1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 30/01/2022
E.g., 30/01/2022
April 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
101-09 Universal Pictures
Universal Pictures - trailer for 'Unborn' film release (M rating)
Upheld - Modified or Discontinued Entertainment 08/04/2009
May 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
105-05 Frucor Beverages (Australia) Pty Ltd
Frucor - V - cockroach does weightlifting after drinking V
Dismissed 10/05/2005
December 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
400-07 Telstra - Sensis Pty Ltd
Telstra-Sensis - Crackers The Clown - children jump on clown hired for a party, he goes to physio and told to get fit, at gym birthday boy recognises him and jumps him again
Dismissed Telecommunications 11/12/2007
May 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
108-03 Land Rover Australia
Land Rover - Discovery - 'Crocodile' - man drives Land Rover on wrong side of road.
Dismissed 13/05/2003
122-03 Stihl Pty Ltd
Stihl - chainsaw in back of utility.
Dismissed Hardware/Machinery 13/05/2003
November 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
406-06 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Pine-O-Cleen - more germs on chopping board than toilet seat, germs on baby's highchair, coloured child in dog's basket, white child in clean environment
Dismissed 14/11/2006
456-06 RACQ
RACQ - Insurance - man pushing a child on swing, turns his back and when swing returns, the child hits him in the back, then laughs as he's knocked to the ground
Dismissed Insurance 14/11/2006
April 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
110-06 Meat & Livestock Australia Ltd
Meat & Livestock - Evolution (TV) - Sam Neill evolves from ape to man and claims meat is an essential part of the development of the most advanced species of life
Dismissed Food/Bev Groceries 11/04/2006
December 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
411-03 Ford Motor Co of Aust Ltd
Ford - Falcon RTV Ute - ute and motorcycle racing.
Dismissed 09/12/2003
434-03 Simex Marketing Australia
Simex Tyres - man dressed in rubber suit.
Dismissed Retail 09/12/2003
April 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
113-08 Skins Compression Garments Pty Ltd
Skins - African athletes extol how their race is superior in sports bcs in their ancestry they were warriors
Dismissed Clothing 09/04/2008
August 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
116-98 Toyota Motor Corp Aust Ltd
Toyota - Landcruiser - 'A remarkable migration'.
Dismissed 11/08/1998
February 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
12-01 Carter Holt Harvey Tissue Aust Pty Ltd
Carter Holt Harvey - Wet Handee Clean-Ups
Dismissed 13/02/2001
June 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0237-10 Vodafone Network Pty Ltd
An elderly gentleman walks in and takes his shoes off, revealing grey socks, before climbing onto an inflatable bouncy castle. While talking about Vodafone’s new MBB Plans, he does a somersault, lands perfectly and continues bouncing.
Dismissed Telecommunications 09/06/2010
May 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
125-07 KMart Australia Ltd
KMart - Cheeky - male and female backsides in underwear dancing in front of camera
Dismissed Clothing 08/05/2007
May 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
128-08 Telstra Corporation Ltd
Telstra - Bigpond Internet - "Everybody's Talking" from Midnight Cowboy - father carries his son, dressed as cowboy, on his shoulders through crows
Dismissed Telecommunications 19/05/2008
February 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
45-06 Lever Rexona
Lever Rexona - Lynxjet - female flight attendant uses a bra instead of life jacket during safety demo to male passengers
Dismissed Toiletries 14/02/2006
50-06 Honda Australia Pty Ltd
Honda - CRV - condition of country roads discussed at meeting - it's decided not to repair them as most of them own Honda CRV and suitable for all conditions
Dismissed 14/02/2006
June 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
137-01 Sancella Pty Ltd
Sancella - Libra Snakeskins - snake in handbag
Dismissed Health Products 12/06/2001
July 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0257-12 GIO Australia
Two men are hoisting a BBQ into the air, whilts having a conversation about a new car. The central character imagines into the future what could happen if his friend let go of the rope. The BBQ bottle falls out of the BBQ whilst it is in the air. The BBQ bottle falls to the ground, bounces into air and through the sunroof of a new car. The vehicle explodes. The central character drives away in car.
Dismissed Insurance 11/07/2012
December 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
464-06 Daikin Australia
Daikin - mother allows baby to lie down and feed himself from a baby bottle
Dismissed 12/12/2006
June 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0261-10 Yum Restaurants International
The advertisement for "SweetBites" opens with a close up head shot, which focuses on the mouths of two people, smiling, as they eat the mouthsize muffin and then to a longer shot of two young people dressed in black with heavy makeup. Voiceover: "For a sweet treat that will bring a smile to anyone's face, KFC SweetBites in delicious triple chocolate and banana caramel for a sweet 99cents each". End caption: "KFC SweetBites - can't beat that taste".
Dismissed Food/Bev Groceries 22/06/2010
October 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
482-09 Coopers Brewery Ltd
Coopers - (482/09) TV Sediment Awareness Week
Dismissed Alcohol 28/10/2009
May 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
145-99 Honda Australia Pty Ltd
Honda - Accord
Dismissed 11/05/1999
November 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
491-09 Hocking Communications
Hocking Communications -30Seconds Outdoor cleaner (491/09) TVC. Narrator promoting this outdoor cleaner lampooning the way Asians speak
Dismissed 25/11/2009
June 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
148-99 Kawasaki Motors Pty Ltd
Kawasaki Motors- "Caravan in desert"
Dismissed 08/06/1999
157-99 Nestle Australia Ltd
Nestle - Kit Kat - Angel and devil each eat Kit Kat.
