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Ad Standards Community Panel Cases

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E.g., 20/06/2022
E.g., 20/06/2022
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0044-17 Ultra Tune Australia
Two scantily clad women who are portrayed as silly and naive have trouble when their car catches on fire; cue a sexualised montage where they try to put it out using fire extinguishers, inevitably getting the foam over themselves more than the car. They then run away before it blows up, when it does they get splattered with oil, this does not harm them (which is completely inaccurate because in abnormal situation it would burn them). A man in an auto tune truck arrives to save the day.
Dismissed Automotive Internet - Social - Facebook 08/02/2017
0045-17 Ultra Tune Australia
1: Women approaching a car at night, they are approached by a group of men asking about car troubles, a martial arts star appears and the group of men take photos with him.
Dismissed Automotive TV - Free to Air 08/02/2017
0047-17 Ford Motor Co of Aust Ltd
Woman driving on wet road with children in car .
Dismissed Vehicle TV - Free to Air 08/02/2017
0048-17 iSelect Pty Ltd
The advert shows a snake handler being bitten on the face by a large snake, after the snake slithers away it camera moves to show the handlers swollen face.
Dismissed Insurance App 08/02/2017
0049-17 Department of Premier and Cabinet (Victoria)
It was about family violence when the dad spends the day with his son and then gets home and almost trips on the sons toy. He then proceeds to go find the mother and yell and abuse her with the son watching.
Dismissed Community Awareness TV - Free to Air 08/02/2017
0050-17 The Book of Mormon Musical
A full page advertisement in the form of reproduced Twitter tweets between Casey Campbell and Bookofmormonmusical.com at the Princess Theatre Melbourne.
Dismissed Entertainment Print 08/02/2017
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0044-18 ZURU Toys
The advert was for Water balloons that you fill multiple at one time.
Dismissed Toys and Games TV - Pay 07/02/2018
0046-18 Sydney Festival
The promotional advertising for live show - Riot.
Dismissed Entertainment TV - Free to Air 07/02/2018
0048-18 Bosch
Male tries to measure how much liquid to use in the washing machine. Young teen daughter shows him how to add liquid to machine.
Dismissed House Goods Services TV - Free to Air 07/02/2018
February 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0044-19 Mars Wrigley Confectionery
Ad for Wrigley's chewing gum that features one boy pushing another boy up against the wall.
Dismissed Food/Bev Groceries TV - Free to Air 20/02/2019
0045-19 Hunter Valley Steel
The ad starts with a women answering a phone with an exaggerated accent. A man places an order for 1mm steel to fix his box trailer, and she quotes a price. A voice over then asks if you spotted the mistake. Another male then states that the 1mm steel would not be appropriate for the job and suggests more suitable material. The voice over states when you need an expert not an order taker, call HV Steel.
Dismissed Professional Services Radio 20/02/2019
0046-19 Parfums Christian Dior
Perfume advertisement for Dior featuring Charlize Theron.
Dismissed Toiletries TV - Free to Air 20/02/2019
0047-19 Cosmetique
This was a large advertisement for breast implants on the back of a council bus that featured a naked woman holding her breasts with her arms crossed.
Dismissed Professional Services Transport 20/02/2019
0048-19 ANZ Banking Group Ltd
A young person in a wheelchair was being chased/attacked scared for their well-being as they were being hunted down by a tiger.
Dismissed Finance/Investment TV - Free to Air 20/02/2019
0049-19 ANZ Banking Group Ltd
The advertisement depicts a man in a wheelchair, moving from the left side of the shot to the right. He stops at the right hand side of the shot.Soon after, a tiger begins walking towards him growling. The man is clearly in a panic - hyperventilating and shaking his hands around. He does not move his wheelchair away, and the shot cuts off as the tiger is now very close to the man.
Dismissed Finance/Investment Internet - Social - Other 20/02/2019
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0045-11 Kellogg (Aust) Pty Ltd
Yellow background with image of box and bowl of Coco Pops. In one image, the Coco Pops have raised up out of the bowl to form large slides, and the accompanying text reads, "Splash into chocolatey fun" and in the other image the Coco Pops have formed a diving board and the text reads, "Spring into chocolatey fun."
Dismissed Food/Bev Groceries Billboard 23/02/2011
0046-11 McDonald's Aust Ltd
This television commercial shows children imagining what they would do if they had money to help their local community. The first child imagines a grotty area being revitalised, graffiti gone and a new playground installled. The second child imagines renovating the local swimming pool so that her mum can teach swimming lessons, and the last child imagines building some seating at the local cricket pitch so his grandparents can watch him play.
Dismissed Food/Bev Groceries 23/02/2011
0049-11 Future Entertainment
The headline image on the home page for the touring Future Music Festival is an ongoing "character" illustration of an erotic, topless female garden gnome (with spinning stars on her nipples), in the guise of a poker machine. She has 3 revolving reels for her eyes (registering FMF,the acronym of Future Music Festival and a lever instead of an arm.
