1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 19/08/2022
E.g., 19/08/2022
April 2010
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0164-10 Pharmacare Laboratories
There are four videos which are accessible after download via a person's mobile device. All four videos commence focusing on a woman's chest. The woman is wearing a t-shirt with the word Code and a code number on the shirt. the camera gradually pans back to show the face and torso of the woman and each woman takes off her t-shirt to reveal a bikini top. The camera focuses on the woman's top half and each woman poses then winks. Once the women have removeed their top text appears explaining what the particular Code number means (see below).
Upheld - Modified or Discontinued Toiletries Outdoor 28/04/2010
May 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0165-12 BMW Group Australia Ltd
Image of a BMW driving on a road and the male seated in the front right hand seat has his elbow resting on the window so it sticks outside the car. The image appears in an international brochure for the BMW X1.
Upheld - Modified or Discontinued Vehicle Print 09/05/2012
May 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0167-12 Symex
A steel knife in a plastic bag marked as evidence with the names of a victim of assault as well as the alleged perpetrator and the police officer in charge of the investigation. The words “Case Dismissed” are in small print below the corner of the plastic bag. An image of Sunlight Power dishwashing foam is also featured on the bottom right hand corner of the advertisement.
Upheld - Modified or Discontinued House Goods Services Print 23/05/2012
0188-12 Nova
The advertisement is for an upcoming gig at The Met Hotel, Brisbane, featuring Tom Piper and Daniel Farley at which they would perform their popular song “LGFU”. The lyrics of this song are played with the F word beeped out.
Upheld - Modified or Discontinued Entertainment Radio 23/05/2012
0193-12 Strike Bowling Bar
Poster which reads, "It's all fun and games until you shoot your girlfriend" - Laser Skirmish coming soon to level 3 at Strike Melbourne Central.
Upheld - Modified or Discontinued Outdoor 23/05/2012
May 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0168-15 Citroen Automobiles Australia
The ad starts off saying that their van is "f(beep)ing perfect for plumbers", then repeated the same sentence in regards to electricians etc..
Upheld - Modified or Discontinued Vehicle Radio 13/05/2015
0170-15 Bathroom Warehouse
It was advertising sales products and depicting a couple in a house with pictures to tell the story and then the male had done something wrong by not going to bathroom warehouse and so he then needed to go in.
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 13/05/2015
April 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0170-17 Red Bull Aust Pty Ltd
GPS voice is tired from 7 hours driving- drivers not tired cos he's had a red bull
Upheld - Modified or Discontinued Food/Bev Groceries Radio 26/04/2017
0175-17 Red Bull Aust Pty Ltd
Advertisement had audio of a GPS giving directions and then yawning. The driver then spoke to the GPS, saying that he did not think GPS could get tired. GPS replied that they don't but we've been driving for 7 hours and I can't stop for a Redbull like you can. Driver replies, well its true then that Redbull gives you wings.
Upheld - Modified or Discontinued Food/Bev Groceries Internet 26/04/2017
May 2014
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0174-14 Universal Pictures
A 30 second video trailer for the film "A million ways to die in the west".
Upheld - Modified or Discontinued Entertainment Internet 28/05/2014
0192-14 Valvoline (Aust) Pty Ltd
A young man driving a car
Upheld - Modified or Discontinued Automotive TV - Pay 28/05/2014
May 2016
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0175-16 Ultra Tune Australia
Add shows two women in a car that has broken down on a railway level crossing suggesting that if there car had been serviced by Ultratune this would not have happened.
Upheld - Modified or Discontinued Automotive TV - Free to Air 11/05/2016
0176-16 Ultra Tune Australia
Two women dressed quite provocatively in a car while it breaks down on train tracks.
Upheld - Modified or Discontinued Automotive TV - Pay 11/05/2016
June 2019
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0175-19 BelleLily
It was just a pop up ad with a a woman with her bum to the camera wearing knickers that didn’t cover much at all. They had a string up one cheek & a string up the other. It looked like porn. I screenshot it for this complaint I was so unimpressed.
