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E.g., 08/07/2022
E.g., 08/07/2022
April 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0122-12 Sexpo Pty Ltd
We see a crowd of people at a Sexpo venue and the male voice over says, "Everyone's going to Sexpo" before continuing to say that the Harley Davidson stunt team will be there and the Bombshell Babes will be live on stage. We then see a brief clip of the Bombshell Babes gyrating on a stage followed by a still image of them dressed in leather or pvc style studded black lingerie. The final screen shot shows a couple embracing and includes the text, "Sexpo March 15-18 Sydney Convention and Exhibition Centre."
Dismissed Sex Industry 11/04/2012
0123-12 Merial
The TV advertisement is an animated cartoon which shows two cows torturing a parasite. The first cow uses a rack to stretch the parasite and then another cow falls from above to land on the parasite and squash it. The voiceover asks, "Do parasites die a painful death? We hope so."
Dismissed Other 11/04/2012
0124-12 Coca-Cola South Pacific Pty Ltd
To prove to consumers that 'Coke Zero' really does taste like 'Coke', Coca-Cola invited consumers to a movie screening. The consumers are given 'Coke' and popcorn and take their seats in the cinema. They are then told to open the lid oftheir cups to reveal a 'Coke Zero' inside.
Dismissed Food/Bev Groceries 11/04/2012
0125-12 Pepsico Australia Holdings Pty Ltd
In the "Cash or Car" television advertisement, the main character emerges from a corner store with two mates. He has a 600ml bottle of Pepsi Max in his hand. It is the promotional "Cash or Car" bottle identifiable with the green graphics. After taking a sip he begins to day dream about the dilemma he would encounter should he win the main prize.
Dismissed Food/Bev Groceries 11/04/2012
0126-12 Yum Restaurants International
The Advertisement opens on the farm with the teenagers waking up and helping out the farmer with collecting and carrying bags of feed for the free range chickens on the farm. A female voiceover says that the KFC staff have been sent to the farm to see free range chickens first hand as KFC now serves free range chicken tenders. Various montage shots of the teenagers' farm experience are shown throughout the Advertisement, including a girl slipping on the muddy ground and teenagers rounding up the free range chickens on the farm.
Dismissed Food/Bev Groceries 11/04/2012
0128-12 AAMI
The advert shows a female charactercalled Rhonda in Bali getting a foot massage, indulging in a few more pleasures with the money she has saved on her car insurance. Following on from Rhonda's fame in a previous AAMI ad, her fame has now spread overseas and the masseuse recognizes Rhonda and her 'beautiful brake foot'.
Dismissed Insurance 11/04/2012
0130-12 Brand Developers
An infomercial for the Dual Saw, a hand held electric saw with counter rotating blades. Two men demonstrate how the saw can be used and discuss its advantages over other types of saws.
Dismissed Hardware/Machinery 11/04/2012
0131-12 Volkswagen Group Australia Pty Limited
Various models of Volkswagen cars are shown as well as people or animals imitating the different noises the cars make. In the final scene we see a man reverse park his car using Volkswagen technology instead of his hands. A young girl and her grandfather are watching from a nearby cafe table and the girl exclaims, "well beep me". The car horn beeps as she says the word "beep". Her grandfather looks at her and then the words, "The Germans have a word for it" appear on screen followed by the VW logo and the words, "Das Auto".
Dismissed Vehicle 11/04/2012
0134-12 Challenger Limited
A man is fishing on rocks in shallow waters. Throughout the scene, he speaks of the volatility of the global financial crisis; and contemplates the longevity of his retirement savings and the likelihood that it will last until he’s 75.
Dismissed Insurance 11/04/2012
0135-12 BCF
Two men admire each other's camping chairs and then we see various outdoor scenes such as fishing, camping, driving on a beach and a scene where a four wheel drive vehicle is towing a caravan through some water.
Dismissed 11/04/2012
0137-12 Australian Fast Foods
The “Family Dinner Your Way” advertisement depicts a mother bringing a tray of Red Rooster products to the dinner table where her family is sitting down ready to eat. The voiceover says “You deserve a night off. Buy a Red Rooster roast chicken and choose four sides (garlic bread, large potato and gravy, 4 nuggets, 10 spicy bites, large chips or large peas shown on screen) for $10 more. Have the night off and eat well with Red Rooster’s family dinner, your way”.
