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E.g., 26/02/2021
E.g., 26/02/2021
April 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
83-00 Sara Lee Apparel Group
Sara Lee Apparel - Wonderbra - 3 advertisements: 'Get off here', 'Am I keeping you up?', 'By the way, my eyes are blue'
Dismissed Clothing Outdoor 11/04/2000
February 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
23-02 Digital Audio Group
Digital Audio Group - copulating couple - 'DB dynamics loudspeakers really get you pumping'
Dismissed Print 12/02/2002
January 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0494-11 Coca-Cola South Pacific Pty Ltd
The share a coke with Alex advertisement features a range of shots of people called Alex in different situations. In one scene we see a female Alex appearing as though she is about to strike a kangaroo.
Dismissed Food/Bev Groceries 04/01/2012
May 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0159-11 Sportsbet
A Christ-like figure is shown surfing, with the accompanying text, "We're now betting on surfing...it'll take someone to walk on water to beat Slater."
Dismissed Gambling Print 25/05/2011
0170-11 Bonds Industries Ltd
Sarah Murdoch leads a group of dancers in a Busby Burkely style dance routine. All the female dancers are wearing Invisitails underwear.
Dismissed Clothing 25/05/2011
March 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
85-08 Hungry Jacks
Hungry Jacks - apprentice sent off to buy construction crew's lunch
Dismissed 12/03/2008
July 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
232-06 Optus Communications
Optus - octopus with tentacles on mobile phone and other tentacles making different statements with references to "sweet sweet" and "golden frothy" beer. "Who says men can't multitask?"
Dismissed Print 11/07/2006
235-06 IKEA
IKEA - young boy bored at furniture store - now has play equipment and a café - later seen in back of car - apparrently not wearing seatbelt or in child restraint
Dismissed 11/07/2006
November 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0498-14 COUGARLIFE.COM
A bunch of women running along the beach wearing white togs chasing a man.
Dismissed Sex Industry TV - Pay 26/11/2014
May 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0162-15 McDonald's Aust Ltd
As discussed I have serious concerns of one of the McDonalds Restaurant commercial played last night during the news around 6.45pm. The commercial, which I only saw once, as I turned on the set, was showing drivers in various scenes with food in their hands, or the most concerning scene was a female driver beating time on the steering wheel without a secure grip on the steering wheel.
Dismissed Food/Bev Venue TV - Free to Air 13/05/2015
0184-15 Urban Purveyor Group
'Wunderbra." Advertising campaign featuring close ups of women's breasts and jugs of beer, features an image of women in low cut tops with "wunderbra" written underneath.
Dismissed Food/Bev Venue Billboard 13/05/2015
April 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
88-07 Tricon Restaurants International
Tricon - Pizza Hut - Cheesy Bites - Jessica Simpson pops cheesy bite into young boys mouth and singing "One of these days these bites are gonna pop right into you"
Dismissed 10/04/2007
November 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0502-18 Carlton and United Breweries
A Yak is wading in water at the beach with exposed hindquarters facing the viewers. The hindquarters look like human female buttocks. The caption says something like “its getting wild out here”
Dismissed Alcohol Billboard 28/11/2018
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0166-13 Chrysler Australia Pty Ltd
Woman is taking her dog to a dog training class - this is the part two where the teacher is now a man.
Dismissed Vehicle 12/06/2013
0177-13 Bonds Industries Ltd
A very young looking girl (14-16) is skipping rope in a bra and pants, while different shots are shown of her wiggling her bottom in a suggestive way while skipping. At the end there is a very close-up shot of her girlish bottom.
Dismissed Clothing 12/06/2013
April 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
90-99 Women's Policy Office WA
Women's Policy Office WA - Freedom from Fear - TV, Radio, Print
Dismissed Community Awareness 13/04/1999
December 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
238-98 Unilever Australasia
Unilever - Continental - Cup-A-Sauce - "Just like your sister's."
Dismissed 08/12/1998
240-98 Lyn White Furniture World
Lyn White Furniture World - "Bloody"
Dismissed Radio 08/12/1998
January 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0507-12 Aspen Pharmacare
A Herron pain relief advertisement with 2 men, one small and one large causing each other pain so they could take the pain relief.
Dismissed Health Products 16/01/2013
March 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
93-07 Thoroughbred Racing South Australia (SA) Limited
Thoroughbred Racing SA - Adelaide Cup 2007 (Print) - woman holding whip
Dismissed Print 13/03/2007
January 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0512-10 Totally Natural Products
Female voiceover talks about an 'aphrodisiac formula which may help awaken your Sexual Mojo". She then goes on to say how Male Mojo could help you have the best sex of your life.
Dismissed Health Products Radio 19/01/2011
0540-10 Patties Foods Pty Ltd
The scence opens on a children’s birthday party. Family and friends are in the backyard celebrating. A man has wandered back into the house. He sees on the food table there is only one Patties Pie left on a platter. At exactly the same time we see a man and a young boy reach for the pie and grab hold of it. They take one look at each other refuse to let go and look away trying not to make a scene. The man threatens to tell everyone that the boy has been opening the birthday boy's presents, and then licks his fingers which he then spreads over the pie.
Dismissed Food/Bev Groceries 19/01/2011
April 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0173-17 ABC Tissue Products Pty Ltd
The ad is for a paper towel used during house cleaning etc. A a woman pushes someone into a pool.
Dismissed House Goods Services TV - Free to Air 26/04/2017
April 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
96-06 David Jones Ltd
David Jones - Simone Perele lingerie - woman wearing bra and panty set, lying sideways on a bed of yellow flowers
Dismissed Clothing Outdoor 11/04/2006
September 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
244-05 Carpet Court
Carpet Court - "shipload" of carpets spoken by court jester figure - onscreen text "shipload sale"
Dismissed 13/09/2005
December 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0518-16 BCF
an ad advertising fishing and camping gear
Dismissed Sport and Leisure TV - Pay 07/12/2016
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
99-09 Ramp 2 Ramp
Ramp 2 Ramp - TV images of shop stock with end catch phrase of "Have you got the balls?"
