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E.g., 18/06/2022
E.g., 18/06/2022
July 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0297-10 LG Electronics Aust Pty Ltd
The ad opens on a close up of a TV screen. It shows a jungle and a large cat jumps out of the foilage towards the viewer then runs off to the side, growling. A landrover pulls up and two people jump from it. One of them is shown crouching down and firing something in the direction of the large cat, and as the camera pulls back to show the family viewing the TV from their sofa, it appears as though whatever was fired is whistling over their heads.
Dismissed House Goods Services 14/07/2010
0299-10 Man with a Van
The ad promotes Man with a Van’s services as a removals company, with scenes acted out in the back of their trucks and vans. A fully set up office with busy office workers in the back of a truck is featured in one of the scenes. The Men themselves are featured throughout the ad which ends with a wide group shot of all the Men and their vehicles.
Dismissed Professional Services 14/07/2010
0304-10 Red Bull Aust Pty Ltd
This is a cartoon style advert. Buildings are shown at the top of mountains and you can hear sitar style music in the background. Inside one of the buildings we see a man wearing orange robes and glasses. He is hovering cross-legged above a raised chair, and kneeling in front of him are a man and a woman. They appear to be travellers and they are bowing to the hovering man. The kneeling man says, "Oh Grand Master!
Dismissed Food/Bev Groceries 14/07/2010
0310-10 AAMI
A man is shown walking down a street past various car accident scenes. He is singing in to his mobile phone: "What about me?". He then goes on to sing about it not being fair that although he has never had an accident, insurance companies treat him the same as those who have had accidents. He then climbs on to to the top of an upturned car and sings louder, ending with "What about me?" to which an automated voice from his mobile phone can be heard answering, "I'm sorry.
Dismissed Insurance 14/07/2010
July 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0297-12 A List Entertainment
Advertisment shows a segment of Kitty's stand up show on stage as she delivers some of her show. The voiceover then provides the details about where the show is on and the date and other relevant information.
Dismissed Entertainment 25/07/2012
0305-12 Johnson & Johnson Pacific Pty Ltd
The advertisement opens on an out of focus image of a woman aged mid 20’s walking in the distance for approximately one second before she moves behind white flowers which cover her chest and lower body, with a backdrop that is mainly white. The woman talks about how amazing our bodies are and she tells us that the discharge in between periods is the body’s way of keeping the vagina healthy and the damp less than fresh feeling is why Carefree has designed acti-fresh liners.
Dismissed Toiletries 25/07/2012
August 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0297-13 Gympie Foam and Rubber
Show men in sumo suits loading mattresses into a truck and jumping on mattresses
Dismissed House Goods Services 28/08/2013
0301-13 Australian Fast Foods
A women wipes sauce from a teenage males face - a friend of her sons and licks her finger suggestively.
Dismissed Food/Bev Venue 28/08/2013
September 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0298-13 Citroen Automobiles Australia
Shows a young girl riding a horse along a beach then cuts to a Citroen Cabrio.
Dismissed Vehicle 11/09/2013
0299-13 Holden Ltd
Two people leave a street full of boring people and get into a Holden Malibu. They drive recklessly through the street, forcing a bicycle user to have an accident, hide from the Police and then accelerate off into countryside.
Dismissed Vehicle 11/09/2013
0302-13 White Ribbon
A promotion of the White Ribbon Campaign
Dismissed Community Awareness 11/09/2013
0304-13 Bonds Industries Ltd
Bonds lacy underwear, women dancing in underwear with umbrellas.
Dismissed Lingerie 11/09/2013
0307-13 Dapco
Features 5 cheerleading girls with the Dapco logo on the front of the uniform and a single letter on each of the girls posterior skirt bottoms to spell DAPCO
Dismissed Automotive 11/09/2013
0309-13 RACQ
A woman who fails to buy insurance fails to marry and lives as the "crazy cat lady', if she had married she would have a good life and not be a crazy cat lady
Dismissed Insurance 11/09/2013
0310-13 Lion
There is an advertisement for a new beer dispenser that is stored in the fridge like a mini keg. It enables the user to pour a beer as if from the tap at a pub.  Lionel Ritchie is playing the piano and singing the song "Hello"
Dismissed House Goods Services 11/09/2013
0311-13 General Mills Australia Pty Ltd
A series of Old El Paso ads showing the supposed discovery of new foods, the latest to be Mexican rice by supposed Mexican people
Dismissed Food/Bev Groceries 11/09/2013
0312-13 Hyundai Motor Company Australia Pty Ltd
Advertisement depicts a number of different driving situations where another vehicle is shown presenting a safety concern to the driver of a Hyundai is forced to evade the issue. A truck is wavering over the road...driven by an ape, a motorbike is speeding past ridden by a wolf and a truck drops its load...driven by some other non-human animal.
