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E.g., 27/02/2021
E.g., 27/02/2021
August 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0342-12 Witchery
Image of three young girls aged between 10 and 14 years old. They are wearing Witchery summer clothing from the Witchery8fourteen range and are looking directly at the camera. The image appeared in an emailed version of the Witchery8fourteen brochure sent to Witchery subscribers.
Dismissed Clothing Internet 22/08/2012
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0015-15 Sportsbet
A man was struggling with many bags of groceries when his neighbour asks him if he has made his bet, he then stops carrying the groceries in to make the bet, his wife then texts him to collect milk.
Dismissed Gambling TV - Free to Air 28/01/2015
December 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
406-03 Stiletto
Stiletto - 'Fancy a ruck?' - side view of lower part of naked woman.
Dismissed Other Transport 09/12/2003
August 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0346-10 Hungry Jacks
A young woman is watching a tennis match. She opens up the wrapping of a burger and the sound of blues music is emitted. She quickly closes the wrapping and the music stops, and then starts again when she re-opens the wrapping. We hear the umpire calling for quiet. We then see a young man sat in a darkened cinema, also with a burger. The same thing happens when he opens the wrapping: blues music can be heard. A male voiceover then describes the burger as "..smooth new taste playing at Hungry Jack's" and goes on to describe the ingredients.
Dismissed Food/Bev Groceries 11/08/2010
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0019-12 Hewlett-Packard Australia Pty Ltd
A man wakes to noises in his house and goes down stairs to investigate. He finds two of his friends watch a scary movie. They are all frightened by the life-like quality of a zombie-like character that appears on the screen during the movie.
Dismissed Information Technology TV - Pay 08/02/2012
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
410-09 The Boardroom of Melbourne
The Boardroom Transport vehicle with a picture of a woman offering intimate services.
Dismissed Sex Industry Transport 09/09/2009
August 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0351-10 Scotty's Beach House
Advert for Mission Beach which features three cartoon depictions alongside text: a person falling through the air next to Get HIGH, two people paddling a canoe next to Get WET, and a person lying in bed next to Get LAID. Underneath is the text "...at Mission Beach! Call: 1800 SWEET AS - TURN LEFT 7km"
Dismissed Billboard 25/08/2010
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0024-18 Hotels Combined
A man and woman are looking at booking a hotel with a pool. The man rips off his clothing to be standing in just a bikini.
Dismissed Travel TV - Free to Air 07/02/2018
February 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
419-99 Dairy Farmers
Dairy Farmers - Dare - sexual athlete - 'I'll bet you always come first'
Dismissed 08/02/2000
September 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0355-12 Sanofi Aventis
We can see a young woman diving off a 5 metres ledge into a river. We then see bottles of Nature's Own fish oil supplements on the riverbank. At the end of the advertisement we can see her swimming in the river and the male voice-over says "Nature's Own, What does your body want?".
Dismissed Health Products 12/09/2012
0378-12 McDonald's Aust Ltd
A male voiceover describes McDonald’s new product: the Serious Lamb Taster. We see the ingredients of the Lamb Taster being compiled and the voiceover starts quoting from the nursery rhyme 'Mary had a little lamb': "For only $3 you can afford one for the master, one for the dame and one for the little boy who lives down the lane".
Dismissed Other 12/09/2012
February 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0028-15 St John Ambulance WA
 It depicts a child being burnt with a woman talking to the Ambulance trying to work out what to do.
Dismissed Community Awareness Radio 11/02/2015
November 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
425-06 Diageo Australia Ltd
Diageo - Guinness - "Scarlet Johansson or Angelina Jolie?" or "Silicone - a work of genius or just a brilliant idea?"
Dismissed Alcohol Outdoor 14/11/2006
451-06 Pepsico Australia Holdings Pty Ltd
Pepsico - Pepsi Max - animated toy clown wielding chainsaw is demonstrated at a board meeting, then cuts itself out of Christmas present and begins to cut down Christmas tree singing "be my friend, be my friend"
Dismissed Food/Bev Groceries 14/11/2006
August 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0358-18 H & R Block Tax Consultants
There is a man and a women sitting in chairs, in front of them and in the middle of the ad they have a full size statue of a naked man with it private parts fuzzed out. The man is talking nothing that makes a lot of sense and then you hear water leaking, which has the innuendo of the statue taking a leak.
Dismissed Finance/Investment TV - Free to Air 08/08/2018
January 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0032-13 Blairgrove Hotel Group
A glossy A6 flyer advertising free entry to Sefton Playhouse where $4.50 schooners of VB are available and you can 'Be entertained all day and night' with a 'Shower Show' @ 3.00, 6.00 & 9.00 everyday. The background of the text is an image of a woman in a bikini from the neck down to the upper legs.