Dismissed Clothing 08/04/2009
July 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
247-09 Club X
Club X - Radio describing how a vibrator works and what it offers.
Dismissed Sex Industry Radio 08/07/2009
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0525-14 First Home Buyers Direct
There have been two ads:1. Getting laid for the first time - about 'me and my brothers getting laid'
Dismissed Professional Services Radio 14/01/2015
0557-14 Ultra Tune Australia
I visited the Ultra Tune website to determine where my closest store is located. Once there, an advertisement popped up to saying "We do things strictly by the book. Talk to us about Manufacturer's Handbook Service to keep your warranty intact." Then a clickable button to find the closest Ultra Tune, or the option to close the advertisement.
Dismissed Automotive Internet 14/01/2015
June 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0180-19 Specsavers Pty Ltd
It was two women talking, the first one said she wasn't going to work as she'd heard about the sale and was going to take a sick day to go to it. The second woman then said she would have to take a sick day so she can go to the sale as well.
Dismissed Health Products Radio 26/06/2019
July 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0220-19 Honey Birdette
Brunette woman in black lace lingerie. Women is shown from lips down.
Dismissed Lingerie Poster 10/07/2019
February 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
25-99 Queensland Transport
Queensland Transport - man and woman - both inebriated
Dismissed Community Awareness 09/02/1999
November 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
253-02 St George Group
St George - Advance Funds Management - 'Gearing without the grind'.
Dismissed Finance/Investment Print 12/11/2002
June 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0188-14 Bethesda
Wolfenstein new order video game 3 'Nazi type soldiers with machine gun
Dismissed Entertainment Outdoor 11/06/2014
0203-14 Chrysler Australia Pty Ltd
A woman is running through an orchard being flirtatious with a man. She sees another man buying fruit from a roadside stall and gets in the car with him and drives off. The fruit vendor implies that she left with a stranger because he has a luxury car.
Dismissed Vehicle 11/06/2014
September 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0297-19 IAG Insurance
This television advertisement depicts a boy riding his bike. He discovers a displaced koala stranded at the top of a telegraph pole. The boy is shown cycling home to gather a basket in a small wagon. When the boy returns to the telegraph pole, the koala appears to have left. Thinking he’s missed his opportunity to assist, the boy is about to give up when he turns around to see that the koala has made its way down on its own, and into the basket in the boy’s wagon. The boy pedals off. He arrives at a patch of bushland, which appears to have been recently cleared.
Dismissed Insurance TV - Free to Air 25/09/2019
September 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
256-04 Keysun Laboratories Pty Ltd
Keysun - Lentheric - 648 muscles/41 breaths/109 beats/38.2 degrees etc as a woman is sexually aroused
Dismissed Toiletries 14/09/2004
January 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0547-18 Moranbah Dental
There are two men in a red convertible sports car. They are ogling two women sitting at a bus stop. One of the men sneezes and his dentures fly out of his mouth.
Dismissed Professional Services TV - Free to Air 23/01/2019
May 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0192-12 Chatswood Hills Tavern
The advertisement is a poster with an image of a female holding up a football. The female is wearing a white sports crop top, a white wrist band and black bottoms. She also has black painted strokes under her eyes. There is a football stadium in the background. The slogan on the advertisement states “Friday Night Footy at the Chatty, Half Time Prize Draw with Cash Jackpot, Free Bar Snacks, Promo Girls.”
Dismissed Other Poster 23/05/2012
October 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0336-19 Best and Less
This television advertisement depicts women and girls of various ages walking onto a stage, dancing, twirling and jumping as they showcase the new range of Best&Less floral dresses.
Dismissed Clothing TV - Free to Air 23/10/2019
October 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
259-05 Triumph International (Aust) Pty Ltd
Triumph - Xtrovert Maximiser - woman wearing bra & undies and looking at viewers in sultry manner
Dismissed Clothing Outdoor 11/10/2005
April 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0195-18 Microsoft Pty Ltd
Shooting type picture. Sunset Overdrive game
Dismissed Entertainment Transport 24/04/2018
November 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0372-19 TATA Global Beverages
This television advertisement for Tetley Cold Infusions features a model and comedian Celia Pacquola.
Dismissed Food/Bev Groceries TV - Free to Air 13/11/2019
September 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
262-00 Barbarellas
Barbarellas - For Cheeky Lovers of Passion
Dismissed Entertainment Print 05/09/2000
January 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0571-17 Advanced Medical Institute
Ami oral strips for longer lasting sex. Merry sexmas
Dismissed Health Products Radio 24/01/2018
0588-17 JSW Powersports
The ad showcases Jet skis, including vision of riders "having fun".JSW is the logo ID referred to in the ad along with their website address.
Dismissed Sport and Leisure TV - Free to Air 24/01/2018
May 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0199-15 Tom Ford Beauty
The AFR magazine is a mainstream publication, and adjust to a wide audience newspaper. The Tom Ford advertisement is pornographic and has no place in a main stream magazine/newspaper.
Dismissed Toiletries Print 27/05/2015
December 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0402-19 Hanes Brands Inc
This online advertisement is on the Bonds website and features an image of two men wearing boxers kissing. One man is seated on a kitchen bench and holding a bowel of cereal, the other man is standing in between his legs.
Dismissed Lingerie Internet 11/12/2019
October 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
265-04 Rivers (Aust) Pty Ltd
Rivers - ad for men's shirts begins with man on toilet
Dismissed Clothing 12/10/2004

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