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E.g., 20/10/2021
E.g., 20/10/2021
July 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
152-02 Windsor Smith Pty Ltd
Windsor Smith - 'Wicked' - man sitting on bed putting on his shoes, with two tousled women behind him.
Dismissed Clothing Outdoor 09/07/2002
July 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0277-16 Pretty Little Thing
Skinny girlsSkimpy clothes
Dismissed Clothing TV - Pay 13/07/2016
0289-16 Ultra Tune Australia
This is in relation to two ads. I have just watched the second of two sexist ads tonight on network nine. This first ad two women in a car drive of a cliff and are rescued by Ultratune men in a helicopter - the last screen finishes with a shot of the women look up to the men in a gratuitous cleavage shot. The second ad are two women again depicting a 'dumb' stereotype accidentally getting soaked going through a car wash with the top down.
Dismissed Automotive TV - Free to Air 13/07/2016
June 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
155-03 Dodo Australia Pty Ltd
Dodo Internet - 'Your super fast broadband connection has saved me from Internet starvation' - overweight boy eating junk food (2 ads).
Dismissed Telecommunications 10/06/2003
November 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
323-00 Just Jeans Group
Just Jeans - 'Hot Skirts'
Dismissed Clothing 14/11/2000
June 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0281-18 Jaguar Land Rover Australia Pty Ltd
Its is the dragon challenge in which an Asian professional driver showcases the "climbing" capability of a landrover on stairs. There is no possible way that a person who buys the car would ever be allowed to do this.
Dismissed Vehicle TV - Pay 20/06/2018
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
158-09 Big W
Big W - Print ad for Kayser underwear with models topless with only their hands covering their breasts.
Dismissed Clothing Print 22/04/2009
October 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
326-03 Channel Nine Perth
Channel Nine Perth - 'a new generation of news' - picture of two new young women newsreaders.
Dismissed Media Transport 14/10/2003
336-03 Austereo Pty Ltd
Austereo - Triple M - 'Freq Club' - man in leather, pretending to be donkey, being whipped by woman in lingerie.
Dismissed Media 14/10/2003
July 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0285-17 Chemist Warehouse
An advertisement for Chemist Warehouse appeared on TV showing two women of Asian descent fighting over the last bottle of Fish Oil on the shelf. A pharmacy assistant then goes over to the two Asian women to stop them from fighting and shows them there is plenty more stock behind them. 
Dismissed Health Products TV - Free to Air 12/07/2017
0320-17 Coffey Ford
Refers to men working, women needing to buy a workhorse to spend their day driving the kids around, shopping, having coffee with the girls, etc etc
Dismissed Vehicle Radio 12/07/2017
June 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
160-99 Procter & Gamble Australia Pty Ltd
Proctor & Gamble - Pringles
Dismissed 08/06/1999
August 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
329-09 GlaxoSmithKline Australia Pty Ltd
Glaxo Smith Kline - Panadol (329/09) people sneezing on each other
Dismissed Health Products 12/08/2009
361-09 Kimberly-Clark Aust Pty Ltd
Kimberly-Clark - Kotex Beaver 361/09. Man lying on the ground and woman talking about what she would take to a deserted island.
Dismissed Toiletries 12/08/2009
July 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
164-01 Advanced Medical Institute
AMI - "malfunction in his engine room"
Dismissed Health Products 10/07/2001
167-01 Simplot Aust Pty Ltd
Simplot - Four n' Twenty Pies - 'Rabbit Food'
Dismissed 10/07/2001
October 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
332-07 Ferrero Australia Pty Ltd (Ferrero Rocher)
Ferrero - Bueno - young woman in bubble bath says "I love Bueno because I like to please myself" - camera pans back and she seems to be masturbating under the bubbles
Dismissed Food/Bev Groceries 09/10/2007
August 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0293-14 National Australia Bank Ltd
The advertisement was a fake letter addressed to me from "[my names]'s sensible side". In the letter it said that I should get a NAB credit card to enjoy retail therapy because it is sensible to get a deal at sale time. It says "the sensible thing to do now is to stop your impulsive side from missing out".
