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E.g., 18/09/2019
E.g., 18/09/2019
February 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
1-06 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Pea-Beu - One Shot - two cockroaches - man sprays alternative on one then Pea Beu on the other, and places paper cups over both of them
Dismissed Other 14/02/2006
May 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0206-10 L'Oreal Australia Pty Ltd
The advertisement opens with cyclone warning alarm and sound playing and depiction of young girl alarmed to discover her complexion is not as clear as she would like. Voiceover details the effectiveness of NEW Garnier PureActive scrub with suggestion for those with acne-prone skin “to take instant action” to remove blackheads and their marks. She is then depicted happily with a group of her friends with end caption: Take care. GARNIER
Dismissed Toiletries 12/05/2010
February 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
352-04 Eli Lilly Australia Pty Ltd
Eli Lilly - Erectile Dysfunction - "95% of erection problems can be cured" - couple ballroom dancing, and others in romantic situations
Dismissed Toiletries 08/02/2005
April 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
105-03 Mazda Australia Pty Limited
Mazda - Mazda 6 - boy rides bike without helmet in flashback sequence.
Dismissed 08/04/2003
October 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
356-03 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna AWD - vehicle travels at high speed, becomes airborne, does 4-wheel drifts and sudden turns.
Dismissed 14/10/2003
February 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
36-02 Bonds Industries Ltd
Bonds - Bras - Sarah O'Hare 'boasting' that ad is permitted on TV
Dismissed Clothing 12/02/2002
November 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
362-99 Dairy Farmers
Dairy Farmers - Dare - 'butt ugly'
Dismissed 09/11/1999
July 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0225-13 Missguided
Women's clothing. Women dancing around wearing swimsuits and big shoes getting into cars out in the desert.
Dismissed Clothing 10/07/2013
November 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
368-03 BHP Steel Ltd
BHP Steel - Colorbond - couple kiss on driveway while looking at roof.
Dismissed 11/11/2003
April 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
116-09 Motor Accident Commission SA
Motor Accident Commission SA - TV Anti Drink Driving Campaign. Young man says he loves to take the "piss" out of his friends.
Dismissed Community Awareness 08/04/2009
July 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0229-13 Sony Australia Pty Ltd
Sony make.believe. Loud music is playing and people have headphones on enjoying the music and presumably Sony's technology.
Dismissed House Goods Services 24/07/2013
February 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
12-00 Moonlight Cinema
Moonlight Cinema - male disco dancer shot - 'From Saturday Night Fever to The Godfather'
Dismissed Entertainment 08/02/2000
14-00 Career One
careerone.com.au - 'Unequal Opportunity'
Dismissed Employment 08/02/2000
433-99 Seaworld Pty Ltd
Seaworld Pty Ltd (Red Herring Surf)
Dismissed Clothing 08/02/2000
444-99 Toyota Motor Corp Aust Ltd
Toyota - Bugger of a sale - TV, radio (9) and print (10)
Dismissed 08/02/2000
December 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
374-99 FNQ Broadcasters Townsville Pty Ltd
FNQ Broadcasters Townsville - Mix 106.3FM
Dismissed Media 07/12/1999
May 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
122-02 Boehringer Ingelheim Pty Limited
Boehringer Ingelheim - Buscopan - talking navels discussing merits of Buscopan
Dismissed Health Products 14/05/2002
June 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
125-05 Nova 106.9 Brisbane
Nova 106.9 - 'Sounds Different' launched in Brisbane. A couple in bed presumably making love bed springs sound like bullets firing
Dismissed Media 14/06/2005
May 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
128-07 Yum Restaurants International
Yum - KFC - Bacon Double Cheeseburger - men at drive-thru are condescending to girl taking order
Dismissed 08/05/2007
May 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
130-99 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Mount Franklin
Dismissed 11/05/1999
September 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
391-09 Telstra Corporation Ltd
Telstra TV 391/09 Call Mum. Shows people calling Mum but no sign of Dad
Dismissed Telecommunications 09/09/2009
June 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
134-01 Goodman Fielder Baking Australia
Goodman Fielder - Buttercup Big Bite Muffins - 'fit more on, moron!'
Dismissed 12/06/2001
July 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0257-11 KMart Australia Ltd
A mum is driving a car and her daughter is in the middle back seat talking incessantly. They are then shown on an elevator and walking in to a Kmart store. When they reach the toy section the daughter finally stops talking and we hear a voice over state that you can find hundreds of toys at Kmart.
Dismissed Toys and Games 27/07/2011
October 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
142-98 Sancella Pty Ltd
Sancella - Libra Invisible - "Pookie, the white dog"
Dismissed Toiletries 13/10/1998
145-98 Just Jeans Group
Just Jeans - Button fly Jeans - Frog.
Dismissed Clothing 13/10/1998
148-98 Goodman Fielder Baking Australia
Goodman Fielder - Naked man
Dismissed 13/10/1998
157-98 Roger David Stores Pty Ltd
Roger David Stores Pty Ltd - "Young men in a bar"
Dismissed 13/10/1998
December 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
418-03 Contiki Holidays (Aust) Pty Ltd
Contiki - three ads - 'Life ends at 36'.