Dismissed 08/06/1999
June 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
178-09 Drummond Golf
Drummond Golf - man hits golf ball and it hits Easter Bunny
Dismissed 10/06/2009
June 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
151-03 Kellogg (Aust) Pty Ltd
Kellogg - Coco Pops - 'Coco' fighting for Coco Pops World Cup - 'That cracks me up'.
Dismissed 10/06/2003
163-03 Freedom Furniture Ltd
Freedom Furniture - Song - 'We are nothing but mammals'.
Dismissed 10/06/2003
March 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
51-01 Tricon Restaurants International
Tricon - KFC - woman floating in pool eating chips
Dismissed 13/03/2001
August 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
181-04 North Coast Christian Media Council Inc
North Coast Christian Media Council - Wiggles-type characters used to advise children "Jesus Loves You"
Dismissed Other 10/08/2004
201-04 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna - 3 cars on dirt track-describes how each car would perform under "unpredictable conditions"
Upheld - Modified or Discontinued 10/08/2004
July 1994
Case number Ad Standards description Determination Category Mediasort descending Determination date
154-04 Mix 102.3 Adelaide
Mix 102.3 Adelaide.- ‘Kiss. Wet Wet Wet. Hooters.’ When Hooters appears the two ‘oos’ pop out to indicate breasts
Dismissed Media 13/07/1994
June 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
184-08 Fantastic Snacks Australia
Fantastic Snacks - Delites - female licks males face
Dismissed Food/Bev Groceries 11/06/2008
December 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
526-09 iiNet
iiNet - 526/09 TV Broadband in a box promotion choir sings "hallelujah"
Dismissed Telecommunications 09/12/2009
546-09 Toyota Motor Corp Aust Ltd
Toyota - (546/09) RAV4SUV a couple met and behaved in passionate way with male removing his jacket
Dismissed 09/12/2009
575-09 Sartso
Sartso - Kevlar Jeans (575/09)TV. Motocycle being ridden in dangerous manner
Dismissed Clothing 09/12/2009
August 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0296-11 Crawford Productions Pty Ltd
A male voice over says, "Kidnapped. Nine innocent children and their teacher" and we see a man in a chicken mask holding a gun and herding children and a female teacher in to the back of a transit van. We then see some scenes from the Fortress movie which include more men in different masks and children screaming.
Dismissed Media 24/08/2011
April 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
56-03 Swift & Moore Pty Ltd
Swift & Moore - Canadian Club Whisky - men spray-paint polar bears.
Dismissed Alcohol 08/04/2003
June 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
169-07 McDonald's Aust Ltd
McDonald's - Happy Meals - cat/aliens - girl rescues cat from tree and aliens take her to McD, picking up father on the way
Upheld - Modified or Discontinued 12/06/2007
February 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
2-05 HGC Administrative Services Pty Ltd
HGC - Club X - Intimate Shaver (TV) "keeping pussies clean shaven" - cat on couch approached with shaver, sounds of distressed cat, then reappears hairless
Dismissed Toiletries 08/02/2005
May 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
171-06 IAG Insurance
IAG - SGIO - man doing own electrical repairs under instructions over the phone from insurance company
Dismissed Insurance 09/05/2006
August 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0303-12 Honda Australia Pty Ltd
The new Honda Civic Hatch is shown driving around an urban environment (the TVC was filmed in Melbourne’s CBD) while pedestrians and other road users (including all other vehicles but the Civic Hatch) are depicted as being hamstrung by big parachutes that hold them back and carry them away with the wind. The other road users and pedestrians are depicted as being horribly slowed down and inconvenienced by the parachutes, while the Civic Hatch is able to glide, in a controlled fashion, effortlessly through the city environment.
Dismissed Vehicle 08/08/2012
June 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
59-98 Woolstore Furniture Centre
Woolstore Furniture Centre - "bloody disaster."
Dismissed Retail 09/06/1998
March 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
63-03 Jim Beam Brands Australia Pty Ltd
Jim Beam - man throws cans out of office window.
Dismissed Alcohol 11/03/2003
November 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
207-98 Federal Chamber of Automotive Industries
Federal Chamber of Automotive Industries (Sydney Motor Show) - man on aeroplane
Dismissed 10/11/1998
April 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
66-04 Red Bull Aust Pty Ltd
Red Bull - pigeon poops on guy's head - he shoots with catapult then kicks bird
Dismissed 13/04/2004
September 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
210-02 Australian Paper
Australian Paper - Reflex copy paper - older woman being shown around office, then being hit by ball kicked by staff member playing football
Dismissed 10/09/2002
September 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
213-04 Subaru (Aust) Pty Ltd
Subaru - Award Fast Start- sedan leaving ground over hilly road, speeding across expanse of water
Dismissed 14/09/2004

Pages