Ad Standards Community Panel Cases

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June 2021
Case number	Ad Standards description	Determination	Category	Media	Determination date
0163-21	Suboo This Instagram Story on the @brittany_hockley account features an image comprising of four images. The caption on the post states: The images show a woman posing on a boat wearing a dress and jacket. Text on the image states "@suboostyle 30% off sitewide till wed x"	Upheld - Not Modified or Discontinued	Retail	Internet - Social - Instagram	23/06/2021

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Alcohol
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Community Awareness
Education
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Food/Bev Groceries
Food/Bev Venue
Gambling
Hardware/Machinery
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Insurance
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Media
Mobile Phone or SMS
Other
Political or Social Issue
Professional Service
Professional Services
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Religion/Beliefs
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Sex Industry
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Cinema
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Internet - Social - Facebook
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AANA Advertising to Childrens Code
AANA Advertising to Childrens Code \ 2.1 Community Standards
AANA Advertising to Childrens Code \ 2.1 Community Standards \ advertising must not contravene
AANA Advertising to Childrens Code \ 2.10 Popular personalities
AANA Advertising to Childrens Code \ 2.10 Popular personalities \ use obscures distinction between promotion and program
AANA Advertising to Childrens Code \ 2.11 Premiums
AANA Advertising to Childrens Code \ 2.11 Premiums \ false or misleading impression of product content
AANA Advertising to Childrens Code \ 2.11 Premiums \ false or misleading impression of the premium offer
AANA Advertising to Childrens Code \ 2.11 Premiums \ reference to premium more than incidental
AANA Advertising to Childrens Code \ 2.11 Premiums \ terms, conditions or limitations not clear
AANA Advertising to Childrens Code \ 2.11 Premiums \ Use of premium to promote excess consumption
AANA Advertising to Childrens Code \ 2.12 Alcohol
AANA Advertising to Childrens Code \ 2.12 Alcohol \ advertising must not relate to Alcohol
AANA Advertising to Childrens Code \ 2.13 Privacy
AANA Advertising to Childrens Code \ 2.13 Privacy \ no statement to obtain express consent
AANA Advertising to Childrens Code \ 2.14 Food and beverages
AANA Advertising to Childrens Code \ 2.14 Food and beverages \ Must comply with AANA Food and Beverages Code
AANA Advertising to Childrens Code \ 2.2 Factual presentation
AANA Advertising to Childrens Code \ 2.2 Factual presentation \ accurate representation of accessory parts
AANA Advertising to Childrens Code \ 2.2 Factual presentation \ accurate representation of advertisement for product
AANA Advertising to Childrens Code \ 2.2 Factual presentation \ misleading or deceptive
AANA Advertising to Childrens Code \ 2.2 Factual presentation \ Price accurately presented and not minimized
AANA Advertising to Childrens Code \ 2.3 Placement
AANA Advertising to Childrens Code \ 2.3 Placement \ program content is unsuitable for Children
AANA Advertising to Childrens Code \ 2.4 Sexualisation
AANA Advertising to Childrens Code \ 2.4 Sexualisation \ employs sexual appeal
AANA Advertising to Childrens Code \ 2.4 Sexualisation \ includes sexual imagery
AANA Advertising to Childrens Code \ 2.5 Safety
AANA Advertising to Childrens Code \ 2.5 Safety \ advertises declared unsafe product
AANA Advertising to Childrens Code \ 2.5 Safety \ depicts unsafe use of product
AANA Advertising to Childrens Code \ 2.6 Social values
AANA Advertising to Childrens Code \ 2.6 Social values \ demeans a person or group of people
AANA Advertising to Childrens Code \ 2.6 Social values \ portrays frightening / distressing content
AANA Advertising to Childrens Code \ 2.7 Parental Authority
