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E.g., 20/06/2022
E.g., 20/06/2022
April 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0093-11 Tourism Northern Territory
The advertisement traces the journey of a man and a woman to and around the Red Centre. There is no dialogue, just a sound track. In one driving scene the woman passenger has her feet on the dashboard.
Dismissed Travel 13/04/2011
0094-11 Fox Sports (Premier Media Group)
Advertisement for Fantasy NRL featuring a male voice over talking about what you could buy for $4.4 million, such as a super car or fighter jet, before suggesting you could buy "the best friggin' footie team ever". Foxsports.com.au/fantasy.
Dismissed Gambling 13/04/2011
0096-11 Sportsbet
A man at the races, referred to as Obstacle_Jim, is shown prevented from placing a bet due to various obstacles in his path. These obstacles include a couple having a picnic, an esky, a jockey, 'crap' (horse manure) and some ladies referred to as cougars by the voiceover. The cougars tackle the man to the ground and one of them is shown licking hummus from the knee of 'Jim' (from when he fell in the picnic) whilst the voice over suggests betting on the intenet via sportsbet.com.au.
Dismissed Gambling 13/04/2011
0097-11 Proctor&Gamble - Dolce & Gabbana
A man in white speedos and a woman in a white bikini are shown relaxing next to the sea. They are then shown swimming and climbing up some steps on to dry land where they embrace. As they kiss, the man starts to undo the bikini top of the woman and then a man's voice calls "cut" and we see a clapper board with Dolce and Gabbana written on it. The voice over then says, "Dolce and Gabbana. Light Blue."
Dismissed Toiletries 13/04/2011
0100-11 Lion Nathan Aust Pty Ltd
Various people are shown preparing for a concert – we see them getting dressed, setting up equipment, buying Budweiser and so on. In one scene a lighted match is thrown on some barbeque coals which have just been doused in lighter fluid. The final text on screen reads, “Great times are waiting. Grab some Buds.”
Dismissed Alcohol 13/04/2011
0101-11 Parmalat Australia Ltd
A man in his 20s is in a factory. He grabs a helmet and a set of keys, peeks around to check that nobody is watching then heads towards a forklift. ICE BREAK bottles move along the production line beside him. He uses the forklift to pick up a pallet of ICE BREAK, removes a piece of false flooring and drops two bottles of ICE BREAK through the hole to a ute waiting below, then drives off with the remainder of the pallet of ICE BREAK and is pursued by the ute.
Dismissed Food/Bev Groceries 13/04/2011
0102-11 Nova 937
The Ad features Nova FM's Drive Announcers, Fitzy and Wippa, doing aeriobics in the office after hours with a giant "Novaboy" (fictional character which embodies the "Nova" brand).
Dismissed Media 13/04/2011
0104-11 McDonald's Aust Ltd
A voiceover say "dinner's ready' and a hand places a McDonald's family dinner box on the table. The voiceover then say that the dinner displayed will "save over $13 with MacDonald’s ....for just $19.95".
Dismissed Food/Bev Groceries 13/04/2011
0109-11 Sir Walter Premium Lawn Turf
Nigel Ruck is shown first cutting then removing a small tree from a section of lawn as he talks about the benefits of lawn rather than trees in the yard. Voiceover states ‘Want to lower your home’s carbon footprint, get rid of these - lawn spikes . Your average Sir Walter lawn absobs more carbon and generates more oxygen that the world’s largest tree.’
Dismissed House Goods Services 13/04/2011
0112-11 Nestle Australia Ltd
Infomercial style advertisement for Maxibon. A male voice over talks about how eating Maxibon can transform a man from a 'pathetic loser to biting God" in just six weeks. We see various shots of men apparently undergoing this transformation, as well as bikini clad girls admiring the results.
Dismissed Food/Bev Groceries 13/04/2011
0113-11 Fosters Australia, Asia & Pacific
A white winged horse is joined by a blonde woman wearing a white dress and carrying a tray with two beers on it. A male voice over says, "New Pure Blonde White. Purer than what you're thinking" and we see this text on the screen.
