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E.g., 22/01/2021
E.g., 22/01/2021
December 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0412-13 Virgin Money (Australia) Pty Limited
I have seen many sexist and degrading advertisements in my time but this one takes the cake. This advertisement depicts a "gold-digging" female discussing her excitement for life insurance as her 80-year old husband sits quietly next to her.
Dismissed Insurance 11/12/2013
March 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0091-13 Chrysler Australia Pty Ltd
Fiat vehicle driving with fog lights on and there is no indication off raining or fog.
Dismissed Vehicle 27/03/2013
December 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
339-01 Nissan Motor Co (Aust) Pty Ltd
Nissan - X-Trail 4WD - croquet - 581 circular letters received
Dismissed 11/12/2001
December 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
345-05 AAMI
AAMI - child in car toddler seat uses remote control to raise & lower garage door which keeps hitting car bonnet as it comes down
Dismissed Insurance 13/12/2005
October 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0432-10 NIB Health Funds Limited
The advertisement opens with the word KISS on the screen which is described as standing for "Keep It Simple Stupid". Paul Harragon then goes on to talk about nib health insurance, with the focus of the advertisement being the "simplicity" of nib's product design and claiming process. The final screen shot has the text: "nib - it's worth it. 131463. nib.com.au".
Dismissed Insurance 27/10/2010
February 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
352-04 Eli Lilly Australia Pty Ltd
Eli Lilly - Erectile Dysfunction - "95% of erection problems can be cured" - couple ballroom dancing, and others in romantic situations
Dismissed Toiletries 08/02/2005
April 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0114-14 Pacific Brands Holdings Pty Ltd
Bonds - Three girls running running and jiggling in bras and underpants.
Dismissed Lingerie 23/04/2014
October 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
356-03 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna AWD - vehicle travels at high speed, becomes airborne, does 4-wheel drifts and sudden turns.
Dismissed 14/10/2003
February 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
36-02 Bonds Industries Ltd
Bonds - Bras - Sarah O'Hare 'boasting' that ad is permitted on TV
Dismissed Clothing 12/02/2002
November 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
362-99 Dairy Farmers
Dairy Farmers - Dare - 'butt ugly'
Dismissed 09/11/1999
November 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0452-10 Lexus Australia
A man driving in various on-road situations in a black Lexus IS 350. Throughout his journey the man has to be patient as he experiences various traffic-jam situations (peak hour traffic; railway crossing hold-up; sheep surrounding the vehicle on a country road; pedestrian crossings etc). The vehicle is stationary throughout the commercial until the very end. It finishes with the IS 350 using the overtaking lane to pass a 40km/h caravan. The voice over states "Isn't it funny how the more power you have the more patience you require? Introducing the incredibly powerful Lexus IS 350.
Dismissed Vehicle 10/11/2010
November 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
368-03 BHP Steel Ltd
BHP Steel - Colorbond - couple kiss on driveway while looking at roof.
Dismissed 11/11/2003
December 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
374-99 FNQ Broadcasters Townsville Pty Ltd
FNQ Broadcasters Townsville - Mix 106.3FM
Dismissed Media 07/12/1999
April 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0137-12 Australian Fast Foods
The “Family Dinner Your Way” advertisement depicts a mother bringing a tray of Red Rooster products to the dinner table where her family is sitting down ready to eat. The voiceover says “You deserve a night off. Buy a Red Rooster roast chicken and choose four sides (garlic bread, large potato and gravy, 4 nuggets, 10 spicy bites, large chips or large peas shown on screen) for $10 more. Have the night off and eat well with Red Rooster’s family dinner, your way”.
Dismissed Other 11/04/2012
February 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0479-11 Ministry of Sound
Advertisement promoting the CD release "The 2012 Annual" from Ministry of Sound. Features imagery of a young girl with glossy lips drinking through a straw, moving her sunglasses and unzipping her jeans.
