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E.g., 08/07/2022
E.g., 08/07/2022
September 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
271-03 Volkswagen Group Australia Pty Limited
Volkswagen - naked people sitting around three sides of car - 'If only everything in life was made like a Volkswagen'.
Dismissed 09/09/2003
274-03 McDonald's Aust Ltd
McDonald's - Salads - man eats hamburger while woman makes 'healthy' choice.
Dismissed 09/09/2003
278-03 Atari Australia Pty Ltd
Atari - "Tomb Raider 2" - Lara Croft pointing two large handguns.
Dismissed Transport 09/09/2003
281-03 Sara Lee Household and Body Care (Aust.) Pty Ltd
Sara Lee - Ambi Pur - Woman mistakes air freshener in car for perfume - 'bitch'.
Dismissed Radio 09/09/2003
December 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
271-98 S C Johnson & Son Pty Ltd
SC Johnson - Raid - no cockroaches
Dismissed 08/12/1998
272-98 None
Ateco - Alfa Romeo as seen from a Porsche
Dismissed 08/12/1998
August 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
271-99 Kellogg (Aust) Pty Ltd
Kellogg - LCM Bars - woman in greenhouse gets eaten by Venus flytrap plant; man hanging out washing gets swooped away by giant bird
Dismissed 10/08/1999
272-99 KIA Automotive Australia
KIA - Sportage - "Sorry, car park full"
Dismissed 10/08/1999
October 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
272-05 NSW Rugby Union Ltd
NSW Rugby Union - Tooheys New Cup - Eastwood players scoring a try then can of beer appears to right of screen
Dismissed TV - Pay 11/10/2005
273-05 Toyota Motor Corp Aust Ltd
Toyota - AFL footballer Dermot Brereton and 2 fans relive "Dermie" being hit in back with lump of wood, then vomiting on the ground
Dismissed 11/10/2005
275-05 George Weston Foods Limited
George Weston - Tip Top - Swirls Bread Movie Duets - Apple & Cinnamon - lady answers phone and deep raspy voice says "Eat me!" - then woman hypnotically transported to kitchen
Dismissed 11/10/2005
276-05 George Weston Foods Limited
George Weston - Tip Top - Swirls Bread Movie Duets Sultana & Chocolate - young teenagers "Eat me"
Dismissed 11/10/2005
277-05 Sanitarium Health Food Company
Sanitarium - Up and Go - young man drinking product in electrical store, collects many fans, places flow of air upwards to create enough fanned air to keep him afloat when he jumps off desk
Dismissed 11/10/2005
279-05 Tetley Australia Pty Ltd
Tetley - tea bags - woman catching elephant droppings then has cup of tea
Dismissed 11/10/2005
280-05 KIA Automotive Australia
KIA - Rio - "John Cleese" voiceover - "more legroom so you can have longer legs"; "improved styling to look better"; '"ncreased horsepower for more power"; in red and lots of other colours" etc. "The obvious choice has never been so bloody obvious"
Dismissed 11/10/2005
281-05 Tricon Restaurants International
Tricon - KFC - Wicked Burger Meal - man driving car while eating chicken
Dismissed 11/10/2005
September 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
272-07 CSR Ltd
CSR - Bradford Insulation - woman freezing is rugged up against cold indoors complaining "it only gets this cold a couple of days a year"
Dismissed 11/09/2007
278-07 Kosciusko Thredbo Pty Ltd
Kosciusko Thredbo - man tied to fence while girlfriend shoots tennis balls at him - one hits him in the testes
Dismissed 11/09/2007
279-07 Kosciusko Thredbo Pty Ltd
Kosciusko Thredbo - Lipsticky - girl applying superglue like lip gloss so she won't blab to her friend about what happened at Thredbo
Dismissed 11/09/2007
November 2002
Case number Ad Standards description Determination Categorysort descending Media Determination date
274-02 Holden Ltd
Holden - Commodore - baby in a stroller being wheeled by mother,around corners sharply - then shows young man driving car "You always had a thing for corners"
Dismissed 12/11/2002
275-02 Barbeques Galore (Aust.) Pty Ltd
Barbeques Galore - barbeque collapses and explodes into flames.
Dismissed 12/11/2002
281-02 Ford Motor Co of Aust Ltd
Ford - Falcon Utility - police cars and helicopters in pursuit of vehicle - 'It's unbelievably powerful'.
Dismissed 12/11/2002
October 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
274-04 Toyota Motor Corp Aust Ltd
Toyota - Camry Sportivo V6 - car swerves to avoid falling traffic cones
Upheld - Modified or Discontinued 12/10/2004
278-04 Nestle Australia Ltd
Nestle - Peters Drumstick - Loaded - man fast forwarding thru video of his life- underwear-clad girl walks into bedroom, voiceover "just the best bits"
Dismissed 12/10/2004
279-04 Harvey Norman
Harvey Norman - "Feel like shooting the kids during school holidays? Go Digital!"
