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E.g., 20/06/2022
E.g., 20/06/2022
January 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0029-13 Brazilian Butterfly
Voiceover  makes comments such as "what's more disgusting than pasty white skin on the beach, a rogue hair?? Eugh!!" Get down to Brazlian Butterfly for all your beauty needs, we have fake tan, waxing.......
Dismissed Professional Services Radio 30/01/2013
0031-13 Enfield furnishers
The advertisement portrays a person with thick lenses on heavy black framed glasses, a pointy hat and large funny ears supposedly depicting a "crazy person".
Dismissed House Goods Services 30/01/2013
0032-13 Blairgrove Hotel Group
A glossy A6 flyer advertising free entry to Sefton Playhouse where $4.50 schooners of VB are available and you can 'Be entertained all day and night' with a 'Shower Show' @ 3.00, 6.00 & 9.00 everyday. The background of the text is an image of a woman in a bikini from the neck down to the upper legs.
Dismissed Entertainment Poster 30/01/2013
0033-13 Wild Secrets
The word 'secret' kept flashing up and the viewer was asked it they wanted to know a secret. There was a blond girl looking into the camera. Then a selection of sex toys appeared one at a time in the bottom right corner of the screen culminating in several toys being seen there.
Dismissed Sex Industry TV - Pay 30/01/2013
February 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0029-14 Enhance Clinic
It has a nude woman on it with a single line of the word Enhance across the nipple of the breast and her hand slightly over the vagina area.The cars have breasts over the bonnet with just finger tips covering the nipple.
Dismissed Beauty Salon Transport 12/02/2014
0035-14 Porsche Cars Australia Pty Ltd
Front page of above publication. Bottom section of that page. Porsche pictured in ad.
Dismissed Vehicle Print 12/02/2014
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0029-15 Nimble Australia
Nimble commercial where the girl has the huge bill due to her excessive "selfie" obsession.
Dismissed Finance/Investment TV - Pay 28/01/2015
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0029-17 Super Cheap Auto Pty Ltd
4X4 vehicles are air lifted onto a beach similar to the Gold Coast. They speed up the beach ripping up the sand. They then steer towards a security area and ignore the security guard who attempts to raise a safety barrier The guard has to dive out of the way as the 4x4 s smash their way into the property.
Dismissed Automotive TV - Free to Air 08/02/2017
0030-17 RSPCA Australia Inc
It shows a dog about to die and then tells you to text the RSPCA so they can send you a leaflet about how to save your pet's life in an emergency.
Dismissed Community Awareness TV - Free to Air 08/02/2017
0032-17 Logan Law
The post is an advertisement for legal services offered by Logan Law using extreme sexual connotations to relate to having a vehicle hit another vehicle from behind with the usage of hashtags such as "#steveo #hollyweed #loganlaw #smashedhardfrombehind #coppedoneinthebumper #beenrearendedlately #penetratingbrisbane #takenoneinthetailpipe".
Dismissed Professional Services Internet - Social - Facebook 08/02/2017
0036-17 McDonald's Aust Ltd
TV Ad McDonalds 4 for $4. 30 sec ad shown on channel 9 lots of time. Bait advertising, Unethical, Misleading. Advertised special not available at all stores and this is not mentioned in voice over only in very fine print which only appears for final few seconds and then does not mention which stores are participating or not.
Dismissed Food/Bev Venue TV - Free to Air 08/02/2017
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0029-18 Ultra Tune Australia
Advertising ultra tune services for when people have car accidents/ breakdowns. 3 women in car who crash into a tiger then mike Tyson comes along to help.
Dismissed Automotive TV - Pay 07/02/2018
0030-18 Yum Restaurants International
Family playing a game enjoying eating kfc
Dismissed Food/Bev Venue TV - Free to Air 07/02/2018
0031-18 Ballarat Heating Centre
Advert for heaters specifically a Coonara heater
Dismissed House Goods Services Radio 07/02/2018
0032-18 National Australia Bank Ltd
The advertisement showed children being incorrectly restrained in a car.
Dismissed Finance/Investment Internet - Social - Facebook 07/02/2018
0034-18 Purplebricks
Two guys building sand castles for their kids and are talking about using agents to sell a house and one of them didn't use 'Purple bricks" and in his frustration proceeds to smash down both the sand castles, much to the kids disappointment.
Dismissed Real Estate TV - Free to Air 07/02/2018
0036-18 Materials in The Raw - Guildford
They are selling landscape materials but have a drawing of woman with no clothes on under their logo. My 6 yrs old son asked me why that woman has no clothes on?
