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E.g., 27/02/2021
E.g., 27/02/2021
April 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
70-03 Cunningham's Warehouse Sales Pty Ltd
Cunningham's - Cenovis - 'Hey, fatties '
Dismissed Retail 08/04/2003
104-03 Mazda Australia Pty Limited
Mazda - MX5/Mazda 6 - three cars in line.
Dismissed 08/04/2003
July 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
215-99 Kosciusko Thredbo Pty Ltd
Kosciusko Thredbo - statue of virgin Mary starts crying as she's lonely when it's not ski season
Upheld - Modified or Discontinued Travel 13/07/1999
March 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
73-00 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna - impotent man
Dismissed 14/03/2000
May 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0182-12 WorkSafe Victoria
Series of Worksafe advertisments that show a variety of scenes in warehouses, outdoors, office and factory settings with a supervisor directing staff to undertake unsafe tasks with a definite risk of injury and/or death. The employee agrees in all cases but looks concerned and confused. Ending with tagline " Would you do what you ask your workers to do?”,
Dismissed Community Awareness 23/05/2012
March 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
78-10 Eagle Boys Pizza
Eagle Boys Pizza 78/10. TV ad shows family sweeping healthy food off table to make room for pizza
Dismissed Food/Bev Groceries 10/03/2010
80-10 Cadbury Pty Ltd
Cadbury Creme Egg TV 80/10. Shows chocolate eggs killing themselves in the blender - 'release the goo'
Dismissed Food/Bev Groceries 10/03/2010
August 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
224-05 Ford Motor Co of Aust Ltd
Ford - Rugby Union Sponsorship - "conversion" - young couple in matching footy jumpers board train. Male puts arm around another girl (the try); girl slaps him (the penalty); male reverts to his girlfriend (the conversion)
Dismissed Other 09/08/2005
June 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0193-13 SCA Hygiene Australasia
A group of girls are out when one receives a call for an impromptu job interview. The interview is required immediately. Her friend drives her to the interview while she "freshens up" in the back seat of the car.
Dismissed Toiletries 26/06/2013
November 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
227-98 Australian Milk Marketing
Australian Milk Marketing - Woman in milk bath
Dismissed 10/11/1998
June 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0197-12 Mars Confectionery
A train is careening out of control in the snow capped mountains that requires someone to climb onto the carriage to sever the brakes and save the day. Despite having a number of natural heroes onboard, everyone turns to the guy eating the Mars bar to step up to the challenge because with a Mars comes great responsibility.
Dismissed Food/Bev Groceries 13/06/2012
0220-12 Brand Developers
Infomercial style advertisement which features various women wearing bras in different situations. There are close images of ill-fitting bras as well as the advertised product, the Ahh bra. The female presenter talks about how many women are wearing bras that give them problems, and explains that the Ahh bra is comfortable to wear and provides a good fit.
Dismissed Clothing 13/06/2012
August 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
230-03 Austereo Pty Ltd
Austereo - B105 FM - Jamie Dunn naked
Dismissed Media 12/08/2003
April 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
86-07 Central Queensland Pumps
Central Qld Pumps - woman using water blaster with 3 men watching, making sexual moans and groans
Upheld - Modified or Discontinued Hardware/Machinery 10/04/2007
94-07 Nestle Australia Ltd
Nestle - Cheerios - children hiding inside a box
Dismissed Food/Bev Groceries 10/04/2007
July 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
233-06 Ford Motor Co of Aust Ltd
Ford - Fiesta (TV)- man/woman in white coats (doctors/scientists) rub a piece of clay in an orgasmic climax to produce a baby Fiesta - takeoff of "Ghost"
Dismissed 11/07/2006
February 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
06-04 Poseidon Dips Pty Ltd
Poseidon - Black Swan Dip - man sees woman wearing black thong underwear and remembers name of dip he had to buy
Dismissed 17/02/2004
July 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
236-07 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Diet Coke - female real estate agent removes "open for inspection" sign at house when man enters - words appear "time for a quickie?" - they are seen watching short film on a laptop
Dismissed Food/Bev Groceries 14/07/2008
July 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
91-98 Centrelink (Youth Allowance)
Centrelink - Youth Allowance
Dismissed Other 14/07/1998
December 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
239-98 Janssen Cilag Pty Ltd
Janssen Cilag - Nizoral
Dismissed Toiletries 08/12/1998
241-98 Barbeques Galore (Aust.) Pty Ltd
Barbeques Galore - 2 women and man in back yard
Dismissed 08/12/1998
May 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
107-05 Capt'n Snooze
Capt'n Snooze - Woman declares "It doesn't take me much money to get into bed". She then continues to explain that the beds at Snooze are pretty cheap.
Dismissed 10/05/2005
August 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0216-11 Mars Confectionery
A yellow M&M asks a red M&M if he is making a voodoo doll. The red M&M says he is, and that it represents the new almond M&M. When he sticks pins in to the voodoo doll the yellow M&M reacts as though the pins have been stuck in to him and not the doll.
