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E.g., 08/07/2022
E.g., 08/07/2022
May 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
135-00 Honda Australia Pty Ltd
Honda - Odyssey - baby driving car
Dismissed 09/05/2000
147-00 Hog's Breath Cafe (Australia) Pty Ltd
Hog's Breath Café - description of meat aligned to waitress
Dismissed 09/05/2000
June 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
135-01 McDonald's Aust Ltd
McDonald's - Burgermeister - German Accents
Dismissed 12/06/2001
138-01 Unilever Australasia
Unilever - Lipton - Tea - man in underpants 'indicating a sex act'
Dismissed 12/06/2001
139-01 Melbourne Museum
Melbourne Museum - naked man lying down (tram posters)
Dismissed Transport 12/06/2001
144-01 Unilever Australasia
Unilever - 'More Than Just a Cook' campaign - 7 ads; 2 complaints about Chicken Rice advertisement - Mum as Santa
Dismissed 12/06/2001
June 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
135-04 Stuart Alexander & Co Pty Ltd
Stuart Alexander - Mentos Cool Chews - sheep jump on lawnmower and chase dog
Dismissed 08/06/2004
137-04 Volkswagen Group Australia Pty Limited
Volkswagen - Bora - "Short way to the top" - young man pushes boss out of the window, then smiles down at white Bora with his name on it - Steven Harris
Dismissed 08/06/2004
139-04 Grange Antiques
Grange Antiques - naked female holding picture frame
Dismissed Print 08/06/2004
140-04 Goodman Fielder Baking Australia
Goodman Fielder - Meadowlea White Wings choc-chip cookies - 2 kids brought to hospital emergency with hands stuck in jar - pokes tongue out at older patient
Dismissed 08/06/2004
141-04 Unilever Australasia
Unilever - Lipton - Caramel Tea - woman bites into glass cup containing thick caramel and starts eating it
Dismissed 08/06/2004
142-04 Holden Ltd
Holden - Adventra - 4WD driven over pristine beaches in Nth Aust
Dismissed 08/06/2004
April 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
135-09 Jamba! GmbH
Jamba Jamster 135/09 - Lust mobile/Lulu sexy club phone 191555
Dismissed 08/04/2009
April 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
136-06 Australian Jockey Club
Australian Jockey Club - "Princesses Appreciated" - woman in lacy undies admiring herself in mirror, puts on long dress and hat while classical music plays in background
Dismissed 11/04/2006
May 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
136-08 Service Central (Aust) Pty Ltd
Service Central - modified 56/08 - couple pouring chocolate over each other and rolling on carpet
Dismissed 19/05/2008
143-08 Carpet Court
Carpet Court - court jester's head on chopping block - hat falls off instead of head
Dismissed 19/05/2008
146-08 Advanced Medical Institute
AMI - Quick Willy - cowboy called Willy "shoots off too quick"
Dismissed Radio 19/05/2008
April 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
136-09 Advanced Medical Institute
AMI 136/09 - TV. Various images of couples in bed with male suffering from performance issues "longer lasting loving" (limp writing)
Dismissed 22/04/2009
145-09 Jamba! GmbH
Jamba Jamster(145/09)Pay TV 'Jizz in my pants' ringtone
Upheld - Modified or Discontinued TV - Pay 22/04/2009
September 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
136-98 Proton Cars Australia Pty Limited
Proton Cars Australia Pty Limited - "Canetoads"
Dismissed Outdoor 08/09/1998
138-98 Oz Agency
Oz Agency - Phone sex
Dismissed 08/09/1998
139-98 Smith's Snackfood Co Ltd The
Smith's Snackfood - Smith's Crisps - 'Smith Family' stick figures
Dismissed 08/09/1998
June 2002
Case number Ad Standards description Determination Categorysort descending Media Determination date
137-02 Snack Brands Australia
Snack Brands - CCs Corn Chips - sumo wrestlers - excited spectator rushes to ring and bites one on the shoulder "Taste something big"
Dismissed 11/06/2002
140-02 Castle Hill Mitsubishi
Castle Hill Mitsubishi - photos of man exercising, a woman in underwear, and a bare-breasted woman (nipples not exposed)
Dismissed Print 11/06/2002
142-02 Energex Limited
Energex - "Is there a killer in your home?" Woman viewing lineup to identify killer among faulty electrical appliances
Dismissed 11/06/2002
146-02 Tricon Restaurants International
Tricon - Taco Bell - "Fancy a little Mexican?"