Dismissed Vehicle 11/09/2013
0313-13 KIA Automotive Australia
Depicts a man giving a lift to a woman in his KIA Serrrato. The woman is asked whether she is expecting or when she is due.
Dismissed Vehicle 11/09/2013
August 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0299-11 Good Vibrations
Close up of a woman's spread legs, from the thighs to the shoes. There is a champagne bottle on the floor between the legs and as it pops a female voice over says, "It's coming". A male voice over then continues, "Good Vibrations adult erotica mega store". We see a hand clenching a white sheet and the words "Good Vibrations adult erotica mega store 1170 South Road, Clovelly Park" appear on screen.
Upheld - Modified or Discontinued Sex Industry 10/08/2011
February 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
03-03 Electronic Arts Inc.
Electronic Arts - 'Need for Speed - Hot Pursuit 2' - game featuring two youths enticing police to chase them by urinating on police car.
Dismissed 11/02/2003
February 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
03-04 Johnson & Johnson Pacific Pty Ltd
Johnson & Johnson - Stayfree - girls stop leaking car roof with pad
Dismissed Toiletries 17/02/2004
February 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
03-10 P&N Beverages
P&N Beverages 03/10 - TV ad for Wicked Drink with cartoon woman pole dancing with snakes around her
Dismissed Food/Bev Groceries 10/02/2010
August 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0300-12 Homebuyers Centre VIC
TV advertisement featuring two home buyers who are currently renting. We help them 'escape the rent trap' by getting them out of their rented home and into a newly built home by Homebuyers Centre for as little as $3,000 deposit.
Dismissed Professional Services 08/08/2012
0301-12 Universal Pictures
The advertisement is a trailer for a new movie called TED. It features clips from the movie including one where an animated teddy bear, Ted, is gyrating on a conveyor belt of a supermarket check out.
Dismissed Entertainment 08/08/2012
0303-12 Honda Australia Pty Ltd
The new Honda Civic Hatch is shown driving around an urban environment (the TVC was filmed in Melbourne’s CBD) while pedestrians and other road users (including all other vehicles but the Civic Hatch) are depicted as being hamstrung by big parachutes that hold them back and carry them away with the wind. The other road users and pedestrians are depicted as being horribly slowed down and inconvenienced by the parachutes, while the Civic Hatch is able to glide, in a controlled fashion, effortlessly through the city environment.
Dismissed Vehicle 08/08/2012
0304-12 Pepsico Australia Holdings Pty Ltd
The advertisement shows divers swimming amongst sharks in the ocean and a voiceover says, “In these shark infested waters a team of scientists and one brave volunteer are about to find the answer to an important question: Is new Mountain Dew as much of a thrill as the original Mountain Dew”.
Dismissed Food/Bev Groceries 08/08/2012
0308-12 Department of Health South Australia
The ‘Protect your loved ones’ television advertisement depicts a woman in her 50’s and three generations of her family. The voiceover says to image seeing your friends and family suffering and that the decision to not have a regular breast screen doesn't just affect you. The commercial then focuses on the woman who is upset and concerned for her family. It then cuts to an image of the whole family with their hands over their chest in support of the hero mother who has breast cancer. The final scene is the hero mother looking directly to camera.
Dismissed Community Awareness 08/08/2012
0311-12 Nissan Motor Co (Aust) Pty Ltd
A woman opens a Nissan Murano without using a key and a voiceover asks, “What if cars didn’t need keys?” We see the woman driving the car whilst the voiceover asks other questions such as what if your handbag didn’t fall off the front seat when you brake and what if the seats were made from old water bottles. In one scene the voiceover asks, “What if you could go from 0 to 100 in 2.8 seconds?” and we see a car on a racetrack accelerating away and a disclaimer appears on screen which reads, “Professional driver. Closed course.”