Dismissed Food/Bev Groceries 10/08/2011
August 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
248-99 Centenary Institute of Cancer Medicine & Cell Biol
Centenary Institute of Cancer Medicine & Cel Biology
Dismissed Community Awareness 10/08/1999
April 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
112-08 Telstra Corporation Ltd
Telstra - Bigpond Entertainment - girl on train escapes into fantasy while watching Bigpond on mobile phone - projected into news footage, an F1 race and video game - exits train doors just before they close
Dismissed Telecommunications 09/04/2008
October 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
251-01 Toyota Motor Corp Aust Ltd
Toyota - LandCruiser Prado Turbo Diesel - 'Sports Day'
Dismissed 09/10/2001
May 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
119-00 Herald & Weekly Times Ltd (The)
Herald & Weekly Times - Herald Sun - dart thrown at footballer
Dismissed Media 09/05/2000
January 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
26-09 National Australia Day Council
National Australia Day Council - (TV) Exercise your democratic right to give dead-arms (while tongue in checck) is suggesting that you punch someone so hard that their arm goes numb
Dismissed Community Awareness 21/01/2009
June 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
124-04 Queensland Small Business
Queensland IT - come for bloody good deal
Dismissed 08/06/2004
October 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
263-00 Just Jeans Group
Just Jeans - 'Stretch is Sex'
Dismissed Clothing 17/10/2000
272-00 WA Dept of Premier & Cabinet
WA Dept of Premier & Cabinet - Office of Road Safety - toddlers on tricycles
Dismissed Community Awareness 17/10/2000
May 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
127-07 McDonald's Aust Ltd
McDonald's - China - children digging hole in sand at beach to get thru to a McDonald's in China
Dismissed 08/05/2007
October 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
266-05 Bank of South Australia
Bank of SA - female hardware store employee dreams of own home and sees male customer as potential husband, but his partner arrives, so employee feels dumped and approaches the man and slaps him in the face
Dismissed Finance/Investment 11/10/2005
275-05 George Weston Foods Limited
George Weston - Tip Top - Swirls Bread Movie Duets - Apple & Cinnamon - lady answers phone and deep raspy voice says "Eat me!" - then woman hypnotically transported to kitchen
Dismissed 11/10/2005
280-05 KIA Automotive Australia
KIA - Rio - "John Cleese" voiceover - "more legroom so you can have longer legs"; "improved styling to look better"; '"ncreased horsepower for more power"; in red and lots of other colours" etc. "The obvious choice has never been so bloody obvious"
Dismissed 11/10/2005
June 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
130-01 McDonald's Aust Ltd
McDonald's - girl germs
Dismissed 14/06/2001
June 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0256-10 NRMA Ltd
Brisbane Broncos are shown working in an NRMA Call Centre, performing different office tasks. The advertisement begins with the Broncos at a staff meeting, then shows one of the Broncos answering a phonecall, another pushing a tea trolley and another pushing a vending machine until chocolate falls out. The ad ends with the Broncos in the the lift and a voiceover states "Lowest Price Car Insurance or we'll beat it by 10%"
Upheld - Modified or Discontinued Insurance 22/06/2010
July 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
139-02 Carter Holt Harvey Tissue Aust Pty Ltd
Carter Holt Harvey - Sorbent - man getting comfortable puts head on gitl's shoulder, then her breast - "Nothing else feels soft anymore"
Dismissed Toiletries 09/07/2002
May 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
147-99 Kellogg (Aust) Pty Ltd
Kellogg - "Folate in breakfast cereal"
Dismissed 11/05/1999
June 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
150-00 Blackmores Ltd
Blackmores - Hyperiforte - happy cartoon face
Dismissed Health Products 13/06/2000
July 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0275-11 ACTTAB Ltd
A re-enactment of ten jockeys lining up for a horse race under starters orders. Three of the jockeys in the race are wearing sheik's robes, although it is clear they are not in fact sheiks. The voiceover, as the race starts, suggests that pre-Flexibet, you almost had to "own an oil well" to make a combination bet with ACTTAB, while the jockeys dressed as sheiks jump to the front of the race almost immediately followed by the Flexibet logo and ACTTAB logo and slogan.
Dismissed Gambling 27/07/2011
July 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
153-04 Just Jeans Group
Just Jeans - Denim Blend - Young man hops out of bed with a young woman, then walking through the house is affectionate to several different woman. Leaves the house and hop on a motorbike, with two woman hugging him.
Dismissed Clothing 13/07/2004
September 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
291-99 Hasbro Australia Ltd
Hasbro - Playskool Gloworm
Dismissed 14/09/1999
February 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
16-01 Glenfords Tool Centres
Glenfords Tool Centres - - Jeff Thomson - bleeped out word
Dismissed Retail 13/02/2001
August 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
299-06 Bank of South Australia
Bank of SA - Bunny - store owner sees competitor using giant bunny outside store - so he used his broom handle to trip the bunny up and a little girl starts crying
Upheld - Modified or Discontinued Finance/Investment 08/08/2006
June 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
163-03 Freedom Furniture Ltd
Freedom Furniture - Song - 'We are nothing but mammals'.
Dismissed 10/06/2003
August 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0296-11 Crawford Productions Pty Ltd
A male voice over says, "Kidnapped. Nine innocent children and their teacher" and we see a man in a chicken mask holding a gun and herding children and a female teacher in to the back of a transit van. We then see some scenes from the Fortress movie which include more men in different masks and children screaming.
Dismissed Media 24/08/2011
August 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
303-08 Advanced Medical Institute
AMI - couple in rocket - rocket can't 'get up'
Dismissed 13/08/2008
June 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
169-07 McDonald's Aust Ltd
McDonald's - Happy Meals - cat/aliens - girl rescues cat from tree and aliens take her to McD, picking up father on the way
Upheld - Modified or Discontinued 12/06/2007
July 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
307-09 Virgin Blue Airlines Pty Ltd
Virgin Blue Airlines - (307/09) TV -female airline stewards dancing around the plane and owner Richard Branson (wait until we get it up'
Dismissed Travel 08/07/2009

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