1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 20/06/2022
E.g., 20/06/2022
April 2021
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0092-21 Tom Waterhouse
This Facebook advertisement feature Tom Waterhouse connected to a flying fox, with two women wearing swimwear tops and jeans/swimwear bottoms. The women push him down the flying fox.
Upheld - Not Modified or Discontinued Gambling Internet - Social - Facebook 28/04/2021
May 2021
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0113-21 Honey Birdette
This Facebook advertisement is a sponsored post and features a woman in black lingerie speaking to a tennis umpire who is off camera.
Dismissed Lingerie Internet - Social - Facebook 12/05/2021
September 2021
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0252-21 Wet Pussy Shot
This sponsored Facebook advertisement from the Wet Pussy Shot page features an image of three Wet Pussy bottles and the phrase "Let's get wet".
Upheld - Modified or Discontinued Alcohol Internet - Social - Facebook 08/09/2021
October 2021
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0282-21 Asaleo Care - Libra
This sponsored Facebook advertisement features the caption, "We think our Period Proof Hipster Briefs are pretty great. Find out what other bleeders have been saying about them..."
Dismissed Health Products Internet - Social - Facebook 13/10/2021
0265-21 HSBC
This Facebook post features the caption "Water quality is the second greatest risk to the Great Barrier Reef after #climatechange. HSBC is working with @GreenCollarGCS to help fix it.” Learn more: https://www.hsbc.com/news-and-media/hsbc-news/protecting-the-great-barrier-reef" and a video of the HSBC logo showing coral and the text "Investing in the future of the Great Barrier Reef. A global first for a local wonder. Together we thrive.
Dismissed Finance/Investment Internet - Social - Facebook 13/10/2021
October 2021
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0292-21 McDonald's Australia Limited
This Facebook advertisement dated 12 October 2021 features an image of McDonalds McFlurry's and the caption "Soft serve misxed with Cadbury Caramilk flakes and sauce...will you be giving it a try? [hand up emoji] YES PLEASE [licking lips emoji] #TastyTuesday *The caramilk McFlurry will be available in all Macca's restaurants from Wednesday, 13 October for a limited time only".
Dismissed Food/Bev Venue Internet - Social - Facebook 27/10/2021
December 2021
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0338-21 Betta Games
This Facebook advertisement for an app is a video which shows a man stands over a woman with a broom in a threatening manner.
Upheld - Modified or Discontinued Entertainment Internet - Social - Facebook 08/12/2021
0346-21 Grill'd
This Facebook advertisement features two men on a bed in boxer shorts and wearing lace masks. There is also a laptop with the Grill'd logo, and burgers are brought onto the bed.
Dismissed Food/Bev Venue Internet - Social - Facebook 08/12/2021
January 2022
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0016-22 TexBet
This Facebook advertisement features a cartoon image of an advent calendar and Santa. It includes the text, "12 Days of Christmas", and "Login to see what Tex has under his tree" and the caption, "Christmas has arrived early at TexBet Login to receive your daily offer".
Dismissed Gambling Internet - Social - Facebook 19/01/2022
April 2022
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0073-22 Honey Birdette
This Facebook advertisement includes a video of a woman in black 'belle' style lingerie smoking a cigar. She pulls on her stockings and there is close up footage of the details on the bra.
Upheld - Not Modified or Discontinued Lingerie Internet - Social - Facebook 13/04/2022
April 2022
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0080-22 Museum of Old and New Art
This Facebook post features an image of rows of chocolates shaped like vulvas. The caption states, "We're doing chocolates now. Inspired by Cunts... and other conversations by Greg Taylor and friends.
Dismissed Food/Bev Groceries Internet - Social - Facebook 27/04/2022
January 2015
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0001-15 Australian Insurance Holdings
Captain Risky
Dismissed Insurance TV - Free to Air 28/01/2015
0004-15 Yum Restaurants International
Adult male and female child on couch watching TV ...male feigns swearing 'buck' child frowns ... and coins are placed in a container marked swearing ...etc to associate swearing with a food product viz. Kentucky Fried Chicken ...followed by Australian Cricket Captain in Waiting George Bailey admitting live ...via personal microphone on the field ...