Dismissed Vehicle 08/08/2012
0312-12 Cancer Institute of NSW
The commercial opens on an image of a surgeon in an operating theatre. The surgeon explains how toxic chemicals from smoking enter into a smoker's blood stream and travel to all parts of a smoker's body, resulting in gangrene. At the same time, a man on an operating table is seen being prepared to have his gangrenous foot amputated. Smokers are reminded to think about the health consequences of smoking every time they reach for their cigarette pack.
Dismissed Community Awareness 08/08/2012
0314-12 Carnival Australia
We open on two young brothers laughing hysterically on the sofa at home. We zoom into an Ipad screen to see that they are watching their dad. He has been buried in the sand and given seaweed hair and a mermaid body. The boys have put a crab near him, which is crawling menacingly toward his nose. They move the Ipad to one side, revealing dad, looking over their shoulders. The Dad says "We need some new memories". We cut back to the ipad revealing the P&O brand circles as graphics: Blue circle: P&O Cruises.
Dismissed Travel 08/08/2012
0315-12 Carnival Australia
We open on two middle-aged ladies laughing hysterically next to an open fridge door. We cut to what they’re laughing at. On the fridge door is a photo of one of the ladies’ husband. He’s standing on a beach wearing his swimwear, revealing tan lines. In the far distance, we see a P&O Cruise ship. At the top of the photo we see hints of P&O Cruisesbrand circle fridge magnets. A male hand shuts the fridge door, revealing the husband. The husband says 'we need some new memories'. We cut back to the fridge door as it shuts.
Dismissed Travel 08/08/2012
0316-12 Southern Cross Travel Insurance
We open on a typical wedding scene; the best man takes the microphone and starts his speech. The scene then turns to the ‘Starman’ character in the ad, who calls out that the bride is pregnant. The voiceover then says, "You can't get more direct than Southern Cross Travel Insurance".
Dismissed Professional Services 08/08/2012
0317-12 Yum Restaurants International
The TVC depicts a young man dancing in front of three young men sitting on a couch in front of a television in a lounge room. The three young men sitting on the lounge are enjoying eating products from the Pizza Hut Sticky Fingers range.
Dismissed Food/Bev Groceries 08/08/2012
0321-12 Kimberly-Clark Aust Pty Ltd
This ad follows a playful Labrador puppy as he sniffs his way through the day, approaching various people from behind. He sniffs his way over to a mum who’s kneeling on the floor of the living room, playing with her child, the puppy then joins in the game. We then cut to the puppy as he runs towards the kitchen where the plumber is on his knees, head under the sink. The puppy sniffs towards the plumber’s backside, and then runs out of the room. Cut to puppy running on a footpath towards the postman, who’s crouching down to pick up some letters he’s dropped.
Dismissed Toiletries 08/08/2012
August 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0302-11 SCA Hygiene Australasia
Montage of shots showing a young man with Libra sanitary towels stuck to various parts of his body whilst he acts out different scenes from movies. A female voice over says, "Libra invisible stays in place no matter what you get up to."
Dismissed Toiletries 24/08/2011
0303-11 RACQ
A man speaks directly to camera while affectionately and subconsciously tapping his wife’s broken leg as he recounts the story of an emergency involving his wife whilst on an interstate trip. Each time he taps her leg we see her flinch slightly. Final voice over says, "RACQ Insurance. Wouldn't be without them."
Dismissed Insurance 24/08/2011
0304-11 Reckitt Benckiser (Aust) Pty Ltd
An apology for men's toilet habits is read out in a solomn voice whilst we see males of varying ages in the bathroom. References are made to bad aims, not flushing and bad smells. The TVC finishes with a male voice-over stating, “Harpic White & Shine – cleans up their act every time”.
Dismissed House Goods Services 24/08/2011
0306-11 Energy Watch
A man sits on the lounge seemingly watching the big screen TV. His friend comes into shot with snacks for watching the game. All of a sudden the friend realises that the big TV is turned off and that they are watching the game on a tiny TV instead. The friend tries to protest as he wants to watch the big game on the big TV. The homeowner points out he can’t afford it as his electricity bills are getting too much for him to handle and are overdue.
