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E.g., 19/08/2022
E.g., 19/08/2022
November 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0413-11 Paramount Pictures Australia
Various scenes of the parents and children within the home, in the bedroom, bathroom and hallway with different scary things happening such as silhouettes of people in the room. In one scene, the young girls say "bloody Mary 3 times"
Dismissed Entertainment 09/11/2011
0415-11 Coca-Cola Amatil
We see the inside of a fridge where eggs are rolling themselves off the top shelf to land next to or on top of a jar of Goulburn Valley Peaches. One egg can be heard to say “kamikaze’ as it ‘jumps’. The voice over says 'Not everyone is happy our peaches are perfect for breakfast'.
Dismissed Food/Bev Groceries 09/11/2011
0417-11 Browne's Foods
A man lies on the floor with a lighter held against his bottom. He then breaks wind and we see a small flame. A male voice over asks if this is Australia's biggest dipstick and asks viewers to vote in the Chill Biggest Dipsticks awards.
Dismissed Food/Bev Groceries 09/11/2011
0420-11 Medibank Private Ltd
The advertisement starts with a woman in labour, followed by a baby in a baby capsule. It then features young children, teenagers, young adults, middle aged people, the elderly and then comes full circle to show the woman in labour giving birth to a newborn taking its first breath.
Dismissed Insurance 09/11/2011
0425-11 Peter Jackson Head Office
The Advertisement is a set at the foot of a stair well at a house. There is interaction between a man and woman where the woman is obviously taken back by the man's clothing (Peter Jackson suit). Passion follows when the woman sees the suit is from Peter Jackson and hurredly rushes off to get "something" from the wardrobe, returning with a Peter Jackson suit hanger so the man can hang the suit up correctly.
Dismissed Clothing 09/11/2011
October 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0415-10 MasterCard Worldwide
A man is shown buying various items (toothbrush, food, wine) and he never stops moving, even when he is paying with his Mastercard. In one scene he rolls over the bonnet of a stationary car. We then see him at home running around and tidying up, just before his date knocks at the door. The ad ends with the super: having time on your side: priceless
Dismissed Finance/Investment 13/10/2010
0417-10 VIP Home Services
A husband comes home from work to find his front garden a mess and the living room a mess. His wife is getting the dinner ready whilst holding a young crying baby. The two daughters are sitting at the bench eating dinner, with one of the girls rushing to her father to greet him. The father greets the daughter then says to the mother ‘honey, I thought you were going to clean the house today’. Upon hearing this, the mother hands the crying baby to his father and goes to the computer (with the voice over announcing “need help?
Dismissed Professional Services 13/10/2010
0418-10 George Weston Foods Limited
This advertisement borrows the style and rhythm of Dorothy Mackeller’s “My Country” poem but is written (and voiced) as an “Ode to Tip Top”. Each line of the poem is illustrated with a bread moment/analogy. For example the line “ I love washing up the dishes” shows a young girl mopping up her soup bowl with a slice of Tip Top bread. When the bread is described as having a soft texture, we see a man resting his head on a woman's chest.
Dismissed Food/Bev Groceries 13/10/2010
0419-10 Woolworths Supermarkets
A man is about to get in to a car, carrying a Woolworths shopping bag. The car is outside a Woolworths supermarket. Another man comes running towards him wearing clothing associated with hippies and waving a tambourine. He calls out to the man about to get in the car, who doesn't look too pleased and says to his wife to start the car. The man reaches the car and asks if he can "bum a ride". The husband says no, but his wife asks where they can drop him off.
Dismissed Food/Bev Groceries 13/10/2010
November 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0416-12 SCA Hygiene Australasia
One woman wakes the other up to go to Boot Camp. The one in bed says she has her period. The first throws a packet of tampons at her and tells her to 'come on'.Next scene, they're sitting in a car, watching men at the boot camp, while drinking coffee.
Dismissed Toiletries 14/11/2012
0424-12 Hasbro Australia Ltd
The advertisement shows animated robot-type toys with large guns on their shoulders and is animated to appear as if the robots are moving and shooting. They then turn into cars and other transport and then turn back into the gun-wielding robots. The voice over says things such as, "More Destruction" and "Annihilation."