Dismissed Travel 09/12/2003
July 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
151-02 Nestle Australia Ltd
Nestle - Smooth 'n' Creamy chocolate - group in situation similar to AA meeting "I'm a chocoholic"
Dismissed 09/07/2002
154-02 Audi Australia Pty Ltd
Audi - vehicle being driven across desert and rocky terrain - 'Make your own road.'
Dismissed 09/07/2002
163-02 Balfours Pty Ltd
Balfours - 3 ads for new resolutions to exercise, with sweet wrappers falling around
Dismissed 09/07/2002
November 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
429-08 Austereo Pty Ltd
Austereo 2 Day FM Kyle & Jackie O - version 2 -characterisation of 'aussie' woman criticises Kyle & Jackie
Dismissed Entertainment 12/11/2008
March 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
44-03 Mitsubishi Motors Aust Ltd
Mitsubishi - Pajero - speeding over desert track.
Dismissed 11/03/2003
February 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
16-99 Mitsubishi Motors Aust Ltd
Mitsubishi - Mirage - "Two women in car"
Dismissed 09/02/1999
March 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
45-05 Australian Pensioners Insurance Agency
APIA - Prostate - women saying "Be a man" to encourage men to see medical advice for prostate cancer
Dismissed Insurance 08/03/2005
July 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
166-01 All-Fect Distributors Ltd
All-Fect Distributors - Bon-o-Bon Chocolates - 'Border Crossing'
Dismissed 10/07/2001
July 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0296-10 Ultra Tune Australia
A female customer drives a vehicle into an Ultra Tune Centre for a service. The mechanics look on admiringly and advise the customer not to hurry back. They are then shown stroking the car appreciatively whilst a male voiceover says, "Ultra Tune. We love cars so much. That's why more people are getting their new car serviced at Ultra Tune ... And keeping their new car warranty. "
Dismissed Professional Services 14/07/2010
February 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
456-03 Subway Sandwiches & Salads
Subway - Cubic Zirconia-wife doesn't know ring is cubic zirconia
Dismissed 17/02/2004
May 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
169-06 Combe International
Combe International - Just For Men hair colour - man and woman in fencing suits duelling with swords when the male scores a "hit" the woman says "you nailed me"
Dismissed Toiletries 09/05/2006
August 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0303-11 RACQ
A man speaks directly to camera while affectionately and subconsciously tapping his wife’s broken leg as he recounts the story of an emergency involving his wife whilst on an interstate trip. Each time he taps her leg we see her flinch slightly. Final voice over says, "RACQ Insurance. Wouldn't be without them."
Dismissed Insurance 24/08/2011
December 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
491-08 Nutricia Australasia Pty Ltd
Nutricia - Karicare Gold for toddlers - woman & child in park. Woman talks of benefits of formula
Dismissed Food/Bev Groceries 10/12/2008
March 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
51-00 WorkCover New South Wales
WorkCover NSW - 'He didn't give a stuff about his employees'
Dismissed Community Awareness 14/03/2000
June 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
181-03 BHP Steel Ltd
BHP Steel - Colorbond - man in underwear collecting newspaper.
Dismissed 10/06/2003
August 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0322-12 Roadshow Film Distributors Pty Ltd
The advertisment was for a movie called Magic Mike. The movie stars Channing Tatum and Matthew McConaughey and was released in Australian cinemas nationally on July 26. It features scenes of a man dancing on stage in front of a female audience as well of scenes depicting topless men.
Dismissed Entertainment 08/08/2012
January 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
518-06 Sanitarium Health Food Company
Sanitarium - Weetbix - 3 boys eating Weetbix tell Mum they're going outside to play cricket - "look out Poms" - Aussie test players have grown up on Weetbix
Dismissed Food/Bev Groceries 16/01/2007
July 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
184-07 Jamba! GmbH
Jamba - Jamster sexy ringtones - women doing aerobics and dancing in provocative manner from music video clips
Dismissed 10/07/2007
September 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0330-11 KIA Automotive Australia
The commercial shows a man driving along the road in a Kia Sportage singing to music that reminds him of the times he had as a younger man. He imagines having one of his favorite songs playing with the actual musicians in the car with him, his ideal fantasy. Upon arriving at home his partner reminds him that he was supposed to be buying nappies for his young child. We see the Kia logo and the text, "Sportage. Grow up, not old."
Dismissed Vehicle 14/09/2011
January 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
546-08 BCF
BCF - TVC - Josh thinks Batman would beat Spiderman .. he spends nights beating dragons on his computer
Dismissed 21/01/2008
August 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
193-02 Unilever Australasia
Unilever - Streets - Blue Ribbon Carnival - child asks Dad to pass potatos, elderly woman ushered away from dinner table after saying "He's not your Dad. We never knew who your Dad was"
Dismissed 12/08/2002
September 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0338-13 Vodafone Network Pty Ltd
Children were used in an inappropriate sexualised way to advertise vodafone. They were dressed up in glittering dresses and going to a night club.
Dismissed Telecommunications 25/09/2013

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