Dismissed Food/Bev Venue TV - Free to Air 28/01/2015
0005-15 Liquor Alliance (VIC)
Making people more thirsty
Upheld - Modified or Discontinued Alcohol TV - Free to Air 28/01/2015
0007-15 Dept of Premier QLD
The mother goes to work as a nurse helping people and the workforce is kept alive
Dismissed Community Awareness TV - Free to Air 28/01/2015
0010-15 Smirkey's Sports
Advertisement appears on television.
Upheld - Modified or Discontinued Retail TV - Free to Air 28/01/2015
0011-15 Fernwood Fitness Centres Aust Pty Ltd
The Fernwood health club ad shows two females on a bike without bike helmet as required by law.
Upheld - Modified or Discontinued Sport and Leisure TV - Free to Air 28/01/2015
0012-15 Calvin Klein Perfume
A 30 second ad on tv, while watching better homes and gardens. Calvin Klein's "Eternity" Perfume.
Dismissed Toiletries TV - Free to Air 28/01/2015
0015-15 Sportsbet
A man was struggling with many bags of groceries when his neighbour asks him if he has made his bet, he then stops carrying the groceries in to make the bet, his wife then texts him to collect milk.
Dismissed Gambling TV - Free to Air 28/01/2015
0016-15 Nimble Australia
The advertisement is about a lady having a phone bill they can't afford for posting too many 'selfies' and so they get a loan to pay the phone bill.
Dismissed Finance/Investment TV - Free to Air 28/01/2015
0017-15 RACQ
RACQ ad. Closing scene depicts a woman who has broken down on a isolated rural road. Following scenes depict Good Samaritan who stops to offer assistance. Woman confidently responds she is all good and waiting for RACQ service to arrive. Closing segment of ad shows RACQ vehicle arriving on scene. Good Samaritan vehicle & broken down vehicle can both clearly be seen in the shot. Both these vehicles are parked on the through traffic lanes which are obstructing through traffic.
Dismissed Automotive TV - Free to Air 28/01/2015
January 2015
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0002-15 Pacific Brands Holdings Pty Ltd
Bonds womens underwear advertisement. A bunch of almost naked girls dancing around and shaking their butts.
Dismissed Lingerie TV - Free to Air 14/01/2015
February 2016
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0003-16 McDonald's Aust Ltd
McMobile blasting bagpipe mucic sees men drop tools and run after the mobile and into a McDonald's store.
Dismissed Food/Bev Venue TV - Free to Air 10/02/2016
0004-16 Nimble Australia
A women has just come back from holidays to find that the apartment has been taken over by people, in which there is an Asian decent man in a pair of white underwear (offensive) brushing his teeth, then a man dressed in a rabbit custom which gives misleading advice to Nimble the money so that she can move.Then their is part two to the ad where the women is packing her and the Rabbit is talking away with a goat standing behind him, the goat turns around with a pair of underwear on its head and the Rabbit says "Come on Spanky"
Dismissed Finance/Investment TV - Free to Air 10/02/2016
0005-16 Entertainment One
Preview of upcoming movie release 'Dirty Grandpa'.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 10/02/2016
0008-16 AICS
Tv advert showing male driving a car while not watching the road and then observing some image on small girl's mobile phone, crashing car.
Dismissed Professional Services TV - Free to Air 10/02/2016
0009-16 Carlton and United Breweries
Win TV
Dismissed Alcohol TV - Free to Air 10/02/2016
0012-16 Australian Insurance Holdings
Captain Risky does some stunts and ends the commercial urinating into his own mouth
Dismissed Insurance TV - Free to Air 10/02/2016
0014-16 Allianz Australia Ltd
A man is attempting to wash his car with a hose, but no water is coming through the nozzle. He is seen fiddling with the nozzle, before he points and holds the nozzle centimetres from his right eye. Noticing his father's trouble, his child removes a kink in the hose, causing a force of water to hit the man's face, making him drop the hose.The force of the water starts the hose wriggling, which breaks a window, before causing an accident when the force of the water hits the driver of a passing ice cream van in the eyes, causing it to crash into another car.
Dismissed Insurance TV - Free to Air 10/02/2016
0015-16 Carl Jnr Burgers
Advertising a hamburger : woman on beach eating hamburger
Dismissed Food/Bev Venue TV - Free to Air 10/02/2016
January 2018
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0003-18 Sportsbet
A group of white males standing around betting on horse races with a black man in uniform standing by a fire place. The black man is asked a question.