Dismissed Toys and Games 14/11/2012
0425-12 Goodman Fielder Limited
The advertisement depicts houses and being covered in yellow flowers, narrated by children taking about mothers making the "plant seed promise" by switching from butter to margarine. A fridge opens to reveal meadow lea and more yellow flowers. A little girl and boy walk from a house carrying "2.5kg of saturated fat". The children then hug the mother and sing "you ought to be congratulated".
Dismissed Food/Bev Groceries 14/11/2012
0426-12 Narellan Pools
Advertising Narellan Pools- kids skipping over tiles next to a swimming pool.
Dismissed 14/11/2012
0431-12 Target Australia Pty Ltd
Roberto Cavalli swimwear advertised at Target.
Dismissed Clothing 14/11/2012
0432-12 Coles
Promotion of Coles baked bread. Including the statement "our bread comes straight from the oven to you"
Dismissed Food/Bev Groceries 14/11/2012
0436-12 Cat Media Pty Ltd
Images of women in bikinis who apparently take the Coconut Detox product to so that they look thin and glamorous.
Dismissed Health Products 14/11/2012
0439-12 Energy Australia
It’s about the energy company tracking consumers usage of power and features a man sitting inside a fridge.
Upheld - Modified or Discontinued House Goods Services 14/11/2012
December 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0417-13 Schweppes Australia Pty Ltd
Advert depicts drinking alcoholic cocktails by young people. They are shown dancing with alcoholic drinks, kissing and staying up all night drinking. The advert explicitly shows a bottle of 'Barcadi' brand rum and makes reference to having your own bar that never closes.
Dismissed Food/Bev Groceries 11/12/2013
0420-13 Sexpo Pty Ltd
This was an ad promoting Sexpo in Melbourne over the upcoming weekend.
Dismissed Sex Industry 11/12/2013
0423-13 Renault Australia
The ad featured a dolled up woman and a tradie style man advertising a vehicle.
Dismissed Vehicle 11/12/2013
0427-13 Meat & Livestock Australia Ltd
Put another (shrimp)/BEEF on the barbie.
Dismissed Food/Bev Groceries 11/12/2013
0429-13 Campbell's Australia
Arnotts are currently running a TV campaign for thier product Cruskits. Their assertion in the advert is that there are "60% less carbs in Cruskits than in bread" The very small print then states that this is comparing two Cruskits with two slices of bread. Note this claim is also currently made on the Arnotts/Cruskits website
Dismissed Food/Bev Groceries 11/12/2013
0430-13 Hungry Jacks
Ad for crunchy burgers where there are 4 people in an open top jeep reversing into a car park, and the girl in the front seat crunches on the burger.
Upheld - Modified or Discontinued Food/Bev Venue 11/12/2013
0431-13 RWWA
Guy riding horses WITHOUT a helmet. I consider this a Safety issue for me as well as others children.
Dismissed Gambling 11/12/2013
October 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0420-10 Australian Education Union
A teacher speaks about a number of students in her class, and their different needs in terms of education. The teacher makes the case that if the class size was smaller, then she would have more time to spend with each individual student, and that each student would then be better able to be educated according to his or her specific needs. For one of the students, the teacher comments, "Dominic is not engaged.
Dismissed Education 27/10/2010
0422-10 Sportsbet
A man is seated in stadium watching a sporting event. He gets up from his seat as the male voice over says, "Meet Up *beep* Creek" and a text box in the style of a computer log in box appears on screen with the text: "Sportsbet login. Up_Sh*t_Creek". The voice over continues, saying that the man is off to put on a bet and we see the man trying to find a TAB. He is shown running down a corridor, throwing beer over his head and leaving a trail of hot chips behind him, and then in a lift which opens up on what is made to look like Hell.
Dismissed Other 27/10/2010
0423-10 McDonald's Aust Ltd
A male voice over describes the Quarter Pounder burger and says you only need one hand to eat it as you may need your other hand to perform such tasks as holding open a door, fixing a car, gardening, pointing and so on.
Dismissed Food/Bev Groceries 27/10/2010
0429-10 Nestle Australia Ltd
Children and adults are shown in a street setting. A giant doll walks out on to the street, operated by puppet strings. Crowds of adults and children gather around the giant doll who is handed an oversized bag of Allen's lollies. The doll dips a bubble blower in to the bag and then blows lolly-shaped bubbles over the crowd. Some of these bubbles burst in the air, but some of them are caught and change in to edible lollies.
