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Ad Standards Community Panel Cases

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E.g., 29/09/2021
E.g., 29/09/2021
July 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0223-20 LNDR
This advertisement is displayed at a bus stop and depicts a woman from the side/behind wearing only sports tights and sneakers. Her arm is held across her breasts. Text on screen states "Buy less, good stuff".
Dismissed Clothing Billboard - Digital 22/07/2020
October 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0314-20 Chemist Warehouse
This billboard advertisement depicts two women sitting on the boot of a convertible car with their feet on the rear seat. A man is in the driver's seat. Text states "Hayfever relief. Treat + prevent".
Upheld - Modified or Discontinued Health Products Billboard - Digital 21/10/2020
November 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0339-20 Amazon Prime Video
There are two versions of this digital billboard advertisement promoting the movie Borat Subsequent Movie Film.
Dismissed Entertainment Billboard - Digital 11/11/2020
0340-20 Honey Birdette
This Facebook advertisement features of a woman's crotch in black bikini. She is holding a dripping icy pole in front of her crotch. The word "WET" is superimposed across the image. The caption to the advertisement reads, 'ready to get wet? Coming soon'.
Upheld - Not Modified or Discontinued Lingerie Internet - Social - Facebook 11/11/2020
September 2019
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0300-19 Amaysim
The advertisement features a tiled background of eggplant emoji's. Text states "30GB of Tinder for $30. that's 375,000 right swipes (go get 'em tiger)".
Dismissed Mobile Phone or SMS Billboard - Digital 25/09/2019
0299-19 Aussie Home Loans
This advertisment is set in a suburban salon. A conversation is depicted between a customer and a hairdresser mid-sentence where the hairdresser character asks about her client’s refinancing plans. The hairdresser gives bad advice. As the hairdresser gives the hair a spray to finish styling her customer’s hair, the advertisement transitions to an Aussie broker. The Aussie broker nods empathetically and gives a reassuring smile.
Dismissed Finance/Investment Internet - Social - Facebook 25/09/2019
0303-19 Radio Metro 105.7
This Facebook advertisement features the trailer for the film "Good Boys".
Upheld - Modified or Discontinued Media Internet - Social - Facebook 25/09/2019
April 2021
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0071-21 WDS
This digital billboard advertisement features images of three women, with their online names and the names of the website.
Dismissed Sex Industry Billboard - Digital 14/04/2021
0070-21 Nine Network Australia Pty Ltd
This Facebook advertisement features an image of a woman lying on her stomach wearing a g-string while a man can be seen biting her exposed buttock.
Dismissed Media Internet - Social - Facebook 14/04/2021
July 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0202-20 Australian Gas Networks
This digital billboard advertisement features the words, "Greener than anything you're cooking tonight. Love Cleaner Energy, Love Natural Gas" and a picture of man in kitchen holding a tray of lasagne.
Upheld - Modified or Discontinued House Goods Services Billboard - Digital 08/07/2020
0211-20 Southtrade International
This Facebook advertisement features an eight minute video of a live interview between host Lewie "Dunni" Dunn and Karl Stefanovic which is a content collaboration between Brown Cardigan and sponsor Fireball Whisky.
Dismissed Alcohol Internet - Social - Facebook 08/07/2020
August 2021
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0229-21 Bras n' Things
This advertisement contains a video and various still images.
Dismissed Lingerie Billboard - Digital 11/08/2021
April 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0119-20 Crazy Horse Revue
This digital billboard advertisement features a number of images and videos on rotation promoting upcoming events and venues.
Dismissed Sex Industry Billboard - Digital 08/04/2020
0133-20 Thirsty Camel
This Facebook advertisement is a shared image with the text "People:*stocking up on toilet paper and water* Me: " and an image of a shopping trolley full of wine. The caption of the image is "Stocking up the bunker for the weekend...(series of emojis) and the Thirsty Camel logo is on the image.
Dismissed Alcohol Internet - Social - Facebook 08/04/2020
June 2021
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0157-21 Grosvenor Hotel
This digital billboard advertisement features three silhouette images of women and an image of heels and handcuffs.
Dismissed Sex Industry Billboard - Digital 16/06/2021
December 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0361-20 Resume Results NQ
This Facebook advertisement is an image of a meme showing two construction workers and the text: BOSS: Know why I called you in here? ME: Because I accidently sent you a dick pic BOSS: (stops pouring 2 glasses of wine) Accidently?
Upheld - Not Modified or Discontinued Professional Service Internet - Social - Facebook 16/12/2020
July 2016
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0299-16 Mondelez Australia Pty Ltd
The advertisement is for Cadbury Dairy Milk with Oreo and was released on Facebook (on the Cadbury Dairy Milk page at https://www.facebook.com/CadburyDairyMilkAustralia/?fref=ts)
Dismissed Food/Bev Groceries Internet - Social - Facebook 27/07/2016
February 2017
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0051-17 Brand Collective
I am looking for back to school shoes for my kids not pornographic images with models wearing nothing but shoes.