Upheld - Modified or Discontinued Lingerie Internet 26/06/2019
0185-19 The Firm Gentlemens Club
The screen in the window out the front of the venue plays mainly video, and some static images. The video shows a woman in black lingerie moving her hands over her body and moving her body in sexy ways, including moving her hands from her chest down to and over her groin. It then shows her removing her pantyhose in a provocative and suggestive manner. The next video switches between two women individually dancing provocatively in lingerie (one in red lingerie, one in black lingerie).
Upheld - Modified or Discontinued Sex Industry TV - Out of Home 26/06/2019
May 2010
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0178-10 Choice Magazine
This Print advertisement depicts image of man sitting in fridge wearing a beenie and and white coat with caption "After testing 48 fridges, Petr has gone to all extremes to get you the best buy". A special subscription offer '4 issues for just $4' is featured with caption in small print 'Petr has been a Product Tester for 11 years'.
Upheld - Modified or Discontinued Media Print 12/05/2010
0180-10 Australian National Prescription Service
This print advertisement with large coloured copy ' Sex! Harder! Longer! Stonger!' Do you want longer lasting, better sex?" includes Q&A items on such things as erectile dysfunction and premature ejaculation. An image of a woman dressed in lingerie and helmet is posed beside the copy with ANPS logo and toll free number.
Upheld - Modified or Discontinued Health Products Print 12/05/2010
June 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0179-13 Kellogg (Aust) Pty Ltd
These two advertisements for Kellogg LCM Original Cereal Bars are part of the LCM “exciting facts” promotion, and were broadcast during April and May 2013. An associated “exciting facts” app, available for iPhone and android, is promoted within the advertisements.
Upheld - Modified or Discontinued Food/Bev Groceries 12/06/2013
0180-13 Kellogg (Aust) Pty Ltd
These two advertisements for Kellogg LCM Original Cereal Bars are part of the LCM “exciting facts” promotion, and were broadcast during April and May 2013. An associated “exciting facts” app, available for iPhone and android, is promoted within the advertisements. The first advertisement, entitled ‘Stegosaurus’ opens with a young boy in school uniform sitting in the school yard. He produces an LCM bar from his lunchbox and reads in a sceptical tone: “a stegosaurus’s brain was the size of a walnut”. He glances around to see another school boy pushing on a door clearly marked ‘pull’.
Upheld - Modified or Discontinued Food/Bev Groceries 12/06/2013
0184-13 Just Group Ltd
Poster announcing a OMG sale of $20 - $25 items. Then they have an OMFG sale starting from $5.
Upheld - Modified or Discontinued Clothing Poster 12/06/2013
0186-13 Yellow Brick Road Super
Opens with female with a child in pram, moves to Mark Bouris advertising superannuation then short shot of a male and female.
Upheld - Modified or Discontinued Finance/Investment 12/06/2013
April 2018
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0181-18 Charlotte Pass Alpine Resort
A radio ad for Charlottes pass alpine resort that “jokes” that a blonde snowman takes longer to “build because you need to hollow out the head”.
Upheld - Modified or Discontinued Travel Radio 24/04/2018
0184-18 NGU Real Estate
NGU real estate agency selling a multi-million dollar house using near naked women with multiple references to sexual innuendos
Upheld - Modified or Discontinued Real Estate Internet 24/04/2018
0187-18 Squarespace Inc
The square space advert with Keanu Reeves shows him putting a laptop into an open fire, and then squirting accelerant onto it. 
Upheld - Modified or Discontinued Professional Services TV - Free to Air 24/04/2018
0189-18 Squarespace Inc
It is in the category of internet. A man riding a motor bike in a reckless, illegal way on a public road!
