1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 05/12/2021
E.g., 05/12/2021
April 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0133-20 Thirsty Camel
This Facebook advertisement is a shared image with the text "People:*stocking up on toilet paper and water* Me: " and an image of a shopping trolley full of wine. The caption of the image is "Stocking up the bunker for the weekend...(series of emojis) and the Thirsty Camel logo is on the image.
Dismissed Alcohol Internet - Social - Facebook 08/04/2020
0115-20 Kayo Sports
This Facebook advertisement features a commuter seated at a bus stop watching NRL on her phone. Commentary of the game, “Keary runs the ball down”, is heard as two NRL players, Alex Glenn and Luke Keary, appear in front of the bus stop. Keary attempts to side-step Glenn before he’s tackled through the bus stop glass. At the moment of impact, further commentary, “huge hit by Alex Glenn”, is heard from the phone. A super comes up saying “Nowhere is safe from footy”.
Upheld - Modified or Discontinued Sport and Leisure Internet - Social - Facebook 08/04/2020
August 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0355-16 Harvest Education Technical College
An ad with the written text: 'Australian women are being sexually assaulted at twice the rate of women worldwide. There is never a good enough excuse for rape but there is help and now you can be the one to give them the help they need in order to Survive. STUDY a Diploma of Community Services now!' There are three photos in the advertisement of sexy young women, one displaying her midriff and cleavage, all of whom bear bruises and marks of physical assault.
Dismissed Education Internet - Social - Facebook 24/08/2016
0346-16 Grill'd
Grill’d advertisement - Breach of the AANA Code for Advertising & Marketing Communications to Children We are writing to complain about an advertisement featured on the Grill’d website (www.grilld.com.au/footycomp) and posted on Facebook as a sponsored post at 19:05pm on 18 July 2016.
Dismissed Food/Bev Venue Internet - Social - Facebook 24/08/2016
February 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0032-17 Logan Law
The post is an advertisement for legal services offered by Logan Law using extreme sexual connotations to relate to having a vehicle hit another vehicle from behind with the usage of hashtags such as "#steveo #hollyweed #loganlaw #smashedhardfrombehind #coppedoneinthebumper #beenrearendedlately #penetratingbrisbane #takenoneinthetailpipe".
Dismissed Professional Services Internet - Social - Facebook 08/02/2017
0035-17 Anytime Fitness
The advertising is a new campaign by Anytime Fitness to market their gym memberships and new gym exercise app.
Upheld - Modified or Discontinued Sport and Leisure Internet - Social - Facebook 08/02/2017
0026-17 Machine Zone
The video ad presents a fictitious scenario where two groups of women are engaged in a military battle (on their phones). Ad subtitle: 'You Have to Take a Look'. The main protagonist is portrayed as Mrs President, while others are portrayed as 'intel officers' and 'military personnel'. All characters are wearing revealing clothing, and no words are spoken by the characters. The ad concludes with the words 'Mobile Strike' superimposed over images of the characters' almost-bare bottoms, followed by a final Schwarzenegger-style voiceover.
Dismissed Toys and Games Internet - Social - Facebook 08/02/2017
0044-17 Ultra Tune Australia
Two scantily clad women who are portrayed as silly and naive have trouble when their car catches on fire; cue a sexualised montage where they try to put it out using fire extinguishers, inevitably getting the foam over themselves more than the car. They then run away before it blows up, when it does they get splattered with oil, this does not harm them (which is completely inaccurate because in abnormal situation it would burn them). A man in an auto tune truck arrives to save the day.
Dismissed Automotive Internet - Social - Facebook 08/02/2017
November 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0485-18 Coca-Cola South Pacific
Fanta's current campaign on their Facebook page is Halloween themed, specifically including a music video which has been designed to advertise their product and encourage including Fanta in trick or treating.
Dismissed Food/Bev Groceries Internet - Social - Facebook 14/11/2018
November 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0503-16 Riot Stage Youth Theatre
A picture of a girl that looks about 12-13 years old, with 3 or 4 skinless hotdogs stuffed into her mouth, as the image for a show called "F." It's a production by the Riot Stage youth theatre as part of something called the Poppyseedfestival, & is being performed at Trades Hall in Melbourne.
Dismissed Entertainment Internet - Social - Facebook 23/11/2016
0493-16 BMW Group Australia
https://www.facebook.com/BMWAustralia/videos/10154056226852817/ The subject line is: "With looks that set hearts racing, the BMW M4 GTS boasts a 0 to 100 time of just 3.8 seconds." and the advert says "BMW Australia" "Sponsored".