Dismissed Print 12/10/2004
280-04 Mercedes-Benz Aust/Pacific P/L
DaimlerChrysler - Mercedes Benz - Karma - Buddist monks driving, swerving to avoid killing insects
Upheld - Modified or Discontinued 12/10/2004
September 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
275-99 Ford Motor Co of Aust Ltd
Ford - Falcon Utility - "Come on Frank, make a wish"
Dismissed 14/09/1999
277-99 Australian Dairy Corporation
Australian Dairy Corporation - "Man & Woman in kitchen"
Dismissed 14/09/1999
August 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
276-06 Toyota Motor Corp Aust Ltd
Toyota - Kluger - supercharged revving vehicle tearing the road surfaces in a city location.- pedestrians, a train and motorcyle/cars move backwards
Dismissed 08/08/2006
August 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
276-08 Holden Ltd
Holden - Colorado - loaded vehicle driven in dangerous manner
Dismissed 13/08/2008
277-08 Mitsubishi Motors Aust Ltd
Mitsubishi - Lancer - defy physics - hammer the straight - scream through the corner
Upheld - Modified or Discontinued Print 13/08/2008
278-08 Advanced Medical Institute
AMI - Want Longer Lasting SEX 278/08 - re-examination of 20/07
Upheld - Modified or Discontinued Outdoor 13/08/2008
281-08 Global One Mobile Entertainment
Global One - Mobile Active - fart.com - fart ringtone used at school to embarrass teacher
Dismissed 13/08/2008
February 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
276-98 None
Arnott's - Goldfish snacks
Dismissed Print 09/02/1999
281-98 Tricon Restaurants International
Tricon - KFC - Crispy Strip Combo - teenage boy takes brother to training, sister to ballet and grandma to shops
Upheld - Modified or Discontinued 09/02/1999
October 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
277-00 Simplot Aust Pty Ltd
Simplot - Chiko rolls - 2 advertisements
Dismissed Outdoor 17/10/2000
279-00 ChaosMusic Ltd
ChaosMusic - Piss Dad off for the Weekend
Dismissed Print 17/10/2000
280-00 Townsville 4WD Centre
Townsville 4WD Centre - white man painted to look like Aborigine
Dismissed 17/10/2000
November 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
277-01 ABC Décor
ABC Décor - 'Imagine this child being raped or murdered'
Upheld - Modified or Discontinued Print 13/11/2001
279-01 McDonald's Aust Ltd
McDonald's - children's sport on Saturday
Dismissed 13/11/2001
281-01 Jaguar Australia
Jaguar - naked, crouched woman with jaguar printed body
Dismissed Print 13/11/2001
December 2002
Case number Ad Standards description Determination Categorysort descending Media Determination date
277-02 La Famiglia Fine Foods Pty Ltd
La Famiglia - Garlic Bread - grandmother steals last piece of bread with long tongue.
Dismissed 10/12/2002
279-02 Mitsubishi Motors Aust Ltd
Mitsubishi - Pajero 4WD - speeding across gravel roads "Spirited cars for spirited people"
Dismissed 10/12/2002
280-02 Saab Automobile Australia Pty Ltd
Saab - silver car passes bus on wrong side of road.
Dismissed 10/12/2002
February 2002
Case number Ad Standards description Determination Categorysort descending Media Determination date
28-02 KIA Automotive Australia
KIA - Rio - wind machine blows woman off-screen - 'What else do you need?'
Dismissed 12/02/2002
March 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
28-03 Kellogg (Aust) Pty Ltd
Kellogg - K-Time Fruit Bars - girl steals bar from colleague.
Dismissed 11/03/2003
February 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
28-04 H J Heinz Co Australia Ltd
H J Heinz - Greenseas Tuna telling dolphin "so dolphin friendly I'll lend you my wife"
Dismissed 17/02/2004
March 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
28-05 Lisa De Luca & Co Solicitors
Lisa De Luca & Co Solicitors - Drink Driving - if you are caught "they would do the worrying for you".
Dismissed Radio 08/03/2005
February 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
28-08 Mercury Mobility Ltd
Mercury Mobility - SMS Holly to 1-99 (19928699)for Playboy model showing butt in g-string
Dismissed 13/02/2008
November 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
281-04 Holden Ltd
Holden - Ute - ute engulfed in grey smoke and stormclouds with sounds of tyre burnouts, music "Highway To Hell", slogan "Power to burn"
Upheld - Modified or Discontinued 09/11/2004

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