AANA Advertising to Childrens Code \ 2.7 Parental Authority \ contains an appeal to urge purchase
AANA Advertising to Childrens Code \ 2.7 Parental Authority \ not undermine parents / carers
AANA Advertising to Childrens Code \ 2.8 Qualifying statements
AANA Advertising to Childrens Code \ 2.8 Qualifying statements \ not conspicously displayed
AANA Advertising to Childrens Code \ 2.8 Qualifying statements \ not conspicuously displayed
AANA Advertising to Childrens Code \ 2.9 Competitions
AANA Advertising to Childrens Code \ 2.9 Competitions \ does not contain basic rules
AANA Advertising to Childrens Code \ 2.9 Competitions \ does not indicate closing date
AANA Code of Ethics
AANA Code of Ethics \ 2.0 Other
AANA Code of Ethics \ 2.0 Other \ Environmental issues
AANA Code of Ethics \ 2.0 Other \ Other - miscellaneous
AANA Code of Ethics \ 2.0 Other \ Portrayal of animals
AANA Code of Ethics \ 2.0 Other \ Social values
AANA Code of Ethics \ 2.1 Discrimination or Vilification
AANA Code of Ethics \ 2.1 Discrimination or Vilification \ Age
AANA Code of Ethics \ 2.1 Discrimination or Vilification \ Disability
AANA Code of Ethics \ 2.1 Discrimination or Vilification \ Ethnicity
AANA Code of Ethics \ 2.1 Discrimination or Vilification \ Gender
AANA Code of Ethics \ 2.1 Discrimination or Vilification \ Lifestyle Choices
AANA Code of Ethics \ 2.1 Discrimination or Vilification \ Mental Illness
AANA Code of Ethics \ 2.1 Discrimination or Vilification \ Nationality
AANA Code of Ethics \ 2.1 Discrimination or Vilification \ Occupation
AANA Code of Ethics \ 2.1 Discrimination or Vilification \ Other
AANA Code of Ethics \ 2.1 Discrimination or Vilification \ Physical Characteristics
AANA Code of Ethics \ 2.1 Discrimination or Vilification \ Political belief
AANA Code of Ethics \ 2.1 Discrimination or Vilification \ Race
AANA Code of Ethics \ 2.1 Discrimination or Vilification \ Religion
AANA Code of Ethics \ 2.1 Discrimination or Vilification \ Sexual preference
AANA Code of Ethics \ 2.2 Exploitative or Degrading
AANA Code of Ethics \ 2.2 Exploitative or Degrading \ Degrading - men
AANA Code of Ethics \ 2.2 Exploitative or Degrading \ Degrading - women
AANA Code of Ethics \ 2.2 Exploitative or Degrading \ Exploitative - men
AANA Code of Ethics \ 2.2 Exploitative or Degrading \ Exploitative - women
AANA Code of Ethics \ 2.2 Exploitative or Degrading \ Exploitative or degrading children
AANA Code of Ethics \ 2.3 Violence
AANA Code of Ethics \ 2.3 Violence \ Bullying
AANA Code of Ethics \ 2.3 Violence \ Causes alarm and distress
AANA Code of Ethics \ 2.3 Violence \ Causes alarm and distress to children
AANA Code of Ethics \ 2.3 Violence \ Community awareness
AANA Code of Ethics \ 2.3 Violence \ Cruelty to animals
AANA Code of Ethics \ 2.3 Violence \ Domestic violence
AANA Code of Ethics \ 2.3 Violence \ Graphic depictions
AANA Code of Ethics \ 2.3 Violence \ Hooliganism-vandalism-graffiti
AANA Code of Ethics \ 2.3 Violence \ Violence
AANA Code of Ethics \ 2.3 Violence \ Weapons
AANA Code of Ethics \ 2.4 Sex/sexuality/nudity
AANA Code of Ethics \ 2.4 Sex/sexuality/nudity \ S/S/N - general
AANA Code of Ethics \ 2.4 Sex/sexuality/nudity \ S/S/N - nudity
AANA Code of Ethics \ 2.4 Sex/sexuality/nudity \ S/S/N - sexualisation of children
AANA Code of Ethics \ 2.5 Language
AANA Code of Ethics \ 2.5 Language \ Inappropriate language
AANA Code of Ethics \ 2.5 Language \ Strong or obscene language
AANA Code of Ethics \ 2.6 Health and Safety
AANA Code of Ethics \ 2.6 Health and Safety \ Body Image
AANA Code of Ethics \ 2.6 Health and Safety \ Body Issue
AANA Code of Ethics \ 2.6 Health and Safety \ Bullying (non violent)
AANA Code of Ethics \ 2.6 Health and Safety \ Depiction of smoking/drinking/gambling/drug use
AANA Code of Ethics \ 2.6 Health and Safety \ Mental Health
AANA Code of Ethics \ 2.6 Health and Safety \ Motor vehicle related
AANA Code of Ethics \ 2.6 Health and Safety \ Unsafe behaviour
AANA Code of Ethics \ 2.6 Health and Safety \ Within prevailing community standards
AANA Code of Ethics \ 2.7 Distinguishable advertising
