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Ad Standards Community Panel Cases

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E.g., 24/01/2021
E.g., 24/01/2021
July 2020
Case number Ad Standards description Determination Category Media Determination datesort ascending
0209-20 Horizon Plastic Surgery
This billboard advertisement features an image of a middle aged woman wearing glasses who is frowning. The text above the image reads "HOME + SCHOOLING =".
Dismissed Health Products Billboard 08/07/2020
0211-20 Southtrade International
This Facebook advertisement features an eight minute video of a live interview between host Lewie "Dunni" Dunn and Karl Stefanovic which is a content collaboration between Brown Cardigan and sponsor Fireball Whisky.
Dismissed Alcohol Internet - Social - Facebook 08/07/2020
0212-20 13cabs
This outdoor advertisement features a woman standing on the side of the road with her arm out hailing a taxi. The text on the advertisement states 'Need a quick ride?'.
Dismissed Travel Outdoor 08/07/2020
0202-20 Australian Gas Networks
This digital billboard advertisement features the words, "Greener than anything you're cooking tonight. Love Cleaner Energy, Love Natural Gas" and a picture of man in kitchen holding a tray of lasagne.
Upheld - Modified or Discontinued House Goods Services Billboard - Digital 08/07/2020
0163-20 Opti-Pharm Pty Ltd
This television advertisement opens with a black screen and the words “Studies show that being overweight can impair your immune system” followed by a montage of images.
Dismissed Slimming TV - Free to Air 08/07/2020
0205-20 Afends Clothing
This email advertisement features the heading 'wake and bake' and multiple images of women smoking.
Upheld - Modified or Discontinued Clothing Email 08/07/2020
0197-20 Dreame
This Facebook advertisement features and excerpt of a story called 'Abused and Broken' available through the advertised app. The story's main characters are a teenage girl, Ember, who is a werewolf who is sexually and physically abused by her father and a teenage boy, Blaze, who is an Alpha werewolf. The story ends with the text: "Will Blaze, the Alpha of future come to save Ember and figure out that she is his mate? Continue to read on Abused and broken." The story is accompanied by an illustrated image of a girl embracing a large, black wolf in bed.
Dismissed Entertainment Internet - Social - Facebook 08/07/2020
0200-20 Foxtel
This series of television advertisements are promoting Fox Sports and feature the song 'Black Betty'.
Dismissed Entertainment TV - Free to Air 08/07/2020
0201-20 Bayer Australia
This television on demand advertisement features Australian YouTube entertainers “SketchShe” onboard a fictional airline “SketchShe Airlines”. They dance with passengers to a choreographed routine and sing:
Dismissed Health Products TV - On Demand 08/07/2020
0206-20 ALDI Australia
This YouTube advertisement features a talking air fryer which provides information on the air fryer's features and inclusions. The advertisement includes the phrase, "I've got more accessories than a teenage girl".
Dismissed House Goods Services Internet - Social - Other 08/07/2020
0207-20 RAC Insurance
This television advertisement features a father and young daughter in a bathroom. The father is standing and his daughter is sitting on the vanity next to him. They both rub moisturiser into their face.
Dismissed Insurance TV - Free to Air 08/07/2020
0208-20 Craveable Brands
This television advertisement features a male standing in front of a mirror. He says something in a squeaky voice, then eats one of the products, he then says the same thing in a much deeper voice.
Dismissed Food/Bev Groceries TV - Free to Air 08/07/2020
June 2020
Case number Ad Standards description Determination Category Media Determination datesort ascending
0188-20 Wicked Campers
This transport advertisement on the back of a campervan features the faded text, "There's two types of people, ones that love it up the arse and ones that don't know they'll love it up the ****." The last word has been covered with tape.
Upheld - Not Modified or Discontinued Travel Transport 24/06/2020
0185-20 ReAmped Energy
This TV On Demand advertisement features various toys speaking in a young girl's bedroom.
Dismissed House Goods Services TV - On Demand 24/06/2020
0190-20 Hanes Brands Inc
This email advertisement features the headline ‘Bloody Comfy Period Undies Are Back’.
Dismissed Clothing Email 24/06/2020
0186-20 Lactalis Australia
This television advertisement features a white teddy bear walking through a fairground talking about being hungrythirsty.
Dismissed Food/Bev Groceries TV - Free to Air 24/06/2020
0192-20 Destination Brisbane
This advertisement is on safety hoarding around Queen’s Wharf Brisbane construction site and promotes the Queens Wharf development and Brisbane.
Dismissed Other Outdoor 24/06/2020
0187-20 Stuart Alexander & Co
This transport advertisement for Mentos depicts pictorial graphics of a cow playing piano along with three caricatures of fruit, including a mango drinking a milkshake, a banana drinking through a straw and a strawberry with a jug of milk.
Dismissed Food/Bev Groceries Transport 24/06/2020
0195-20 Ezi-jak
This television advertisement features a woman saying, "Hi I'm Rebecca. I live in outback NSW and I do a lot of driving. I really love the Ezijak because if you get a flat tyre it's so simple to use. Put it under your car, press a button and up your car goes. Its also got a rattle gun which will loosen the tightest of the wheel nuts even after its been into a tyre shop. And the added bonus is if you get a puncture its got an air compressor so that you can just pump it up and drive to your local tyre shop and let them change it.
