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E.g., 16/08/2022
E.g., 16/08/2022
September 2002
Case number Ad Standards description Determination Categorysort descending Media Determination date
210-02 Australian Paper
Australian Paper - Reflex copy paper - older woman being shown around office, then being hit by ball kicked by staff member playing football
Dismissed 10/09/2002
211-02 Holden Ltd
Holden - Zafira - baby and child in rear seat - baby facing forward - older child appears to have drawn with crayons all over baby's face
Dismissed 10/09/2002
215-02 Red Bull Aust Pty Ltd
Red Bull - pigeon poops on man's head, man drinks and sprouts wings and flies above bird to retaliate
Dismissed 10/09/2002
216-02 George Weston Foods Limited
George Weston - Tip Top - eskimos in igloo have Omega-3 rich diet, then after avalanche are stranded on ice.
Dismissed 10/09/2002
217-02 Maxine's Restaurant
Maxine's Restaurant - woman wearing leotard with long tail; pushing up breasts.
Dismissed Outdoor 10/09/2002
219-02 Australian Dairy Corporation
Australian Dairy Corporation - feed children three serves of dairy products daily.
Dismissed Print 10/09/2002
222-02 Denmac Ford
Denmac Ford - 'Where the $%#! Is Denmac Ford?'
Dismissed Outdoor 10/09/2002
August 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
210-05 Officer Auto Mart
Officer Auto Mart - woman in bikini riding horse
Dismissed 09/08/2005
213-05 Fairfax Digital
Fairfax Digital - drive.com.au - woman under car, wearing evening dress and stilletos "Get to know a car that interests you.intimately"
Dismissed Outdoor 09/08/2005
November 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
210-98 Nestle Confectionery
Nestle - Maxibon - "Lifesaver and woman"
Dismissed Cinema 10/11/1998
213-98 Nintendo Australia Pty Limited
Nintendo - F1 Grand Prix
Dismissed 10/11/1998
214-98 None
All Nation Gas Traders (Eurolec Oven) - child touching oven
Dismissed 10/11/1998
July 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
211-03 Betta Milk Co-Op Society Ltd
Betta Milk - baby placed on its side.
Dismissed 08/07/2003
212-03 Gainsville World Class Furniture
Gainsville Furniture - braless model in revealing dress.
Dismissed 08/07/2003
219-03 McDonald's Aust Ltd
McDonald's - McCafe - tall African American talking about short black coffee.
Dismissed 08/07/2003
220-03 Frucor Beverages (Australia) Pty Ltd
Frucor - V - garden gnomes (1) mooning and (2) writing graffiti.
Dismissed Outdoor 08/07/2003
July 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
211-99 Deering Autronics
Deering Autronics - "Oh, bugger"
Dismissed Radio 13/07/1999
212-99 Nestle Australia Ltd
Nestle - Allens Anticol Force
Dismissed 13/07/1999
225-99 Darwin Office Technology
Darwin Office Technology - Toshiba - shit
Dismissed 13/07/1999
June 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
212-06 B & B Heating Centre Tasmania
B & B Heating - blonde girl wearing red bikini standing to left and male voiceover announces special deals
Dismissed 13/06/2006
216-06 Mobile Applications
Mobile Applications - Mobile Guru vmel82 - blonde woman in black bikini leaning back with hand on her crotch
Dismissed Print 13/06/2006
218-06 Mobile Applications
Mobile Applications - Mobile Guru skama82 - two women in bikinis kissing
Dismissed Print 13/06/2006
219-06 Mobile Applications
Mobile Applications - Mobile Guru - download "sexy poems" and "kamasutra tips"
Dismissed Print 13/06/2006
221-06 Ford Motor Co of Aust Ltd
Ford - Falcon Utility - Magnet - 2 men driving silver ute with "magnet" on side, followed by pack of dogs - one man says to other "Funny how you get all all the dogs"
Dismissed 13/06/2006
223-06 Accor Asia Pacific Australia
Accor - Ibis Hotels - man in bed with two women, all are asleep + other scenes of different guests sleeping
Dismissed 13/06/2006
July 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
213-00 Nestle Confectionery
Nestle - Kit Kat - Chunky - the big finger
Dismissed Outdoor 11/07/2000
September 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
213-04 Subaru (Aust) Pty Ltd
Subaru - Award Fast Start- sedan leaving ground over hilly road, speeding across expanse of water
Dismissed 14/09/2004
216-04 Oporto Franchising Pty Ltd
Oporto - cop pulls up girl for speeding and recognises her as "the voice" of the ad and lets her off a ticket
Dismissed Radio 14/09/2004
217-04 Nestle Foods & Beverages
Nestle - Nescafe Blend 43 - daughter sneaking home early morning - caught by Dad who cups her chin and says she's growing up too fast.
