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Ad Standards Community Panel Cases

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E.g., 08/07/2022
E.g., 08/07/2022
September 2019
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0300-19 Amaysim
The advertisement features a tiled background of eggplant emoji's. Text states "30GB of Tinder for $30. that's 375,000 right swipes (go get 'em tiger)".
Dismissed Mobile Phone or SMS Billboard - Digital 25/09/2019
April 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0119-20 Crazy Horse Revue
This digital billboard advertisement features a number of images and videos on rotation promoting upcoming events and venues.
Dismissed Sex Industry Billboard - Digital 08/04/2020
July 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0202-20 Australian Gas Networks
This digital billboard advertisement features the words, "Greener than anything you're cooking tonight. Love Cleaner Energy, Love Natural Gas" and a picture of man in kitchen holding a tray of lasagne.
Upheld - Modified or Discontinued House Goods Services Billboard - Digital 08/07/2020
July 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0223-20 LNDR
This advertisement is displayed at a bus stop and depicts a woman from the side/behind wearing only sports tights and sneakers. Her arm is held across her breasts. Text on screen states "Buy less, good stuff".
Dismissed Clothing Billboard - Digital 22/07/2020
October 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0314-20 Chemist Warehouse
This billboard advertisement depicts two women sitting on the boot of a convertible car with their feet on the rear seat. A man is in the driver's seat. Text states "Hayfever relief. Treat + prevent".
Upheld - Modified or Discontinued Health Products Billboard - Digital 21/10/2020
November 2020
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0339-20 Amazon Prime Video
There are two versions of this digital billboard advertisement promoting the movie Borat Subsequent Movie Film.
Dismissed Entertainment Billboard - Digital 11/11/2020
April 2021
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0071-21 WDS
This digital billboard advertisement features images of three women, with their online names and the names of the website.
Dismissed Sex Industry Billboard - Digital 14/04/2021
June 2021
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0157-21 Grosvenor Hotel
This digital billboard advertisement features three silhouette images of women and an image of heels and handcuffs.
Dismissed Sex Industry Billboard - Digital 16/06/2021
August 2021
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0229-21 Bras n' Things
This advertisement contains a video and various still images.
Dismissed Lingerie Billboard - Digital 11/08/2021
March 2022
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0057-22 Lowd
This billboard advertisement features the text: "Jo: Plumbers are such down to Earth people, probably because they deal with other people's shit." And includes the Lowd logo and website.
Dismissed Other Billboard - Digital 23/03/2022
February 2018
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0013-18 KMart Australia Ltd
Two people from different families decorating their home with Kmart Christmas decorations in a split screen.
Dismissed Retail Internet - Social - Facebook 07/02/2018
0032-18 National Australia Bank Ltd
The advertisement showed children being incorrectly restrained in a car.
Dismissed Finance/Investment Internet - Social - Facebook 07/02/2018
February 2017
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0026-17 Machine Zone
The video ad presents a fictitious scenario where two groups of women are engaged in a military battle (on their phones). Ad subtitle: 'You Have to Take a Look'. The main protagonist is portrayed as Mrs President, while others are portrayed as 'intel officers' and 'military personnel'. All characters are wearing revealing clothing, and no words are spoken by the characters. The ad concludes with the words 'Mobile Strike' superimposed over images of the characters' almost-bare bottoms, followed by a final Schwarzenegger-style voiceover.
Dismissed Toys and Games Internet - Social - Facebook 08/02/2017
0032-17 Logan Law
The post is an advertisement for legal services offered by Logan Law using extreme sexual connotations to relate to having a vehicle hit another vehicle from behind with the usage of hashtags such as "#steveo #hollyweed #loganlaw #smashedhardfrombehind #coppedoneinthebumper #beenrearendedlately #penetratingbrisbane #takenoneinthetailpipe".
Dismissed Professional Services Internet - Social - Facebook 08/02/2017
0035-17 Anytime Fitness
The advertising is a new campaign by Anytime Fitness to market their gym memberships and new gym exercise app.