Dismissed Vehicle Internet - Social - Facebook 23/11/2016
December 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0355-20 Retail Food Group
This Facebook advertisement features an animated image with a purple background and the words 'After school treats just got more exciting!' and three decorated donuts - a llama, narwhal and unicorn. The three donuts wiggle.
Dismissed Food/Bev Venue Internet - Social - Facebook 16/12/2020
0360-20 Resume Results NQ
This Facebook advertisement is an image of a meme showing the text" "Do you have any talents? Me:" and a man dressed in hard hat and high visibility jacket crouching on the ground. The shadow that he makes on the ground bears similarity to a penis and testicles.
Upheld - Not Modified or Discontinued Professional Service Internet - Social - Facebook 16/12/2020
April 2021
Case number Ad Standards description Determination Category Mediasort descending Determination date
0092-21 Tom Waterhouse
This Facebook advertisement feature Tom Waterhouse connected to a flying fox, with two women wearing swimwear tops and jeans/swimwear bottoms. The women push him down the flying fox.
Upheld - Not Modified or Discontinued Gambling Internet - Social - Facebook 28/04/2021
April 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0197-16 Unilever Australasia
A series of different groups of people are shown drinking Bushells tea in different locations - a beach, a mountain, a veranda, a bedroom, a kitchen.
Dismissed Food/Bev Groceries Internet - Social - Facebook 27/04/2016
May 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0253-18 The West Australian
Picture of a man lying on the ground being mauled by a lion. https://imgur.com/a/NnieOOL
Dismissed Media Internet - Social - Facebook 23/05/2018
May 2021
Case number Ad Standards description Determination Category Mediasort descending Determination date
0113-21 Honey Birdette
This Facebook advertisement is a sponsored post and features a woman in black lingerie speaking to a tennis umpire who is off camera.
Dismissed Lingerie Internet - Social - Facebook 12/05/2021
July 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0197-20 Dreame
This Facebook advertisement features and excerpt of a story called 'Abused and Broken' available through the advertised app. The story's main characters are a teenage girl, Ember, who is a werewolf who is sexually and physically abused by her father and a teenage boy, Blaze, who is an Alpha werewolf. The story ends with the text: "Will Blaze, the Alpha of future come to save Ember and figure out that she is his mate? Continue to read on Abused and broken." The story is accompanied by an illustrated image of a girl embracing a large, black wolf in bed.
Dismissed Entertainment Internet - Social - Facebook 08/07/2020
February 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0032-18 National Australia Bank Ltd
The advertisement showed children being incorrectly restrained in a car.
Dismissed Finance/Investment Internet - Social - Facebook 07/02/2018
0013-18 KMart Australia Ltd
Two people from different families decorating their home with Kmart Christmas decorations in a split screen.
Dismissed Retail Internet - Social - Facebook 07/02/2018
October 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0441-17 Cotton On
Cotton on kids puma shoe ad on facebook. I can not attach the ad to this but could email separately.
Dismissed Clothing Internet - Social - Facebook 11/10/2017
July 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0317-16 Cotton On
Facebook wall photo shows a young female wearing a small pair of lace panties. She has her back to the viewer showing most of her buttocks. She is holding the sides of her panties as if she is pulling them down, appearing to be taking off her undies. The text is a play on words, saying Brazilian is our favourite. She has brown hair in waves, and an expression like of a porn actor.
Dismissed Lingerie Internet - Social - Facebook 27/07/2016
January 2021
Case number Ad Standards description Determination Category Mediasort descending Determination date
0385-20 Oyun.Se
This Facebook advertisement includes a series of images advertising a games website and different games. The cartoon images include: - a red cartoon bird with a target symbol - a yellow cartoon bird with red bandana and cigar - a person in a yellow dress bending over with her underwear visible. - a person in spotted underpants/bikini bending over with a red imprint of a hand across their buttocks.
Dismissed Entertainment Internet - Social - Facebook 20/01/2021
September 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0403-16 Bad Man Clothing
Scantily clad young women, heavily tattooed, lying across a motorbike. Behind her head is a man in Bad Man clothing standing with a gun to her head. The advertisement refers to "getting your love muscle pumping this Tuesday morning".
Upheld - Not Modified or Discontinued Clothing Internet - Social - Facebook 28/09/2016
December 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0395-19 Hanes Brands Inc
This Facebook advertisement features the caption "It's the little moments that make the Christmas season so special. Shop Xmas Gifts..." The post includes an image of two men wearing boxers kissing.