Dismissed Food/Bev Groceries 27/10/2010
0430-10 McDonald's Aust Ltd
The commercial shows city office workers heading to work in the morning. Passing by Customs House, they see a gigantic playground... seeing no signs or ropes, one adventurous man decides to take off his shoes and go play. One by one, he is joined by dozens of suited-up professionals and workers who slide, swing and play - rediscovering the fun of McDonald's.
Dismissed Food/Bev Groceries 27/10/2010
0431-10 McDonald's Aust Ltd
A male voice over describes the classic Big Mac and we see a burger being made, ingredient by ingredient. The voice over then goes on to describe other classics such as the classic joke, move, good deed, trick, wingman and finally sauce, and we see a woman using one of her McDonald's fries to take some sauce off her male companion's Big Mac. We then see a shot of a Big Mac along with the text, "Big Mac. Here's to the classics" followed by the McDonald's logo.
Dismissed Food/Bev Groceries 27/10/2010
0432-10 NIB Health Funds Limited
The advertisement opens with the word KISS on the screen which is described as standing for "Keep It Simple Stupid". Paul Harragon then goes on to talk about nib health insurance, with the focus of the advertisement being the "simplicity" of nib's product design and claiming process. The final screen shot has the text: "nib - it's worth it. 131463. nib.com.au".
Dismissed Insurance 27/10/2010
0433-10 National Foods Limited
A male housemate is preparing a COON toastie when another male housemate grabs it off his plate and starts critiquing the toastie’s colour and appearance. He then bites into the toastie and continues to describe the toastie in a food critic tone ‘hmmm the flavour just dances across those taste buds’. He then jokingly slaps him on the face, and then runs off with the toastie. There is a third, female, housemate who watches this interaction whilst smiling.
Upheld - Modified or Discontinued Food/Bev Groceries 27/10/2010
January 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0435-13 Transport for NSW
An advert set to music with the words "get your hand off it". A man in orange clothing driving with a mobile phone, offends a woman alongside him, drives into a brick wall while using his phone while driving.
Dismissed Community Awareness 15/01/2014
0436-13 Subway Franchisee Advertising Fund
The summer subway ad introducing new rolls for summer.
Dismissed Food/Bev Venue 15/01/2014
0437-13 Fantasy Lingerie
The advert was a series of semi naked women dressed only in lingerie, with text pointing to fantasylingerie.com.au
Dismissed Lingerie 15/01/2014
0442-13 Pharmacare Laboratories
The advertisement showed young women taking the chewing gum at work and at home and talking about how it helped them eat less by reducing their hunger.
Dismissed Food/Bev Groceries 15/01/2014
November 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0438-10 Unilever Australasia
The TVC is a version of the current Magnum Gold marketing campaign featuring Benicio Del Toro and Caroline Correa. The premise of the TVC is a bank heist where the bank vault is filled with Streets Magnum Gold. As part of the winning stick promotion, one stick flips over and flies into the lock. The lock opens the safe to reveal a woman inside surrounded by Magnum Golds.
Dismissed Food/Bev Groceries 10/11/2010
0441-10 Coca-Cola South Pacific Pty Ltd
There is a close up of a Coca-Cola bottle and we see and hear the top coming off. We then see a group of men, varying in age from teenage to middle age, reacting to a sporting event they are watching on TV. They jump on the sofa and wave their arms and cheer. We then see the text', "Here's to finals fever" which is accompanied by a Coca-Cola bottle. The bottle remains on screen and the text changes to read, "open happiness".
Dismissed Food/Bev Groceries 10/11/2010
0443-10 Ferrero Australia Pty Ltd (Ferrero Rocher)
The ad opens in a regular suburban family home where we see a young girl sitting on a couch watching TV. The ad cut to a new shot of outside. Dad hands her a Kinder Surprise Egg and she fidgets excitedly as she takes it from him. As they sit on some outdoor lounge chairs we watch as she enjoys the Kinder Chocolate, whilst at the same time we see her bouncing her new-found toy through the air which is a bunny rabbit from the Coniglietti series.