Upheld - Modified or Discontinued Sport and Leisure Internet - Social - Facebook 08/02/2017
0044-17 Ultra Tune Australia
Two scantily clad women who are portrayed as silly and naive have trouble when their car catches on fire; cue a sexualised montage where they try to put it out using fire extinguishers, inevitably getting the foam over themselves more than the car. They then run away before it blows up, when it does they get splattered with oil, this does not harm them (which is completely inaccurate because in abnormal situation it would burn them). A man in an auto tune truck arrives to save the day.
Dismissed Automotive Internet - Social - Facebook 08/02/2017
0051-17 Brand Collective
I am looking for back to school shoes for my kids not pornographic images with models wearing nothing but shoes.
Upheld - Modified or Discontinued Clothing Internet - Social - Facebook 08/02/2017
March 2019
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0061-19 Yum Restaurants International
Facebook advertisement featuring a video - 'Last summer bucketheads gave us inspo' then slideshow that included children with KFC buckets on their heads, last frame had 'show us your #bucketheads' inviting people to interact.
Dismissed Food/Bev Venue Internet - Social - Facebook 06/03/2019
February 2018
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0074-18 Holden Ltd
This appears to be a facebook campaign by Holden, whether through ignorance or deliberately shifting blame onto other road users. You need to use a touch sensitive screen (it works on an iphone) and shows a cyclist about to hit a suddenly opened door, with text suggesting it's a 'mistake'. In fact, it's a very serious offence and has killed three cyclists in Melbourne alone in recent years. In two cases, the negligent driver opened the door and the cyclist was knocked under a passing truck. It is one of the most common causes of injury to urban riders.
Dismissed Vehicle Internet - Social - Facebook 21/02/2018
March 2018
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0085-18 Mr Wongs Hydraulics
The promotion material is RACIST and insulting. The image of the cartoon man is offensive and the tag line mocks those from the Asian community,
Upheld - Modified or Discontinued Automotive Internet - Social - Facebook 07/03/2018
0105-18 Nando's Australia Pty Ltd
The advert states to celebrate the relaunch of Nandos Nedlands they are offering free lunch from 11am - 2pm.
Upheld - Modified or Discontinued Food/Bev Venue Internet - Social - Facebook 07/03/2018
April 2019
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0101-19 Myer Pty Ltd
A girl excitedly holding up her personalised Creme Egg tin filled with creme eggs (two bags of minis, one large creme egg)
Dismissed Food/Bev Groceries Internet - Social - Facebook 17/04/2019
March 2018
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0127-18 Universal Pictures
128 second video trailer advertising an upcoming feature film due for release in Australian cinemas on 29/03/2018 entitled “Blockers”. In the opening scene of the advertisement a male adult who is nursing an infant enters a bedroom where an adult female is sitting up in bed working on a laptop computer, the scene cuts forward a few seconds and it seems the infant is no longer present in the room. The male, using North American English, informs the female that while he was doing the washing he located some female undergarments.
Dismissed Entertainment Internet - Social - Facebook 21/03/2018
April 2018
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0141-18 ALDI Australia
It depicts smoking cigarettes in the advertisement.https://m.facebook.com/story.php?story_fbid=1919250404799118&id=290994417624733The above is a link to the original post.I also have a screenshot.
Dismissed Food/Bev Groceries Internet - Social - Facebook 11/04/2018
June 2019
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0177-19 Tabcorp Holdings Limited
The video advertisement on Facebook was from TAB advertising betting on the upcoming State of Origin. The ad features Anthony Minichello and Trevor Gilmeister as ex State of Origin NRL players. A series of die hard fans prove how committed they are to their teams.
Dismissed Gambling Internet - Social - Facebook 26/06/2019
May 2016
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0193-16 Vodka Plus
Post on Vodka Plus Facebook page: man lying on his stomach on a bed with a plate of cake balanced on his back.  Woman in white lingerie sat next to him.  Text reads, Have your cake and eat it.
