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E.g., 27/02/2021
E.g., 27/02/2021
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0080-18 Bras n' Things
It was basically the beginning of a bedroom scene.I was shocked when I glanced over to the shop and was confronted with a large poster in front of the shop of a girl in "sexy" lingerie laying down with a man behind her with his hand across her waist.If people want to think about raunchy bedroom scenes, they can do it on their own time. We don't need it forced on us and our small children while out grocery shopping.I know they've been in trouble for this kind of thing very recently. They only care about sales not the public.
Dismissed Lingerie Poster 07/03/2018
January 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
599-09 Nestle Australia Ltd
Nestle - Uncle Toby's TV 599/09. People eating foods that are rich in Omega 3 and not enjoying them.
Dismissed Food/Bev Groceries 20/01/2010
September 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0409-18 Lion
The Instagram post dated June 28th 2018 (https://www.instagram.com/p/BkjtA0UHMao/?taken-by=brisbanegirlsabroad) depicts two young women holding bottles of XXXX Summer Bright Lager. The post is from Brisbane Girls Abroad’s Instagram page that has 7,399 followers (https://www.instagram.com/brisbanegirlsabroad/) and is captioned: “When you lug a picnic up the mountain only for it to pour rain as soon as you sit down ????????We’ve always wanted to picnic at the top of Ngungun...didn’t quite turn out how we expected ???????
Dismissed Alcohol Internet - Social - Instagram 26/09/2018
June 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
202-06 Dodo Australia Pty Ltd
Dodo Mobile Phones - Charlie's Angels - three women posing in scanty costumes
Dismissed 13/06/2006
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0084-16 Adam & Eve
The TV advertisement is for “JO” brand personal lubricants and “adam&eve”, a company which sells the products. The advertisement footage consists of 12 consecutive frames. Frame 1 shows a topless woman lying face down on top of a topless man, who is lying on his back. Both the woman and the man are wearing black underpants. The woman’s underpants are revealing. The left-half of the woman’s left breast is exposed.Frame 2 shows footage of a woman’s torso. The woman’s face is not shown. The woman is wearing a bra and underpants. The woman is lying on her back.
Dismissed Sex Industry TV - Free to Air 09/03/2016
0092-16 FOXTEL Management Pty Ltd
Two woman were sitting in a small and sparse kitchen - one was giving another a gift. It was a matryoshka doll. One woman explain how it went - then said it costs $50The voiceover then came in an said 'Australians would prefer to spend their money on this (or something of that nature) and it then advertised Foxtel.
Dismissed Entertainment TV - Free to Air 09/03/2016
April 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
61-01 Streets Ice Cream
Unilever - Streets - Blue Ribbon - Extras
Dismissed 10/04/2001
67-01 Ron Fawkes Mr
Ron Fawkes - 'Homosexuality - What Does God Say?'
Dismissed Other Print 10/04/2001
October 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0413-16 Allaro Homes
TV advert for home builders
Dismissed Real Estate TV - Free to Air 12/10/2016
July 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
205-07 Nissan Motor Co (Aust) Pty Ltd
Nissan - 350Z "Speed Hump" - now with a 230kw power bulge
Dismissed Outdoor 10/07/2007
214-07 Roads & Traffic Authority
Roads & Traffic Authority - Pinkie (TV)- young men speeding or driving unlawfully are alluded to as having a small penis
Dismissed Community Awareness 10/07/2007
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0088-15 Mars Confectionery
The advertisement for Maltesers has two women eating maltesers and then putting their sleeping boyfriends in a sexual/suggestive position and then laughing at them. The advertisement perpetuates the idea that being gay is something to be ridiculed.
Dismissed Food/Bev Groceries TV - Free to Air 25/03/2015
April 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
64-03 Telstra - Sensis Pty Ltd
Telstra-Sensis - Yellow Pages - dog defecating.
Dismissed Telecommunications 08/04/2003
October 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0417-14 Krystal Adult World
Advertisement covers a purple van with a large (oversize) image of a woman wearing very little and holding a whip.
Dismissed Sex Industry Transport 22/10/2014
0433-14 Brown Forman Australia
Young men drinking. Spurts of alcohol. Edit's to young woman's face being drenched..
