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E.g., 11/07/2020
E.g., 11/07/2020
March 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
60-99 Big Kart Track Ltd
Big Kart Track - "What the ----!"
Dismissed 09/03/1999
December 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0412-13 Virgin Money (Australia) Pty Limited
I have seen many sexist and degrading advertisements in my time but this one takes the cake. This advertisement depicts a "gold-digging" female discussing her excitement for life insurance as her 80-year old husband sits quietly next to her.
Dismissed Insurance 11/12/2013
March 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
63-02 Australian Grand Prix Corporation
Australian Grand Prix Corp - 2002 Foster's Australian Grand Prix - 2 ads - 'Grand Prix is God' and 'There's a place where it always rains on the fourth day'
Dismissed 12/03/2002
March 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0091-13 Chrysler Australia Pty Ltd
Fiat vehicle driving with fog lights on and there is no indication off raining or fog.
Dismissed Vehicle 27/03/2013
July 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
213-03 Procter & Gamble Australia Pty Ltd
Procter & Gamble - Clairol Herbal Essences - woman with male colleague hears sounds of apparent orgasm coming from inside house.
Dismissed Toiletries 08/07/2003
April 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
71-01 Roadshow Film Distributors Pty Ltd
Roadshow - "The Exorcist - Director's Cut"Television and Radio
Dismissed Entertainment 10/04/2001
74-01 Subaru (Aust) Pty Ltd
Subaru - Impreza
Dismissed 10/04/2001
July 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
216-99 Ballarat Truck Centre Pty Ltd
Ballarat Truck Centre - deaf elderly lady confusing 'truck' with 'fuck'
Dismissed Retail 13/07/1999
October 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0432-10 NIB Health Funds Limited
The advertisement opens with the word KISS on the screen which is described as standing for "Keep It Simple Stupid". Paul Harragon then goes on to talk about nib health insurance, with the focus of the advertisement being the "simplicity" of nib's product design and claiming process. The final screen shot has the text: "nib - it's worth it. 131463. nib.com.au".
Dismissed Insurance 27/10/2010
September 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
222-01 Medical Benefits Fund of Australia Ltd
Medical Benefits Fund - bouncing bed and husband groping wife's bottom
Dismissed Health Products 11/09/2001
March 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
79-07 Tricon Restaurants International
Tricon - KFC - mother serves chicken and family mesmerised - father hoses down concrete driveway
Dismissed 13/03/2007
April 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0114-14 Pacific Brands Holdings Pty Ltd
Bonds - Three girls running running and jiggling in bras and underpants.
Dismissed Lingerie 23/04/2014
March 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
81-08 HBF
HBF - Potty - small boy being toilet trained - accidentaly wees on floor while waiting in a public queue "Not ready for kids?"
Dismissed Insurance 12/03/2008
August 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
229-00 Amazing Clean
Amazing Clean - Scots accent - 'Fuckers'/'Suckers'
Dismissed 08/08/2000
March 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
84-10 RACV Insurance
RACV 84/10. TV ad promoting insurance as part of the "call Jason" campaign and has Jason in a call centre.
Dismissed Insurance 10/03/2010
June 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
231-06 Kellogg (Aust) Pty Ltd
Kellogg - Sustain - mature couples eating cereal and swinging on ropes from trees, and dropping into a river
Dismissed Food/Bev Groceries 13/06/2006
April 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
87-05 Australian Football League
AFL - background music to ad is Welsh national anthem "Land of our Fathers" - other ads have different countries' anthems
Dismissed 12/04/2005
November 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0452-10 Lexus Australia
A man driving in various on-road situations in a black Lexus IS 350. Throughout his journey the man has to be patient as he experiences various traffic-jam situations (peak hour traffic; railway crossing hold-up; sheep surrounding the vehicle on a country road; pedestrian crossings etc). The vehicle is stationary throughout the commercial until the very end. It finishes with the IS 350 using the overtaking lane to pass a 40km/h caravan. The voice over states "Isn't it funny how the more power you have the more patience you require? Introducing the incredibly powerful Lexus IS 350.