Upheld - Modified or Discontinued Information Technology TV - Free to Air 24/04/2018
May 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0186-12 Volvo Car Aust Pty Ltd
A black Volvo V60 being driven in a warehouse style environment. The vehicle is driven while music plays in the background and the text appears on screen, “Designed to turn heads. Engineered to perform. Plenty of room for pets. The Dynamic Volvo V60." It also shows a panther jumping into the back of the car.
Upheld - Modified or Discontinued Vehicle 17/05/2012
June 2011
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0188-11 Enhance Clinic
White sign with a naked lady in colour on it. She has a hand between her legs obscuring her private parts and the text describes the services on offer at Enhance Clinic.
Upheld - Modified or Discontinued Professional Services Billboard 08/06/2011
June 2014
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0189-14 Kinki Gerlinki
The advertisement is for a 'flash' three day sale. It depicts a male Figure holding open his coat to a female figure who is facing him with her face covered by her hands.
Upheld - Modified or Discontinued Clothing Internet 11/06/2014
0191-14 Adult Wonderland
Black and white photographs covering shop front windows
Upheld - Modified or Discontinued Sex Industry Poster 11/06/2014
0196-14 Llewellyn Motors
The advertisement focuses on a jingle "we won't be beaten" relating to price etc.
Upheld - Modified or Discontinued Vehicle Radio 11/06/2014
May 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0193-15 Universal Pictures
The poster is of a search bar with only the words "laura", followed by a few possibilities (suicide, passed out are some examples)
Upheld - Modified or Discontinued Entertainment Poster 27/05/2015
0203-15 Mars Petcare Australia
Advert starts with a group of boys fighting in the street, pushing each other onto the road, then a dog comes on the road and they go to save it!
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 27/05/2015
June 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0195-13 Nissan Motor Co (Aust) Pty Ltd
TV advertisement for Nissan Pulsar Hatch.
Upheld - Modified or Discontinued Vehicle 19/06/2013
0203-13 Nissan Motor Co (Aust) Pty Ltd
The ad showed a couple one of whom was pregnant timing their trip from home to the hospital in a car .The car gave the impression that it was speeding and when they arrived at the hospital the couple congratulated each other on the time they took as it was only a practice for the real event.
Upheld - Modified or Discontinued Vehicle TV - Pay 19/06/2013
0204-13 Nissan Motor Co (Aust) Pty Ltd
The New Nissan pulsar ad of two people speeding to a hospital - she's pretending she’s pregnant and his timing his effort to get her there.
Upheld - Modified or Discontinued Vehicle Cinema 19/06/2013
0205-13 Nissan Motor Co (Aust) Pty Ltd
The theme of this ad shows a couple in a car speeding and driving aggressively along streets until they turn into the forecourt of a Hospital. The female is shown to be pregnant and the Male announces to the female that he did his best time ever.
Upheld - Modified or Discontinued Vehicle Internet 19/06/2013
June 2011
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0198-11 Steer Bar & Grill
Half page print advertisement which shows a pair of female legs with short skirt and high heels, and a meat tray. The accompanying text reads: 'Fancy a tasty bit of skirt'.
Upheld - Modified or Discontinued Print 22/06/2011
0199-11 Steer Bar & Grill
Postcard ad. Double sided. One side features female legs with short skirt and high heels with the text: 'Find a great bit of skirt at Steer.' Reverse side features a meat tray and a cooked steak with text detailing steak varieties etc available at Steer.
Upheld - Modified or Discontinued Mail 22/06/2011
0201-11 Peregrine Corp (Smokemart & Gift Box)
Smokemart Gift Catalogue which features products with the logo HTFU on them, as well as products containing the F word spelled out in full.
Upheld - Modified or Discontinued House Goods Services Mail 22/06/2011
June 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0198-12 Subway Franchisee Advertising Fund
TV advertisement promoting the $7 Subway Footlong(R) Chicken Fillet Sub.