Dismissed Entertainment Poster 30/01/2013
February 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
43-08 ACP Publishing Pty Ltd
ACP Publishing - Women's Weekly - "Four fabulous crash diets to drop a dress size by Saturday!"
Dismissed Media 13/02/2008
August 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0362-18 Best & Less
Woman lying on side in bed with bra on and big cleavage on display, looks like she's about to fall out of her bra.
Dismissed Lingerie TV - Free to Air 22/08/2018
December 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
436-06 Saab Automobile Australia Pty Ltd
Saab - 9-3 Manual Sports Sedan - "Pilots Wanted - jet fighter aircraft flying and turning quickly before turning into Saab - car is left with tyre/jet skid marks behind it indicating it has been travelling at high speed
Dismissed Internet 12/12/2006
487-06 Australian Showgirls
Australian Showgirls - young blond woman wearing white bra, white g-string and white thigh-high stockings lying on her side facing camera
Dismissed Sex Industry Outdoor 12/12/2006
496-06 Suntory (Aust) Pty Ltd
Suntory - Frangelico Essenza - woman holding a hazelnut nut in her lips as it drips the Frangelico liqueur into a glass with ice and slices of lime
Dismissed Alcohol Outdoor 12/12/2006
September 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0366-15 Mitre 10
A building site where two men bend over and expose their backsides.
Dismissed Hardware/Machinery TV - Free to Air 23/09/2015
0370-15 Pacific Brands Holdings Pty Ltd
Semi naked lady, center scene for whole duration
Dismissed Lingerie TV - Free to Air 23/09/2015
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0041-11 Australian Pork Corporation
Australian Pork’s Get Some Pork on Your Fork – script one radio reminder establishes a lunch setting with four women aged around 35-40. The group of women discuss Jude’s relationship with Rob. Jude comments that the relationship is now going well as she ""porked him”. The advertisement then continues by delivering a health message, followed by a driver to pork.com.au for recipes, and finally ending with Australian Pork’s well known tagline “Get Some Pork on Your Fork”.
Dismissed Food/Bev Groceries Radio 23/02/2011
0045-11 Kellogg (Aust) Pty Ltd
Yellow background with image of box and bowl of Coco Pops. In one image, the Coco Pops have raised up out of the bowl to form large slides, and the accompanying text reads, "Splash into chocolatey fun" and in the other image the Coco Pops have formed a diving board and the text reads, "Spring into chocolatey fun."
Dismissed Food/Bev Groceries Billboard 23/02/2011
October 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
440-09 Target Australia Pty Ltd
Target - (440/09) TV T-shirt slogans about vegetarians
Dismissed Clothing 14/10/2009
October 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
446-09 Rollformers QLD
Rollformers QLD - (446/09) Billboard text "need more length" with scantily clad woman in suggestive pose
Dismissed Hardware/Machinery Outdoor 28/10/2009
September 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0374-14 KMart Australia Ltd
The K-mart ad that starts with a stool.
Dismissed Retail TV - Pay 24/09/2014
February 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0048-19 ANZ Banking Group Ltd
A young person in a wheelchair was being chased/attacked scared for their well-being as they were being hunted down by a tiger.
Dismissed Finance/Investment TV - Free to Air 20/02/2019
March 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0053-11 Yum Restaurants International
A man is cleaning out his pool when his wife calls out that dinner is ready. He asks what it is and she replies, "Monday's meatloaf". The man's alter ego then says to him that he should not have to eat leftovers for dinner and suggests he drive over to KFC and pick up the new Streetwise Dinner for $19.95.
Dismissed Food/Bev Groceries 09/03/2011
November 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
459-08 Quit Victoria
Quit Victoria - young child left at station - begins to cry - imagine how he'll feel if you die from smoking
Dismissed Community Awareness 12/11/2008
October 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0382-11 Virbac Australia
The advertisement in question is for Multimin injection for Cattle and depicts a singing cartoon bull, various cartoon cows and calves and features the closing line “who’s your daddy?”
Dismissed Professional Services 12/10/2011
October 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0386-10 Status Anxiety
A man dressed like a homeless person, lying on some cardboard with a status anxiety wallet in his hand.
Dismissed Retail Print 27/10/2010
October 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0389-15 Bank of Western Australia Ltd (Bankwest)
John McEnroe shouting at a female member of the banks' staff.
