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E.g., 25/09/2021
E.g., 25/09/2021
June 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0177-13 Bonds Industries Ltd
A very young looking girl (14-16) is skipping rope in a bra and pants, while different shots are shown of her wiggling her bottom in a suggestive way while skipping. At the end there is a very close-up shot of her girlish bottom.
Dismissed Clothing 12/06/2013
November 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
342-07 Suzuki Australia Pty Limited
Suzuki - SX4 - Surveillance - investigaters in car following another vehicle, which keep changes its appearance into hatch, then AWD and then a rally car spinning on a wet road
Dismissed 13/11/2007
346-07 Global Shop Direct
Global Shop Direct - Leg Magic - women using exercise equipment
Dismissed Retail 13/11/2007
369-07 Novartis Consumer Health A/asia Pty Ltd
Novartis Consumer Health - Nicotinell - (TV) - revised 23/07 version features B&W photos from previous campaign
Upheld - Modified or Discontinued Health Products 13/11/2007
February 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
35-09 Environmental Protection Agency
Qld state government - has an overweight man watching tv with 'noone'written on his t-shirt
Dismissed 11/02/2009
January 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0540-10 Patties Foods Pty Ltd
The scence opens on a children’s birthday party. Family and friends are in the backyard celebrating. A man has wandered back into the house. He sees on the food table there is only one Patties Pie left on a platter. At exactly the same time we see a man and a young boy reach for the pie and grab hold of it. They take one look at each other refuse to let go and look away trying not to make a scene. The man threatens to tell everyone that the boy has been opening the birthday boy's presents, and then licks his fingers which he then spreads over the pie.
Dismissed Food/Bev Groceries 19/01/2011
September 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
353-08 Hybrid Television Services (ANZ) Pty Ltd
Hybrid Television Services - TiVo - TV your way - people marching victoriously towards camera with remote control - female snatches remote from male, and he says "Sorry love..."
Dismissed Telecommunications 16/09/2008
May 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
357-09 Wyeth Consumer Healthcare Pty Ltd
Wyeth 357/09 - Toddler formula with "important nutrients your child needs for every stage of development"
Dismissed Food/Bev Groceries 13/05/2010
October 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
360-03 Porsche Cars Australia Pty Ltd
Porsche - Cayenne S - 'Have your Porsche and your family too' - no number plate.
Dismissed 14/10/2003
June 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0203-14 Chrysler Australia Pty Ltd
A woman is running through an orchard being flirtatious with a man. She sees another man buying fruit from a roadside stall and gets in the car with him and drives off. The fruit vendor implies that she left with a stranger because he has a luxury car.
Dismissed Vehicle 11/06/2014
July 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0207-13 Toyota Motor Corp Aust Ltd
Toyota Kluger - woman talks to receptionist about buying one
Dismissed Vehicle 10/07/2013
May 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0211-10 Energy Australia
The advertisement opens with a Coach standing in front of a whiteboard talking passionately about the tactics of the game of soccer and encouraging and revving up the team so they can win. There are the sounds of a cheering crowd in the background. As the camera pulls back, it is revealed that the Coach is surrounded by a group of disinterested children, who do not seem to be paying much attention to the Coach’s words of encouragement. The following words then appear: “Coach Allen wastes energy explaining the finer points of the game.”