Upheld - Modified or Discontinued Clothing Internet - Social - Facebook 08/02/2017
0032-17 Logan Law
The post is an advertisement for legal services offered by Logan Law using extreme sexual connotations to relate to having a vehicle hit another vehicle from behind with the usage of hashtags such as "#steveo #hollyweed #loganlaw #smashedhardfrombehind #coppedoneinthebumper #beenrearendedlately #penetratingbrisbane #takenoneinthetailpipe".
Dismissed Professional Services Internet - Social - Facebook 08/02/2017
March 2021
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0056-21 South East Auto Sales
Facebook page for Southeast Auto Sales featuring an image of young woman (sales rep) and an older man and woman (customers). Text states "Great way to wrap up a big week. Beautiful #Landcruiser Prado off to its new home. All your finance needs arranged onsite. DM Enquiries". User comments on the image included sexual references.
Upheld - Not Modified or Discontinued Automotive Internet - Social - Facebook 10/03/2021
0054-21 Amebae
This Facebook advertisement is advertising Incompetence Insurance.
Dismissed Insurance Internet - Social - Facebook 10/03/2021
April 2021
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0093-21 Tom Waterhouse
This Facebook advertisement features Tom Waterhouse speaking to camera in a manner similar to known Ubereats advertisements.
Dismissed Gambling Internet - Social - Facebook 28/04/2021
September 2021
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0252-21 Wet Pussy Shot
This sponsored Facebook advertisement from the Wet Pussy Shot page features an image of three Wet Pussy bottles and the phrase "Let's get wet".
Upheld - Modified or Discontinued Alcohol Internet - Social - Facebook 08/09/2021
April 2018
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0141-18 ALDI Australia
It depicts smoking cigarettes in the advertisement.https://m.facebook.com/story.php?story_fbid=1919250404799118&id=290994417624733The above is a link to the original post.I also have a screenshot.
Dismissed Food/Bev Groceries Internet - Social - Facebook 11/04/2018
November 2016
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0450-16 AHM Health Insurance
Image of hetero couple with woman taking cash out of mans back pocket in facebook feed ad.
Dismissed Insurance Internet - Social - Facebook 09/11/2016
December 2016
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0508-16 Favworld
Advertisement for a baby pillow, which is a large stuffed elephant. Picture of newborn sleeping with face snuggled into elephant.
Upheld - Modified or Discontinued Toys and Games Internet - Social - Facebook 07/12/2016
0533-16 Motor Accident Commission SA
MAC of SA is running a campaign addressing speeding in cars on the roads, how dangerous it is and how it can affect others around you. It features a character, The Hairy Fairy. This campaign has both still images and video ads which can be seen on Facebook and other social media, as well as bus stops. https://www.mac.sa.gov.au/news/slow-down-before-things-get-hairy
Dismissed Community Awareness Internet - Social - Facebook 07/12/2016
August 2017
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0353-17 Burger Biz
This weeks special Tha Mcklucka Muthafuka
Upheld - Modified or Discontinued Food/Bev Venue Internet - Social - Facebook 09/08/2017
0342-17 Lion
Coles advertising cows milk for sale and claiming it is beneficial for health.
Dismissed Food/Bev Groceries Internet - Social - Facebook 09/08/2017
August 2019
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0257-19 Iggy Azalea Management
Facebook advertisements for Iggy Azalea's album "In My Defense" which includes the album cover, which has an image of the artist slumped against the side of a car as though she has been shot.
Dismissed Entertainment Internet - Social - Facebook 07/08/2019
September 2019
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0264-19 Downtown Brooklyn
This Facebook advertisement features an image of a Reece's Bowl (a dessert) and the text "REECE'S WHATTT? Get those Epipen's ready, because this is going to be worth it! Churro Bowls are out and Reece's Bowls are in! This giant Reece's Piece is sure to get the heart racing! Loaded with ice Cream and drizzled in Peanut Butter and Chocolate, it sure screams, get me to the hospital ASAP! Available for a limited time only!"
Dismissed Food/Bev Venue Internet - Social - Facebook 11/09/2019
July 2017
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0289-17 Frucor Beverages Australia
Depicting breasts with lemons.
Dismissed Food/Bev Groceries Internet - Social - Facebook 12/07/2017
September 2017
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0413-17 Meat & Livestock Australia Ltd
Lord Ganesha sitting around a dinner table eating lamb along with Jesus,and leaders of other faiths.This is an advertisement for promoting eating lamb.
Dismissed Food/Bev Groceries Internet - Social - Facebook 13/09/2017
June 2016
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0239-16 McDonald's Aust Ltd
We are writing to complain about an advertisement featured on the McDonald's Australia Face book page. The advertisement, posted on 2 May 2016 at 10:00pm, is for a promotion whereby a free Happy Meal is provided to customers who purchase a Create Your Taste meal (the Promotion).
Dismissed Food/Bev Venue Internet - Social - Facebook 08/06/2016
February 2021
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0033-21 Hanes Brands Inc
This Facebook adertisement features 5 smaller cropped images of four babies and a dog making excited, surprised or sad expressions. In the centre read’s ‘BONDS, Entries Open, Every Baby Baby Search’. The post text states "Enter a pic in one of the 21 new ‘not-so-cutesy’ categories. Over 50k in prizes."