Dismissed Alcohol Internet - Social - Facebook 11/05/2016
0194-16 Vodka Plus
Post on Vodka Plus Facebook page: man and woman in lingerie embracing.  Text reads, How many grams did you save?
Dismissed Alcohol Internet - Social - Facebook 11/05/2016
0195-16 Vodka Plus
Post on Vodka Plus Facebook page: image of a woman in a bikini lying on her back with her finger against her lips and her eyes closed. The text description reads, "Rosanna Arkle knows where it's at!"
Dismissed Alcohol Internet - Social - Facebook 11/05/2016
0196-16 Vodka Plus
Post on Vodka Plus Facebook page: a man in a suit embraces a woman in lacy lingerie and high heeled shows. The text description reads, "We tick all the boxes: no carbs, no sugars, triple distilled, ready to drink, infused electrolyte blend".
Dismissed Alcohol Internet - Social - Facebook 11/05/2016
April 2016
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0197-16 Unilever Australasia
A series of different groups of people are shown drinking Bushells tea in different locations - a beach, a mountain, a veranda, a bedroom, a kitchen.
Dismissed Food/Bev Groceries Internet - Social - Facebook 27/04/2016
May 2018
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0216-18 McDonald's Aust Ltd
Video and text 'Bring home all the fun from Mr McGregor's vegetable garden. Each week there's a different Peter Rabbit toy to collect, free with every Happy Meal. So hop on into Macca's before they run away and see Peter Rabbit in cinemas now.'
Dismissed Food/Bev Venue Internet - Social - Facebook 09/05/2018
May 2016
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0223-16 Vitaco Health Australia Pty Ltd
The advert opens with a shot of a woman in a swimsuit exiting a pool. It then cuts to a close-up of a man staring at the woman. The camera then cuts to a mid-shot of the woman unzipping her swimsuit to reveal her cleavage, before cutting to a shot of her bikini-clad bottom wriggling out of the swimsuit. The camera then cuts to the man who continues to stare at the woman as she showers and takes off her bikini top.
Dismissed Food/Bev Groceries Internet - Social - Facebook 25/05/2016
May 2017
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0236-17 Sportsbet
On Facebook it is: We’re STILL putting the ‘Roid in Android
Upheld - Modified or Discontinued Gambling Internet - Social - Facebook 24/05/2017
June 2016
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0239-16 McDonald's Aust Ltd
We are writing to complain about an advertisement featured on the McDonald's Australia Face book page. The advertisement, posted on 2 May 2016 at 10:00pm, is for a promotion whereby a free Happy Meal is provided to customers who purchase a Create Your Taste meal (the Promotion).
Dismissed Food/Bev Venue Internet - Social - Facebook 08/06/2016
May 2018
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0253-18 The West Australian
Picture of a man lying on the ground being mauled by a lion. https://imgur.com/a/NnieOOL
Dismissed Media Internet - Social - Facebook 23/05/2018
June 2018
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0286-18 Mondelez International
The TVC was a Facebook post a promoting 'buy any 2 blocks of chocolate and redeem free games board at Woolworths.
Dismissed Food/Bev Groceries Internet - Social - Facebook 20/06/2018
July 2017
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0289-17 Frucor Beverages Australia
Depicting breasts with lemons.
Dismissed Food/Bev Groceries Internet - Social - Facebook 12/07/2017
July 2016
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0299-16 Mondelez Australia Pty Ltd
The advertisement is for Cadbury Dairy Milk with Oreo and was released on Facebook (on the Cadbury Dairy Milk page at https://www.facebook.com/CadburyDairyMilkAustralia/?fref=ts)
Dismissed Food/Bev Groceries Internet - Social - Facebook 27/07/2016
0317-16 Cotton On
Facebook wall photo shows a young female wearing a small pair of lace panties. She has her back to the viewer showing most of her buttocks. She is holding the sides of her panties as if she is pulling them down, appearing to be taking off her undies. The text is a play on words, saying Brazilian is our favourite. She has brown hair in waves, and an expression like of a porn actor.
