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Dismissed

Ref# Advertisement Category Determination Date Media
0197/10 Reckitt Benckiser (Aust) Pty LtdThe TVC opens on two girls playing “dress up” in front of a mirror. One of the girls has dressed up in her mother’s blouse and both of the girls are wearing high heels which are too big for them. The girls begin to apply makeup to their faces. One of the girls picks up mascara and as she goes to apply it to her friends face she accidently wipes it across the blouse. Mum then enters and the girls turn round to show off their handy work. Mum immediately notices the stain. She is not angry with what the girls have done but is more concerned that her shirt may be ruined and that she may not be able to get the stain out. Suddenly the Pink Presenter enters and presents the new Vanish Napisan Liquid Gel. She pours some of it into the wash. A demo sequence follows and the Pink Presenter explains how the Vanish Liquid targets and seeks out tough stains. We then cut to a shot of the now clean shirt and the girls are a shocked that the stains have come out. The mum is also a little shocked at how just easily the stains have come out. Cut to the final shot of the mum and Pink Presenter standing together with the girl cheekily asking if she can use mum’s blusher next time considering just how easily the mascara stain came out. House Goods Services Dismissed 12/05/2010
0226/15 7-Eleven Stores Pty LtdThere is a large wall advertising the Slushee drinks that an be purchased (it is very pink) and there are three images of females 'enjoying' the drinks
Food/Bev Groceries Dismissed 10/06/2015 Promotional Material
0304/11 Reckitt Benckiser (Aust) Pty LtdAn apology for men's toilet habits is read out in a solomn voice whilst we see males of varying ages in the bathroom. References are made to bad aims, not flushing and bad smells. The TVC finishes with a male voice-over stating, “Harpic White & Shine – cleans up their act every time”. House Goods Services Dismissed 24/08/2011

Upheld - Modified or Discontinued

Ref# Advertisement Category Determination Date Media
0361/15 Lush AustraliaFull length rear shot of four naked women, with the caption, "We prefer to go naked, like 100s of our products". Toiletries Upheld - Modified or Discontinued 23/09/2015 Poster

Dismissed

Ref# Advertisement Category Determination Date Media
0460/10 Kimberly-Clark Aust Pty LtdA toddler (Kruz) is in a Pull-Ups branded car. He is being pushed by his posse of toilet training kids. We see our hero toilet training child (Liam) in the background colouring in. Kruz begins to sing with his posse doing the ‘toilet dance’ beside him, which begins with the lyrics "when you wanna do poos and wees..." We see Liam jump up from the table and indicate that he needs to go to the toilet. We cut to Kruz who shows the L and P Plates to camera. We see a close up shot of the Huggies Pull-Up and then cut to see the posse showing how the product goes up and down. Kruz sings again to camera. We see Liam run from his table to the toilet as Kruz and his posse do the Stop. Potty Time moves. We cut to Kruz showing mum the Pull-Ups website on her computer. We see Kruz showing the Toilet Training Guide. Kruz and his posse dance to the lyrics as we see Liam flush the toilet and run to mum with excitement. We end on Liam and mum celebrating success as Kruz sings the final lyrics. Toiletries Dismissed 10/11/2010
0519/10 Kimberly-Clark Aust Pty LtdA toddler (Kruz) is in a Pull-Ups branded car. He is being pushed by his posse of toilet training kids. We see our hero toilet training child (Liam) in the background colouring in. Kruz begins to sing with his posse doing the ‘toilet dance’ beside him, which begins with the lyrics "when you wanna do poos and wees..." We see Liam jump up from the table and indicate that he needs to go to the toilet. We cut to Kruz who shows the L and P Plates to camera. We see a close up shot of the Huggies Pull-Up and then cut to see the posse showing how the product goes up and down. Kruz sings again to camera. We see Liam run from his table to the toilet as Kruz and his posse do the Stop. Potty Time moves. We cut to Kruz showing mum the Pull-Ups website on her computer. We see Kruz showing the Toilet Training Guide. Kruz and his posse dance to the lyrics as we see Liam flush the toilet and run to mum with excitement. We end on Liam and mum celebrating success as Kruz sings the final lyrics. Toiletries Dismissed 08/12/2010 TV-Pay
0549/16 Muzz Buzz

Both ads have very poor messages of responsibilities and are shocking role models for the children they are targeting.
The other shows a man punching through two paper cups of slush, spraying the contents everywhere. I have no idea what they are supposed to advertise (other than Muzz Buzz itself)..