AANA Code of Ethics \ 2.7 Distinguishable advertising \ Advertising not clearly distinguishable
AANA Code of Ethics \ 2.7 Distinguishable advertising
AANA Code of Ethics \ 2.7 Distinguishable advertising \ Advertising not clearly distinguishable
AANA Environmental Code
AANA Environmental Code \ 1 Truthful and Factual
AANA Environmental Code \ 1 Truthful and Factual \ a) not misleading or deceptive
AANA Environmental Code \ 1 Truthful and Factual \ b) disclaimers - limitation and qualifications displayed
AANA Environmental Code \ 1 Truthful and Factual \ c) extent of environmental benefit clearly represented
AANA Environmental Code \ 2 Genuine Environmental Benefit
AANA Environmental Code \ 2 Genuine Environmental Benefit \ a) relevant, specific and clearly explained
AANA Environmental Code \ 2 Genuine Environmental Benefit \ b) not overstate claims
AANA Environmental Code \ 2 Genuine Environmental Benefit \ c) not imply social acceptance
AANA Environmental Code \ 2 Genuine Environmental Benefit \ c) not imply social acceptance
AANA Environmental Code \ 3 Substantiation
AANA Environmental Code \ 3 Substantiation \ a) claims able to be substantiated and verifiable
AANA Environmental Code \ 3 Substantiation \ b) claims must meet applicable standards
AANA Environmental Code \ 3 Substantiation \ c) genuine testimonials
AANA Food and Beverages Code
AANA Food and Beverages Code \ 2.1 Not misleading or deceptive
AANA Food and Beverages Code \ 2.1 Not misleading or deceptive \ not misleading or deceptive
AANA Food and Beverages Code \ 2.1 Truthful Honest Not Misleading or deceptive
AANA Food and Beverages Code \ 2.1 Truthful Honest Not Misleading or deceptive \ communicated appropriate to the level of understanding
AANA Food and Beverages Code \ 2.1 Truthful Honest Not Misleading or deceptive \ contravenes community standards
AANA Food and Beverages Code \ 2.1 Truthful Honest Not Misleading or deceptive \ truthful and honest / not misleading
AANA Food and Beverages Code \ 2.2 Healthy lifestyle/ excess consumption
AANA Food and Beverages Code \ 2.2 Healthy lifestyle/ excess consumption \ encourage excess consumption
AANA Food and Beverages Code \ 2.2 Healthy lifestyle/ excess consumption \ not undermine importance or promotion
AANA Food and Beverages Code \ 2.2 Healthy Lifestyle/Excess Consumption
AANA Food and Beverages Code \ 2.2 Healthy Lifestyle/Excess Consumption \ encourage excess consumption
AANA Food and Beverages Code \ 2.3 Unsupported nutritional/health claims
AANA Food and Beverages Code \ 2.3 Unsupported nutritional/health claims \ claims meets FSANZ Code
AANA Food and Beverages Code \ 2.3 Unsupported nutritional/health claims \ health and nutrition claims supported
AANA Food and Beverages Code \ 2.4 Misleading nutritional/health claims
AANA Food and Beverages Code \ 2.4 Misleading nutritional/health claims \ claims represented clearly
AANA Food and Beverages Code \ 2.5 Non-statistical consumer taste/preference
AANA Food and Beverages Code \ 2.5 Non-statistical consumer taste/preference \ no reference without evidence
AANA Food and Beverages Code \ 2.6 Inaccurate taste/size/content/nutrition/health claim
AANA Food and Beverages Code \ 2.6 Inaccurate taste/size/content/nutrition/health claim \ claims specific and accurate
AANA Food and Beverages Code \ 2.7 Public personality program content
AANA Food and Beverages Code \ 2.7 Public personality program content \ clearly distinguish content
AANA Food and Beverages Code \ 2.8 False Meal substitute
AANA Food and Beverages Code \ 2.8 False Meal substitute \ not portrayed as such
AANA Food and Beverages Code \ 2.8 False Meal substitute \ not protrayed as such
AANA Food and Beverages Code \ 3.1 Misleading/urgency/price minimization
AANA Food and Beverages Code \ 3.1 Misleading/urgency/price minimization \ feature price minimization
AANA Food and Beverages Code \ 3.1 Misleading/urgency/price minimization \ not misleading or deceptive
AANA Food and Beverages Code \ 3.1 Must not target children
AANA Food and Beverages Code \ 3.1 Must not target children \ advertising for OFBP must not target children
AANA Food and Beverages Code \ 3.2 Encourage excess consumption