Dismissed Entertainment Internet 23/02/2011
0050-11 Nique
The shop signage and A-frame at the front of the store are the same. The image is a photograph of a young adult in the process of taking off her t-shirt. Above the image is the text 'sale store'
Dismissed Clothing Billboard 23/02/2011
0051-11 Johnson & Johnson Pacific Pty Ltd
A couple, dressed in pyjamas, are in bed, speaking about how they spend their intimate time together. The man alludes to the individual benefits of using K-Y® Yours + Mine™ for him and for her. The woman then comments on the special reaction that occurs when the two products are combined. An analogy of the pleasure experienced when the products combine is expressed via black and white footage of a couple conducting a ballroom dancing jump. The couple is then shown in the bed, covered in bed sheets.
Dismissed Sex Industry TV - Pay 23/02/2011
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0045-12 Radio Rentals South Australia
The advertisement opens on a Rastafarian character lying on a hammock in front of the Radio Rentals logo and the words “We won’t be beaten”. Reggae style music plays as he begins to talk. The character proceeds to describe the various brands of air-conditioners that are available for purchase and finance options. The advertisement closes with the character on his hammock and the Radio Rentals logo and tag line.
Dismissed House Goods Services 22/02/2012
0046-12 Smith's Snackfood Co Ltd The
The new Smith’s advertisements feature Australian comedian Stephen Curry, who says, “You see this chip? It’s more than just a chip”. We then see him hand a packet to a young woman on the beach and say that the chips can "turn a nine in to a nine with a packet of Smith's".
Dismissed Food/Bev Groceries 22/02/2012
0049-12 Food Safety Information Council
‘The Girlfriend’ Community Service Announcement is based around a barbeque theme where a “mate” has got food poisoning due to poor food handling. The male character is attempting to talk his way out of taking the blame for causing food poisoning despite it clearly being his fault but due to the mate bringing his model girlfriend and distracting him.
Dismissed Community Awareness 22/02/2012
0050-12 Australian National Preventive Health Agency
The television advertisement ‘Bronchoscopy’ opens with the sound of heavy wheezing breathing of a patient with an airway obstructed by a tumour. A doctor appears on screen explaining “Sometimes you can hear lung cancer in smokers before you see it.” The next scene shows a tube (baronchoscope) inserted down the sedated patient’s throat as the doctor continues “That whistling noise, it’s the air racing around…the lung cancer almost completely blocking an airway”.
Dismissed Community Awareness 22/02/2012
March 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0045-13 Cotton On
Cotton On advertisement for active booster shorts. The pose the model is taking constitutes nudity as her buttock is exposed.
Dismissed Clothing Poster 13/03/2013
February 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0045-14 powershop.com.au
The image depicted in the advertisement is a power socket shaped into the image of a set of fingers shaped to "fly the bird". The middle prong is raised as if it were the middle finger raised gesturing rudely.
Dismissed House Goods Services Billboard 26/02/2014
0046-14 Hungry Jacks
A maori gentleman orders a meal at the counter from a hungry jacks employee
Dismissed Food/Bev Venue 26/02/2014
0047-14 Outdoors Warehouse
A woman wearing a camouflage green crop top and black underpants is pictured standing from behind. Her arms are lifted up to hold up her hair and she looks down and to the right and her face is not visible. She is posed with her hip pushed to the side and her back slightly arched.The slogan "Do it outdoors" is placed over the top of the image of the woman, across her back. A phone number is placed over the woman's bottom in a similar way, but is stylised in a way that makes it look like it is supposed to be written on her pants.
Dismissed Retail Poster 26/02/2014
0051-14 booking.com
Set in a forest with males and a female wearing black protective weapons vests shooting at each other with black high powered weapons holding the weapons in both hands and shooting and targetting each other and red blood spurting all over their black vests. Team manager sitting in branch of tree and standing on the ground firing at his colleagues using high powered weapons. One female shot in chest. Then at the end a picture of a Hotel/Motel in the background in the country saying "he will book the night for you"
Dismissed Travel 26/02/2014
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0045-16 Smith's Snackfood Co Ltd The
A maintence guy attends an old woman's residence to fix her stair lift, the man opens a bag of chips and leaves them on his tool box. The old lady try's to steal a chip, and the man kicks the tool box, hurting the old lady's hand. The lady then presses a button sending the maintence man shooting up the stairs on the lift, out of the window.
Dismissed Food/Bev Groceries TV - Free to Air 24/02/2016
0046-16 World Animal Protection
This advertisement is too raise money to assist in reducing animal cruelty such as showing tigers and elephants being beaten in order for tourists to take pictures, ride them etc
Dismissed Community Awareness TV - Free to Air 24/02/2016
0047-16 Youi Car Insurance
Ppecific Youi ad. The Presenter of the ad walks across a floor of a studio with dozens of unsafe electrical cables strewn across the floor as he talks about Youi products.