Dismissed Vehicle 10/11/2010
March 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
9-98 Australian Ladies Masters Golf Tournament
Australian Ladies Masters Golf Tournament - woman teeing off from a man's face
Dismissed 10/03/1998
April 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
92-08 Coopers Brewery Ltd
Coopers Brewery - Pale Ale - two geishas, one playing instrument and one has glass of beer - first one wants the second to share, but the second drinks the whole glass - subtitle "selfish bitch"
Dismissed Alcohol 09/04/2008
May 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
95-05 Jenny Craig Weight Loss Centres Pty Ltd
Jenny Craig - Use of the term "old housewives"
Dismissed 10/05/2005
October 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
243-01 SA Lotteries
SA Lotteries - Socks for Father's Day
Dismissed Gambling 09/10/2001
April 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0137-12 Australian Fast Foods
The “Family Dinner Your Way” advertisement depicts a mother bringing a tray of Red Rooster products to the dinner table where her family is sitting down ready to eat. The voiceover says “You deserve a night off. Buy a Red Rooster roast chicken and choose four sides (garlic bread, large potato and gravy, 4 nuggets, 10 spicy bites, large chips or large peas shown on screen) for $10 more. Have the night off and eat well with Red Rooster’s family dinner, your way”.
Dismissed Other 11/04/2012
September 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
249-08 Adam Internet
Adam Internet - man appears naked throughout ad with strategically-placed items covering his genitals
Dismissed Telecommunications 10/09/2008
February 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0479-11 Ministry of Sound
Advertisement promoting the CD release "The 2012 Annual" from Ministry of Sound. Features imagery of a young girl with glossy lips drinking through a straw, moving her sunglasses and unzipping her jeans.
Dismissed Entertainment 08/02/2012
September 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
252-00 Kellogg (Aust) Pty Ltd
Kellogg - Special K Red Fruits
Dismissed 05/09/2000
August 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
255-03 Australian Welder Technology
Australian Welder Technology - girl in bikini
Dismissed Hardware/Machinery 12/08/2003
December 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0488-12 Woolworths Supermarkets
The advertisement is from Woolworths. It involves an Asian Woman that has broken English in conversation with her husband a white Australian man. The couple discuss prawns bought from Woolworths. The husband makes a joke of her accent which appears to be the most significant part of the advertisement.
Dismissed Food/Bev Groceries 12/12/2012
September 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
258-04 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna - "Out with the old" - council workers collecting rubbish including Magna parked on kerb
Dismissed 14/09/2004
June 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
260-09 Liquor Marketing Group SA
Liquor Marketing Group - Thirsty 260/09 - TV ad man yelling out the window of a vehicle, "all I want is a bottle shop"
Dismissed Alcohol 24/06/2009
287-09 Vodafone Network Pty Ltd
Vodafone 287/09 TV. "Free weekends" Girl spends the next day calling friends etc to find out what she did the night before.
Dismissed Telecommunications 24/06/2009
May 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0161-14 Lion
Man coughs up his animated 'mouth' who complains about all the lies the body makes him say, then cuts to the man whispering 'I love you' in a woman's ear, the cuts to man drinking the beer - therefore 'giving his mouth a break'.
Dismissed Alcohol 14/05/2014
January 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0501-12 McDonald's Aust Ltd
Two elderly people with new drink product, sitting at a table. Man takes the drink as wife is looking away. Then he stands up with the drink and tries to walk away using a walking stick whilst acting in a childish manner, he twice tries to trick the woman to look away.
