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E.g., 01/10/2020
E.g., 01/10/2020
September 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0330-11 KIA Automotive Australia
The commercial shows a man driving along the road in a Kia Sportage singing to music that reminds him of the times he had as a younger man. He imagines having one of his favorite songs playing with the actual musicians in the car with him, his ideal fantasy. Upon arriving at home his partner reminds him that he was supposed to be buying nappies for his young child. We see the Kia logo and the text, "Sportage. Grow up, not old."
Dismissed Vehicle 14/09/2011
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
391-09 Telstra Corporation Ltd
Telstra TV 391/09 Call Mum. Shows people calling Mum but no sign of Dad
Dismissed Telecommunications 09/09/2009
410-09 The Boardroom of Melbourne
The Boardroom Transport vehicle with a picture of a woman offering intimate services.
Dismissed Sex Industry Transport 09/09/2009
August 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0334-15 ANZ Banking Group Ltd
Insinuating that Women are disadvantaged in the business world when compared to men.
Dismissed Finance/Investment TV - Free to Air 26/08/2015
October 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
397-06 Opera Queensland
Opera Qld - Lucia di Lammermoor - woman in white dress spattered with blood holding bloody knife over her head
Dismissed Entertainment Transport 10/10/2006
400-06 Di Bella Coffee
Di Bella Coffee - naked woman's torso with her hands gripping sides of brief underwear and stretching waistband. She is wearing navel jewellry and has a tattoo "Di Bella coffee" and logo on pubic bone
Dismissed Food/Bev Groceries Print 10/10/2006
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0007-15 Dept of Premier QLD
The mother goes to work as a nurse helping people and the workforce is kept alive
Dismissed Community Awareness TV - Free to Air 28/01/2015
0015-15 Sportsbet
A man was struggling with many bags of groceries when his neighbour asks him if he has made his bet, he then stops carrying the groceries in to make the bet, his wife then texts him to collect milk.
Dismissed Gambling TV - Free to Air 28/01/2015
September 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0338-13 Vodafone Network Pty Ltd
Children were used in an inappropriate sexualised way to advertise vodafone. They were dressed up in glittering dresses and going to a night club.
Dismissed Telecommunications 25/09/2013
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0011-17 McDonald's Aust Ltd
Advertisement for McDonald's snack box type product
Dismissed Food/Bev Venue TV - Free to Air 08/02/2017
0055-17 The BOSS Shop
Ad describes various products and services they provide.
Dismissed Automotive TV - Free to Air 08/02/2017
August 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0342-12 Witchery
Image of three young girls aged between 10 and 14 years old. They are wearing Witchery summer clothing from the Witchery8fourteen range and are looking directly at the camera. The image appeared in an emailed version of the Witchery8fourteen brochure sent to Witchery subscribers.
Dismissed Clothing Internet 22/08/2012
December 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
406-03 Stiletto
Stiletto - 'Fancy a ruck?' - side view of lower part of naked woman.
Dismissed Other Transport 09/12/2003
418-03 Contiki Holidays (Aust) Pty Ltd
Contiki - three ads - 'Life ends at 36'.
Dismissed Travel 09/12/2003
August 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0346-10 Hungry Jacks
A young woman is watching a tennis match. She opens up the wrapping of a burger and the sound of blues music is emitted. She quickly closes the wrapping and the music stops, and then starts again when she re-opens the wrapping. We hear the umpire calling for quiet. We then see a young man sat in a darkened cinema, also with a burger. The same thing happens when he opens the wrapping: blues music can be heard. A male voiceover then describes the burger as "..smooth new taste playing at Hungry Jack's" and goes on to describe the ingredients.
Dismissed Food/Bev Groceries 11/08/2010
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0019-12 Hewlett-Packard Australia Pty Ltd
A man wakes to noises in his house and goes down stairs to investigate. He finds two of his friends watch a scary movie. They are all frightened by the life-like quality of a zombie-like character that appears on the screen during the movie.
