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Dismissed

Ref# Advertisement Category Determination Date Media
0197/10 Reckitt Benckiser (Aust) Pty LtdThe TVC opens on two girls playing “dress up” in front of a mirror. One of the girls has dressed up in her mother’s blouse and both of the girls are wearing high heels which are too big for them. The girls begin to apply makeup to their faces. One of the girls picks up mascara and as she goes to apply it to her friends face she accidently wipes it across the blouse. Mum then enters and the girls turn round to show off their handy work. Mum immediately notices the stain. She is not angry with what the girls have done but is more concerned that her shirt may be ruined and that she may not be able to get the stain out. Suddenly the Pink Presenter enters and presents the new Vanish Napisan Liquid Gel. She pours some of it into the wash. A demo sequence follows and the Pink Presenter explains how the Vanish Liquid targets and seeks out tough stains. We then cut to a shot of the now clean shirt and the girls are a shocked that the stains have come out. The mum is also a little shocked at how just easily the stains have come out. Cut to the final shot of the mum and Pink Presenter standing together with the girl cheekily asking if she can use mum’s blusher next time considering just how easily the mascara stain came out. House Goods Services Dismissed 12/05/2010
0226/15 7-Eleven Stores Pty LtdThere is a large wall advertising the Slushee drinks that an be purchased (it is very pink) and there are three images of females 'enjoying' the drinks
Food/Bev Groceries Dismissed 10/06/2015 Promotional Material
0304/11 Reckitt Benckiser (Aust) Pty LtdAn apology for men's toilet habits is read out in a solomn voice whilst we see males of varying ages in the bathroom. References are made to bad aims, not flushing and bad smells. The TVC finishes with a male voice-over stating, “Harpic White & Shine – cleans up their act every time”. House Goods Services Dismissed 24/08/2011

Upheld - Modified or Discontinued

Ref# Advertisement Category Determination Date Media
0361/15 Lush AustraliaFull length rear shot of four naked women, with the caption, "We prefer to go naked, like 100s of our products". Toiletries Upheld - Modified or Discontinued 23/09/2015 Poster

Dismissed

Ref# Advertisement Category Determination Date Media
0460/10 Kimberly-Clark Aust Pty LtdA toddler (Kruz) is in a Pull-Ups branded car. He is being pushed by his posse of toilet training kids. We see our hero toilet training child (Liam) in the background colouring in. Kruz begins to sing with his posse doing the ‘toilet dance’ beside him, which begins with the lyrics "when you wanna do poos and wees..." We see Liam jump up from the table and indicate that he needs to go to the toilet. We cut to Kruz who shows the L and P Plates to camera. We see a close up shot of the Huggies Pull-Up and then cut to see the posse showing how the product goes up and down. Kruz sings again to camera. We see Liam run from his table to the toilet as Kruz and his posse do the Stop. Potty Time moves. We cut to Kruz showing mum the Pull-Ups website on her computer. We see Kruz showing the Toilet Training Guide. Kruz and his posse dance to the lyrics as we see Liam flush the toilet and run to mum with excitement. We end on Liam and mum celebrating success as Kruz sings the final lyrics. Toiletries Dismissed 10/11/2010
0519/10 Kimberly-Clark Aust Pty LtdA toddler (Kruz) is in a Pull-Ups branded car. He is being pushed by his posse of toilet training kids. We see our hero toilet training child (Liam) in the background colouring in. Kruz begins to sing with his posse doing the ‘toilet dance’ beside him, which begins with the lyrics "when you wanna do poos and wees..." We see Liam jump up from the table and indicate that he needs to go to the toilet. We cut to Kruz who shows the L and P Plates to camera. We see a close up shot of the Huggies Pull-Up and then cut to see the posse showing how the product goes up and down. Kruz sings again to camera. We see Liam run from his table to the toilet as Kruz and his posse do the Stop. Potty Time moves. We cut to Kruz showing mum the Pull-Ups website on her computer. We see Kruz showing the Toilet Training Guide. Kruz and his posse dance to the lyrics as we see Liam flush the toilet and run to mum with excitement. We end on Liam and mum celebrating success as Kruz sings the final lyrics. Toiletries Dismissed 08/12/2010 TV-Pay
0549/16 Muzz Buzz

Both ads have very poor messages of responsibilities and are shocking role models for the children they are targeting.
The other shows a man punching through two paper cups of slush, spraying the contents everywhere. I have no idea what they are supposed to advertise (other than Muzz Buzz itself)..



Food/Bev Venue Dismissed 18/01/2017 TV-Free to air
109/00 Blockbuster Aust LtdBlockbuster Video - sounds of trickling water and flushing lavatory - 'Big Daddy' Retail Dismissed 11/04/2000 Radio
161/05 H J Heinz Co Australia LtdH J Heinz - Big & Chunky Soup - a woman clad in her underwear walks to the toilet scratching her bottom she goes to the toilet you can hear it flush she comes out and says "Mmm big and chunky" Dismissed 12/07/2005
177/07 Volkswagen Group Australia Pty LimitedVolkswagen - Golf - passenger tells driver car going too slow - driver pulls out to overtake truck and accelerates to pass - the passenger's slushie gets tipped all over him Dismissed 12/06/2007
274/06 Avon Products Pty LtdAvon - Love Blush Eau de Toilette Spray - brunette wearing only briefs lower on buttocks and seemingly with hand down front of pants Toiletries Dismissed 08/08/2006 Print
427/09 McDonald's Aust LtdMcDonald's - (427/09) - 'Surprise Ending' during Ice Age 3 tie in promotion (blue slushy drink for adults and fruit cup for children) Food/Bev Groceries Dismissed 09/09/2009

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