Dismissed Alcohol 13/04/2011
0115-11 AHM Health Insurance
A female voice over asks questions about ahm health insurance. Each question is responded to by a different ahm staff member who responds “a-hm”. A staff member then describes that ahm doesn’t want to be the biggest health fund, just the best. A further staff member responds to this statement with “a-hm”. The advertisement concludes with 3 ahm staff members chiming “a-hm, a-hm, a-hm-a-hm-a-hm” which is based on the music track playing in the background. All staff members appearing in the TVC are female and depicted as working in ahm’s call centre.
Dismissed Insurance 13/04/2011
0118-11 Liquor Alliance (VIC)
Young men are shown running through the streets at night placing stickers featuring the word "HUMP" on various signs, thus changing their intended meaning: Give Hump instead of Give Way, Express Hump instread of Express Post and so on. At the end of the advertisement the men are shown running in to a Thirsty Camel Bottleshop whilst laughing, and the voice over says, "Think Camel".
Upheld - Modified or Discontinued Alcohol 13/04/2011
March 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0093-12 Suzuki Australia Pty Limited
The TVC shows a Swift Sport at a car park boom gate, with a couple inside. The car then enters the car park, driving up the ramp. The car is shown driving round the multi-storey car park and setting off sprinklers. The female passenger appears to be hot and is shown fanning herself with her hand. The car then parks and the couple get out, with sprinklers going off behind them.
Upheld - Modified or Discontinued Vehicle 28/03/2012
0094-12 Aldi Stores
We see a couple at home in their front room. The man throws a nut in the air and misses it. The lady is able to throw it in the air and catches it in her mouth. The man looks annoyed but keeps trying. His wife smiles. We then hear a voiceover stating "Same old nuts. Better Price. Switch to Aldi's exclusive brands and save" and see a pack shot of the competitive packet of nuts and the Aldi packet of nuts along with pricing information.
Dismissed Food/Bev Groceries 28/03/2012
0098-12 Fosters Australia, Asia & Pacific
We see people sitting by or diving in to a pool which is covered in apple blossom. Above them on a balcony some more people are watching those by the pool and are drinking Strongbow Cider.
Dismissed Alcohol 28/03/2012
0099-12 Energy Watch
The fictitious Carbon Tax collector approaches Betty (Grandma) asking her to “Pay Up”. Betty states she doesn’t make any carbon in which the carbon tax collector prompts her to pay up again. Ben Polis (Founder-CEO of EnergyWatch) appears explaining that EnergyWatch cannot stop the Carbon Tax however they can help lower power bills. The final 5 seconds is tailored per state (VIC & NSW) addressing what offer is available.
Dismissed House Goods Services 28/03/2012
0101-12 Exhibitions and Events Australia
Open on a white screen with a close up of the top of a bald male head. He looks upward, responding to the supers that appear as spoken: renovate then build.A screwdriver head appears from above and screws the top off his head. A light bulb appears and quickly morphs into a Courier Mail Home Show logo. The logo comes alive and evolves into a virtual 3D environment as the screen turns into a floor plan.
Dismissed House Goods Services 28/03/2012
0105-12 Swisse Vitamins Pty Ltd
This advertisement is for Swisse Children’s Ultivite and features an eight year old girl stating she doesn’t always eat all of her vegetables, hence her mum buys her Swisse Children’s Ultivite - to help keep her healthy and maintain healthy energy levels. She then goes on to display what she can do when she is feeling healthy ie. bouncing around energetically, mimicking martial arts moves.
Dismissed Health Products 28/03/2012
0108-12 Bulla Dairy Foods
We see a guy aged about 30, in his dressing gown, in a suburban kitchen. He opens his freezer and shuts his eyes as he delves into a box of Bulla Crunch. He pulls out a Bulla Caramel Crunch. He shouts with glee "It’s Caramel Monday! Yeah!" He whips off his dressing gown to reveal his caramel coloured fake tan and ‘Monday’ Y-fronts. He proceeds to do a robot dance round his kitchen. We cut to the Caramel flavoured ice cream on the stick. As it spins, it gets covered in chocolate. Biscuit bits ‘pop’ out of the ice cream. We then see a completed ice cream.
