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E.g., 23/01/2020
E.g., 23/01/2020
May 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
130-99 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Mount Franklin
Dismissed 11/05/1999
December 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
491-08 Nutricia Australasia Pty Ltd
Nutricia - Karicare Gold for toddlers - woman & child in park. Woman talks of benefits of formula
Dismissed Food/Bev Groceries 10/12/2008
June 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
134-01 Goodman Fielder Baking Australia
Goodman Fielder - Buttercup Big Bite Muffins - 'fit more on, moron!'
Dismissed 12/06/2001
July 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0257-11 KMart Australia Ltd
A mum is driving a car and her daughter is in the middle back seat talking incessantly. They are then shown on an elevator and walking in to a Kmart store. When they reach the toy section the daughter finally stops talking and we hear a voice over state that you can find hundreds of toys at Kmart.
Dismissed Toys and Games 27/07/2011
March 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
51-00 WorkCover New South Wales
WorkCover NSW - 'He didn't give a stuff about his employees'
Dismissed Community Awareness 14/03/2000
June 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
181-03 BHP Steel Ltd
BHP Steel - Colorbond - man in underwear collecting newspaper.
Dismissed 10/06/2003
February 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
14-00 Career One
careerone.com.au - 'Unequal Opportunity'
Dismissed Employment 08/02/2000
January 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
518-06 Sanitarium Health Food Company
Sanitarium - Weetbix - 3 boys eating Weetbix tell Mum they're going outside to play cricket - "look out Poms" - Aussie test players have grown up on Weetbix
Dismissed Food/Bev Groceries 16/01/2007
July 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
184-07 Jamba! GmbH
Jamba - Jamster sexy ringtones - women doing aerobics and dancing in provocative manner from music video clips
Dismissed 10/07/2007
October 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
142-98 Sancella Pty Ltd
Sancella - Libra Invisible - "Pookie, the white dog"
Dismissed Toiletries 13/10/1998
145-98 Just Jeans Group
Just Jeans - Button fly Jeans - Frog.
Dismissed Clothing 13/10/1998
148-98 Goodman Fielder Baking Australia
Goodman Fielder - Naked man
Dismissed 13/10/1998
157-98 Roger David Stores Pty Ltd
Roger David Stores Pty Ltd - "Young men in a bar"
Dismissed 13/10/1998
January 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
546-08 BCF
BCF - TVC - Josh thinks Batman would beat Spiderman .. he spends nights beating dragons on his computer
Dismissed 21/01/2008
August 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
193-02 Unilever Australasia
Unilever - Streets - Blue Ribbon Carnival - child asks Dad to pass potatos, elderly woman ushered away from dinner table after saying "He's not your Dad. We never knew who your Dad was"
Dismissed 12/08/2002
July 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
151-02 Nestle Australia Ltd
Nestle - Smooth 'n' Creamy chocolate - group in situation similar to AA meeting "I'm a chocoholic"
Dismissed 09/07/2002
154-02 Audi Australia Pty Ltd
Audi - vehicle being driven across desert and rocky terrain - 'Make your own road.'
Dismissed 09/07/2002
163-02 Balfours Pty Ltd
Balfours - 3 ads for new resolutions to exercise, with sweet wrappers falling around
Dismissed 09/07/2002
March 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
56-02 Wrigley Co Pty Ltd The
Wrigley - PK - girls feign difficulties in swimming pool to attract lifesavers "Your breath stinks. You need PK"
Dismissed 12/03/2002
63-02 Australian Grand Prix Corporation
Australian Grand Prix Corp - 2002 Foster's Australian Grand Prix - 2 ads - 'Grand Prix is God' and 'There's a place where it always rains on the fourth day'
Dismissed 12/03/2002
July 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
196-99 Pacific Access Pty Ltd
Pacific Access - Yellow Pages - "Two large pizzas?"
Dismissed Telecommunications 13/07/1999
216-99 Ballarat Truck Centre Pty Ltd
Ballarat Truck Centre - deaf elderly lady confusing 'truck' with 'fuck'
Dismissed Retail 13/07/1999
December 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
574-09 Nestle Australia Ltd
Nestle - Milo (574/09) Food Focus describing nutritious ingredients and benfits of healthy snack
Dismissed Food/Bev Groceries 09/12/2009
February 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
2-04 Vehicle Distributors Australia Pty Ltd
Vehicle Distributors - Renault Megane Hatch - women's bottoms and men singing about big butts
Dismissed 17/02/2004
July 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
201-03 Toyota Motor Corp Aust Ltd
Toyota - Camry Sportivo - car dropped from helicopter; drives down mountain.
Dismissed 08/07/2003
213-03 Procter & Gamble Australia Pty Ltd
Procter & Gamble - Clairol Herbal Essences - woman with male colleague hears sounds of apparent orgasm coming from inside house.
Dismissed Toiletries 08/07/2003
February 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
16-99 Mitsubishi Motors Aust Ltd
Mitsubishi - Mirage - "Two women in car"
Dismissed 09/02/1999
March 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
60-99 Big Kart Track Ltd
Big Kart Track - "What the ----!"