Dismissed Other 11/04/2012
0139-12 Lindt
The TVC is for Lindt Easter chocolates. It shows a Lindt chocolate store with Lindt chocolatiers. A young girl asks "Where have all the bunnies gone?” The Chocolatier says "Well they're very shy. But as it's Easter, maybe you can find one." There is also an animated Gold Bunny and banner across the bottom of the screen during the TVC, which promotes a consumer promotion to find the Lindt Gold Bunny for the opportunity to win daily prizes.
Dismissed Food/Bev Groceries 11/04/2012
April 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0122-14 Horticulture Australia Limited
Advertisement about bananas and it had as the catch line NA NA and another rhyming word which i didn't get written down in time.At the end of the ad, the camera pulled back and they were playing the jingle and from the left hand side of the screen a great big very red boxing glove came out and hit a person in the head...with the words on a piece of wood or something, saying no bone bananas.
Dismissed Food/Bev Groceries 23/04/2014
0125-14 Tyres4U
Starring Vince Sorrenti ad claims to find the right tyres for your car
Upheld - Modified or Discontinued Automotive 23/04/2014
0131-14 My Plates
It's about a Ferrari with plain number plates and the car is speaking to us about his owner being a shocky accountant, pimp and a drug dealer. The car is speaking in an Italian actsent
Dismissed Automotive 23/04/2014
0132-14 Mayo Hardware
Women running to answer door with towel on looses towel by dog grabbing it runs out front naked
Dismissed House Goods Services 23/04/2014
0133-14 Mars Confectionery
A man falls of a motor bike, the camera zooms in and we see an angry middle aged man, made to look ugly. He is given a Snickers bar and turns into a good looking young man. The caption - You are not yourself when you are hungry.
Dismissed Food/Bev Groceries 23/04/2014
0135-14 Beiersdorf Aust Ltd
Nivea are currently promoting a new range to their line, being body wash.
Dismissed Toiletries 23/04/2014
0137-14 Quit Victoria
Advertisement to quit smoking re: Lung Cancer, where a female is seen lying on a bed with a Dr performing a bronchoscopy type procedure to show Lung Cancer
Dismissed Community Awareness 23/04/2014
May 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0123-13 Kimberly-Clark Aust Pty Ltd
The advertisement is for Poise liners. There is a group from the 'library or book club group' and they are referring to LBL (light bladder leakage). The group laugh at or with the one little.
Dismissed Toiletries 01/05/2013
0124-13 Ssangyong Motors Australia
Actor riding on the back of a tray/FWD whist talking.
Dismissed Vehicle 01/05/2013
0127-13 Philips Electronics Aust Ltd
A brown skinned "cave man" with a full beard and voluminous, tousled hair is attempting to shave his face. Cut to animated demonstration of the razor process. The same man is shown shaving his face with the aforementioned razor. The next scene is a very light skinned white man with short, combed-back hair as a voiceover says "switch to the Philips AquaTouch. It's the shaver for the modern man".
Dismissed Toiletries 01/05/2013
0130-13 Global Shop Direct
The advert is for an item call GripGo which can be attached to the dash or windscreen of your car to hold your mobile phone or similar devices such as gps, ipod or ipad.
Dismissed Mobile Phone or SMS 01/05/2013
0131-13 Kellogg (Aust) Pty Ltd
A passenger is seated incorrectly in First Class, and upon discovery by correct passenger proceeds to hypnotize him with a bowl of cereal and then convince him that he is actually seated out the back, near the toilet, between the big guy and the crying baby. At the end of the commercial he is then trying to hypnotize the air stewardess that she will date him.
Dismissed Food/Bev Groceries 01/05/2013
0132-13 OPSM Pty Ltd
Two boys squirting each other with big water pistols - aiming at the eyes.
Dismissed Professional Services 01/05/2013
0133-13 Woolworths Supermarkets
A general identification of a chain store and its products.
Dismissed Retail 01/05/2013
0140-13 Virbac Australia
A Man presents the Advertisement then images are shown of animals, carcasses, inc image of diseased cattle tongue.
Dismissed Professional Services 01/05/2013
0141-13 Ford Motor Co of Aust Ltd
Ford Australia has come up a TV advertising campaign which takes a dig at people living with real mental and neurological disorders or intellectual delay. The ad consist of a series of historical scenes where one person twirls their finger and whistles as though to comment 'that’s nuts' when presented with novel ideas, then everyone laughs.