Dismissed Other Outdoor 07/02/2018
February 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0029-19 Koala Sleep
The billboard states 'INOFNIDEA'? .
Dismissed House Goods Services Billboard 06/02/2019
0030-19 Metricon Homes
The ad displayed a naked woman in the bath tub cleaning her shoulder. 
Dismissed Real Estate TV - Free to Air 06/02/2019
0031-19 Ladbroke.com.au
Ladbrokes advertising gambling on australian open. Features a close up of a woman's bust swinging a tennis raquet.
Dismissed Gambling TV - Free to Air 06/02/2019
0032-19 A2 Milk
Baby formula tin with the headline ‘believe in better’ and photo of a baby.
Dismissed Food/Bev Groceries Billboard 06/02/2019
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0030-11 Volvo Car Aust Pty Ltd
A voice over talks about the new Volvo S60 and states, "Thanks to industry guidlelines, we're unable to show you the all-new Volvo S60 being naught." We then see various shots of parts of the car whilst the voice over describes the features of the car.
Dismissed Vehicle 09/02/2011
0031-11 Cancer Institute of NSW
A group of women are at a restaurant. Two of the women leave the table to go outside for a cigarette and ask a third woman if she is going to join them. This woman says no, but she looks as though she would have preferred to say yes. A male voice over then says, "Willpower's like a muscle - the more you use your willpower the stronger it gets" and we see a silhoutte of a muscled arm lifting a dumb bell, followed by a shot of the woman joining her smoking friends and looking comfortable at the fact she is not smoking.
Dismissed Community Awareness 09/02/2011
0033-11 Sydney Festival
Advertisement for Beck's Festival Bar which lists upcoming bands and dates on the left hand side. On January 27 it says, "FBi Night: Holy F*ck & My Disco"
Dismissed Entertainment Print 09/02/2011
0035-11 Vodafone Network Pty Ltd
The Advertisement opens with a shot of an elderly lady polishing a cricket ball on her leg in the style of a cricketer. The voice over artist reads a statement from “John”, a Vodafone customer, who boasts “My Nan could bowl out Watson” (these words also appear on screen in quotation marks).
Dismissed Telecommunications 09/02/2011
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0030-12 Chrysler Australia Pty Ltd
A dog is jealous of its owners' new partner so when she goes for a run the dog dresses in her lingerie then climbs in to bed with the boyfriend. When the woman returns she sees her boyfriend in bed with her lingerie-clad dog and in the next scene the man is nowhere to be seen as the woman and dog take a drive through some woods.
Dismissed Vehicle 08/02/2012
0032-12 Network Ten Pty Limited
The advertisements feature either Michelle Bridges or Tiffiny Hall, two of the trainers from the Network Ten television program, The Biggest Loser. Michelle sits naked except for her sneakers. She is posed in such a way as to obscure parts of her body. Tiffiny is in a similar pose but you can see she is wearing shorts as well as sneakers. The TEN logo is visible to the side of each image and below is the outline of two measurement rulers between which is the text, “LEARN TO LOVE YOURSELF” and “THE BIGGEST LOSER”.
Dismissed Entertainment Transport 08/02/2012
February 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0030-15 Peters
The advertisement is for an ice-cream and involves scenes at the beach and surrounding areas and a song about the product. In one scene a woman walks past a group of men that make a comment about her appearance.
Dismissed Food/Bev Groceries TV - Free to Air 11/02/2015
0031-15 AAMI
A lady is sitting with a neck brace having a drink and a portly man walks out in a small house coat and approaches the fridge and bends over and reveals is underwear and the message states if you don't have income protection you might have to take in a boarder
Dismissed Insurance TV - Pay 11/02/2015
0032-15 AAMI
Depicts a woman with a neck/head brace unable to turn her head away from her flatmate who is in a short dressing gown bending over to get something from the fridge.
Dismissed Insurance TV - Free to Air 11/02/2015
0033-15 Sportsbet
Featuring two young men in a gym. One is spotting his mate on a bench press. He looks up at the gym tv, sees a sporting event and becomes distracted, he leaves his mate on the bench press. Walks to the tv picks up his phone and places a bet. Meanwhile his mate is seen in the background struggling with the weight if his lift, requiring the assistance of an alert stranger to recover the weights off his chest.
Dismissed Gambling TV - Free to Air 11/02/2015
0034-15 Advanced Medical Institute
The ad contains a man playing a piano with his penis, and then after his treatment at the AMI premature ejaculation doctors he plays the piano again and the song lasts longer.
Dismissed Professional Services TV - Free to Air 11/02/2015
0035-15 Advanced Medical Institute
The ad invokes a young man playing a piano with his penis and not his hands with judges watching him - as he finishes playing the piano the judges say 'not good enough' and he does it again (play the piano).