Dismissed Finance/Investment Mail 27/08/2014
0309-14 Just Cremations
Elderly female voice is telling her husband how she ran into an old school friend. The friend asks about her husband and tells how he would like to get a 'gig' like theirs in advertising the services of Just Cremations.
Dismissed Professional Services Radio 27/08/2014
0313-14 Sony Pictures Releasing Pty Ltd
The entrance to the cinema hosts a large sign, perhaps 1.5 metres high with the words "Sex Tape" in bright red lettering. A smaller sign on a nearby post also has this.
Dismissed Entertainment Poster 27/08/2014
July 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0297-12 A List Entertainment
Advertisment shows a segment of Kitty's stand up show on stage as she delivers some of her show. The voiceover then provides the details about where the show is on and the date and other relevant information.
Dismissed Entertainment 25/07/2012
February 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
17-06 S C Johnson & Son Pty Ltd
SC Johnson - Baygon - man using outdoor pesticide spray without safety mask or protective clothing - boy's pet spider (CGI) in jar terrified. Mother calls out to get rid of spider - the boy does so by emptying the jar out the window
Dismissed 14/02/2006
March 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
34-03 Coca-Cola South Pacific Pty Ltd
Coca-Cola - 'You know you want it' - man appearing drugged in bath; crowd surfing.
Dismissed 11/03/2003
July 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0300-16 Mondelez Australia Pty Ltd
The advertisement is for Cadbury Dairy Milk with Oreo and was released on YouTube in April 2016.
Dismissed Food/Bev Groceries Internet 27/07/2016
July 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
172-05 General Mills Australia Pty Ltd
General Mills - Betty Crocker Cake Mix - young boy is helping to make a cake, once it's baked he takes a piece and says "I like to shove it down my gob"
Dismissed 12/07/2005
November 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
342-07 Suzuki Australia Pty Limited
Suzuki - SX4 - Surveillance - investigaters in car following another vehicle, which keep changes its appearance into hatch, then AWD and then a rally car spinning on a wet road
Dismissed 13/11/2007
346-07 Global Shop Direct
Global Shop Direct - Leg Magic - women using exercise equipment
Dismissed Retail 13/11/2007
September 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0304-13 Bonds Industries Ltd
Bonds lacy underwear, women dancing in underwear with umbrellas.
Dismissed Lingerie 11/09/2013
August 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
175-01 Tourism Queensland
Tourism Qld - 'Say G'day' - Australian boy bows to Japanese woman
Dismissed Travel 14/08/2001
December 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
348-05 Hearts Abroad
Hearts Abroad - introduction agency "are you looking for a beautiful devoted Russian wife?" and "find love in Russia" - feature girl Olga Kulikova
Dismissed Other Print 13/12/2005
366-05 Target Australia Pty Ltd
Target - Underwear for everyday - lacy bra for "get lucky day"
Dismissed Clothing Print 13/12/2005
December 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
351-00 Berri Ltd
Berri Ltd - Berri Plus - grandmother's shoe laces tied together
Dismissed 12/12/2000
November 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
354-99 Defense Shield
Defense Shield
Dismissed 09/11/1999
August 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0317-11 ILG Little Bottler
Page 6 of the Little Bottler #7 catalogue (Jul/Aug) features a half page ad for 'Infused Rush' RTDs, depicting a cartoon style image of a female's face and a sky background.