Dismissed Alcohol TV - Free to Air 22/10/2014
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
208-09 Wrigley Co Pty Ltd The
Wrigley Co P/L (208/09)TV - man with elephant-like beard picks up 'skittles' to put in his mouth and that of woman sitting opposite
Dismissed Food/Bev Groceries 10/06/2009
226-09 Wicked Campers
Wicked Camper 226/09 - Success of Ageing
Dismissed Travel Transport 10/06/2009
October 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0421-15 Ubet
Gambling ad
Dismissed Gambling TV - Free to Air 28/10/2015
July 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
211-00 RockCity Event Marketing Pty Ltd
RockCity Event Marketing - Col Elliot
Dismissed Entertainment 11/07/2000
February 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
7-01 Columbian Cola Drink Company
Columbian Cola Drink Co - sexy girl
Dismissed 13/02/2001
December 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0425-13 Warner Village Theme Parks
An internet ad on the side bar of the smh.com homepage showing youing girls coming down a slide at a water park.
Dismissed Tourist Attractions Internet 11/12/2013
0429-13 Campbell's Australia
Arnotts are currently running a TV campaign for thier product Cruskits. Their assertion in the advert is that there are "60% less carbs in Cruskits than in bread" The very small print then states that this is comparing two Cruskits with two slices of bread. Note this claim is also currently made on the Arnotts/Cruskits website
Dismissed Food/Bev Groceries 11/12/2013
March 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0100-12 THQ Asia Pacific Pty Ltd
A poster advertising the release of the videogame, UFC Undisputed 3, that was placed on bus and tram panels. The image is of a man kicking another man in the face and the text reads, "UFC 3... Your move."
Dismissed Entertainment Transport 28/03/2012
0104-12 My Dental Team
A voice which sounds like a young boy describes why he likes My Dental Team at Shellharbour with one of the reasons given as because the dental nurse holds his hand and is hot.
Dismissed Professional Services Radio 28/03/2012
March 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
72-00 Sydney Morning Herald (The)
Sydney Morning Herald - Chris O'Halloran on technology and religion
Dismissed Media 14/03/2000
July 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
217-99 Kemalda Entertainment Pty Ltd
Kemalda - Rodney Rude - "Pauline Hanson"
Dismissed Entertainment 13/07/1999
March 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
74-99 Blacktown Motor World
Blacktown Motor World - "Small town service in the big city"
Dismissed Retail 09/03/1999
April 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
22-98 Aussie Home Loans
Aussie Home Loans - mugshots - crim and banker
Dismissed Finance/Investment Print 14/04/1998
April 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0108-11 How Good Is That
Billboard featuring text which reads, "Abortion. Your taxes at work in the community. www.howgoodisthat.org."
Dismissed Community Awareness Billboard 01/04/2011
July 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
77-98 The Sunday Telegraph
Sunday Telegraph (The) - "Russian Dolls"
Dismissed Media 14/07/1998
July 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
223-03 Australian Therapeutic Supplies Pty Ltd
Australian Therapeutic Supplies - Four Seasons Condoms - women talk about sex using condoms.
Dismissed Health Products Radio 08/07/2003
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0111-18 Spark Networks Services GmbH
First kiss but in a sexual manner. 
Dismissed Professional Services TV - Free to Air 21/03/2018
0115-18 Yum Restaurants International
Ad for KFC 24 Nuggets for $10 with Honey Mustard Dipping Sauce.
Dismissed Food/Bev Venue Internet 21/03/2018
January 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
8-09 Autobarn
Autobarn - man applies car engine oil to a pizza and two men with knives threaten sheep
Dismissed Retail 21/01/2009
April 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
83-00 Sara Lee Apparel Group
Sara Lee Apparel - Wonderbra - 3 advertisements: 'Get off here', 'Am I keeping you up?', 'By the way, my eyes are blue'
Dismissed Clothing Outdoor 11/04/2000
November 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0445-10 Tiffany's
Large image of a female sat astride a chair, facing its back. She is visible from the behind and we can see from her mid face downwards (her nose, eyes, and top of head are not visible). She is wearing a pair of lacy black knickers, a red tie which is flung over her shoulder so that it hangs down and obscures any view of her chest, and a pair of red shiny boots. The accompanying text to the left of the woman reads, "Tiffany's. Check out our NEW fully renovated rooms on our NEW website. We love you always... 99 Albion St, Surry Hills, www.tiffanysgirls.com.au, 9211 3804
Dismissed Sex Industry Transport 10/11/2010
February 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
23-02 Digital Audio Group
Digital Audio Group - copulating couple - 'DB dynamics loudspeakers really get you pumping'
Dismissed Print 12/02/2002
May 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0119-19 Best & Less
Ad for kids clothes, set to a party/nightclub theme. 