Dismissed 09/03/1999
July 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
166-01 All-Fect Distributors Ltd
All-Fect Distributors - Bon-o-Bon Chocolates - 'Border Crossing'
Dismissed 10/07/2001
July 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0296-10 Ultra Tune Australia
A female customer drives a vehicle into an Ultra Tune Centre for a service. The mechanics look on admiringly and advise the customer not to hurry back. They are then shown stroking the car appreciatively whilst a male voiceover says, "Ultra Tune. We love cars so much. That's why more people are getting their new car serviced at Ultra Tune ... And keeping their new car warranty. "
Dismissed Professional Services 14/07/2010
May 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
169-06 Combe International
Combe International - Just For Men hair colour - man and woman in fencing suits duelling with swords when the male scores a "hit" the woman says "you nailed me"
Dismissed Toiletries 09/05/2006
August 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0303-11 RACQ
A man speaks directly to camera while affectionately and subconsciously tapping his wife’s broken leg as he recounts the story of an emergency involving his wife whilst on an interstate trip. Each time he taps her leg we see her flinch slightly. Final voice over says, "RACQ Insurance. Wouldn't be without them."
Dismissed Insurance 24/08/2011
April 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
71-01 Roadshow Film Distributors Pty Ltd
Roadshow - "The Exorcist - Director's Cut"Television and Radio
Dismissed Entertainment 10/04/2001
74-01 Subaru (Aust) Pty Ltd
Subaru - Impreza
Dismissed 10/04/2001
September 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
222-01 Medical Benefits Fund of Australia Ltd
Medical Benefits Fund - bouncing bed and husband groping wife's bottom
Dismissed Health Products 11/09/2001
March 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
79-07 Tricon Restaurants International
Tricon - KFC - mother serves chicken and family mesmerised - father hoses down concrete driveway
Dismissed 13/03/2007
March 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
81-08 HBF
HBF - Potty - small boy being toilet trained - accidentaly wees on floor while waiting in a public queue "Not ready for kids?"
Dismissed Insurance 12/03/2008
August 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
229-00 Amazing Clean
Amazing Clean - Scots accent - 'Fuckers'/'Suckers'
Dismissed 08/08/2000
August 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0322-12 Roadshow Film Distributors Pty Ltd
The advertisment was for a movie called Magic Mike. The movie stars Channing Tatum and Matthew McConaughey and was released in Australian cinemas nationally on July 26. It features scenes of a man dancing on stage in front of a female audience as well of scenes depicting topless men.
Dismissed Entertainment 08/08/2012
March 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
84-10 RACV Insurance
RACV 84/10. TV ad promoting insurance as part of the "call Jason" campaign and has Jason in a call centre.
Dismissed Insurance 10/03/2010
June 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
231-06 Kellogg (Aust) Pty Ltd
Kellogg - Sustain - mature couples eating cereal and swinging on ropes from trees, and dropping into a river
Dismissed Food/Bev Groceries 13/06/2006
April 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
87-05 Australian Football League
AFL - background music to ad is Welsh national anthem "Land of our Fathers" - other ads have different countries' anthems
Dismissed 12/04/2005
September 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0330-11 KIA Automotive Australia
The commercial shows a man driving along the road in a Kia Sportage singing to music that reminds him of the times he had as a younger man. He imagines having one of his favorite songs playing with the actual musicians in the car with him, his ideal fantasy. Upon arriving at home his partner reminds him that he was supposed to be buying nappies for his young child. We see the Kia logo and the text, "Sportage. Grow up, not old."
Dismissed Vehicle 14/09/2011
March 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
9-98 Australian Ladies Masters Golf Tournament
Australian Ladies Masters Golf Tournament - woman teeing off from a man's face
Dismissed 10/03/1998
April 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
92-08 Coopers Brewery Ltd
Coopers Brewery - Pale Ale - two geishas, one playing instrument and one has glass of beer - first one wants the second to share, but the second drinks the whole glass - subtitle "selfish bitch"
Dismissed Alcohol 09/04/2008
September 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0338-13 Vodafone Network Pty Ltd
Children were used in an inappropriate sexualised way to advertise vodafone. They were dressed up in glittering dresses and going to a night club.
Dismissed Telecommunications 25/09/2013
May 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
95-05 Jenny Craig Weight Loss Centres Pty Ltd
Jenny Craig - Use of the term "old housewives"
Dismissed 10/05/2005
October 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
243-01 SA Lotteries
SA Lotteries - Socks for Father's Day
Dismissed Gambling 09/10/2001
August 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0346-10 Hungry Jacks
A young woman is watching a tennis match. She opens up the wrapping of a burger and the sound of blues music is emitted. She quickly closes the wrapping and the music stops, and then starts again when she re-opens the wrapping. We hear the umpire calling for quiet. We then see a young man sat in a darkened cinema, also with a burger. The same thing happens when he opens the wrapping: blues music can be heard. A male voiceover then describes the burger as "..smooth new taste playing at Hungry Jack's" and goes on to describe the ingredients.
Dismissed Food/Bev Groceries 11/08/2010
September 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
249-08 Adam Internet
Adam Internet - man appears naked throughout ad with strategically-placed items covering his genitals
Dismissed Telecommunications 10/09/2008

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