Food/Bev Venue Dismissed 18/01/2017 TV-Free to air
109/00 Blockbuster Aust LtdBlockbuster Video - sounds of trickling water and flushing lavatory - 'Big Daddy' Retail Dismissed 11/04/2000 Radio
161/05 H J Heinz Co Australia LtdH J Heinz - Big & Chunky Soup - a woman clad in her underwear walks to the toilet scratching her bottom she goes to the toilet you can hear it flush she comes out and says "Mmm big and chunky" Dismissed 12/07/2005
177/07 Volkswagen Group Australia Pty LimitedVolkswagen - Golf - passenger tells driver car going too slow - driver pulls out to overtake truck and accelerates to pass - the passenger's slushie gets tipped all over him Dismissed 12/06/2007
274/06 Avon Products Pty LtdAvon - Love Blush Eau de Toilette Spray - brunette wearing only briefs lower on buttocks and seemingly with hand down front of pants Toiletries Dismissed 08/08/2006 Print
427/09 McDonald's Aust LtdMcDonald's - (427/09) - 'Surprise Ending' during Ice Age 3 tie in promotion (blue slushy drink for adults and fruit cup for children) Food/Bev Groceries Dismissed 09/09/2009

Browse Case Reports

Year

Month

Results for July 2018

Ref#DateAdvertisement
0289/1811 July 2018Ultra Tune Australia

Two women sitting in a car that gets trapped at railway crossing.

0290/1811 July 2018McMillan Law
This is an ad for a legal company. It depicted two Policemen entering a house and arresting a male. Escorting the male from the house and a female then hits the police.  
0291/1811 July 2018Motor Accident Commission SA
A very large billboard image, geometric and abstract, strong eye-catching colour with this single communication: "Get your sh-t together."
0292/1811 July 2018The Hospital Research Foundation
The best description is set forth on The Longest Table website:
"Spread the word about your forkin’ awesome contribution to saving lives from cancer using #forkcancer! Keep an eye on the hashtag to check out your fellow forkers plans for their Longest Table & get inspired!
Have fun & #forkcancer!
Give yourself a huge pat on the back – you’re helping to save lives from cancer, and having a forking good time while you’re at it!"


0296/1811 July 2018Team Penguin Studio
It was a couple of separate clips of young people partying, clearly intoxicated and drinking more alcohol. They all seemed to be in good spirits and enjoying themselves despite one of them almost vomiting. 
0297/1811 July 2018Fujitsu General
The advertisement features Mark Taylor demonstrating a martial art called "Fujitsu" to a family.
0299/1811 July 2018Bobbi's Pole Studio
Bobbie's Pole Studio new development, there is a very sensual woman wearing minimal clothing. I was walking past with my children and had to shield their eyes. Very offensive and inappropriate. this appears to be there new advertising logo. I don't want to see it and especially do not want my kids to be exposed to this.
0300/1811 July 2018The Penthouse
Ad was for a 'gentleman's club' depicting a woman clad in black lace g-string and bra. It consisted of 3 large plasma TVs screens brightly lit with changing images, facing to rear and sides of a moving flatbed truck. Images and text alternated.
0301/1811 July 2018McCain Australia and New Zealand
30 second ad depicting a child finding new ways to shake his fries packet
0303/1811 July 2018BMW Group Australia
Near end of video - new Mini overtaking old Mini in dangerous and I presume illegal manner as I could not see any indication used and it seemed to be on a public road.
Film clip - available on Youtube:
https://www.youtube.com/watch?v=6FKNyhwUBY4
0304/1811 July 2018Hanes Brands Inc

The ad features a young women getting ready to go out at night and messing around with a camera. It's show as though someone else is watching her in the room, she is 'on show' for them. It's sexualised (obviously, that's how products sell) but my point is you can clearly see her whole breast and nipple in the ad. She's wearing a leather jacket but nothing under that. Tights and black stilettos.

0305/1811 July 2018Sportsbet

The advertisement features a man attempting to disarm a bomb when a voice over states 'kaboom' and makes him cut the wrong wire.

0306/1811 July 2018Volkswagen Group Australia Pty Limited

There is a kids costume party, one kid dresses as a transformer car then he uses that car to reverse in between two children and sit next to a little girl.  

0307/1811 July 2018Carnival Australia

An ad for a cruise line which uses the phrase 'ship yeah'.


0308/1811 July 2018National Pharmacies
One scene shows a close up of the semi naked rear of a young boy fiddling with his swimming costume and buttocks region, in slow motion.
0309/1811 July 2018Caloundra Big Screen Cinemas

Print advertisement  featuring the words  "HOLY S-T" - and ticket prices information.


0310/1811 July 2018Jaguar Land Rover Australia Pty Ltd
The ad is a picture of a red landrover driving up stairs in china.
0312/1811 July 2018Bobbi's Pole Studio
Sandwich board placed on their front yard facing into the street with business title, list of services and photo of woman pole dancing in underwear