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E.g., 27/01/2022
E.g., 27/01/2022
March 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
85-08 Hungry Jacks
Hungry Jacks - apprentice sent off to buy construction crew's lunch
Dismissed 12/03/2008
April 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
88-07 Tricon Restaurants International
Tricon - Pizza Hut - Cheesy Bites - Jessica Simpson pops cheesy bite into young boys mouth and singing "One of these days these bites are gonna pop right into you"
Dismissed 10/04/2007
July 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
235-06 IKEA
IKEA - young boy bored at furniture store - now has play equipment and a café - later seen in back of car - apparrently not wearing seatbelt or in child restraint
Dismissed 11/07/2006
June 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
160-99 Procter & Gamble Australia Pty Ltd
Proctor & Gamble - Pringles
Dismissed 08/06/1999
April 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
90-99 Women's Policy Office WA
Women's Policy Office WA - Freedom from Fear - TV, Radio, Print
Dismissed Community Awareness 13/04/1999
December 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
238-98 Unilever Australasia
Unilever - Continental - Cup-A-Sauce - "Just like your sister's."
Dismissed 08/12/1998
July 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
164-01 Advanced Medical Institute
AMI - "malfunction in his engine room"
Dismissed Health Products 10/07/2001
167-01 Simplot Aust Pty Ltd
Simplot - Four n' Twenty Pies - 'Rabbit Food'
Dismissed 10/07/2001
July 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0297-12 A List Entertainment
Advertisment shows a segment of Kitty's stand up show on stage as she delivers some of her show. The voiceover then provides the details about where the show is on and the date and other relevant information.
Dismissed Entertainment 25/07/2012
September 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
244-05 Carpet Court
Carpet Court - "shipload" of carpets spoken by court jester figure - onscreen text "shipload sale"
Dismissed 13/09/2005
February 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
17-06 S C Johnson & Son Pty Ltd
SC Johnson - Baygon - man using outdoor pesticide spray without safety mask or protective clothing - boy's pet spider (CGI) in jar terrified. Mother calls out to get rid of spider - the boy does so by emptying the jar out the window
Dismissed 14/02/2006
3-06 Blue Haven Pools & Spas Pty Ltd
Blue Haven Pools & Spas - elephant in pool lying on a float and bobbing in the water
Dismissed 14/02/2006
April 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
99-09 Ramp 2 Ramp
Ramp 2 Ramp - TV images of shop stock with end catch phrase of "Have you got the balls?"
Dismissed Clothing 08/04/2009
July 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
172-05 General Mills Australia Pty Ltd
General Mills - Betty Crocker Cake Mix - young boy is helping to make a cake, once it's baked he takes a piece and says "I like to shove it down my gob"
Dismissed 12/07/2005
September 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0304-13 Bonds Industries Ltd
Bonds lacy underwear, women dancing in underwear with umbrellas.
Dismissed Lingerie 11/09/2013
February 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
25-99 Queensland Transport
Queensland Transport - man and woman - both inebriated
Dismissed Community Awareness 09/02/1999
August 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
175-01 Tourism Queensland
Tourism Qld - 'Say G'day' - Australian boy bows to Japanese woman
Dismissed Travel 14/08/2001
September 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
256-04 Keysun Laboratories Pty Ltd
Keysun - Lentheric - 648 muscles/41 breaths/109 beats/38.2 degrees etc as a woman is sexually aroused
Dismissed Toiletries 14/09/2004
October 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
265-04 Rivers (Aust) Pty Ltd
Rivers - ad for men's shirts begins with man on toilet
Dismissed Clothing 12/10/2004
January 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0001-11 Browne's Foods
A male voice over describes the benefits of drinking Chill – a flavoured milk – when performing various tasks, and we see accompanying footage of men performing these tasks. One description is that Chill “does the job when we’re polishing knobs” and we see a man polishing a door knob then drinking Chill. Another description states that Chill “hits the spot when we’re busy on top” and we see two men on a high building. The final shot is of a large truck with the words “Man Up” and an image of a carton of Chill on the side.
Dismissed Food/Bev Groceries 19/01/2011
August 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
268-99 Adelaide Cleaning Equipment Pty Ltd
Adelaide Cleaning Equipment (Jet Fire Heater) No.2
Dismissed 10/08/1999
270-99 Ford Motor Co of Aust Ltd
Ford - Falcon Utility - "Where's the water?" - towed snowboard rider
Dismissed 10/08/1999
September 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
274-03 McDonald's Aust Ltd
McDonald's - Salads - man eats hamburger while woman makes 'healthy' choice.
Dismissed 09/09/2003
August 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
277-06 Kellogg (Aust) Pty Ltd
Kellogg - Crunchy Nut - birthday cake - woman blowing out candles, leaning forward with breasts exposed
Dismissed Food/Bev Groceries 08/08/2006
March 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
28-03 Kellogg (Aust) Pty Ltd
Kellogg - K-Time Fruit Bars - girl steals bar from colleague.
Dismissed 11/03/2003
October 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
282-05 Motorola Australia
Motorola - man at football game holding signs relating to woman (referred to as "the hot babe") sitting next to him, for his mates across the field to see - they then make sexual gestures to her. She is annoyed and physically assaults the man
Dismissed Telecommunications 11/10/2005
September 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0355-12 Sanofi Aventis
We can see a young woman diving off a 5 metres ledge into a river. We then see bottles of Nature's Own fish oil supplements on the riverbank. At the end of the advertisement we can see her swimming in the river and the male voice-over says "Nature's Own, What does your body want?".