Dismissed Entertainment 08/02/2012
September 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
391-09 Telstra Corporation Ltd
Telstra TV 391/09 Call Mum. Shows people calling Mum but no sign of Dad
Dismissed Telecommunications 09/09/2009
December 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0488-12 Woolworths Supermarkets
The advertisement is from Woolworths. It involves an Asian Woman that has broken English in conversation with her husband a white Australian man. The couple discuss prawns bought from Woolworths. The husband makes a joke of her accent which appears to be the most significant part of the advertisement.
Dismissed Food/Bev Groceries 12/12/2012
May 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0161-14 Lion
Man coughs up his animated 'mouth' who complains about all the lies the body makes him say, then cuts to the man whispering 'I love you' in a woman's ear, the cuts to man drinking the beer - therefore 'giving his mouth a break'.
Dismissed Alcohol 14/05/2014
January 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0501-12 McDonald's Aust Ltd
Two elderly people with new drink product, sitting at a table. Man takes the drink as wife is looking away. Then he stands up with the drink and tries to walk away using a walking stick whilst acting in a childish manner, he twice tries to trick the woman to look away.
Dismissed Food/Bev Groceries 16/01/2013
April 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0165-10 Unilever Australasia
The advertisement opens with image of the new Lynx Twist Threesome products, a silhouette image of a man and two females, and as each product is presented by the robotic arm, a different scene plays out in the background. First the wash is presented when we see two females soap up the man in the shower and then the man is sprayed all over his body and when things hot up the girls go to work spraying flirtatiously under the man’s arms. End image: the robotic arm presents the new Lynx Twist ‘dry’ antiperspirant with caption: shower, spray and play with new Lynx Twist”
Dismissed Toiletries 28/04/2010
December 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
418-03 Contiki Holidays (Aust) Pty Ltd
Contiki - three ads - 'Life ends at 36'.
Dismissed Travel 09/12/2003
January 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0510-11 McDonald's Aust Ltd
The advertisment shows a man leaving a McDonald's outlet with a burger in hand. he disposes of the packaging and walks outside to bite into the burger. Scenes of a lit fuse is scene as it heads toward crates of peppers that explode as the fuse ignites them. There are shots of the chicken patty and the ingredients of the burger. The man chews his food and walks away nodding his head and with a pleased smile on his face.
Dismissed Food/Bev Groceries 18/01/2012
May 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0172-14 Specsavers Pty Ltd
There are a number of very drab, elderly people, seemingly in an aged nursing home, working out and exercising to a rhythmic voiceover that says a number of times: "I know that I'm sexy!"
Dismissed Professional Services 28/05/2014
November 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
429-08 Austereo Pty Ltd
Austereo 2 Day FM Kyle & Jackie O - version 2 -characterisation of 'aussie' woman criticises Kyle & Jackie
Dismissed Entertainment 12/11/2008
February 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
433-99 Seaworld Pty Ltd
Seaworld Pty Ltd (Red Herring Surf)
Dismissed Clothing 08/02/2000
444-99 Toyota Motor Corp Aust Ltd
Toyota - Bugger of a sale - TV, radio (9) and print (10)
Dismissed 08/02/2000
12-00 Moonlight Cinema
Moonlight Cinema - male disco dancer shot - 'From Saturday Night Fever to The Godfather'
Dismissed Entertainment 08/02/2000
March 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
44-03 Mitsubishi Motors Aust Ltd
Mitsubishi - Pajero - speeding over desert track.
Dismissed 11/03/2003
March 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
45-05 Australian Pensioners Insurance Agency
APIA - Prostate - women saying "Be a man" to encourage men to see medical advice for prostate cancer
Dismissed Insurance 08/03/2005
February 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
456-03 Subway Sandwiches & Salads
Subway - Cubic Zirconia-wife doesn't know ring is cubic zirconia
Dismissed 17/02/2004
2-04 Vehicle Distributors Australia Pty Ltd
Vehicle Distributors - Renault Megane Hatch - women's bottoms and men singing about big butts
Dismissed 17/02/2004
June 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0198-13 Sunshine Coast Daily Newspaper
New commercial on TV, Sunshine Coast Daily newspaper advertising their news, up-to-date stories, articles, media services. In the content of the advert, there are a few headlines like from the newspaper articles supported by a video of what's in the headlines.. Particularly, one of them says: Russian expat on a lookout for older men.. Supported by a video of a blonde middle age woman in skinny jeans is sitting down on the park bench next to a man, she tries to flirt with him in a "cougar" style or something..