Dismissed Insurance TV - Free to Air 24/02/2016
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0045-18 Bras n' Things
It was at least 30seconds of multiple women in various kinds of lingerie in full light with body shots of every part.
Dismissed Lingerie TV - Free to Air 21/02/2018
0047-18 Youfoodz
Right at the end, you find out that YouFoodz is advertising their food. Not that it's clear until the end....
Dismissed Food/Bev Groceries TV - Free to Air 21/02/2018
February 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0046-13 Fosters Australia, Asia & Pacific
A poster at the Kings Cross Railway Station with an older male (probably in his 70's and representing a grandfather). The person has a look of, I suppose disgust, on his face. Advertisement is for Dirty Granny cider.
Dismissed Alcohol Billboard 13/02/2013
0047-13 The Penthouse
This mobile billboard advertising is parked on Pitt Street, Sydney most days. I believe the vehicle is parked up near Park Street early in the morning (6am) and then moved down the street near the back of the Hilton Hotel and the Wesley Centre. The billboard advertises a brothel and shows a lady in a sexual pose and with limited clothing, I have photos if required.
Dismissed Sex Industry Billboard 13/02/2013
0051-13 Virtual Scaffolding
The advertisement was in the form of a large poster attached to low-rise scaffolding on a building site. The poster featured a woman wearing a bikini and a hard hat, next to the acrostic text: 'Virtual Instant Access Guaranteed Right Away [VIAGRA] Scaffolding'. It also had contact details for the company.
Dismissed Professional Services Outdoor 13/02/2013
February 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0046-15 Drink Wise Australia
Billboard titled 'How to drink properly'.
Dismissed Alcohol Billboard 25/02/2015
0047-15 Universal Pictures
My 4 and 6 year old children watch the Australian Open together with me, during daytime; yet every 5 minutes during the advertisement breaks I need to send them out /switch off due to 18+ material being promoted incl home and away, Fifty shades of grey - movie promotion. The advertisement is hugely tasteless and unnecessary for myself not mentioning for any young children; not mentioning disappointing during a public holiday and daytime while trying to encourage my children to enjoy the family tennis viewing!  
Dismissed Entertainment TV - Free to Air 25/02/2015
0048-15 Universal Pictures
The Advertisement for an erotic film with images of sexual content. Images of sexual activity and BDSM present.
Dismissed Entertainment Internet 25/02/2015
0049-15 Universal Pictures
Large poster on the side of a bus stop in Rosalie village in Brisbane advertising the movie mentioned above.
Dismissed Entertainment Poster 25/02/2015
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0048-12 Network Ten Pty Limited
The advertisements feature either Michelle Bridges or Tiffiny Hall, two of the trainers from the Network Ten television program, The Biggest Loser. Michelle sits naked except for her sneakers. She is posed in such a way as to obscure parts of her body. Tiffiny is in a similar pose but you can see she is wearing shorts as well as sneakers. The TEN logo is visible to the side of each image and below is the outline of two measurement rulers between which is the text, “LEARN TO LOVE YOURSELF” and “THE BIGGEST LOSER”.
Dismissed Entertainment Print 08/02/2012
February 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0048-13 Lovers Adult Store
Sound of a vibrator.
Dismissed Sex Industry Radio 27/02/2013
0049-13 Honey Bunny's Adult Store & Quiver
Advertising the sale of adult sex toys for sale.
Dismissed Sex Industry Radio 27/02/2013
0050-13 Unilever Australasia
The advertisement is for "Lipton New Virgin Cocktail" drinks, specifically the "Pina Colada cocktail" line. It has images of young females riding bikes and the tag line "enjoy irresponsibly".
Dismissed Food/Bev Groceries Billboard 27/02/2013
February 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0048-14 Hotels Combined
This complaint is about the Hotels combined advertisement. It shows a man acting like a mental patient, climbing walls, slipping out from under the bed and rambling like a madman about his hotel savings.At the end of his ridiculous behaviour his wife or girlfriend chimes in and says, "Why don't you just go to Hotels combined?".
Dismissed Travel 12/02/2014
0049-14 Menarini
Very sensual/sexy scene; couple is kissing; man looks at wall photo of elderly lady. Couple later visit someone re premature ejaculation.
Dismissed Health Products 12/02/2014
0050-14 Queensland Health
As a transwoman I find the sun mum as completely jarring, insensitive and just plain offensive.
Dismissed Community Awareness 12/02/2014
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0049-16 Chrysler Australia Pty Ltd
A man standing in a room getting ready to have a sexual interlude pops a blue pill out of a bottle, which he looses out the window and despairs over it, the pill rolls on and falls into a parked car which then grows much larger and a passerby makes some remarks.
Dismissed Vehicle TV - Free to Air 09/03/2016
March 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0051-12 Kulkyne Kampers
The advertisement says you can catch yabbies better if you use the Kulkyne pyramid net and shows a fishermen catching yabbies in the net and then emptying them in to buckets.
Dismissed 14/03/2012

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