Dismissed Clothing Internet - Social - Facebook 24/02/2021
November 2017
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0504-17 GK Gluten Free Foods
https://gfoats.com.au/faqs/Shared (14/10/17) from their Facebook page:https://www.facebook.com/gfoats.com.au/This is one of a number of misleading campaigns/advertisements/statements made on both their website and Facebook page. But in this one example, the website states under FAQs:"Q. Are these oats safe for Coeliacs?A.
Dismissed Food/Bev Groceries Internet - Social - Facebook 22/11/2017
November 2019
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0385-19 Yum Restaurants International
This Facebook advertisement is a video - The ad opens with an image of the first product, ‘Colonel’s Dinner’ with the product name and price. A red screen then appears with the text "I’D TAP THAT". The screen changes to another image, ‘Family Burger Deal’ with the product name and price and the red screen appears again. Then the product ‘Burger Combo Deluxe’ with the product name and price.After this, copy appears reading "AMAZING OFFERS ARE JUST A TAP AWAY". The video then changes back to the red screen with the KFC App logo and the copy ‘COLONEL’S OFFERS.
Dismissed Food/Bev Venue Internet - Social - Facebook 27/11/2019
December 2019
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0416-19 Gelatissimo
This Facebook advertisement features three children dressed in Halloween costumes and the text "Free scoop for kids. Kids in costume get a free kids scoop on Thursday 31st October".
Dismissed Food/Bev Groceries Internet - Social - Facebook 11/12/2019
May 2016
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0194-16 Vodka Plus
Post on Vodka Plus Facebook page: man and woman in lingerie embracing.  Text reads, How many grams did you save?
Dismissed Alcohol Internet - Social - Facebook 11/05/2016
0193-16 Vodka Plus
Post on Vodka Plus Facebook page: man lying on his stomach on a bed with a plate of cake balanced on his back.  Woman in white lingerie sat next to him.  Text reads, Have your cake and eat it.
Dismissed Alcohol Internet - Social - Facebook 11/05/2016
March 2018
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0127-18 Universal Pictures
128 second video trailer advertising an upcoming feature film due for release in Australian cinemas on 29/03/2018 entitled “Blockers”. In the opening scene of the advertisement a male adult who is nursing an infant enters a bedroom where an adult female is sitting up in bed working on a laptop computer, the scene cuts forward a few seconds and it seems the infant is no longer present in the room. The male, using North American English, informs the female that while he was doing the washing he located some female undergarments.
Dismissed Entertainment Internet - Social - Facebook 21/03/2018
March 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0106-20 Creative Content Australia
This Facebook ad depicts a young man in a police interview room with a detective and a police officer reporting that he has been hacked.
Dismissed Community Awareness Internet - Social - Facebook 25/03/2020
April 2019
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0101-19 Myer Pty Ltd
A girl excitedly holding up her personalised Creme Egg tin filled with creme eggs (two bags of minis, one large creme egg)
Dismissed Food/Bev Groceries Internet - Social - Facebook 17/04/2019
November 2016
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0482-16 Dope Lemon
Young girl modelling T-shirt lifting up top to expose breasts.
Upheld - Modified or Discontinued Clothing Internet - Social - Facebook 23/11/2016
March 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0082-20 Lust Liquor
This Facebook advertisement features an image of a alcohol bottle being held against a backdrop of a wave. Text states "Available in Perth soon".
Dismissed Alcohol Internet - Social - Facebook 11/03/2020
February 2021
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0017-21 ContextLogic
This Facebook advertisement consisted of a series of product listings and images which could be scrolled through within the Facebook feed.
Upheld - Not Modified or Discontinued Clothing Internet - Social - Facebook 10/02/2021
March 2018
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0105-18 Nando's Australia Pty Ltd
The advert states to celebrate the relaunch of Nandos Nedlands they are offering free lunch from 11am - 2pm.
Upheld - Modified or Discontinued Food/Bev Venue Internet - Social - Facebook 07/03/2018
October 2019
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0357-19 Uber Eats
Facebook advertisement for Uber Eats promoting the McDonalds Monopoly promotion.
Dismissed Food/Bev Venue Internet - Social - Facebook 23/10/2019
November 2018
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0479-18 Gifting Life
Facebook advertisement for the promotion of organ donation which features Jesus on the cross.
Upheld - Modified or Discontinued Community Awareness Internet - Social - Facebook 14/11/2018
August 2016
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0355-16 Harvest Education Technical College
An ad with the written text: 'Australian women are being sexually assaulted at twice the rate of women worldwide. There is never a good enough excuse for rape but there is help and now you can be the one to give them the help they need in order to Survive. STUDY a Diploma of Community Services now!' There are three photos in the advertisement of sexy young women, one displaying her midriff and cleavage, all of whom bear bruises and marks of physical assault.
Dismissed Education Internet - Social - Facebook 24/08/2016

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