AANA Food and Beverages Code \ 3.2 Encourage excess consumption \ improperly exploit Children's imaginations
AANA Food and Beverages Code \ 3.2 Sponsorship
AANA Food and Beverages Code \ 3.2 Sponsorship \ sponsorship must not show OFBP
AANA Food and Beverages Code \ 3.3 Peer advantage
AANA Food and Beverages Code \ 3.3 Peer advantage \ imply non possession will afford disadvantage
AANA Food and Beverages Code \ 3.4 Giveaway products/vouchers
AANA Food and Beverages Code \ 3.4 Giveaway products/vouchers \ cannot be given to children
AANA Food and Beverages Code \ 3.4 Undermine parent/carer
AANA Food and Beverages Code \ 3.4 Undermine parent/carer \ in guiding diet and lifestyle choices
AANA Food and Beverages Code \ 3.5 Pester Power
AANA Food and Beverages Code \ 3.5 Pester Power \ shall not include appeal to children
AANA Food and Beverages Code \ 3.6 Premium
AANA Food and Beverages Code \ 3.6 Premium \ product must be integral ingredient
AANA Food and Beverages Code \ 4.1 Must comply with RCMI
AANA Food and Beverages Code \ 4.1 Must comply with RCMI \ must comply with Schedule 1 of RCMI
AANA Food and Beverages Code \ 4.1 Must comply with RCMI
AANA Food and Beverages Code \ 4.1 Must comply with RCMI \ Must comply with Schedule 1 of RCMI
AANA Food and Beverages Code \ 4.2 Must comply with QSRI
AANA Food and Beverages Code \ 4.2 Must comply with QSRI \ must comply with Schedule 1 of QSRI
AANA Food and Beverages Code \ 4.2 Must comply with QSRI
AANA Food and Beverages Code \ 4.2 Must comply with QSRI \ Must comply with Schedule 1 of QSRI
AANA Wagering Code
AANA Wagering Code \ 2.1 Directed to Minors
AANA Wagering Code \ 2.1 Directed to Minors \ Directed primarily to minors
AANA Wagering Code \ 2.1 Directed to Minors
AANA Wagering Code \ 2.1 Directed to Minors \ Directed primarily to minors
AANA Wagering Code \ 2.2 Depicting Minors
AANA Wagering Code \ 2.2 Depicting Minors \ Implication of engaging in wagering
AANA Wagering Code \ 2.2 Depicting Minors \ Not shown in an incidental role
AANA Wagering Code \ 2.3 Depicting 18-24 year olds
AANA Wagering Code \ 2.3 Depicting 18-24 year olds \ Depiction of engaging in wagering
AANA Wagering Code \ 2.4 Alcohol consumption
AANA Wagering Code \ 2.4 Alcohol consumption \ Depicting with placement of wager
AANA Wagering Code \ 2.4 Alcohol consumption
AANA Wagering Code \ 2.4 Alcohol consumption \ Depicting with placement of wager
AANA Wagering Code \ 2.5 Promise of winning
AANA Wagering Code \ 2.5 Promise of winning \ State or imply a promise of winning
AANA Wagering Code \ 2.5 Promise of winning
AANA Wagering Code \ 2.5 Promise of winning \ State or imply a promise of winning
AANA Wagering Code \ 2.6 Depict wagering as personal improvement
AANA Wagering Code \ 2.6 Depict wagering as personal improvement \ Financial situation
AANA Wagering Code \ 2.6 Depict wagering as personal improvement \ Personal difficulties
AANA Wagering Code \ 2.7 Sexual success or attractiveness
AANA Wagering Code \ 2.7 Sexual success or attractiveness \ Enhanced attractiveness
AANA Wagering Code \ 2.7 Sexual success or attractiveness \ Sexual success
AANA Wagering Code \ 2.8 Excess participation
AANA Wagering Code \ 2.8 Excess participation \ Condone or imply excess participation
AANA Wagering Code \ 2.8 Excess participation
AANA Wagering Code \ 2.8 Excess participation \ Condone or imply excess participation
AANA Wagering Code \ 2.9 Pressure to gamble
AANA Wagering Code \ 2.9 Pressure to gamble \ Disparage abstention
AANA Wagering Code \ 2.9 Pressure to gamble \ Encourage peer pressure
AANA Wagering Code \ 2.9 Pressure to gamble
AANA Wagering Code \ 2.9 Pressure to gamble \ Disparage abstention
AANA Wagering Code \ 2.9 Pressure to gamble \ Encourage peer pressure
AFGC - Quick Service Restaurant Initiative
AFGC - Quick Service Restaurant Initiative \ QSRI 1.1 Advertising and Marketing Message
AFGC - Quick Service Restaurant Initiative \ QSRI 1.1 Advertising and Marketing Message \ a) represent healthier dietary choices
AFGC - Quick Service Restaurant Initiative \ QSRI 1.1 Advertising and Marketing Message \ b) reference/context of a healthy lifestyle