Dismissed Finance/Investment TV - Free to Air 14/10/2015
March 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0064-19 Ubisoft P/L
On demand television advertisement for Far Cry game which featured the lyrics 'it's raining men' and vision of women shooting men in a bar.
Dismissed Entertainment TV - On Demand 06/03/2019
October 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0393-14 General Pants Group
Girls dressed in swimmers with the words "Wet Dreams".
Dismissed Clothing Internet - Social - Other 08/10/2014
0397-14 AAMI
A man sitting in a bath with a big dog.
Dismissed Insurance TV - Free to Air 08/10/2014
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0068-17 Nestle Australia Ltd
It was about using this product to lose weight and how this was achieved. References made to ketosis.
Dismissed Food/Bev Groceries TV - Free to Air 22/02/2017
July 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
176-04 Procter & Gamble Australia Pty Ltd
Procter & Gamble - Vicks Formula 44 Cough Syrup - man coughing in office - woman drops pot plant on his head
Dismissed Health Products 13/07/2004
December 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
501-08 BUPA Australia Health Pty Ltd
BUPA - HBA insurance - man dressed in green - stereotype of irish man
Dismissed Insurance 10/12/2008
May 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
179-09 Calvin Klein Underwear
Calvin Klein print double page image of five people partly naked in sexual poses.
Dismissed Clothing Print 14/05/2009
November 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0401-13 Volkswagen Group Australia Pty Limited
I find the new Volkswagen car ad very stigmatising towards our elderly population, references to hair growing on upper lips, plastic hips, an elderly lady judging her what seems to be gay grandson, and a few other references ... Honestly our elderly population already have to deal with stigma and discrimination on a daily basis, do we really need to see it now on our television ads also?
Dismissed Vehicle 27/11/2013
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0076-15 Frucor Beverages Australia
The advertisement was for a sports drink called Maximus. It is bottled in a 1 litre bottle, and the billboard explicitly imply masturbation. They lube up their hands and shake the bottle before the bottle cap pops off.The punchline was something like you need a big grip, can you handle the size?
Dismissed Food/Bev Groceries Billboard 11/03/2015
March 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
51-99 Australian College of Journalism
Australian College of Journalism - cartoon of woman
Dismissed Education Print 09/03/1999
July 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
182-05 Kellogg (Aust) Pty Ltd
Kellogg - Just Right - man throwing a dart at a revolving globe of the world with no regard to where it lands. The dart hits the globe and is propelled towards a lamp and then into space.
Dismissed 12/07/2005
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0080-18 Bras n' Things
It was basically the beginning of a bedroom scene.I was shocked when I glanced over to the shop and was confronted with a large poster in front of the shop of a girl in "sexy" lingerie laying down with a man behind her with his hand across her waist.If people want to think about raunchy bedroom scenes, they can do it on their own time. We don't need it forced on us and our small children while out grocery shopping.I know they've been in trouble for this kind of thing very recently. They only care about sales not the public.
Dismissed Lingerie Poster 07/03/2018
March 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
52-07 Thoroughbred Racing South Australia (SA) Limited
Thoroughbred Racing SA Club - Adelaide Cup 2007 (O/D) - woman holding horseshoes to look like handcuffs
Dismissed Outdoor 13/03/2007
June 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
185-08 Peugeot Automobiles Australia
Peugeot Automobiles - two lady birds make car bounce
Dismissed 11/06/2008
September 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0409-18 Lion
The Instagram post dated June 28th 2018 (https://www.instagram.com/p/BkjtA0UHMao/?taken-by=brisbanegirlsabroad) depicts two young women holding bottles of XXXX Summer Bright Lager. The post is from Brisbane Girls Abroad’s Instagram page that has 7,399 followers (https://www.instagram.com/brisbanegirlsabroad/) and is captioned: “When you lug a picnic up the mountain only for it to pour rain as soon as you sit down ????????We’ve always wanted to picnic at the top of Ngungun...didn’t quite turn out how we expected ???????
Dismissed Alcohol Internet - Social - Instagram 26/09/2018
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0084-16 Adam & Eve
The TV advertisement is for “JO” brand personal lubricants and “adam&eve”, a company which sells the products. The advertisement footage consists of 12 consecutive frames. Frame 1 shows a topless woman lying face down on top of a topless man, who is lying on his back. Both the woman and the man are wearing black underpants. The woman’s underpants are revealing. The left-half of the woman’s left breast is exposed.Frame 2 shows footage of a woman’s torso. The woman’s face is not shown. The woman is wearing a bra and underpants. The woman is lying on her back.
Dismissed Sex Industry TV - Free to Air 09/03/2016

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