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E.g., 28/09/2021
E.g., 28/09/2021
July 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0225-13 Missguided
Women's clothing. Women dancing around wearing swimsuits and big shoes getting into cars out in the desert.
Dismissed Clothing 10/07/2013
December 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
418-03 Contiki Holidays (Aust) Pty Ltd
Contiki - three ads - 'Life ends at 36'.
Dismissed Travel 09/12/2003
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
116-09 Motor Accident Commission SA
Motor Accident Commission SA - TV Anti Drink Driving Campaign. Young man says he loves to take the "piss" out of his friends.
Dismissed Community Awareness 08/04/2009
July 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0229-13 Sony Australia Pty Ltd
Sony make.believe. Loud music is playing and people have headphones on enjoying the music and presumably Sony's technology.
Dismissed House Goods Services 24/07/2013
December 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
422-07 Kingsbury Antenna & Home Theatre
Kingsbury Antenna - couple arguing because they can't get the TV reception right - man ends up smashing the TV set
Dismissed Radio 11/12/2007
February 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
12-00 Moonlight Cinema
Moonlight Cinema - male disco dancer shot - 'From Saturday Night Fever to The Godfather'
Dismissed Entertainment 08/02/2000
433-99 Seaworld Pty Ltd
Seaworld Pty Ltd (Red Herring Surf)
Dismissed Clothing 08/02/2000
444-99 Toyota Motor Corp Aust Ltd
Toyota - Bugger of a sale - TV, radio (9) and print (10)
Dismissed 08/02/2000
14-00 Career One
careerone.com.au - 'Unequal Opportunity'
Dismissed Employment 08/02/2000
May 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0232-18 Unilever Australasia
Dancing people with music playing using deodorant.
Dismissed Toiletries TV - Free to Air 09/05/2018
November 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
429-08 Austereo Pty Ltd
Austereo 2 Day FM Kyle & Jackie O - version 2 -characterisation of 'aussie' woman criticises Kyle & Jackie
Dismissed Entertainment 12/11/2008
May 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
122-02 Boehringer Ingelheim Pty Limited
Boehringer Ingelheim - Buscopan - talking navels discussing merits of Buscopan
Dismissed Health Products 14/05/2002
May 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0236-18 Campbell's Australia
The Advertisement encourages people to buy Arnotts biscuits by claiming they are "made by Australians for Australians"
Dismissed Food/Bev Groceries TV - Free to Air 23/05/2018
0240-18 Highgrove Bathrooms
Ayden and Jess turn their back on a child left in the bath, going against kid safe advice.
Dismissed House Goods Services TV - Free to Air 23/05/2018
June 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
125-05 Nova 106.9 Brisbane
Nova 106.9 - 'Sounds Different' launched in Brisbane. A couple in bed presumably making love bed springs sound like bullets firing
Dismissed Media 14/06/2005
March 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
44-03 Mitsubishi Motors Aust Ltd
Mitsubishi - Pajero - speeding over desert track.
Dismissed 11/03/2003
May 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
128-07 Yum Restaurants International
Yum - KFC - Bacon Double Cheeseburger - men at drive-thru are condescending to girl taking order
Dismissed 08/05/2007
June 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0245-12 Fosters Australia, Asia & Pacific
Depictions of a husband and wife with similar appearance and styling and the question "Spending too much time with the wife?" There is a picture of a bottle of Carlton Mid beer next to the image of the couple, and the text, "Stay a little longer".
Dismissed Alcohol Print 27/06/2012
0253-12 Salvation Army
The advertisement under complaint is a brochure inserted into various publications across Victoria/WA/TAS/SA/NT. The brochure tells the story of "Melinda and Lucy" who came to The Salvation Army for care and comfort. The brochure has an image of "Melinda and Lucy" on the front and back sitting on jumping hoppers in the garden. It is representative of the 1970's.
Dismissed Professional Services Mail 27/06/2012
May 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
130-99 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Mount Franklin
Dismissed 11/05/1999
July 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0249-11 Aussie Christians
Billboard with the text 'Dear Aussie Muslims, Jesus said, "Before Abraham was, I am". Maybe he's more than a prophet.
Dismissed Other Billboard 13/07/2011
March 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
45-05 Australian Pensioners Insurance Agency
APIA - Prostate - women saying "Be a man" to encourage men to see medical advice for prostate cancer
Dismissed Insurance 08/03/2005
50-05 Swisse Vitamins Pty Ltd
Swisse Vitamins - Tanline - shows bottom half of a woman in a G-String
Dismissed Toiletries Outdoor 08/03/2005
June 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
134-01 Goodman Fielder Baking Australia
Goodman Fielder - Buttercup Big Bite Muffins - 'fit more on, moron!'