AFGC - Quick Service Restaurant Initiative \ QSRI 1.1 Advertising and Marketing Message \ b) reference/context of a healthy lifestyle
AFGC - Quick Service Restaurant Initiative \ QSRI 1.2 Product Placement
AFGC - Quick Service Restaurant Initiative \ QSRI 1.2 Product Placement \ placement only if complies with advertising messaging
AFGC - Quick Service Restaurant Initiative \ QSRI 1.3 Products in Interactive Games
AFGC - Quick Service Restaurant Initiative \ QSRI 1.3 Products in Interactive Games \ games only if complies with advertising messaging
AFGC - Quick Service Restaurant Initiative \ QSRI 1.4 Advertising in School
AFGC - Quick Service Restaurant Initiative \ QSRI 1.4 Advertising in School \ only with consent/agreement
AFGC - Quick Service Restaurant Initiative \ QSRI 1.4 Advertising in School \ related to healthy lifestyle activities
AFGC - Quick Service Restaurant Initiative \ QSRI 1.5 Product/vouchers at children's sporting events
AFGC - Quick Service Restaurant Initiative \ QSRI 1.5 Product/vouchers at children's sporting events \ products must meet nutrition criteria
AFGC - Quick Service Restaurant Initiative \ QSRI 1.5 Product/vouchers at children's sporting events
AFGC - Quick Service Restaurant Initiative \ QSRI 1.5 Product/vouchers at children's sporting events \ products must meet nutrition criteria
AFGC - Quick Service Restaurant Initiative \ QSRI 1.6 Nutritional Information
AFGC - Quick Service Restaurant Initiative \ QSRI 1.6 Nutritional Information \ information must be available
AFGC - Responsible Childrens Marketing Initiative
AFGC - Responsible Childrens Marketing Initiative \ RCMI 1.1 Advertising Message
AFGC - Responsible Childrens Marketing Initiative \ RCMI 1.1 Advertising Message \ a) represent healthier dietary choices
AFGC - Responsible Childrens Marketing Initiative \ RCMI 1.1 Advertising Message \ b) reference/context of a healthy lifestyle
AFGC - Responsible Childrens Marketing Initiative \ RCMI 1.1 Advertising Message \ b) reference/context of a healthy lifestyle
AFGC - Responsible Childrens Marketing Initiative \ RCMI 1.2 Product Placement
AFGC - Responsible Childrens Marketing Initiative \ RCMI 1.2 Product Placement \ placement only if complies with advertising messaging
AFGC - Responsible Childrens Marketing Initiative \ RCMI 1.3 Products in interactive games
AFGC - Responsible Childrens Marketing Initiative \ RCMI 1.3 Products in interactive games \ games only if complies with advertising messaging
AFGC - Responsible Childrens Marketing Initiative \ RCMI 1.4 Advertising in Schools
AFGC - Responsible Childrens Marketing Initiative \ RCMI 1.4 Advertising in Schools \ only with consent/agreement
AFGC - Responsible Childrens Marketing Initiative \ RCMI 1.4 Advertising in Schools \ related to healthy lifestyle activities
FCAI Motor Vehicle Advertising Code
FCAI Motor Vehicle Advertising Code \ 2(a) Unsafe driving
FCAI Motor Vehicle Advertising Code \ 2(a) Unsafe driving \ unsafe driving that would breach road rules
FCAI Motor Vehicle Advertising Code \ 2(b) Breaking the speed limit
FCAI Motor Vehicle Advertising Code \ 2(b) Breaking the speed limit \ driving at speeds in excess of speed limits
FCAI Motor Vehicle Advertising Code \ 2(c) Driving practices
FCAI Motor Vehicle Advertising Code \ 2(c) Driving practices \ driving practices that would breach the law
FCAI Motor Vehicle Advertising Code \ 2(d) Fatigue-drugs-alcohol
FCAI Motor Vehicle Advertising Code \ 2(d) Fatigue-drugs-alcohol \ drivers depicted
FCAI Motor Vehicle Advertising Code \ 2(e) Environmental damage
FCAI Motor Vehicle Advertising Code \ 2(e) Environmental damage \ deliberate and significant damage
FCAI Motor Vehicle Advertising Code \ 3 Motor Sport
FCAI Motor Vehicle Advertising Code \ 3 Motor Sport \ racing livery clearly identifiable
FCAI Motor Vehicle Advertising Code \ 3 Motor Sport \ scenes identifiable as part of organised motor sport
FCAI Motor Vehicle Advertising Code \ 4 Off-road vehicles
FCAI Motor Vehicle Advertising Code \ 4 Off-road vehicles \ portraying unsafe driving