Dismissed Media 26/06/2013
February 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
1-06 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Pea-Beu - One Shot - two cockroaches - man sprays alternative on one then Pea Beu on the other, and places paper cups over both of them
Dismissed Other 14/02/2006
May 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0206-10 L'Oreal Australia Pty Ltd
The advertisement opens with cyclone warning alarm and sound playing and depiction of young girl alarmed to discover her complexion is not as clear as she would like. Voiceover details the effectiveness of NEW Garnier PureActive scrub with suggestion for those with acne-prone skin “to take instant action” to remove blackheads and their marks. She is then depicted happily with a group of her friends with end caption: Take care. GARNIER
Dismissed Toiletries 12/05/2010
December 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
491-08 Nutricia Australasia Pty Ltd
Nutricia - Karicare Gold for toddlers - woman & child in park. Woman talks of benefits of formula
Dismissed Food/Bev Groceries 10/12/2008
April 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
105-03 Mazda Australia Pty Limited
Mazda - Mazda 6 - boy rides bike without helmet in flashback sequence.
Dismissed 08/04/2003
March 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
51-00 WorkCover New South Wales
WorkCover NSW - 'He didn't give a stuff about his employees'
Dismissed Community Awareness 14/03/2000
June 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
181-03 BHP Steel Ltd
BHP Steel - Colorbond - man in underwear collecting newspaper.
Dismissed 10/06/2003
January 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
518-06 Sanitarium Health Food Company
Sanitarium - Weetbix - 3 boys eating Weetbix tell Mum they're going outside to play cricket - "look out Poms" - Aussie test players have grown up on Weetbix
Dismissed Food/Bev Groceries 16/01/2007
July 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
184-07 Jamba! GmbH
Jamba - Jamster sexy ringtones - women doing aerobics and dancing in provocative manner from music video clips
Dismissed 10/07/2007
July 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0225-13 Missguided
Women's clothing. Women dancing around wearing swimsuits and big shoes getting into cars out in the desert.
Dismissed Clothing 10/07/2013
April 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
116-09 Motor Accident Commission SA
Motor Accident Commission SA - TV Anti Drink Driving Campaign. Young man says he loves to take the "piss" out of his friends.
Dismissed Community Awareness 08/04/2009
July 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0229-13 Sony Australia Pty Ltd
Sony make.believe. Loud music is playing and people have headphones on enjoying the music and presumably Sony's technology.
Dismissed House Goods Services 24/07/2013
January 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
546-08 BCF
BCF - TVC - Josh thinks Batman would beat Spiderman .. he spends nights beating dragons on his computer
Dismissed 21/01/2008
August 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
193-02 Unilever Australasia
Unilever - Streets - Blue Ribbon Carnival - child asks Dad to pass potatos, elderly woman ushered away from dinner table after saying "He's not your Dad. We never knew who your Dad was"
Dismissed 12/08/2002
March 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
56-02 Wrigley Co Pty Ltd The
Wrigley - PK - girls feign difficulties in swimming pool to attract lifesavers "Your breath stinks. You need PK"
Dismissed 12/03/2002
July 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
196-99 Pacific Access Pty Ltd
Pacific Access - Yellow Pages - "Two large pizzas?"
Dismissed Telecommunications 13/07/1999
May 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
122-02 Boehringer Ingelheim Pty Limited
Boehringer Ingelheim - Buscopan - talking navels discussing merits of Buscopan
Dismissed Health Products 14/05/2002
December 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
574-09 Nestle Australia Ltd
Nestle - Milo (574/09) Food Focus describing nutritious ingredients and benfits of healthy snack
Dismissed Food/Bev Groceries 09/12/2009
June 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
125-05 Nova 106.9 Brisbane
Nova 106.9 - 'Sounds Different' launched in Brisbane. A couple in bed presumably making love bed springs sound like bullets firing
Dismissed Media 14/06/2005

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