Dismissed Hardware/Machinery TV - Free to Air 24/06/2020
0189-20 Sportsbet
This television advertisement features a man in red and white boardshorts and a white t-shirt jumping off a diving platform into a swimming pool. A man on the sideline throws a ball to his left, and he makes a frustrated gesture before hitting the water. A commentator states, "Keithy Turnips up next he follows the ball...nowhere near him. Sucked in soap-dodger".
Dismissed Gambling TV - Free to Air 24/06/2020
0191-20 Honey Birdette
This poster advertisement features a woman in a black mesh and leather bra, waspie, underwear and suspenders. The woman is standing with her hands on her hips and can be seen from the tops of her stockings to her lips. The word 'LUSTWORTHY' is superimposed over the image.
Dismissed Lingerie Poster 24/06/2020
0193-20 PD Insurance
This television advertisement depicts a man approaching a woman with two cups of coffee and spilling them as he sits down. He asks her if he can borrow her car the woman declines the request and says "If you’re like me… And don’t let other people drive your car."
Dismissed Insurance TV - Free to Air 24/06/2020
0196-20 Lions Eye Institute
This radio advertisement features a voice over talking about people who wear glasses or contacts and swimming.
Dismissed Health Products Radio 24/06/2020
0198-20 Johnson & Johnson Pacific
This television advertisement for Codral shows scenes of people adapting to isolation and social distancing requirements.
Dismissed Health Products TV - Free to Air 24/06/2020
0199-20 The Treasury
This television advertisement features various scenes of Australians in different workplaces and information about the Job Keeper program.
Dismissed Community Awareness TV - Free to Air 24/06/2020
0183-20 BMW Group Australia
This television advertisement features the tagline "Joy to come" and depicts scenes including a man sitting in a dark room, a person viewed through a window as it rains, a man laying down using his phone, close up imagery of a vehicle, people hugging, a couple on a beach and in the water, people playing basketball, people sitting on the beach, a group of women laughing in a vehicle, a man and two children running through the woods, a vehicle parked on a cliff, and a person skareboarding down the centre of a road.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 24/06/2020
June 2020
Case number Ad Standards description Determination Category Media Determination datesort ascending
0181-20 Honey Birdette
This instagram advertisement features a travel/airplane theme and depicts scenes of women (both as airline staff and passengers) dressed in lingerie. Scenes included check-in desk, baggage, security, seating on plane, cockpit and disembarking.
Dismissed Lingerie Internet - Social - Instagram 10/06/2020
0171-20 Crowies Paints
This television advertisement has two versions. One depicts a drawing of a house and leaves, and the other depicts a drawing of a baby and leaves. Both feature the voiceover: “Did you know there’s a paint that absorbs CO2 as it dries? Painting with Ecosphere is like transforming your home into a tree. Now that’s a breath of fresh air! Better get to Crowies! Because at Crowies we know paint”.
Dismissed Hardware/Machinery TV - Free to Air 10/06/2020
0173-20 Tabcorp Holdings Limited
This television advertisement begins with a voice over saying “Some people have more important things to do than watch racing on the weekend” whilst depicting a wall being painted in a house / apartment. The Advertisement then shows a couple taking a break from painting by watching racing vision together on a smart phone. The voicover scoffs and says "Some people". It then continues to say "Catch every race this autumn with Sky live vision”. The advertisement ends with the couple continuing to paint.
Dismissed Gambling TV - Free to Air 10/06/2020
0175-20 Sanofi
This television advertisement for Bisolvon depicts a family in a park. The mother coughs into her elbow.
Dismissed Health Products TV - Free to Air 10/06/2020
0176-20 Bluebet
This television advertisement is animated and featues various scenes including Two men flipping sausages on a barbeque at the beach; A crowd watching the AFL at a stadium; A dog catching a Frisbee in its mouth. The voiceover makes mention of "bet with Bluey".
Dismissed Gambling TV - Free to Air 10/06/2020
0177-20 Hungry Jacks
This television advertisement a series of one second clips including a man using toilet paper as pretend weights, a girl ‘swimming’ down her hallway on a skateboard, a man playing soccer alone on his bed, and a man pretending to be DJ using his stove as a music mixing station.
Dismissed Food/Bev Venue TV - Free to Air 10/06/2020
0178-20 Telstra
This TV On Demand advetisement depicts a call between a mother and daughter. The mother answers the video call and puts the phone to her ear, before the daughter explains that it is a video call.
Dismissed Telecommunications TV - On Demand 10/06/2020
0182-20 PointsBet Australia Pty Limited
This Facebook advertisement is an image divided into three, using a well-known meme depicting WWE founder Vince McMahon. The first section states "NRL games returning on Thu & Fri". The second section states "Getting paid out early if you're up at half time" with the text "T&Cs apply. First $150 staked. Excludes SA residents" in small text below. The third section states "Rolling those winnings into a 10-legger over the weekend".