Dismissed Clothing TV - Free to Air 08/05/2019
March 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
85-08 Hungry Jacks
Hungry Jacks - apprentice sent off to buy construction crew's lunch
Dismissed 12/03/2008
November 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0449-11 McDonald's Aust Ltd
We open on a McDonald’s crewmember putting together a Birthday McMuffin.The voiceover says, "Introducing the new Birthday McMuffin. With a sausage pattie, freshly cracked egg, golden potato rosti, a rasher of bacon and barbeque sauce…"
Dismissed Food/Bev Groceries TV - Pay 23/11/2011
July 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
232-06 Optus Communications
Optus - octopus with tentacles on mobile phone and other tentacles making different statements with references to "sweet sweet" and "golden frothy" beer. "Who says men can't multitask?"
Dismissed Print 11/07/2006
235-06 IKEA
IKEA - young boy bored at furniture store - now has play equipment and a café - later seen in back of car - apparrently not wearing seatbelt or in child restraint
Dismissed 11/07/2006
April 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0124-11 McCain Australia and New Zealand
The advertisement features Samantha Stouser, a well known Australian Tennis player, who after finishing a tennis match returns home, grabs a McCain Healthy Choice meal from the freezer and places it in the microwave to cook. Whilst it cooks, Samantha reads the ingredients on the back on the pack. Once it’s ready she sits down at the table and begins to eat when at the same time she receives a call from her Dad, she answers and re-assures him that yes she is looking after herself.
Dismissed Food/Bev Groceries 27/04/2011
April 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
88-07 Tricon Restaurants International
Tricon - Pizza Hut - Cheesy Bites - Jessica Simpson pops cheesy bite into young boys mouth and singing "One of these days these bites are gonna pop right into you"
Dismissed 10/04/2007
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0127-16 Parfums Christian Dior
The ad is for a perfume called Poison. in pink hues and black shadows. A pretty blonde girl looks at camera. The bottle of perfume, pink glass in front of her. The tag line is : I am not a girl. I am Poison.
Dismissed Toiletries Poster 23/03/2016
April 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
90-99 Women's Policy Office WA
Women's Policy Office WA - Freedom from Fear - TV, Radio, Print
Dismissed Community Awareness 13/04/1999
December 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0458-12 Combe International
The ad begins with three young women, one is standing in front of the other two, and the two at the back are looking slightly disproving. A voiceover, presumably that of the girl in the front, says 'I learned the hard way' then something to the effect that 'regular washing doesn't get rid of all odours'. Then the product is advertised - vagisil feminine wash - and then the end of the ad involves the woman walking away with the two other women and everyone is smiling.
Dismissed Toiletries 12/12/2012
December 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
238-98 Unilever Australasia
Unilever - Continental - Cup-A-Sauce - "Just like your sister's."
Dismissed 08/12/1998
April 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0131-12 Volkswagen Group Australia Pty Limited
Various models of Volkswagen cars are shown as well as people or animals imitating the different noises the cars make. In the final scene we see a man reverse park his car using Volkswagen technology instead of his hands. A young girl and her grandfather are watching from a nearby cafe table and the girl exclaims, "well beep me". The car horn beeps as she says the word "beep". Her grandfather looks at her and then the words, "The Germans have a word for it" appear on screen followed by the VW logo and the words, "Das Auto".
Dismissed Vehicle 11/04/2012
March 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
93-07 Thoroughbred Racing South Australia (SA) Limited
Thoroughbred Racing SA - Adelaide Cup 2007 (Print) - woman holding whip
Dismissed Print 13/03/2007

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