Dismissed Food/Bev Groceries 28/03/2012
0111-12 ACP Publishing Pty Ltd
A 15 second TV advertisement featuring images and articles from the February issue of CLEO magazine. A female voice over tells of some of the exciting stories inside. It also promotes a Seduce dress reader offer. The ad concludes by showing the cover of the magazine and the message that it is out now - it features Ruby Rose on the cover.
Dismissed Media 28/03/2012
April 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0093-13 IAG Insurance
An advert, about different groups of people driving to various functions, with Shane/Warren Webke (a former footballer celebrity, & reader of the daily 6pm Sports section news on Channel 7 in QLD) in the passenger seat.
Dismissed Insurance 10/04/2013
0094-13 Brand Developers
The product is called never smoke, it is a rechargeable cigarette that can have tobacco or a mint flavour and when you suck on it you actually exhale a smoke substance, and by the way you can charge it through the USB port on your computer.
Upheld - Modified or Discontinued Retail 10/04/2013
0097-13 Haggle Co
Haggle Co ad- man in a fat suit.
Dismissed Professional Services 10/04/2013
0098-13 Fosters Australia, Asia & Pacific
Two men, maybe three, driving a four wheel drive in in a picturesque area overlooking a spectacular rocky escarpment. This appears as your typical National Park setting up north. They stop and one turns to the other as asks if he knows where they are and the other fellows answers 'no'. The camera pans to a box of beer on the back seat. They get out of the car and sit on chairs drinking beer and taking in the view.
Dismissed Alcohol 10/04/2013
0109-13 Sexpo Pty Ltd
Sexpo ad for Canberra Sexpo show.
Dismissed Sex Industry 10/04/2013
0111-13 Yum Restaurants International
Advertising the new deluxe burger range.
Dismissed Food/Bev Venue 10/04/2013
0112-13 Ubank
This advertisement shows a gentleman explaining a feature in his garden, which looks like a volcano with golden lava, to another gentleman standing nearby. There's some discussion about how this feature represents savings and the second gentleman plunges his hand into the golden lava and screams in pain. End of ad. A scene of the volcano shown in the advertisement also appears on the advertiser’s web page (ubank.com.au).
Dismissed Finance/Investment 10/04/2013
April 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0093-14 FOXTEL Management Pty Ltd
There was a family in a car and I think the advertisement was in relation to entertainment called PRESTO.
Dismissed Entertainment 09/04/2014
0095-14 Aldi Australia
Aldi commercial about cheese. Depicted as a group in a Church service and the announcer is a Minister in a church.
Dismissed Retail 09/04/2014
0096-14 Lion
4 men are on an island and the ad plays on stereotypes that include playing stupid tricks on one another (hazing/apprentice tricks) such as moving people while they are sleeping, excluding people when hit a hole in one.
Dismissed Alcohol 09/04/2014
0098-14 Sportingbet Australia Pty Ltd
It is a paintball multi-gun assault on sporting identity Shane Warne.
Dismissed Gambling 09/04/2014
0102-14 Hudson's circus
Advertising circus performance coming to Loganholme Qld
Dismissed Entertainment 09/04/2014
0108-14 Target Australia Pty Ltd
Gok Wan was advertising bras and refers to women's breasts as assets.
Dismissed Lingerie 09/04/2014
January 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
01-10 Cabots Australia
Cabot's TVC 01/10 - Woman in advertisement refers to "boys and their decks"
Dismissed 20/01/2010
April 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0106-12 Territory Insurance Office
The TVC depicts social occasions when drink driving is likely to occur to demonstrate how easy it is to find yourself over the limit and how easy it is to get caught by the Police. In one scene we see a man out to dinner with his partner and the voice over says, "Grabbing a bite with the missus. You deserve it" as we see the man drinking beer. We then see the man being breathalysed by the police.