Dismissed Gambling Internet - Social - Facebook 10/06/2020
0179-20 Localsearch
This television advertisement depicts various scenes of people in their workplaces (retail store, office, outdoor, warehouse). The voiceover states “‘Have a go, it’s in our DNA, it’s what makes us who we are. The ability to dust off ourselves, get back on the saddle, to roll up our sleeves, [and] just get on with the job. Nothings too hard, it’s the way we got this country started, hard work, resilience, we get on with things. We’re Aussies”.
Dismissed Employment TV - Free to Air 10/06/2020
0180-20 Honey Birdette
This Facebook advertisement features a travel/airplane theme and depicts scenes of women (both as airline staff and passengers) dressed in lingerie. Scenes included check-in desk, baggage, security, seating on plane, cockpit and disembarking.
Dismissed Lingerie Internet - Social - Facebook 10/06/2020
May 2020
Case number Ad Standards description Determination Category Media Determination datesort ascending
0164-20 Wicked Campers
This transport advertisement features a van with the words , "Genesis 1:12 ... The Earth brought forth grass & herb yielding seed after his kind...and God said 'It was Good." on the rear panel. On the side of the van is a cartoon image of a man with a joint in front of green, yellow and red background with the words, "One love." Tasmanian registration F 61 FF
Upheld - Modified or Discontinued Travel Transport 27/05/2020
0165-20 Stacks Law Group
This television advertisement features stylised animation depicting a story as a voice over states, "Terry was struck by an out of control car, shattering his legs. The driver had had a diabetic fit so his insurer claimed it wasn't his fault. That's when Terry called Stacks. Their compensation expert uncovered that the driver had a similar attack days before and wasn't taking his medication. Terry's case was settled out of court for a significant sum. When it really matters you don't just need a lawyer, you need a specialist stack lawyer.
Dismissed Professional Service TV - Free to Air 27/05/2020
0166-20 Dolly's Dream
This television advertisement features a teenage girl reading messages on her phone. Another girl is seen throwing stones at her, and the girl visibly flinches every time a stone hits her.
Dismissed Community Awareness TV - Free to Air 27/05/2020
0170-20 Jimmy Brings
This television advertisement features Sophie Monk getting alcohol delivered whilst stuck in a yoga pose.
Dismissed Alcohol TV - Free to Air 27/05/2020
0167-20 Gem Puzzle Dom
This Instagram advertisement features a video of a man about to hit a woman with a chair, before being distracted by a game she is playing on her phone. Footage of the game is then shown.
Upheld - Not Modified or Discontinued Entertainment Internet - Social - Instagram 27/05/2020
0168-20 Gem Puzzle Dom
This Facebook advertisement features a video of a man about to hit a woman with a chair, before being distracted by a game she is playing on her phone. Footage of the game is then shown. The caption for the advertisement is, "Only 1 % people can get 8000 scores".
Upheld - Not Modified or Discontinued Entertainment Internet - Social - Facebook 27/05/2020
0169-20 Gem Puzzle Dom
This in app advertisement features a video of a man about to hit a woman with a chair, before being distracted by a game she is playing on her phone. Footage of the game is then shown.
Upheld - Not Modified or Discontinued Entertainment App 27/05/2020
0150-20 Catch Group
This internet advertisement features: - an image of a woman's lower half in pink underpants - an image of a woman in a black bodysuit with open criss-cross downt he centre of her torso. There is a star over her genitals.
Upheld - Modified or Discontinued Clothing Internet 27/05/2020
May 2020
Case number Ad Standards description Determination Category Media Determination datesort ascending
0146-20 The Oodie
This YouTube advertisement is for the product “Oodie”.
Dismissed Clothing Internet - Social - Other 13/05/2020
0160-20 Runaway The Label
This Instagram advertisement is two posts made by influencer Sophie Batzloff.
Dismissed Clothing Internet - Social - Instagram 13/05/2020
0148-20 Frucor Suntory Australia Pty Limited
This TV on Demand advertisement features a young man standing in a pink fantasy landscape, the words 'THE PROCRASTINATION PLACE' are in the sky. An anthropomorphised pickle in a chefs hat tells the man, "you've been procrastinating with lots of food porn, and regular porn."
Dismissed Food/Bev Groceries TV - On Demand 13/05/2020
0149-20 Lion Dairy & Drinks
This outdoor advertisement features a bottle of 'no sugar added' Dare Iced Coffee in a pile of coffee beans and the phrase “Sweet F.A.”.
Dismissed Food/Bev Groceries Outdoor 13/05/2020
0161-20 One Night Woman
This internet advertisement depicts a woman reclining. Her face is visible, and her legs are sideways at a 90 angle to her torso. From her position, her genitals are visible.
Upheld - Not Modified or Discontinued Sex Industry Internet - Social - Other 13/05/2020
0151-20 georgiemane
This Instagram advertisement is a two minute video post/story by influencer Ashy Bines. The advertisement depicts Ms Bines in a home setting discussing the benefits of the hair mask product.
Dismissed Beauty Salon Internet - Social - Instagram 13/05/2020

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