Dismissed Food/Bev Groceries 10/11/2010
0444-10 Pfizer Australia Pty Ltd
A man is in the consulting room with his Doctor. The Doctor asks him if there is anything else he wishes to discuss and the man says no. We hear elephant noises in the background and when the Doctor asks the man if he is sure, we see the trunk of an elephant knocking against the man.
Dismissed Health Products 10/11/2010
November 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0438-11 Spreets
Two women are paddle boarding and one asks the other how she managed to pay half price for their holiday and she replies that she used Spreets because it is smart. The woman who didn’t use Spreets is then shown in various day to day situations where the word Smart comes up in various guises, much to her increasing frustration.
Dismissed Retail 23/11/2011
0439-11 Pharmacare Laboratories
Brut deodorant commercial featuring cricketer Shane Watson warming up before a match. We see Shane spaying himself with Brut and then bowling a ball against a wall with Brut logos on it until the wall finally breaks.
Dismissed Toiletries 23/11/2011
0440-11 A2 Milk
Various people are shown drinking milk and saying "Thank you, a2" whilst a voiceover says that "About one in four Australians say they have trouble drinking regular milk" and that a2 may be suitable for people who find that drinking milk makes them feel uncomfortable. A disclaimer at the bottom of the screen states that a2 milk is not suitable for people with cows’ milk protein allergy or a lactose intolerance.
Dismissed Food/Bev Groceries 23/11/2011
0441-11 Ozkleen
A male voiceover talks about the hazards of using bleach to clean (it is harmful to inhale, it discolours clothing etc) and we see a woman cleaning a shower, shoes, a book, a window ledge. The voiceover also says that chlorine was used in the war and we see black and white footage of trenches in the war.
Dismissed House Goods Services 23/11/2011
0447-11 KIA Automotive Australia
A man drives an all-new Kia Rio through inner-city urban-suburbia. Driving past shops and houses, we cut between interior and exterior shots of the all-new Rio to showcase its looks and features – all of which are why our driver looks so proud of himself as he drives along. In one scene he cocks his hand at some road workers as though firing an imaginary gun.
Dismissed Vehicle 23/11/2011
0448-11 Queensland Health
The advertisement shows a young woman entering her workplace. It is shot in a first person point of view. As she describes her experience with mental illness, we see various reactions to her from her work colleagues. Through a VO she explains that she recently admitted to having bi-polar disorder and describes the impact of people’s reaction to it. She enters the bathroom and speaks into the mirror, explaining that she can treat her mental illness, but not how people treat her because of it.
Dismissed Community Awareness 23/11/2011
November 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0439-10 Mars Confectionery
Opens with a group of young men playing American football. An elderly woman and man, transformed from two young male players when they are hungry, are tackled and then offered a Snickers to feel better. In the case of the 'Betty White' image, the person was transformed back to a young man after consuming the product. End image ‘You are not you when you are hungry. SNICKERS really satisfies’.
Dismissed Food/Bev Groceries 24/11/2010
January 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0442-10 Mars Confectionery
A rugby ball with the Mars logo on it hits a table top and smashes most of the teacups sitting on it. We then see various similar scenes where different shaped balls hit and break things. The screen splits in to four and we see different sports stars in each section, each holding a ball relevant to their sport. All the balls have the Mars logo on them. A male voice over then states that you can check the wrapper of your Mars Play to see if you have won, and if so you can go online to choose your ball and "play....outside".
Dismissed Food/Bev Groceries 19/01/2011
November 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0442-12 KIA Automotive Australia
Kia motor car in drive way being cleaned by dad and two children mum in house doing housework dad and children interacting having fun, dad reading to both children at bedtime mum out in the hall. Mum tries to enter bedroom young daughter gets of bed and closes door on mum so mum cannot enter room.The caption reads its ok to have a bit of Fatherism.
Dismissed Vehicle 28/11/2012
December 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0443-11 Energizer Australia Pty Ltd
Various scenes are shown promoting the Schick Hydro razor. The scenes include footage of men boxing in a ring, a man and a woman in bed wearing their underwear, teams playing soccer, and a man infront of the bathroom mirror as the voiceover describes the features of the razor. Each scene has water being thrown or exploding on the faces and heads of the people.
Dismissed Toiletries 07/12/2011

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