Dismissed Gambling TV - Free to Air 24/01/2018
0008-18 Origin Energy
A husband is made to look foolish for thermally insulating his house and the wife is made to look smart for being on the Origin savernator website.
Dismissed House Goods Services TV - Free to Air 24/01/2018
0009-18 Microsoft Pty Ltd
An offensive, insensitive, dangerous and grossly inaccurate TV Commercial for HP computers depicting a "friendly" killer Great White shark.
Dismissed Retail TV - Free to Air 24/01/2018
January 2019
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0003-19 Mars Wrigley Confectionery
The ad has three women each eating Maltesers whilst describing their weekend. 
Dismissed Food/Bev Groceries TV - Free to Air 23/01/2019
0009-19 Godfreys
The advertisement was of a Godfreys warehouse sale which depicted several moving forklifts.
Dismissed House Goods Services TV - Free to Air 23/01/2019
0011-19 Booking.com Internation B.V.
It shows people in different countries with accomodation.
Dismissed Travel TV - Free to Air 23/01/2019
0013-19 SsanngYong
Ad shows a vehicle driving at speed into what is portrayed as sea water on a beach.
Dismissed Vehicle TV - Free to Air 23/01/2019
0014-19 Toyota Motor Corp Aust Ltd
Toyota Kluger ad featuring a woman applying lipstick at traffic lights. This advertisement also features a man looking at the woman when the rear window winds down and her son stares at the man. 
Dismissed Vehicle TV - Free to Air 23/01/2019
January 2017
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0006-17 PETA
The ad started with a man getting out of a car and locking it. When he walks away a woman who was asleep on the back seat wakes up. She is a good looking woman and she is dressed in shorts and a singlet. As she attempts to get out the car it starts to get hot. She tries to get out the car but she is trapped. She pushes her self up against the windows, eventually she gives up as the heat becomes too much for her. Then the message comes up on the screen and then the organisation's name
Dismissed Community Awareness TV - Free to Air 18/01/2017
0008-17 Tatts Lotteries
The commercial showed Lotto balls as cartoon characters getting ready for a draw
Dismissed Gambling TV - Free to Air 18/01/2017
0009-17 Save the Children Australia
Asking for donations to save the children in Africa.Very graphic images.
Dismissed Community Awareness TV - Free to Air 18/01/2017
0010-17 Lowes Menswear
The advertisement shows a man dressed as a woman, however, the man has a very thick moustache and wearing makeup.
Dismissed Clothing TV - Free to Air 18/01/2017
February 2017
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0011-17 McDonald's Aust Ltd
Advertisement for McDonald's snack box type product
Dismissed Food/Bev Venue TV - Free to Air 08/02/2017
0013-17 Department of Health and Human Services (TAS)
Ad is trying to stop ambulance officers being assaulted.
Dismissed Community Awareness TV - Free to Air 08/02/2017
0015-17 Yum Restaurants International
Backyard cricket game. Dad delivers drinks break on a ride on lawn mower.
Dismissed Food/Bev Venue TV - Free to Air 08/02/2017
0017-17 Coles
People jumping into a swimming pool and partying. Then cut to advertising drink specials with pool in back ground. Was clear association between summer/pool activity and drinking alcohol?
Dismissed Alcohol TV - Free to Air 08/02/2017
February 2019
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0012-19 SodaStream Australia
Soda stream uses one reusable bottle to make hundreds of carbonated drinks, rather than wasting hundreds of bottles. Hundreds of plastic bottles are shown.
Dismissed Food/Bev Groceries TV - Free to Air 06/02/2019
February 2018
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0014-18 Pope
The add demeans white males and portrays them as stupid if the add was turned to focus on females or other people apart from white males the lynch mob's would be out.There are too many adds denigrating white males.
Dismissed House Goods Services TV - Free to Air 07/02/2018
0015-18 McDonald's Aust Ltd
Shows an older couple with lots of children around playing and eating McDonald's
Dismissed Food/Bev Venue TV - Free to Air 07/02/2018
January 2016
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0017-16 Meat & Livestock Australia Ltd
The basis of the ad is to bring Australians home from other countries for Australia Day to have lamb chops on the barbeque.
Dismissed Food/Bev Groceries TV - Free to Air 18/01/2016

Pages