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E.g., 20/06/2022
E.g., 20/06/2022
March 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0073-13 AAMI
The current AAMI car insurance TV advertisement commercials showing a compilation of AAMI TV commercials over the past 30 years i.e. lots of car accidents including a scene where a small dog jumps from a hill and lands on the lap of a female car passenger after falling through the sun roof.
Dismissed Insurance 13/03/2013
0074-13 Unilever Australasia
It opens with a devil type man shaking dandruff over a man. He uses the product and the dandruff vanishes with the devil to be replaced by angelic images.
Dismissed Toiletries 13/03/2013
0075-13 Global Shop Direct
Schticky is a roller type of product which is advertised to adhere to fluff from clothes, hence attracts the fluff making the clothes appear fluff free. Available at globalshop.com.au.
Dismissed Retail 13/03/2013
0077-13 Schweppes Australia Pty Ltd
Schweppes has a dangerous TV ad on about Schweppervescence where multiple people jump from high places and bounce many times while rolling down hills.
Dismissed Food/Bev Groceries 13/03/2013
March 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0073-14 Sportingbet Australia Pty Ltd
Australian Shane Warne faces his fear of spiders. It shows a nervous Shane preparing to face his fear and a plate set in front of him. The plate cover is removed.
Dismissed Gambling TV - Pay 12/03/2014
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0073-15 Freedom Aged Care
This pamphlet was placed at our address today to advertise ‘Freedom Aged Care’.
Dismissed Community Awareness Print 11/03/2015
0075-15 Frucor Beverages Australia
Can you handle it maximus campaign with a competition about a trip to Las Vegas. Shows a male hand in a shower and another hand approaches and touches the first hand.
Dismissed Food/Bev Groceries Internet - Social - Other 11/03/2015
0076-15 Frucor Beverages Australia
The advertisement was for a sports drink called Maximus. It is bottled in a 1 litre bottle, and the billboard explicitly imply masturbation. They lube up their hands and shake the bottle before the bottle cap pops off.The punchline was something like you need a big grip, can you handle the size?
Dismissed Food/Bev Groceries Billboard 11/03/2015
0078-15 Stan
Ms Rebel, was leading a miniature unicorn around while attempting to promote a web service stan.com.au. The final comment is "now its licking my crotch."
Dismissed Entertainment TV - Free to Air 11/03/2015
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0073-16 Coca-Cola South Pacific
I girl lifting a bottle of coke to her mouth
Dismissed Food/Bev Groceries Poster 09/03/2016
0074-16 Medibank Private Ltd
It was a Medibank private Ad which showed different shots of gay men or women couples being intimate with each other.
Dismissed Insurance TV - Pay 09/03/2016
0075-16 Chemist Warehouse
It was a chemist Warehouse add and the had many products on e of which was condom's and on the box was written Love Sex.
Dismissed Toiletries TV - Free to Air 09/03/2016
0076-16 Kellogg (Aust) Pty Ltd
There was a Kellogg's ad around 8:05pm which showed women touching their breasts while wearing bras and words such as "Boobs" were used.
Dismissed Food/Bev Groceries TV - Free to Air 09/03/2016
0077-16 Stockspot
The billboard features cartoon like images of middle aged, overweight men in their fifties or older, whose heads have been modified to give some semblance to cats, with the caption "investing without the fat cats". It also shows a younger person being "used" as a "drinks table"
Dismissed Finance/Investment Billboard 09/03/2016
0078-16 Swisse Vitamins Pty Ltd
The ad suggests that the product (a "detox" pill) may be useful in people who like to indulge - this is described with a backdrop of a group of women toasting a glass of wine.
Dismissed Health Products TV - Free to Air 09/03/2016
0079-16 Chrysler Australia Pty Ltd
The ad displays a older gentlemen with a women in a seductive position. He tries to take a blue pill (clearly viagra) which misses and goes down a drown. It eventually goes into the hole where petrol in the advertised FIAT car where the car becomes bulky and becomes bigger (clearly due to viagra affects)
Dismissed Vehicle TV - Pay 09/03/2016
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0073-17 Universal Pictures
Ad for the movie "Fifty shades darker" - R rated movie - being shown during a PG program, "I'm a celebrity get me out of here Australia" during children's viewing time before 8:30 pm (20:30) on TEN / WIN
Dismissed Entertainment TV - Free to Air 22/02/2017
0074-17 Universal Pictures
The ad was showing a preview for the new Fifty Shades of Gray movie. This movie has MA15+ rating but was aired during a G rated program.
Dismissed Entertainment TV - Pay 22/02/2017
0075-17 Local Agent Finder
Actor walking along street talking loudly about real estate agents. Voice yells shut up.