Dismissed Vehicle 01/05/2013
April 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0124-11 McCain Australia and New Zealand
The advertisement features Samantha Stouser, a well known Australian Tennis player, who after finishing a tennis match returns home, grabs a McCain Healthy Choice meal from the freezer and places it in the microwave to cook. Whilst it cooks, Samantha reads the ingredients on the back on the pack. Once it’s ready she sits down at the table and begins to eat when at the same time she receives a call from her Dad, she answers and re-assures him that yes she is looking after herself.
Dismissed Food/Bev Groceries 27/04/2011
0127-11 Yum Restaurants International
This advertisement is for the KFC Sweet Potato Family Banquet. The advertisement shows a middle aged man in a KFC store speaking to his wife on the telephone. He is discussing dinner options with her and tells her that he is currently in the supermarket where pasta is unavailable. He then tells her that he will be getting chicken and sweet potato for dinner.
Dismissed Food/Bev Groceries 27/04/2011
0128-11 Hungry Jacks
A man is eating a Hungry Jacks burger and watching another man shake out a red picnic blanket. The man with the burger charges at this other man like a bull, knocking him over. The male voice over says, "Feed the beast in you with real Angus beef" and we see a close up of a burger on screen. At the end there is a suggestion that the man is reacting to the red coat of a lady feeding ducks in a nearby pond.
Dismissed Food/Bev Groceries 27/04/2011
0138-11 Reckitt Benckiser (Aust) Pty Ltd
The TVC opens on a couple kissing and laughing. The man leaves the condom wrapper on the bedside table and the condom wrapper starts flying out of the window. The condom wrapper hits the window of a room where a young woman and a young man are studying. The young man puts his hand on the woman’s knee and then they look at each other. As the condom wrapper continues its trip, it flies in front of a woman while she’s placing flowers on her balcony.
Dismissed Sex Industry 27/04/2011
0141-11 Furniture Circus
The commercial in question is a 30 second TVC advertising 5 furniture items. The commercial advertises our 18th Birthday sale. It includes images of the owner and staff and standing in front of, or beside the furniture items holding price signs in front of their genitals. They appear to be naked. The commercial is based on the concept of the staff being in their “birthday suits” for the Birthday sale.
Dismissed Retail 27/04/2011
0143-11 BMW Group Australia Ltd
The commercials starts with a car reversing into a garage. Two children are visible in front of the car, out of the way as the car reverses. The floor of the garage is scattered with objects. We then see the driver of the car consulting the BMW Top View TV monitor which allows him to reverse the car knowing exactly what is around the vehicle, allowing the driver to concentrate on maneuvering the vehicle with full knowledge of his surroundings. The Voice over says “Keeping an eye on things……. The BMW 5 series with surround view.
Dismissed Vehicle 27/04/2011
April 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0129-14 Regal Marine Pty Ltd
It was advertising fishing products.
Dismissed Sport and Leisure 09/04/2014
April 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0132-10 Unilever Australasia
The advertisement tells the story of a man who is going out with a young woman. At the beginning of the advertisement the young man sprays his body with Lynx Twist body spray (the fragrance that changes). Later the young man and woman are shown in a cafe style environment where the woman appears bored and disinterested. When the woman looks away a robot cuts his hair, shaves his face and dresses him. The woman then smiles at the man in an approving manner.
Dismissed Toiletries 14/04/2010
0133-10 Albury Hobby Centre
This television advertisment depicts an old man in a rocking chair reading a story to children sitting on floor who then start yawning and calling out that they are bored. The old man says "back in my day when we were bored", my mother would tell us to go and" spank the monkey"! The scene then cuts to the man enacting spanking a toy monkey. Tagline - there's no need to be bored go to the Albury Hobby Centre.
Dismissed Toys and Games 14/04/2010
0134-10 Chrysler Australia Pty Ltd
The advertisement, a spoof of the classic chase from the Coyote/Roadrunner cartoon, portrays the 'roadrunner' coming along the road. The 'roadrunner' is revealed as a Jeep Patriot, Wrangler and Cherokee (the Jeeps) one by one in an illustrated fantasy desert setting. The Jeeps come to a standstill to avoid obstacles which allows viewers to see the price and special offers available for each Jeep.
Dismissed Vehicle 14/04/2010
0138-10 Fernwood Fitness Centres Aust Pty Ltd
The ad features young children jumping and moving about pulling faces whilst a child’s voiceover says "my mum's not perfect but she is working on it" and “my mum's a fox". This wording is also used on their t-shirts. The voiceover ends with 'Join Fernwood now and save $99 - call 1300 Fernwood now’.
