swimsuits and big shoes getting into cars out in the desert.
Dismissed Clothing 10/07/2013
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
116-09 Motor Accident Commission SA
Motor Accident Commission SA - TV Anti Drink Driving Campaign. Young man says he loves to take the "piss" out of his friends.
Dismissed Community Awareness 08/04/2009
July 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0229-13 Sony Australia Pty Ltd
Sony make.believe. Loud music is playing and people have headphones on enjoying the music and presumably Sony's technology.
Dismissed House Goods Services 24/07/2013
February 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
352-04 Eli Lilly Australia Pty Ltd
Eli Lilly - Erectile Dysfunction - "95% of erection problems can be cured" - couple ballroom dancing, and others in romantic situations
Dismissed Toiletries 08/02/2005
February 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
12-00 Moonlight Cinema
Moonlight Cinema - male disco dancer shot - 'From Saturday Night Fever to The Godfather'
Dismissed Entertainment 08/02/2000

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