Dismissed Real Estate TV - Free to Air 22/02/2017
0076-17 Pacific Brands Holdings Pty Ltd
The ad discusses the uncomfortableness of the trend of pearl G strings, which then break, leading to the benefit of Bonds cottontails.
Dismissed Lingerie TV - Free to Air 22/02/2017
0077-17 indah.com.au
As soon as you enter the site and scroll down, you see multiple photos of the founder in the nude.
Dismissed Toiletries Internet 22/02/2017
0078-17 John Cootes Furniture
Australia Day sale at above mentioned retailer
Dismissed Retail TV - Free to Air 22/02/2017
0079-17 PG Forklifts
http://www.gumtree.com.au/s-ad/banjup/farming-equipment/forklifts-for-hire-or-sale-1-5-5-tonne/1136558642The above link is very offensive to women and uses women's bodies to promote forklifts, exposing legs, breasts etc in order to promote products.
Dismissed Hardware/Machinery Internet 22/02/2017
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0073-18 Unilever Australasia
The advertiser was trying make a link between using lynx body spray and the ability in helping males to get a date with girls.
Dismissed Toiletries TV - Free to Air 21/02/2018
0074-18 Holden Ltd
This appears to be a facebook campaign by Holden, whether through ignorance or deliberately shifting blame onto other road users. You need to use a touch sensitive screen (it works on an iphone) and shows a cyclist about to hit a suddenly opened door, with text suggesting it's a 'mistake'. In fact, it's a very serious offence and has killed three cyclists in Melbourne alone in recent years. In two cases, the negligent driver opened the door and the cyclist was knocked under a passing truck. It is one of the most common causes of injury to urban riders.
Dismissed Vehicle Internet - Social - Facebook 21/02/2018
0075-18 Transport Accident Commission
The advertisement shows an Asian woman driving. In the passenger seat is a police officer. A mobile phone rings. The Asian driver looks concerned and goes to pick up the phone. The police officer says "it's only a text message". The Asian driver looks worried.
Dismissed Community Awareness TV - Free to Air 21/02/2018
March 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0073-19 Honey Birdette
The advertisement features a woman in white lace lingerie sitting down. The text accompanying the image is 'London Calling SIENNA'
Dismissed Lingerie Poster 20/03/2019
0075-19 GoDaddy.com
Ray Meagher promoting how he built a website to sell fragrance. At 17 seconds he says "even an old bloke like me did it". 
Dismissed Information Technology TV - Free to Air 20/03/2019
March 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0074-11 Bonds Industries Ltd
Two girls pick up their girlfriend from work for a weekend away. The office worker gets changed into the Bonds 'bratank' product in the back of the car. Cut to the next morning- the hero gal wakes up and changes back into her bratank. She shares a tea and a laugh with her friend on the balcony of the holiday house.
Dismissed Clothing 23/03/2011
0075-11 Motor Accident Commission SA
The advertisment is filmed from the point of view of a rear passenger of a car. The driver's face appears to change so that it looks like he has blood on him. The driver glances away from the road for a second and then he hits something. SUPER: Creepers don’t just hurt themselves. Watch out for Creepers LOGO: MAC. Government of SA
Dismissed Community Awareness 23/03/2011
0076-11 Holden Ltd
At the very beginning of the advertisement we see a man participating in Base Jumping - he jumps off the side of a tall building wearing a parachute and helmet and is being filmed and supported by others. The voice over talks about the new Commodore Series two and we see footage of various Holden Commodores being driven in different locations.
Dismissed Vehicle 23/03/2011
0077-11 Unilever Australasia
Scenes of a young man sleeping on a sofa. He starts feeling uncomfortable but he is smiling at the same time while large wet patches appear on his underarms. We then see him taking a can of Lynx Dry Deodorant from a bench and spraying his underarms.
Dismissed Toiletries 23/03/2011
0079-11 Department of Health and Ageing
A middle-aged man holding a handkerchief containing blood and phlegm. The text on the advertisement reads ‘$16 a pack isn’t all smokers cough up. Coughing up blood can be the first sign of lung cancer.’
Dismissed Community Awareness Outdoor 23/03/2011
0080-11 Myer/Grace Bros
The catalogue advertisement contains images of women in underwear and hosiery. Featured within the catalogue are underwear products ranged by Myer and educational information on how to find the perfect bra fitting and the type of bras available (ie. casual, maternity, sport, fuller figure, lace etc). Catalogue: MyIntimates catalogue, on sale Monday 14 February 2011 until Sunday 27 February 2011.