Dismissed 14/09/2004
218-04 George Weston Foods Limited
George Weston - Don Smallgoods - Jogger steals a man's lunch in the park
Dismissed 14/09/2004
220-04 Kellogg (Aust) Pty Ltd
Kellogg - Sultana Bran - mum comes home and finds kids have made their own afternoon tea
Dismissed 14/09/2004
222-04 S C Johnson & Son Pty Ltd
SC Johnson - Glade Clean & Pure - woman trying to convince husband that Glade is superior product by harrassing him
Dismissed 14/09/2004
225-04 Activision Pty Ltd
Activision - Doom 3 - computer game with demonic/horror graphics
Dismissed Transport 14/09/2004
July 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
215-08 Adriatic Furniture
Adriatic Furniture - woman has to 'take her valium'
Dismissed 09/07/2008
217-08 Ateco Automotive Pty Limited
Ateco - Fiat 500 - You'd look great inside me
Dismissed Outdoor 09/07/2008
225-08 Pelikan Artline Pty Ltd
Pelikan Artline - The pen more people pinch
Dismissed 09/07/2008
September 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
216-05 Always Synergy
Always Synergy - "Don't risk the security of your employees or business assets with poor English-speaking guards"
Dismissed Radio 13/09/2005
July 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
216-07 Ford Motor Co of Aust Ltd
Ford - Fiesta XR4 - outdoor - "Live fast. Live for now" - car with racing stripes and half woman's face with a stright highway running between the two
Dismissed Outdoor 10/07/2007
September 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
218-01 Toyota Motor Corp Aust Ltd
Toyota - Avalon - driver skids car to stop using handbrake.
Dismissed 11/09/2001
219-01 Smith's Snackfood Co Ltd The
Smith's Snackfood - Twisties Hot Shots (hotshot kills driver and bus veers off road)
Dismissed 11/09/2001
220-01 Panasonic (Aust) Pty Ltd
Panasonic - Digital Still Camera (b&w three young women wearing bras flashing at camera)
Dismissed 11/09/2001
221-01 Red Rooster
Red Rooster - 1/2 chicken & chips
Dismissed 11/09/2001
June 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
219-09 Advanced Medical Institute
AMI 219/09 - Newspaper - New Medical Service Print
Upheld - Modified or Discontinued Print 10/06/2009
221-09 Tourism Australia
Tourism Australia - (221/09)Print Flagship ad encouraging Australians to have their holidays at home, image on beach raising an umbrella.
Dismissed Print 10/06/2009
February 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
22-00 H J Heinz Co Australia Ltd
H J Heinz - Big Red Tomato Sauce - plastic bottle squirts noisily and dog farts
Dismissed 08/02/2000
February 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
22-01 Nestle Ice Cream
Nestle - Peters Drumstick Gold/Drumstick Gold - Lemon Cheesecake Flavour
Dismissed 13/02/2001
February 2002
Case number Ad Standards description Determination Categorysort descending Media Determination date
22-02 Seeley International
Seeley International - Breezair - children jump on furniture
Dismissed 12/02/2002
February 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
22-04 McDonald's Aust Ltd
McDonald's - Chicken Caesar Salad - girl imagining bingeing on chips & ice cream
Dismissed 17/02/2004
August 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
220-07 Srixon Sports Australasia Pty Ltd
Srixon Sports - Robert Allenby refers to golf ball as "a bugger"
Dismissed 14/08/2007
August 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
225-00 Ricegrowers' Co-operative Ltd Inc NSW
Ricegrowers' Co-op - SunRice 3 Minute Rice - Renovation
Dismissed 08/08/2000

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