Dismissed Lingerie Internet - Social - Facebook 11/12/2019
November 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0332-20 APG & Co
This Facebook advertisement features a picture of a woman wearing a button-up shirt, blazer and jeans. The works 'Sportscraft' and 'October Collection' are superimposed over the image.
Dismissed Clothing Internet - Social - Facebook 11/11/2020
0335-20 Just Jeans
This Facebook advertisement features an image of a reclining man dressed in a shirt and denim shorts. The post has the caption, "Build his summer wardrobe with this seasons new range of shirts and shorts."
Dismissed Clothing Internet - Social - Facebook 11/11/2020
September 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0377-16 Sony Pictures Releasing Pty Ltd
The trailer for the movie, "The Sausage Movie" ran while I was waiting for a game to download.
Upheld - Modified or Discontinued Entertainment Internet - Social - Facebook 14/09/2016
0390-16 Jetstar Airways Pty Limited
The communication is advertising a sale on airfares, specifically $35 fares from Sydney to Melbourne. The accompanying photo is a young woman in a bikini jumping off a pier. The accompanying slogan reads "Turn putting it off, into taking off."
Dismissed Travel Internet - Social - Facebook 14/09/2016
March 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0061-19 Yum Restaurants International
Facebook advertisement featuring a video - 'Last summer bucketheads gave us inspo' then slideshow that included children with KFC buckets on their heads, last frame had 'show us your #bucketheads' inviting people to interact.
Dismissed Food/Bev Venue Internet - Social - Facebook 06/03/2019
June 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0177-19 Tabcorp Holdings Limited
The video advertisement on Facebook was from TAB advertising betting on the upcoming State of Origin. The ad features Anthony Minichello and Trevor Gilmeister as ex State of Origin NRL players. A series of die hard fans prove how committed they are to their teams.
Dismissed Gambling Internet - Social - Facebook 26/06/2019
May 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0196-16 Vodka Plus
Post on Vodka Plus Facebook page: a man in a suit embraces a woman in lacy lingerie and high heeled shows. The text description reads, "We tick all the boxes: no carbs, no sugars, triple distilled, ready to drink, infused electrolyte blend".
Dismissed Alcohol Internet - Social - Facebook 11/05/2016
May 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0223-16 Vitaco Health Australia Pty Ltd
The advert opens with a shot of a woman in a swimsuit exiting a pool. It then cuts to a close-up of a man staring at the woman. The camera then cuts to a mid-shot of the woman unzipping her swimsuit to reveal her cleavage, before cutting to a shot of her bikini-clad bottom wriggling out of the swimsuit. The camera then cuts to the man who continues to stare at the woman as she showers and takes off her bikini top.
Dismissed Food/Bev Groceries Internet - Social - Facebook 25/05/2016
January 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0581-16 Department of Premier and Cabinet (Victoria)
The propaganda I viewed shows a family at a park having a picnic. The dad playing "ball" with his son tells his son to kick the ball at his mum's head. He is encouraged to "kick it as hard as you can at your mum, alright". The ball hits the mum's head and the dad applauds and encourages this. I believe it's a state initiative. The video is called "Family Violence Has No Good days"- youtube.
Dismissed Community Awareness Internet - Social - Facebook 18/01/2017
May 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0216-18 McDonald's Aust Ltd
Video and text 'Bring home all the fun from Mr McGregor's vegetable garden. Each week there's a different Peter Rabbit toy to collect, free with every Happy Meal. So hop on into Macca's before they run away and see Peter Rabbit in cinemas now.'
Dismissed Food/Bev Venue Internet - Social - Facebook 09/05/2018
September 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0428-18 Specsavers Pty Ltd
Here is the link to the Ad https://youtu.be/OoBeg5rI08USpecsavers set up a fake research coming and ask people how much they would sell there eyes for. People are horrified and say no money is worth being blind.
Dismissed Health Products Internet - Social - Facebook 26/09/2018
December 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0524-16 Simplot Aust Pty Ltd
It is the Ad for the John West Street Asian range. Specifically, https://youtu.be/Rd2r3O8Q8M0
Dismissed Food/Bev Groceries Internet - Social - Facebook 07/12/2016
0515-16 NT Official
The CU in the NT campaign. The way their logo is positioned, clearly spells the word "CUNT." https://www.facebook.com/cuinthent/?fref=ts http://www.therebel.media/_cu_in_the_nt_is_this_the_worst_tourism_campaign_of_all_time
Upheld - Not Modified or Discontinued Tourist Attractions Internet - Social - Facebook 07/12/2016
December 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0555-17 Boost Juice Bars Australia
The advertisement is currently live on their Facebook page, the ad depicts a caucasian man in fruit-constructed traditional warrior garb amalgamated from Polynesian/TSI/indigenous cultures. The video on the banner of the page begins with this man acting aggressive in native dress, and then upon drinking a Boost - relaxing and sticking his tongue out, behaving idiotic and simple, correlating these identities.