Dismissed Information Technology TV - Pay 08/02/2012
August 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0349-16 Real Life Insurance
Real Insurance Young couple in nursery discussing their future of themselves and the coming child
Dismissed Insurance TV - Pay 24/08/2016
0353-16 National Australia Bank Ltd
The ad has a young girl sitting in a bath tub. The ad says something like 'she has two big brothers. One day she will want her own room'.
Dismissed Finance/Investment Poster 24/08/2016
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0023-16 Ultra Tune Australia
Ultra Tune advert
Dismissed Automotive Internet 10/02/2016
December 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
422-07 Kingsbury Antenna & Home Theatre
Kingsbury Antenna - couple arguing because they can't get the TV reception right - man ends up smashing the TV set
Dismissed Radio 11/12/2007
September 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0357-15 Stan
The entire back page of the paper was taken by this advertisement which features a a head shot of a blood-splattered female smiling while she holds what looks to be a bloodied brain or heart in her hand. The caption reads "it's funny and smart".
Dismissed Entertainment Print 23/09/2015
November 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
429-08 Austereo Pty Ltd
Austereo 2 Day FM Kyle & Jackie O - version 2 -characterisation of 'aussie' woman criticises Kyle & Jackie
Dismissed Entertainment 12/11/2008
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0030-18 Yum Restaurants International
Family playing a game enjoying eating kfc
Dismissed Food/Bev Venue TV - Free to Air 07/02/2018
0043-18 The Local Shack
A young man sitting at a table, possibly on a first date, meets with somebody wearing a dress. The man asks if they want to play a game and the person in the dress is revealed to have a masculine sounding voice, to which the man is surprised.
Dismissed Food/Bev Venue TV - Free to Air 07/02/2018
February 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
433-99 Seaworld Pty Ltd
Seaworld Pty Ltd (Red Herring Surf)
Dismissed Clothing 08/02/2000
444-99 Toyota Motor Corp Aust Ltd
Toyota - Bugger of a sale - TV, radio (9) and print (10)
Dismissed 08/02/2000
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0035-11 Vodafone Network Pty Ltd
The Advertisement opens with a shot of an elderly lady polishing a cricket ball on her leg in the style of a cricketer. The voice over artist reads a statement from “John”, a Vodafone customer, who boasts “My Nan could bowl out Watson” (these words also appear on screen in quotation marks).
Dismissed Telecommunications 09/02/2011
November 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0365-13 Hungry Jacks
Train passing a rail crossing with a femail driver contemplating jumping over the train using a ramp in the scene.
Dismissed Food/Bev Venue 13/11/2013
0369-13 Betfair Australia
A man is in a pool room and by the beach talking about power and gambling. "when you have power, you can do whatever you want, with whoever you want."
Dismissed Gambling 13/11/2013
March 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
44-03 Mitsubishi Motors Aust Ltd
Mitsubishi - Pajero - speeding over desert track.
Dismissed 11/03/2003
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0039-16 PVH Brands Australia Pty Ltd
Rafael Nadal is doing a strip tease. The camera cuts as he reveals time and time again, removing his underwear.
Dismissed Lingerie TV - Free to Air 24/02/2016
0063-16 Radio Rentals Group
The main theme of the advert is a Japanese/Chinese carton figure yellowing chop chop about prices. The man's teeth are accentuated and he is dressed in a martial arts uniform.
Dismissed House Goods Services TV - Free to Air 24/02/2016
October 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0373-11 Medibank Private Ltd
Two women are in the kitchen discussing health insurance - one is confused (and who is looking through various health insurance documents, trying to work it out), and the other one is very clear on how much she’ll get back (and who is casually waiting for some food to cook in the microwave). As they discuss the issue, the woman who is waiting for her food to cook mistakes the sound of the microwave as the doorbell.