Dismissed 11/06/2002
May 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
137-03 Volkswagen Group Australia Pty Limited
Volkswagen - two cars having sex.
Dismissed 13/05/2003
138-03 Eagle Boys Pizza
Eagle Boys Pizza - men in utility without seatbelts.
Dismissed 13/05/2003
139-03 Broadmeadow Motors
Broadmeadow Motors - 'Satisfy all your wants' - female wearing tight t-shirt.
Dismissed 13/05/2003
140-03 Nestle Australia Ltd
Nestle - Lean Cuisine - work colleagues talking about lunch.
Dismissed 13/05/2003
142-03 Byrne Ford Pty Ltd
Byrne Ford - '99.999% customer satisfaction. (Bugger.)'
Dismissed Outdoor 13/05/2003
143-03 Ballarat's Cheapest Cars
Ballarat's Cheapest Cars - nuns dressed in old-fashioned habits.
Dismissed 13/05/2003
145-03 Meat & Livestock Australia Ltd
Meat & Livestock - 'Training' - Under-11s soccer match - Billy looks tired then starts eating meat.
Dismissed 13/05/2003
May 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
137-07 Sony Australia Pty Ltd
Sony - Handycam - "memory never fades" - two young people kissing - gradually woman ages so that she ends up an elderly woman kissing a young boy.
Dismissed 08/05/2007
141-07 Global One Mobile Entertainment
Global One - Mobile Active - SMS Paris
Dismissed 08/05/2007
May 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
138-99 Snack Brands Australia
Snack Brands - Thins - "Doctor/surgeon conducting a ward round"
Dismissed 11/05/1999
142-99 Australian Jockey Club
Australian Jockey Club (Warwick Farm Racecourse) "Last Post"
Dismissed Radio 11/05/1999
143-99 Mike Carney Toyota
Mike Carney Toyota
Dismissed 11/05/1999
144-99 Toyota Motor Corp Aust Ltd
Toyota - Camry - "Nullabor garage"
Dismissed 11/05/1999
145-99 Honda Australia Pty Ltd
Honda - Accord
Dismissed 11/05/1999
February 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
14-06 Tricon Restaurants International
Tricon - KFC - Swing King Backyard Bucket - backyard cricket shows man being hit in groin by ball, then hit on the head
Dismissed 14/02/2006
February 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
14-08 Jamba! GmbH
Jamba - Bubble Mob - SMS "Sexy Downloads" to 191212 - girls in g-strings touching breasts, schoolgirl stripping, silhouette of girl having sex
Dismissed 13/02/2008
October 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
141-98 George Weston Foods Limited
George Weston - The White Stuff - pregnant woman holding bread behind her back. "It's amazing what 2 slices of the White Stuff will do" and "Planning a pregnancy, or in the first trimester of your pregnancy?"
Dismissed Print 13/10/1998
144-98 None
AOL Bertelsmann Online Services - spectacles
Dismissed Print 13/10/1998
146-98 Berri Ltd
Berri Ltd - swearing
Dismissed 13/10/1998
June 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
142-05 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Napisan Oxy Action Max - shows 3 women dressed up like Charlie's Angels who help a woman with a problem laundry stain
Dismissed 14/06/2005
143-05 Nutricia Australasia Pty Ltd
Nutricia - Karicare Toddler Gold - shows children with varied 'nationality backgrounds' with different occupations including, doctor, plumber, food-critic, and show
Dismissed 14/06/2005
145-05 Parmalat Australia Ltd
Parmalat - Breaka - man dressed as team mascot for football team is asked "Why do you do that crappy job?" till we see him relaxing as a group of cheerleaders perform in front of him
Dismissed 14/06/2005
146-05 Toyota Motor Corp Aust Ltd
Toyota - Hilux 4WD - 'Get in or get out of the way' (print) - Hilux and text including "get ready for more power"
Dismissed Print 14/06/2005
July 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
145-04 Mazda Australia Pty Limited
Mazda - Mazda2 Neo - Woman using a trolley in a supermarket speeding down aisle.
Dismissed 13/07/2004

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