Dismissed Food/Bev Groceries Internet - Social - Facebook 19/12/2017
March 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0095-20 Woolworths Group Limited
This Facebook advertisement is an approximately six minute long video titled ‘The World’s Biggest Beer Run Episode 5: Italy’. The part of the advertisement subject to the complaint is a scene (at 4:52) that depicts a person seated on a pallet being carried on a forklift which is being operated by another person.
Upheld - Modified or Discontinued Alcohol Internet - Social - Facebook 25/03/2020
April 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0145-20 Honey Birdette
This Facebook advertisement features a woman in black strappy lingerie standing near a seated woman in a flight attendant's uniform. The woman in lingerie is cupping the flight attendant's face, the flight attendant has a hand on the thigh of the woman in lingerie. The caption of the image is "LEATHERETTE LOVER. Have a mile-high affair in this sheer seductress. Shop the Jesse collection online."
Dismissed Sex Industry Internet - Social - Facebook 22/04/2020
June 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0182-20 PointsBet Australia Pty Limited
This Facebook advertisement is an image divided into three, using a well-known meme depicting WWE founder Vince McMahon. The first section states "NRL games returning on Thu & Fri". The second section states "Getting paid out early if you're up at half time" with the text "T&Cs apply. First $150 staked. Excludes SA residents" in small text below. The third section states "Rolling those winnings into a 10-legger over the weekend".
Dismissed Gambling Internet - Social - Facebook 10/06/2020
0180-20 Honey Birdette
This Facebook advertisement features a travel/airplane theme and depicts scenes of women (both as airline staff and passengers) dressed in lingerie. Scenes included check-in desk, baggage, security, seating on plane, cockpit and disembarking.
Dismissed Lingerie Internet - Social - Facebook 10/06/2020
May 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0168-20 Gem Puzzle Dom
This Facebook advertisement features a video of a man about to hit a woman with a chair, before being distracted by a game she is playing on her phone. Footage of the game is then shown. The caption for the advertisement is, "Only 1 % people can get 8000 scores".
Upheld - Not Modified or Discontinued Entertainment Internet - Social - Facebook 27/05/2020
February 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0074-18 Holden Ltd
This appears to be a facebook campaign by Holden, whether through ignorance or deliberately shifting blame onto other road users. You need to use a touch sensitive screen (it works on an iphone) and shows a cyclist about to hit a suddenly opened door, with text suggesting it's a 'mistake'. In fact, it's a very serious offence and has killed three cyclists in Melbourne alone in recent years. In two cases, the negligent driver opened the door and the cyclist was knocked under a passing truck. It is one of the most common causes of injury to urban riders.
Dismissed Vehicle Internet - Social - Facebook 21/02/2018
October 2021
Case number Ad Standards description Determination Category Mediasort descending Determination date
0282-21 Asaleo Care - Libra
This sponsored Facebook advertisement features the caption, "We think our Period Proof Hipster Briefs are pretty great. Find out what other bleeders have been saying about them..."
Dismissed Health Products Internet - Social - Facebook 13/10/2021
June 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0286-18 Mondelez International
The TVC was a Facebook post a promoting 'buy any 2 blocks of chocolate and redeem free games board at Woolworths.
Dismissed Food/Bev Groceries Internet - Social - Facebook 20/06/2018
March 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0085-18 Mr Wongs Hydraulics
The promotion material is RACIST and insulting. The image of the cartoon man is offensive and the tag line mocks those from the Asian community,
Upheld - Modified or Discontinued Automotive Internet - Social - Facebook 07/03/2018
December 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0534-17 Craveable Brands
Red rooster social media stating that flowers a rip off and that they are better value for money
Dismissed Food/Bev Groceries Internet - Social - Facebook 06/12/2017
May 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0236-17 Sportsbet
On Facebook it is: We’re STILL putting the ‘Roid in Android
Upheld - Modified or Discontinued Gambling Internet - Social - Facebook 24/05/2017

Pages