Dismissed Clothing Print 23/03/2011
March 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0074-12 EMAP Australia Pty Ltd
The advertisement opens with a very busty young woman serving an enormous kebab to two young men from a kebab van. One of the men is wearing a white tshirt with Zoo written in large red letters across his chest. A male voice over then describes the latest edition of Zoo magazine and how it is currently available for less than two dollars and we see some of the editorial features as well as the front cover which features a scantily clad woman posing.
Dismissed Media 14/03/2012
0077-12 Woolworths Supermarkets
Catalogue includes an image of a male model wearing a T-shirt with the picture of a dog mounting a man's leg. The text reads "Mambo accept no substitute"
Dismissed Clothing Mail 14/03/2012
0078-12 Valeant Pharmaceuticals Australasia
The advertisement for Invisible Zinc features an image of Elle Macpherson in a bikini. She is promoting the importance of using sunscreen for face and body in our Australian climate.
Dismissed Toiletries Billboard 14/03/2012
0079-12 Red Bull Aust Pty Ltd
The advertisement depicts three cartoon characters fishing on a lake. One of the characters, named Jesus, states he's bored and decides to leave the boat and appears to walk on water as he departs. The other two characters in the boat voice their surprise and suggest that this feat may be a miracle or a result of drining Red Bull (which has given Jesus wings) but Jesus replies that it's nothing to do with either, it's because he knows where the stepping stones are.
Dismissed Food/Bev Groceries 14/03/2012
0080-12 Red Bull Aust Pty Ltd
The advertisement depicts three cartoon characters fishing on a lake. One of the characters, named Jesus, states he's bored and decides to leave the boat and appears to walk on water as he departs. The other two characters in the boat voice their surprise and suggest that this feat may be a miracle or a result of drining Red Bull (which has given Jesus wings) but Jesus replies that it's nothing to do with either, it's because he knows where the stepping stones are.
Dismissed Food/Bev Groceries TV - Pay 14/03/2012
March 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0074-14 Aldi Australia
Line of 6-8 people's head with a round sticker across their mouth. This is prominent at the entrance to all Aldi stores at the moment. From close or afar it is distinct.
Dismissed Food/Bev Groceries Poster 26/03/2014
0076-14 McDonald's Aust Ltd
McDonalds Loose Change Menu featuring two pensioners driving an old car that bounces off the road.
Dismissed Food/Bev Venue 26/03/2014
0077-14 Sportsbet
Sportsbet advertisement, blue background, has a Chinese man in a 18 million cash note at the end of the end saying 18 million dong.
Dismissed Gambling 26/03/2014
0078-14 Sportsbet
Million dollar tipping. Win $10000 every round sports bet.com.au
Dismissed Gambling TV - Pay 26/03/2014
0080-14 FOXTEL Management Pty Ltd
Showed guy watching football on TV ignoring his girlfriends phone call then a crane driver watching football on an ipad and losing control of the crane into a building then a guy on a couch watching sport on TV and getting angry and smashing the remote control.
Dismissed Entertainment 26/03/2014
April 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0075-14 Lion
Yogo Alley website which advertises Yogo dairy desserts and includes 25 games.
Dismissed Food/Bev Groceries Internet 09/04/2014
0079-14 Hungry Jacks
Mango smoothy
Dismissed Food/Bev Venue Poster 09/04/2014
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0079-15 Australian Super
Australian Super have mailed out a box which is made up to appear like pharmaceutical goods (pain relief). Oversized "medication" in blister packs.
Dismissed Finance/Investment Mail 25/03/2015
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0079-18 Alice Springs Towing and Transport
We live in NSW near Lismore but are unable to get local free to air. We have installed satellite dish and get IMPAJA free to air.Throughout the televising of the Australian Open, an advertisement for an outback transport company (NT) occurred on numerous occasions during the daytime.
Dismissed Professional Services TV - Free to Air 07/03/2018
April 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0079-19 Universal Pictures
This television advertisement features scenes from the upcoming movie 'Greta'.
Dismissed Entertainment TV - Free to Air 03/04/2019
March 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0080-13 Yum Restaurants International
3 Scenarios are presented, the general idea is that a KFC chicken burger helps to redeem the 'crime' committed in each one.Scenario 1: A woman in pink steps over a man, leaving his apartment. A narrator mentions "taking one for the team", doubtlessly signifying that in order for the narrator to have sex with an attractive girl, the man on screen had to screw the girl who you see walking down the hall.Scenario 2: No complaints here.Scenario 3: Narrator: "Forgive me bro, for breaking the (unwritten?) rule." On the screen we see men playing poker with a woman.
Dismissed Food/Bev Groceries 27/03/2013

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