Dismissed Food/Bev Groceries 16/01/2013
August 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
267-08 EzyGas Conversions Australia P/L
Ezy Gas - number plate in background DUM RSE
Dismissed Other 13/08/2008
April 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0165-10 Unilever Australasia
The advertisement opens with image of the new Lynx Twist Threesome products, a silhouette image of a man and two females, and as each product is presented by the robotic arm, a different scene plays out in the background. First the wash is presented when we see two females soap up the man in the shower and then the man is sprayed all over his body and when things hot up the girls go to work spraying flirtatiously under the man’s arms. End image: the robotic arm presents the new Lynx Twist ‘dry’ antiperspirant with caption: shower, spray and play with new Lynx Twist”
Dismissed Toiletries 28/04/2010
April 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
27-98 Blue Haven Pools & Spas Pty Ltd
Blue Haven Pools & Spas - pool safety
Dismissed 14/04/1998
January 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0510-11 McDonald's Aust Ltd
The advertisment shows a man leaving a McDonald's outlet with a burger in hand. he disposes of the packaging and walks outside to bite into the burger. Scenes of a lit fuse is scene as it heads toward crates of peppers that explode as the fuse ignites them. There are shots of the chicken patty and the ingredients of the burger. The man chews his food and walks away nodding his head and with a pleased smile on his face.
Dismissed Food/Bev Groceries 18/01/2012
August 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
272-99 KIA Automotive Australia
KIA - Sportage - "Sorry, car park full"
Dismissed 10/08/1999
May 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0172-14 Specsavers Pty Ltd
There are a number of very drab, elderly people, seemingly in an aged nursing home, working out and exercising to a rhythmic voiceover that says a number of times: "I know that I'm sexy!"
Dismissed Professional Services 28/05/2014
September 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
276-07 Kellogg (Aust) Pty Ltd
Kellogg - Sustain - two young men in suits racing to catch a train urged on by talkback radio presenters
Dismissed Food/Bev Groceries 11/09/2007
November 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
281-04 Holden Ltd
Holden - Ute - ute engulfed in grey smoke and stormclouds with sounds of tyre burnouts, music "Highway To Hell", slogan "Power to burn"
Upheld - Modified or Discontinued 09/11/2004
October 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
284-05 Advanced Medical Institute
AMI - Sniff n Stiff - two men in tuxedos standing behind grand piano - they drop pants and undies and start playing the piano with their penises - introduced by Max Rowley
Dismissed 11/10/2005
299-05 King Gee
King Gee - Worn Gs - workers approach new apprentice, with feathers, honey, rubber chicken and a goat for initiation - then they see he's wearing "worn" shorts and ask where the new guy is
Dismissed Clothing 11/10/2005
September 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
292-99 Gill & Co Pty Ltd
Gill & Co - "Beautiful timber"
Dismissed Retail 14/09/1999
June 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0198-13 Sunshine Coast Daily Newspaper
New commercial on TV, Sunshine Coast Daily newspaper advertising their news, up-to-date stories, articles, media services. In the content of the advert, there are a few headlines like from the newspaper articles supported by a video of what's in the headlines.. Particularly, one of them says: Russian expat on a lookout for older men.. Supported by a video of a blonde middle age woman in skinny jeans is sitting down on the park bench next to a man, she tries to flirt with him in a "cougar" style or something..
Dismissed Media 26/06/2013
November 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
296-01 Simplot Aust Pty Ltd
Simplot - Leggo Stir Through Sauces - Italian-speaking Kerri-Ann Kennerley
Dismissed 13/11/2001
February 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
1-06 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Pea-Beu - One Shot - two cockroaches - man sprays alternative on one then Pea Beu on the other, and places paper cups over both of them
Dismissed Other 14/02/2006
May 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0206-10 L'Oreal Australia Pty Ltd
The advertisement opens with cyclone warning alarm and sound playing and depiction of young girl alarmed to discover her complexion is not as clear as she would like. Voiceover details the effectiveness of NEW Garnier PureActive scrub with suggestion for those with acne-prone skin “to take instant action” to remove blackheads and their marks. She is then depicted happily with a group of her friends with end caption: Take care. GARNIER
Dismissed Toiletries 12/05/2010
October 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
300-03 Nissan Motor Co (Aust) Pty Ltd
Nissan - X Trail 4WD - vehicle being driven at speed over rocks, through water and on sand dunes.
Dismissed 14/10/2003
April 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
105-03 Mazda Australia Pty Limited
Mazda - Mazda 6 - boy rides bike without helmet in flashback sequence.
Dismissed 08/04/2003

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