Dismissed Professional Services TV - Pay 11/02/2015
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0030-16 Strippers Wanted Agency
Strippers Wanted
Dismissed Sex Industry Billboard 10/02/2016
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0031-12 Intellectual Property Awareness Foundation
The IAPF 'Excuses' advertisement illustrates in quick, light-hearted, comedic scenes a cross section of Australians expressing their excuses for personally participating in movie and TV theft.
Dismissed Community Awareness 22/02/2012
0033-12 Assistance Dogs Australia Ltd
John Cleese voice over describes the antics of assistance dog puppies to create awareness and to raise funds for the charity Assistance Dogs Australia. In one scene he refers to a puppy as a "...little bastard".
Dismissed Other 22/02/2012
0034-12 Dr Snip
Two radio advertisements for vasectomies. The first begins with a sound effect of a car racing and the voice over says "It only takes one overly enthusiastic sperm to have an accident.." before providing details of Dr Snip's vasectomy procedure: "A prick is all it takes." In the second version of the advertisement the voiceover asks if you are "still shooting live rounds" before continuing as before with details of Dr Snip and the tagline of "A prick is all it takes".
Dismissed Professional Services Radio 22/02/2012
0035-12 Advanced Medical Institute
A male voice over asks females what makes them happy in the bedroom and they reply "lasting more than 30 seconds" "...generous lover" "stud not dud". The voice over then goes on to say that AMI have invented a mouth fresh strip to help men last longer. The breakfast version refers to 'private problems' and the regular version refers to 'premature ejaculation'. Call 1800 40 40 30 or SMS 'STRIP' to 1800 40 40 30.
Dismissed Professional Services Radio 22/02/2012
0036-12 Mens Clinic International
The advertisement features images of couples looking unhappy and the of them embracing and the voice over says if your sex life is suffering you should contact the Men's Clinic to receive a free consultation.
Dismissed Professional Services 22/02/2012
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0031-16 Yum Restaurants International
Dipping box deal on offer from KFC
Dismissed Food/Bev Venue TV - Free to Air 24/02/2016
0032-16 Aldi Australia
The poster shows a bottle or whiskey with the birds above itCheap and ScottishAct surprised
Dismissed Alcohol Billboard 24/02/2016
0033-16 Ferrero Australia Pty Ltd (Ferrero Rocher)
Treat/reward your children with a chocolate (Kinda Surprise)
Dismissed Food/Bev Groceries TV - Free to Air 24/02/2016
0034-16 Offshore Surf
Ad for surf shop
Dismissed Clothing TV - Free to Air 24/02/2016
0035-16 Milne Agri Group (Mt Barker)
This advert showed "free range" chickens roaming all over "Mount Barker" and then returning to the farm through a gate and onto a green paddock. The chickens were clean and very active and mobile and at no point were they shown in sheds or contained in any way.
Dismissed Food/Bev Groceries Cinema 24/02/2016
0036-16 NPS Medicinewise
A man is trying to pick up a woman at a bar. She has gonorrhea. This starts a discussion about how gonorrhea is more antibiotic resistant now because of overuse of antibiotics.
Dismissed Community Awareness TV - Free to Air 24/02/2016
March 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0034-11 Cosmetic Culture
Voices of two women discussing the possibility of breast enlargement surgery. Then Dr Tim is heard suggesting to contact him to discuss.
Dismissed Professional Services Radio 23/03/2011
February 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0034-13 Il Ricco
Panties for first menses.
Dismissed Clothing Print 27/02/2013
0035-13 Choosi Pty Ltd
An older man describes how easy it was for him to get funeral insurance from Choosi Insurance. A second older woman astride a pushbike tells the viewer how easy it was to discuss her business with the Choosi call centre. Both testimonials are interspersed with shots of a man answering a phone and various graphics displaying the company's logo and phone number.
Dismissed Insurance TV - Pay 27/02/2013
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0035-18 Threebyone
A massive window display shows 2 women naked walking on a beach. The front window display shows a womans jeans zip undone and the shop is called Service. The objectification of women as here to service men is frankly overt and demeaning. Happy to send you images of this via e-mail. I have taken them on my phone.
Dismissed Clothing Poster 21/02/2018
February 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0036-13 Burger Urge
"Get intimate with our new premium beef"- Refer www.burgerurge.com.au Image featuring a young woman licking the face of a cow. Condom packets bearing the slogan "get intimate with our new premium beef'
Dismissed Food/Bev Groceries Internet 13/02/2013

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