Dismissed Lingerie Internet - Social - Facebook 27/07/2016
July 2017
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0315-17 Lovett Industries
Lovett Industries - Phat Drift TrikesAustralian Designed Vintage Inspired Electric BikeThe World's Sweetest Electric Bike designed by us - www.michaelblast.com.auhttps://www.facebook.com/lovettindustries/?hc_ref=ADS&fref=nf&ft[tn]=kC&ft[qid]=6431320945121895007&ft[mf_story_key]=8263933710811210583&ft[is_sponsored]=1&ft[ei]=AI%402dfd17084c7bf551995c5b98f2b7c4a0&ft[top_level_post_id]=1518724064839631&ft[page_id]=860824317296279&ft[fbfeed_location]=1&ft[ordinal_position]=2%3A1&ft[insertion_position]=1&__md__=1
Upheld - Modified or Discontinued Sport and Leisure Internet - Social - Facebook 26/07/2017
August 2017
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0342-17 Lion
Coles advertising cows milk for sale and claiming it is beneficial for health.
Dismissed Food/Bev Groceries Internet - Social - Facebook 09/08/2017
0353-17 Burger Biz
This weeks special Tha Mcklucka Muthafuka
Upheld - Modified or Discontinued Food/Bev Venue Internet - Social - Facebook 09/08/2017
August 2016
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0346-16 Grill'd
Grill’d advertisement - Breach of the AANA Code for Advertising & Marketing Communications to Children We are writing to complain about an advertisement featured on the Grill’d website (www.grilld.com.au/footycomp) and posted on Facebook as a sponsored post at 19:05pm on 18 July 2016.
Dismissed Food/Bev Venue Internet - Social - Facebook 24/08/2016
0355-16 Harvest Education Technical College
An ad with the written text: 'Australian women are being sexually assaulted at twice the rate of women worldwide. There is never a good enough excuse for rape but there is help and now you can be the one to give them the help they need in order to Survive. STUDY a Diploma of Community Services now!' There are three photos in the advertisement of sexy young women, one displaying her midriff and cleavage, all of whom bear bruises and marks of physical assault.
Dismissed Education Internet - Social - Facebook 24/08/2016
September 2016
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0377-16 Sony Pictures Releasing Pty Ltd
The trailer for the movie, "The Sausage Movie" ran while I was waiting for a game to download.
Upheld - Modified or Discontinued Entertainment Internet - Social - Facebook 14/09/2016
0390-16 Jetstar Airways Pty Limited
The communication is advertising a sale on airfares, specifically $35 fares from Sydney to Melbourne. The accompanying photo is a young woman in a bikini jumping off a pier. The accompanying slogan reads "Turn putting it off, into taking off."
Dismissed Travel Internet - Social - Facebook 14/09/2016
September 2016
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0403-16 Bad Man Clothing
Scantily clad young women, heavily tattooed, lying across a motorbike. Behind her head is a man in Bad Man clothing standing with a gun to her head. The advertisement refers to "getting your love muscle pumping this Tuesday morning".
Upheld - Not Modified or Discontinued Clothing Internet - Social - Facebook 28/09/2016
September 2017
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0413-17 Meat & Livestock Australia Ltd
Lord Ganesha sitting around a dinner table eating lamb along with Jesus,and leaders of other faiths.This is an advertisement for promoting eating lamb.
Dismissed Food/Bev Groceries Internet - Social - Facebook 13/09/2017
September 2018
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0428-18 Specsavers Pty Ltd
Here is the link to the Ad https://youtu.be/OoBeg5rI08USpecsavers set up a fake research coming and ask people how much they would sell there eyes for. People are horrified and say no money is worth being blind.
Dismissed Health Products Internet - Social - Facebook 26/09/2018
October 2017
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0441-17 Cotton On
Cotton on kids puma shoe ad on facebook. I can not attach the ad to this but could email separately.
Dismissed Clothing Internet - Social - Facebook 11/10/2017

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