Dismissed Alcohol Print 24/08/2011
February 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
359-00 Tigerlily Swimwear
Tigerlily - evangelists - young man and woman in underwear
Dismissed Clothing Cinema 13/02/2001
378-00 Montezuma's Mexican Restaurants
Montezuma's Restaurant - 'The Last Supper'
Dismissed Radio 13/02/2001
September 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0325-11 Australian Pork Corporation
We hear people talking in a bar and one of the woman asks her friends to look after her boyfriend whilst she goes off for a second. Her friends comment that their relationship appears to be going well and ask him if he has porked her yet. We then hear some eating/dining sound effects and some appreciative noises as the voiceover says, "when you make your spag bol using pork mince, everyone'll want a piece of the action. Ger some pork on your fork."
Dismissed Food/Bev Groceries Radio 14/09/2011
July 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0328-18 VIMN
As we got off the train, a moving billboard featured a segment advertising the MTV show ‘Geordie Shores’. A lady was discussing rumors a girl on the show was pregnant. Eg. “On Geordie Shores, after you have been dating someone a few months, there’s a good chance you are pregnant.’ The boyfriend responded to the rumors.
Dismissed Entertainment TV - Out of Home 25/07/2018
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0002-15 Pacific Brands Holdings Pty Ltd
Bonds womens underwear advertisement. A bunch of almost naked girls dancing around and shaking their butts.
Dismissed Lingerie TV - Free to Air 14/01/2015
April 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
37-98 Ford Motor Co of Aust Ltd
Ford - Explorer 4WD - baby
Dismissed 14/04/1998
August 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0332-18 Mars Wrigley Confectionery
MARS Bar - advert sees a young guy go to an art class. He looks up and the nude model is his mother. Son has to draw his nude mother then she approves of the nude artwork.
Dismissed Food/Bev Groceries TV - Free to Air 08/08/2018
January 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0006-14 Rugs a Million
An actor dressed as Austin Powers saying he " got a SHAG for $60" and a woman saying that she also got a SHAG for sixty dollars. The voice over continues to say "sixty dollars" but is interspersed with the words SEXTY dollars.
Dismissed House Goods Services 15/01/2014
October 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
373-08 Zobel Loans
Zobel Loans - woman vacuuming "Finally I have my own house that I can lovingly prepare for my husband's arrival home from work. Now to get myself ready..."
Dismissed Finance/Investment 08/10/2008
August 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0337-12 Pacific Magazines
We open on a mother and her son waiting by the side of a road. As a cart and horse driven by an elder couple pulls up to pick them up, the boy notices a discarded magazine lying in the grass nearby. He picks it up but his mother quickly takes it from him and hurries him into the cart. She looks at the cover, then quickly hides it in her clothing and joins the others in the cart.
Dismissed Media 22/08/2012
January 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0010-14 Frucor Beverages Australia
V energy - Manic lane changing energy banner on a taxi.
Dismissed Food/Bev Groceries Transport 29/01/2014
August 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0341-10 Mr Rental
Cartoon of a man watching TV whilst his wife is in the kitchen. He calls through to remind her that his friends are coming round the next evening to watch the footie. Then the TV 'blows up' and the man looks shocked. He is worried about what his friends will say when they find out his TV has broken. His wife then suggests he hires a TV from Mr Rental because they can deliver within 24 hours. Then man obviously does this because the next scene shows him sat watching his new TV just as his ordered pizza arrives and his wife leaves to go out.
Dismissed House Goods Services 11/08/2010
January 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0014-14 Meat & Livestock Australia Ltd
Sam Kekovich and his Lambassador 2014 ad.
Dismissed Food/Bev Groceries 24/01/2014
August 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
380-09 Epiclinic
Epiclinic (380/09) - women walking around with paper bags on heads 'lose the bag'
Dismissed Health Products 26/08/2009
August 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0344-17 The Man Shake
A commercial for "Man Shake" - three men at a bar discussing the "shake". The commercial features Adam Macdougall.
Dismissed Health Products TV - Free to Air 09/08/2017
January 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0017-19 Museum of Old and New Art
Television advertisement for MONA exhibition.
Dismissed Entertainment TV - Free to Air 23/01/2019

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