Dismissed Insurance 12/10/2011
March 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
45-05 Australian Pensioners Insurance Agency
APIA - Prostate - women saying "Be a man" to encourage men to see medical advice for prostate cancer
Dismissed Insurance 08/03/2005
50-05 Swisse Vitamins Pty Ltd
Swisse Vitamins - Tanline - shows bottom half of a woman in a G-String
Dismissed Toiletries Outdoor 08/03/2005
February 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0047-15 Universal Pictures
My 4 and 6 year old children watch the Australian Open together with me, during daytime; yet every 5 minutes during the advertisement breaks I need to send them out /switch off due to 18+ material being promoted incl home and away, Fifty shades of grey - movie promotion. The advertisement is hugely tasteless and unnecessary for myself not mentioning for any young children; not mentioning disappointing during a public holiday and daytime while trying to encourage my children to enjoy the family tennis viewing!  
Dismissed Entertainment TV - Free to Air 25/02/2015
September 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0376-18 Roadshow Films
Says twice murders and also states « good for you » . It has two muppets pictures which most relate to kids programs. Depicts and desensitises children and community to murder! Just as Australia attempts to resolve violence and crime. Ridiculous USA movie title and advertising.
Dismissed Entertainment Billboard 12/09/2018
February 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
456-03 Subway Sandwiches & Salads
Subway - Cubic Zirconia-wife doesn't know ring is cubic zirconia
Dismissed 17/02/2004
September 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0380-17 Subway Franchisee Advertising Fund
Advert appears to be aimed at teenagers. Content of advert is appropriate until the final scene where it shows a small banner containing the words 'better than Mothers nagging'.
Dismissed Food/Bev Venue TV - Free to Air 13/09/2017
October 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
463-09 Sara Lee Australia
Sarah Lee - Moccona - 463/09 Billboard naked women's back and buttocks adjoining mountain range
Dismissed Food/Bev Groceries Outdoor 14/10/2009
April 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0059-14 Surf Life Saving Australia
A beach scene with general public sitting on the sand, lifesavers in background, red and yellow flags with swimmer in the surf.
Dismissed Community Awareness Print 09/04/2014
November 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0388-13 Yum Restaurants International
KFC Boneless
Dismissed Food/Bev Venue 27/11/2013
December 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
482-08 Rivers (Aust) Pty Ltd
Rivers - Pamplet #14-2008 "S**t has hit the fan"
Dismissed Clothing Print 10/12/2008
491-08 Nutricia Australasia Pty Ltd
Nutricia - Karicare Gold for toddlers - woman & child in park. Woman talks of benefits of formula
Dismissed Food/Bev Groceries 10/12/2008
March 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0067-13 Dick Smith Foods
Dick Smith advertising his own range of Australian grown foods.
Dismissed Food/Bev Groceries 13/03/2013
0071-13 Nestle Australia Ltd
During the above program, I was distressed to view a commercial for a biscuit and cheese snack whereby the scenario was a child visiting a zoo/animal park who was eating said snack. The child was enjoying the snack in the view of a monkey who looked enviously at the snack. The child was then shown to drop a biscuit into the animal enclosure at which point the monkey came over to retrieve said biscuit. The child was then shown to lean over into the enclosure and offer the biscuits and cheese to the monkey.
Dismissed Food/Bev Groceries 13/03/2013
May 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
178-08 Advanced Medical Institute
AMI - woman speaking - this ad lasts 30 secs - use it or lose it - wouldn't that be nice
Dismissed Radio 19/05/2008
October 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0400-11 Campari
Four men are stood at the bar of a pub when one of them spots Jimmy Barnes and says to his mates that he is going to give Jimmy 'the bird'. His mates look worried as we see the man call out to Jimmy and start raising his arm and then they relax when they see he is holding up a bottle of Wild Turkey. Jimmy acknowledges the man and comes over to join the four men at the bar and the final shot is of all the men talking and holding a bottle of Wild Turkey each.
Dismissed Alcohol 26/10/2011
March 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
51-00 WorkCover New South Wales
WorkCover NSW - 'He didn't give a stuff about his employees'
Dismissed Community Awareness 14/03/2000
June 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
181-03 BHP Steel Ltd
BHP Steel - Colorbond - man in underwear collecting newspaper.
Dismissed 10/06/2003

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