Dismissed Health Products 12/09/2012
0378-12 McDonald's Aust Ltd
A male voiceover describes McDonald’s new product: the Serious Lamb Taster. We see the ingredients of the Lamb Taster being compiled and the voiceover starts quoting from the nursery rhyme 'Mary had a little lamb': "For only $3 you can afford one for the master, one for the dame and one for the little boy who lives down the lane".
Dismissed Other 12/09/2012
September 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
290-07 Simplot Aust Pty Ltd
Simplot - I&J Battered Fish - woman batters fish with cricket bat
Dismissed Food/Bev Groceries 11/09/2007
November 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
294-01 Victorian Smoking and Health Program
Victorian Smoking and Health Program - man in hospital, wife and daughter visiting
Dismissed Community Awareness 13/11/2001
November 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
297-04 Goodyear Tyres
Goodyear Tyres - Ducaro GA cars speeding over wet surface of Great Alpine Rd, then flat dry plains at Leigh Creek, with semitrailers passing at speed, the rainforest drive
Dismissed Retail 09/11/2004
December 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
301-02 Holden Ltd
Holden - Commodore Utility - 'Crop circles' helicopters and news crews viewing scene - amused man leaning on bonnet of car
Dismissed 10/12/2002
March 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0053-11 Yum Restaurants International
A man is cleaning out his pool when his wife calls out that dinner is ready. He asks what it is and she replies, "Monday's meatloaf". The man's alter ego then says to him that he should not have to eat leftovers for dinner and suggests he drive over to KFC and pick up the new Streetwise Dinner for $19.95.
Dismissed Food/Bev Groceries 09/03/2011
October 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0382-11 Virbac Australia
The advertisement in question is for Multimin injection for Cattle and depicts a singing cartoon bull, various cartoon cows and calves and features the closing line “who’s your daddy?”
Dismissed Professional Services 12/10/2011
August 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
308-08 Haggle co
Haggle Co - 'little person' called Little Mark - pun on furniture has a 'little mark'
Dismissed 13/08/2008
February 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0061-13 Global Shop Direct
A guy driving in his car showing how to use the Gripgo, a mobile phone holder that is stuck on the windscreen. They show other drivers using their phone in the car, in various scenarios.
Upheld - Modified or Discontinued Mobile Phone or SMS 27/02/2013
September 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
310-99 King Wally Car Sales
King Wally Car Sales - "All hail the king"
Dismissed Retail 14/09/1999
December 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
324-01 Unilever Australasia
Unilever - Streets - Magnum - Strawberry Blonde Magnum Cone - schoolteacher licks man's hand
Dismissed 11/12/2001
March 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0082-12 Austar Entertainment Pty Ltd
The advertisement features a typical family picnic scenario, with a group of family members playing a game of football. At one point, the ball is passed to an elderly man, who is running with the ball until he is tackled enthusiastically by a younger man, at which point the other players all stare in surprise.
Dismissed Media 14/03/2012
November 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
327-05 Pepsico Australia Holdings Pty Ltd
Pepsico - Monkey/Taxi - young man in back seat of taxi to airport. While drinking Pepsi Max, he sees front passenger show driver pic of aeroplane. When young man realises driver is monkey he asks "Are you sure?" "Don't worry - there's no sugar"
Dismissed 08/11/2005
November 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0411-11 Coopers Brewery Ltd
We open on black and white line animation of a suburban house. We cut to DIY Dennis banging a nail into a wall. He then hangs a painting on the nail.
Dismissed Alcohol 09/11/2011
December 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
330-00 Telstra Corporation Ltd
Telstra - Paralympics Parade
Dismissed Telecommunications 12/12/2000
344-00 Seven Network Ltd (i7)
Seven Network - i7 - cabbage in bra as nipple soother
Dismissed 12/12/2000
351-00 Berri Ltd
Berri Ltd - Berri Plus - grandmother's shoe laces tied together
Dismissed 12/12/2000
October 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
333-99 Advanced Hair Studio
Advanced Hair Studio (Ronald Biggs)
Dismissed 12/10/1999
April 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0109-14 Capri Body Fashions
A group of Women walking down a street in their underwear
Dismissed Lingerie 23/04/2014
November 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
354-99 Defense Shield
Defense Shield
Dismissed 09/11/1999
April 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0121-12 Sealy
The TVC is called ‘Apartment’: the camera pans through the floors of an apartment building and we see people engaged in various activities centred around their bed and bedroom. The text on screen asks, “What do we do in bed?” and we see a man playing a guitar, a woman using the bed to store guests’ coats, children playing and a man and woman starting to kiss before switching out the light.
Dismissed House Goods Services 11/04/2012
August 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
361-09 Kimberly-Clark Aust Pty Ltd
Kimberly-Clark - Kotex Beaver 361/09. Man lying on the ground and woman talking about what she would take to a deserted island.
Dismissed Toiletries 12/08/2009
April 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
37-98 Ford Motor Co of Aust Ltd
Ford - Explorer 4WD - baby
Dismissed 14/04/1998

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