Dismissed 12/06/2001
February 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
456-03 Subway Sandwiches & Salads
Subway - Cubic Zirconia-wife doesn't know ring is cubic zirconia
Dismissed 17/02/2004
May 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
137-00 Transport Accident Commission
Transport Accident Commission - Crash Course
Dismissed Community Awareness Cinema 09/05/2000
July 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0257-11 KMart Australia Ltd
A mum is driving a car and her daughter is in the middle back seat talking incessantly. They are then shown on an elevator and walking in to a Kmart store. When they reach the toy section the daughter finally stops talking and we hear a voice over state that you can find hundreds of toys at Kmart.
Dismissed Toys and Games 27/07/2011
October 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
463-09 Sara Lee Australia
Sarah Lee - Moccona - 463/09 Billboard naked women's back and buttocks adjoining mountain range
Dismissed Food/Bev Groceries Outdoor 14/10/2009
June 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0260-18 Gnomes
The use of innuendo via the use of an actor with a NZ accent to describe his "coloured deck". Both actors look in the direction of the NZ actors groin after the second actor makes the statement of "nice deck". The reply, again with legs apart, is that it is a "coloured deck" and he then displays a big smile. Only blind freddy would not hear the word 'deck' as 'dick' due to the NZ accent.
Dismissed Hardware/Machinery TV - Free to Air 06/06/2018
October 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
142-98 Sancella Pty Ltd
Sancella - Libra Invisible - "Pookie, the white dog"
Dismissed Toiletries 13/10/1998
145-98 Just Jeans Group
Just Jeans - Button fly Jeans - Frog.
Dismissed Clothing 13/10/1998
148-98 Goodman Fielder Baking Australia
Goodman Fielder - Naked man
Dismissed 13/10/1998
157-98 Roger David Stores Pty Ltd
Roger David Stores Pty Ltd - "Young men in a bar"
Dismissed 13/10/1998
June 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0264-17 AirAsia
Air Asia is advertising airfares to Malaysia for $129 through facebook feeds and directly through their 'au' website. It shows a startled monkey with the caption under it 'GTFO!'
Dismissed Travel Internet 07/06/2017
December 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
482-08 Rivers (Aust) Pty Ltd
Rivers - Pamplet #14-2008 "S**t has hit the fan"
Dismissed Clothing Print 10/12/2008
491-08 Nutricia Australasia Pty Ltd
Nutricia - Karicare Gold for toddlers - woman & child in park. Woman talks of benefits of formula
Dismissed Food/Bev Groceries 10/12/2008
August 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0268-14 Transperth WA
Cartoon type advert trying to increase awareness of the requirement to I've down to the centre of the train, rather that crowd the doors.
Dismissed Travel Billboard 13/08/2014
0284-14 Apple
People exercising to apps with a soundtrack that's chorus was "go, you chicken fat, go" - JFK's fitness sing. Logos for Apple iPhone and Telstra.
Dismissed Mobile Phone or SMS TV - Pay 13/08/2014
July 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0272-12 Diageo Australia Ltd
The complaint refers to the official Smirnoff Facebook Page and the various comments and photographs uploaded by Smirnoff and members of the community.
Dismissed Alcohol Internet - Social - Other 11/07/2012
July 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
151-02 Nestle Australia Ltd
Nestle - Smooth 'n' Creamy chocolate - group in situation similar to AA meeting "I'm a chocoholic"
Dismissed 09/07/2002
154-02 Audi Australia Pty Ltd
Audi - vehicle being driven across desert and rocky terrain - 'Make your own road.'
Dismissed 09/07/2002
May 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
178-08 Advanced Medical Institute
AMI - woman speaking - this ad lasts 30 secs - use it or lose it - wouldn't that be nice
Dismissed Radio 19/05/2008
August 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0276-13 Stihl Pty Ltd
Young boy wearing safety goggles holding chainsaw- looks as if he used it to build his tree house.
Dismissed Hardware/Machinery Print 14/08/2013
March 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
51-00 WorkCover New South Wales
WorkCover NSW - 'He didn't give a stuff about his employees'
Dismissed Community Awareness 14/03/2000
June 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
181-03 BHP Steel Ltd
BHP Steel - Colorbond - man in underwear collecting newspaper.
Dismissed 10/06/2003
July 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0280-16 Gaura Venetian Plaster
Web home page
Dismissed House Goods Services Internet 13/07/2016
January 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
518-06 Sanitarium Health Food Company
Sanitarium - Weetbix - 3 boys eating Weetbix tell Mum they're going outside to play cricket - "look out Poms" - Aussie test players have grown up on Weetbix
Dismissed Food/Bev Groceries 16/01/2007
July 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
184-07 Jamba! GmbH
Jamba - Jamster sexy ringtones - women doing aerobics and dancing in provocative manner from music video clips
Dismissed 10/07/2007
December 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
526-08 Lexus Australia
Lexus Australia - IS F - internet - speedometer exceeds 260km/h
Dismissed Internet 17/12/2008
February 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
16-99 Mitsubishi Motors Aust Ltd
Mitsubishi - Mirage - "Two women in car"
Dismissed 09/02/1999

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