Dismissed House Goods Services 26/05/2010
October 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
376-06 Saab Automobile Australia Pty Ltd
Saab - 9-3 Linear Sport Sedan - vapour trail - car travelling at speed along an empty highway with jet-stream effect
Dismissed 10/10/2006
384-06 TRUenergy
TRUenergy - man driving with megaphone stops near kids buying ice cream and asks if they'd like a free brochure
Dismissed 10/10/2006
February 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
38-07 Meat & Livestock Australia Ltd
Meat & Livestock - pie chart - pie chart represents vegetables 90% and 10% lamb. Vegetable part labelled "Greens" - plate contains one lamb chop and vegetables replaced by small sliver of vegetables and lots of lamb chops
Dismissed Food/Bev Groceries 13/02/2007
May 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
109-04 Midland Brick
Midland Brick - man building retaining wall smothers himself in mulch to make it look like he's been working hard
Dismissed 11/05/2004
May 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
111-05 Ford Motor Co of Aust Ltd
Ford - Falcon BA II 6IX - shows theme for number 6, indicates it's a 6 speed vehicle. Door number flips from 9 to 6. It's 6.00pm on driver's watch; CDtrack 6 plays in the vehicle; Drives on Highway 6 and road shaped like a 6 to 6 Hills; 'Eye' has 6
Dismissed 10/05/2005
November 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
389-07 McDonald's Aust Ltd
McDonalds - Driving Test - boy passes driving test and takes a carload of mates to McDonalds - parks too far from drive-thru window and parks crookedly in space
Upheld - Modified or Discontinued 19/11/2007
September 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
393-09 Unilever Australasia
Unilever Rexona 393/09 TV ad featuring police officers laughing at a single black man for white marks under his arms.
Dismissed Toiletries 09/09/2009
399-09 Goodman Fielder Limited
Goodman Fielder - 399/09 TV ad promoting margarine as healthy alternative with dialogue from a cardiologist included.
Dismissed Food/Bev Groceries 09/09/2009
April 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
117-09 Telstra Corporation Ltd
Telstra Corporation 117/09 - TV young girl talking to her Dad on the mobile while driving a car.
Dismissed Telecommunications 08/04/2009
June 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
120-01 Unilever Australasia
Unilever - Continental - Asian man spreadeagled over candle
Dismissed 12/06/2001
123-01 Just Jeans Group
Just Jeans - Snowman's nose becomes erect penis
Dismissed Clothing 12/06/2001
138-01 Unilever Australasia
Unilever - Lipton - Tea - man in underpants 'indicating a sex act'
Dismissed 12/06/2001
December 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
408-03 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Veet Wax Strips - girls push one of their group down on bed and wax legs.
Dismissed Toiletries 09/12/2003
October 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
413-08 Volvo Car Aust Pty Ltd
Volvo - S80 - car without number plate is driven on wrong side of road
Dismissed 30/10/2008
September 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
129-98 SportsVision Australia Pty Ltd
SportsVision Australia - "AFL games - 100% Jesus"
Dismissed 08/09/1998
February 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
419-99 Dairy Farmers
Dairy Farmers - Dare - sexual athlete - 'I'll bet you always come first'
Dismissed 08/02/2000
May 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
131-99 Toyota Motor Corp Aust Ltd
Toyota - Hilux - bugger
Dismissed 11/05/1999
147-99 Kellogg (Aust) Pty Ltd
Kellogg - "Folate in breakfast cereal"
Dismissed 11/05/1999
May 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
135-00 Honda Australia Pty Ltd
Honda - Odyssey - baby driving car
Dismissed 09/05/2000
February 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
43-08 ACP Publishing Pty Ltd
ACP Publishing - Women's Weekly - "Four fabulous crash diets to drop a dress size by Saturday!"
Dismissed Media 13/02/2008
August 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0258-13 Kellogg (Aust) Pty Ltd
This advertisement for Kellogg’s LCM “Split Stix” was broadcast during July 2013. It depicts a primary school-age boy in a typical school classroom at lunchtime. He takes an LCM Split Stix bar from his lunchbox and unwraps it, smiling quizzically at the product as he realises it is able to be split in two down the middle. He splits the LCM bar and takes a large, enthusiastic bite. He then picks up a paper plane from the desk in front of him and throws it out the open classroom window. The viewer follows the plane out the window as a joyful jingle begins.
Dismissed Food/Bev Groceries 14/08/2013
0262-13 Boost Tel Pty Ltd
No1 shows zombies in the supermarket and a woman on roller-skates trying to hit the zombie with a cricket bat. The zombies are bleeding in the supermarket.