Dismissed 14/04/2010
0140-10 Ferrero Australia Pty Ltd (Ferrero Rocher)
Gods from Olympus celebrating Easter with Ferrero chocolates.
Dismissed Food/Bev Groceries 14/04/2010
0143-10 Boost Juice Bars Australia
Fruit puppets, Ron Banana and Mary Mango, host a mock fruit themed entertainment program called Inside Juice promoting Boost Juice’s 10th birthday and 10 fruit holidays competition. Tangarina Jollie, in a bikini with exaggerated breasts, saunters through a heap of pineapples as “sweet” in male voices is heard and tagline by Ron Banana to Mary Mango “how about you and me get a little bit fruity” to which she replies "in your dreams Ron".
Dismissed Food/Bev Groceries 14/04/2010
April 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0136-10 Ateco Automotive Pty Limited
This TV advertisement by Ateco Automotive Pty Ltd for the new MiTo Alfa Romeo (overseas model was shown) opens with text “You were born screaming. What Happened”? below image of distressed baby crying. The next sound is of a revving car and fast-paced guitar music with image of red car travelling through rocky, mountainous terrain which sprayed dirt as it skidded around a corner and then drove into a tunnel. Voiceover - Introducing the new MiTo from Alpha Romeo “Know you’re Alive” and end scene of Alfa Romeo logo.
Dismissed Vehicle 28/04/2010
0142-10 Charcoal Chicken
A woman is dressed in a corset, swim suit bottoms with a skirt attached, black stockings and chicken feet. The camera scrolls down the woman's body. Various words appear on the screen to coincide with the part of the woman being shown. Text states 'succulent wings', 'tender breasts', 'juicy thighs', 'nice legs' . As the camera reaches the woman's feet it reveals that the woman is wearing large costume chicken feet. The text concludes with the name and logo for the company 'Charcoal Chicken'.
Upheld - Modified or Discontinued Food/Bev Groceries 28/04/2010
0144-10 Good Vibrations
A fully clothed woman is sitting on a hill with "Good Vibrations" written across the screen. A female voiceover lists various locations then shows a woman's hand picking up some car keys and a handbag, and the voiceover says "What are you waiting for, get into Good Vibrations". "Are you coming?" End image: Good Vibrations adult erotica. Adult toys, dvds, games, lingerie, magazines and novelties
Dismissed Sex Industry 28/04/2010
May 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0136-11 Kraft Foods Ltd
The television commercial shows two brothers enjoying an Oreo and milk. The older brother is having innocent fun at his younger brother’s expense by watching the younger brother try to combine his cookie with milk – something he is unable to do as his cup of milk has a lid on it. Eventually the younger brother finds a solution to the puzzle by pouring the milk on top of the biscuit.
Upheld - Modified or Discontinued Food/Bev Groceries 11/05/2011
0139-11 Kittens
Various young women are shown wearing underwear and either posing or pole dancing whilst a female voice over talks about Kittens Club which is open 7 nights a week and features the 'hottest girls'.
Dismissed Sex Industry 11/05/2011
May 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0138-14 Isuzu
An advertisement promoting the Isuzu MU-X7 motor vehicle.
Dismissed Vehicle 14/05/2014
0144-14 Nissan Motor Co (Aust) Pty Ltd
Suv starts on a road then turns off in to a crop then into a kem plant end with kids covered in goo.
Dismissed Vehicle 14/05/2014
April 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0143-12 Stop the Loss
A young schoolgirl arrives home opening the front door to find no one at home. She sits down to do her home work alone at a kitchen table. She checks the fridge to find something to eat but finds nothing there. A super reads 'Her Mum is feeding the Pokies'.
Dismissed Other 24/04/2012
May 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0144-13 Kellogg (Aust) Pty Ltd
The advertisement is for Kellogg’s Coco Pops breakfast cereal, and was broadcast during March and April 2013 on television. The advertisement begins with an animated sequence showing Coco Pops floating in a bowl of milk. The Coco Pops are having a pool party, and the voices of a large group of children giggling and laughing are heard in the background. The Coco Pops are playing a game of “Marco Polo”. They speak in young children’s voices and several Coco Pops are seen hiding, and peeking out playfully from behind a large spoon in the course of the game.
Upheld - Modified or Discontinued Food/Bev Groceries 22/05/2013

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