Dismissed House Goods Services 24/08/2011
0308-11 Hungry Jacks
A male voice over says that Hungry Jack’s believes everyone should start their day with one of their breakfasts and that if the weather is not good then you should have this breakfast in bed with a smoking hot model, and that you should be on a yacht. We see a female climbing in to bed with a breakfast tray and there is a male model next to her, and then we see a yacht.
Dismissed Food/Bev Groceries 24/08/2011
0312-11 Ultra Tune Australia
A police officer approaches a vehicle that is rocking bcak and forth and has steamed windows. The female in the vehicle is trying to release the park brake that is seemingly stuck. He suggests that she call Ultra Tune.
Dismissed Professional Services 24/08/2011
0313-11 Jim's Mowing
A male voiceover describes the services available through Jim's Mowing and we see a Jim's Mowing employee performing the tasks described. At the end of the advert we see a cartoon employee walking away from a Jim's Mowing van whilst tossing a pair of cartoon snips in the air and then catching them.
Dismissed Professional Services 24/08/2011
0315-11 Origin Energy
A young boy is standing in front of a mirror in the bathroom, contemplating shaving his head to match the style of a TV personality in a photo he holds in his hand. He decides to do it, and picks up the electric shaver and starts shaving his head. Suddenly, someone flicks off the shaver – it’s the boy’s dad. When the dad looks up, he sees his son, head half-shaved, and notices that his son’s hair eerily resembles his own balding head – nothing on the top, and only some on the sides.
Dismissed House Goods Services 24/08/2011
0322-11 Mars Confectionery
Two M&Ms are held hostage at a servo along with a human employee. The hostage taker tells the police that he may eat one of the hostages, and the M&Ms interpet that as the hostage taker is threatening to eat the human employee.
Dismissed Food/Bev Groceries 24/08/2011
July 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0314-10 Universal Music Aust Ltd
Edits of Miley Cyrus’ “Can’t Be Tamed” video clip, with the voiceover highlighting the songs featured on the new album. The 30" TVC additionally highlights the concert DVD that's available on the deluxe version of the album.
Dismissed Entertainment 28/07/2010
0315-10 Advanced Medical Institute
Three men are shown running in a comic style round a track. There are three beds on the track and when the men reach them, they jump in and start simulating sex with what appear to be blow up dolls. The man who reaches the bed last is the first to finish, he jumps out of the bed, adjusts his shorts and then runs over the finishing line. The words "Coming first doesn't always mean you're a winner" appear on the screen. Call or text Longer to AMI now 1800 707010"
Upheld - Modified or Discontinued Professional Services 28/07/2010
0317-10 Procter & Gamble Australia Pty Ltd
A dark haired young woman is explaining that she used the new Herbal Essences collection that morning. She goes on to describe what it contains and what it does and says she was " transported to Hair Spa heaven" and we see her lying in a round bath filled with bubbles and with petals raining down. We can also see someone else's hands washing her hair. We then cut to reality and see the same woman falling off her couch and a female voiceover says, " Clearly someone's been doing the Herbal."
Dismissed Toiletries 28/07/2010
0318-10 Wrigley Co Pty Ltd
A group of young adults are driving along a dirt track before encountering a coloured fruit storm. The group leave the car to interact with the fruit storm, with one of them being sucked up in to a 'whirlwind'. The commercial closes with the line: 'Starburst. A new full on flavour experience.’
Dismissed Food/Bev Groceries 28/07/2010
August 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0320-10 Diabetes Australia VIC
A women is swimming in a pool. She stops and removes her goggles and we hear her speaking as a voiceover about healthy eating and exercise being important at her age, although she wasn't always healthy. We then see her leaving the pool and as she lifts herself out of the water we can see that her right leg has been amputated from just below the knee. Voiceover encourages people who are over 50 years old and overweight to ring 13RISK.
Dismissed Community Awareness 11/08/2010
0321-10 Crazy Domains
The advertisement depicts two women (one being Pamela Anderson) dressed in bikinis. The imagery is heavily pixilated so the two women are not identifiable and their actions cannot be made out. Underneath the pixiliated imagery are a series of subtitles (the script of these subtitles is set out below).
Dismissed Information Technology 11/08/2010
September 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0321-13 Goodman Fielder Limited
An ad for margarine that tastes and looks like butter - but "better for you"
Dismissed Food/Bev Groceries 25/09/2013

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