Dismissed Mobile Phone or SMS 14/08/2013
April 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
140-06 Pepsico Australia Holdings Pty Ltd
Pepsico - Pepsi Max - man wears rabbit ears and tail and sent out to race in front of dogs - commentator remarks "What an ugly rabbit!"
Dismissed Food/Bev Groceries 11/04/2006
October 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
440-09 Target Australia Pty Ltd
Target - (440/09) TV T-shirt slogans about vegetarians
Dismissed Clothing 14/10/2009
448-09 McDonald's Aust Ltd
McDonald's - (448/09) Maths on line TV 'some old hags just can't hide their age' written on whiteboard
Dismissed Food/Bev Groceries 14/10/2009
April 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
143-09 Nando's Australia Pty Ltd
Nando's Aust P/L (143/09) TV - big breasted girl asking waitress for her chips with double breasted burger which are hidden under her breast
Upheld - Modified or Discontinued Food/Bev Groceries 22/04/2009
June 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0266-10 Kimberly-Clark Aust Pty Ltd
This television advertisement features a series of vignettes with a young boy and young girl on different sides of a split screen. The advertisement shows the children playing with different toys, sleeping, dressing up in different outfits, reading books and getting messy in different ways. The advertisement then shows a boy and girl Huggies Nappy, demonstrating that Huggies Nappies have tailored absorbency for boys and girls. The advertisement finishes with the split screen disappearing to reveal both children coming together to hug their mum.
Dismissed Toiletries 22/06/2010
June 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
150-00 Blackmores Ltd
Blackmores - Hyperiforte - happy cartoon face
Dismissed Health Products 13/06/2000
July 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0275-11 ACTTAB Ltd
A re-enactment of ten jockeys lining up for a horse race under starters orders. Three of the jockeys in the race are wearing sheik's robes, although it is clear they are not in fact sheiks. The voiceover, as the race starts, suggests that pre-Flexibet, you almost had to "own an oil well" to make a combination bet with ACTTAB, while the jockeys dressed as sheiks jump to the front of the race almost immediately followed by the Flexibet logo and ACTTAB logo and slogan.
Dismissed Gambling 27/07/2011
March 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
46-99 Civic Theatre Restaurant
Civic Theatre Restaurant - Toy Boyz
Dismissed Entertainment 09/03/1999
July 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
153-04 Just Jeans Group
Just Jeans - Denim Blend - Young man hops out of bed with a young woman, then walking through the house is affectionate to several different woman. Leaves the house and hop on a motorbike, with two woman hugging him.
Dismissed Clothing 13/07/2004
168-04 Kosciusko Thredbo Pty Ltd
Kosciusko Thredbo - man climbs into ice freezer at garage bcs he misses the cold of Thredbo
Dismissed 13/07/2004
February 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
16-01 Glenfords Tool Centres
Glenfords Tool Centres - - Jeff Thomson - bleeped out word
Dismissed Retail 13/02/2001
5-01 Collins Foods Group Pty Ltd
Collins Foods Group - Sizzler - 'Working Mum'
Dismissed 13/02/2001
February 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
49-06 Dow Agrosciences Australia Ltd
Dow Agrosciences - Garlon 600 - high powered revolver is opened and a bullet loaded, closed, and shot at a target placed on a watermelon
Dismissed Other 14/02/2006
July 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
162-01 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna - People in vehicle having a 'fun time' and driver rocking to loud music.
Dismissed 10/07/2001
December 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
506-08 Toyota Motor Corp Aust Ltd
Toyota - Hilux - Unbreakable Ute - stereotype of oceanic islanders portrayed as naive
Dismissed 10/12/2008
August 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
180-01 Accor Asia Pacific Australia
Accor Asia Pacific - Novotel Vines Resort, Perth - 7 Deadly Sins Packages - confessional
Dismissed Travel 14/08/2001

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