Dismissed Community Awareness 11/04/2012
0115-12 GoDaddy.com
A Colombian model is being painted by Danica Patrick, a famous American race car driver, and Jillian Michaels, a celebrity fitness expert. The words painted on the model and the spoken lines in the commercial promote Go Daddy’s offering of .CO domain names.
Dismissed Professional Services 11/04/2012
0116-12 Ubank
A man onboard a plane, during a flight, is standing in the aisle struggling to release his luggage from one of the overhead lockers. All of a sudden the bag is released with enough force to pull him down the aisle, into a trolley and from the plane. The next scene cuts to him falling through the sky from the plane and towards a forest. He is then seen landing on the forest floor, alive and uninjured. Here he looks up to be presented by what appears to be a wolf and then witnesses the wolf being struck by his luggage which has also fallen from the plane.
Dismissed Finance/Investment 11/04/2012
0121-12 Sealy
The TVC is called ‘Apartment’: the camera pans through the floors of an apartment building and we see people engaged in various activities centred around their bed and bedroom. The text on screen asks, “What do we do in bed?” and we see a man playing a guitar, a woman using the bed to store guests’ coats, children playing and a man and woman starting to kiss before switching out the light.
Dismissed House Goods Services 11/04/2012
April 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0109-14 Capri Body Fashions
A group of Women walking down a street in their underwear
Dismissed Lingerie 23/04/2014
0110-14 RAMS Home Loans Pty Ltd
A puppet-ram talks to a workman with a ute, about financial issues. This man also has another workman working with him. The original guy has a discussion with the 'ram' about financial issues.
Dismissed Finance/Investment 23/04/2014
0114-14 Pacific Brands Holdings Pty Ltd
Bonds - Three girls running running and jiggling in bras and underpants.
Dismissed Lingerie 23/04/2014
0115-14 Dollar Shave Club
A man walks through a warehouse, doing various things catches a tennis raquet in his left hand, hit a tennis ball, then gets on the front of a reversing forklift, then hold a box while a worker extends the tape while he hits it with a huge blade, then throws the box to a person wearing a bear suit, then walks alnong a pile of parcels. The ad is here http://au.dollarshaveclub.com/
Upheld - Modified or Discontinued Finance/Investment 23/04/2014
0117-14 Smith's Snackfood Co Ltd The
Smith's MAXX: The One up Man Chip. Set in a pub, men sing a refrain as they show off a skill/asset/object/woman, only for other men to sing the refrain louder and more powerfully showing that their skill/asset/object/women are greater. This symbolizes the tag line of the ad (the one up man chip) as it is a play on one-upmanship.
Dismissed Food/Bev Groceries 23/04/2014
0118-14 San Remo
A couple getting intimate on a kitchen bench top
Dismissed Food/Bev Groceries 23/04/2014
0119-14 Yum Restaurants International
A series of scenes with men sitting in silence together while the voice over states that 'silence isn't awkward for guys because they don't need to talk.'
Dismissed Food/Bev Venue 23/04/2014
0121-14 Primo Smallgoods
A naked man is lying on top of a floor of bacon with more bacon falling on to him, while he is writhing in pleasure.
Dismissed Food/Bev Groceries 23/04/2014
June 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0113-14 Advertising Standards Bureau
Your advertisement has sexual pictures in it at an a inappropriate time. A lot of young children are not in bed at this hour. I think people can understand what type of "pictures" you are talking about by using words. Children may start asking parents questions about why the women were dressed like that and why the woman and man were on top of each other. It is inappropriate and as a teacher i think the images should be removed from the advertising. 6-6:30pm is a hour of dinner where family's sit around and spend time together possibly watching television.
Dismissed Community Awareness 25/06/2014
May 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0119-13 Johnson & Johnson Pacific Pty Ltd
Two young children play on a beach. The young boy has a small guitar and sings the band-aid jingle for the ad.
Dismissed Toiletries 01/05/2013
0121-13 Fosters Australia, Asia & Pacific
A group of blonde adults run through a city street in a parade. They are all wearing tan coloured clothing and at the end of the advertisement it mentions "a pure blonde moment."
Dismissed Alcohol 01/05/2013

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