Upheld - Modified or Discontinued Food/Bev Groceries 13/06/2012
0214-12 Ultra Tune Australia
The advertisement shows two inattentive girls driving a motor vehicle along a road and stopping to admire a man out jogging. They ignore the instructions of the satnav to turn left and end up driving in to water and we hear one of the girls say, "Not again". The voice over then says that Ultra Tune encourages safe driving and goes on to promote Ultra Tune Roadside service.
Upheld - Modified or Discontinued Professional Services 13/06/2012
June 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0201-13 Solahart
The advertisement begins with a female watching a sports program while her male counterpart is asleep on the lounge next to her and then the television goes off. A young boys voice is heard saying 'Sorry, Ma' at which point she gets up and hits the child with the magazine or newspaper she has in her hand to make him wake up and begin pedalling the bicycle that is wired to the television so her program will come back on. The advertisement then informs the viewer that they can avoid missing their programs by installing a Solar Hart system.
Upheld - Modified or Discontinued House Goods Services 26/06/2013
0202-13 Dads 4 Kids
Shows different ways that Dads can interact with their kids and the "imaginative" ways kids see this interaction / play.
Upheld - Modified or Discontinued Community Awareness 26/06/2013
June 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0204-15 Coca-Cola South Pacific
The Fanta ‘My Fanta Tastes Like…’ ad is a fun cartoon fantasy featuring animated figures talking about “what their Fanta tastes like”. The opening scene features six characters sitting on a lawn drinking Fanta. The first character says her Fanta tastes like “an awesome ride” and a rollercoaster is visible in the background.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 10/06/2015
0206-15 Coca-Cola South Pacific
The Fanta “Fruit Slam 2” app is an interactive device marketing Fanta to children. The app opens with bottles filled with oranges and depicts the ‘Fanta crew’ (as cross promoted through the Fanta website and TV advertisement, the subject of separate complaints) drinking Fanta. By clicking on the Fanta crew various games can be played, including catching fruit that is thrown and otherwise featuring oranges and other fruit.
Upheld - Modified or Discontinued Food/Bev Groceries App 10/06/2015
May 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0207-17 Motley Fool Australia
Email received via an email subscription with a title of "Shall I slit my wrists now". The email then goes on to talk about why the current share market is depressing, then asks the question in the body "Shall I Slit My Wrists Now?"
Upheld - Modified or Discontinued Finance/Investment Email 24/05/2017
May 2018
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0208-18 McDonald's Aust Ltd
The 'Man of the match' certificate issued to children following a soccer match includes a $5 voucher for McDonald's. 
Upheld - Modified or Discontinued Food/Bev Venue Print 09/05/2018
0213-18 Moranbah Dental
Murray portrays himself sitting on a park bench looking a young lady up and down in a very sexualized manner.
Upheld - Modified or Discontinued Professional Services TV - Free to Air 09/05/2018
July 2011
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0210-11 Channel Seven (NSW)
Image of a woman's torso in a bikini holding the bikini up by the strings and the text "100% guidette". Also an image of a man's torso in only shorts with some tatooing on his arms and chest and the text "100% Guido".
Upheld - Modified or Discontinued Entertainment Poster 13/07/2011
July 2014
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0213-14 Fresh One
I'm going to give you the links to the pictures here, there is more than one advertisement that I am offended by on this page.https://www.facebook.com/freshonebeans/photos/a.640514042685409.1073741828.640117192725094/663401747063305/?type=1&theater https://www.facebook.com/freshonebeans/photos/a.640514042685409.1073741828.640117192725094/662898160446997/?type=1&theatre https://www.facebook.com/freshonebeans/photos/a.640514042685409.1073741828.640117192725094/655960287807451/?type=1&theatre https://www.facebook.com/freshonebeans/photos/a.640514042685409.1073741828.6401171927250
Upheld - Modified or Discontinued Food/Bev Groceries Internet - Social - Other 30/07/2014

Pages