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E.g., 25/10/2020
E.g., 25/10/2020
March 2014
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0076-14 McDonald's Aust Ltd
McDonalds Loose Change Menu featuring two pensioners driving an old car that bounces off the road.
Dismissed Food/Bev Venue 26/03/2014
September 2007
Case number Ad Standards description Determinationsort ascending Category Media Determination date
308-07 Kosciusko Thredbo Pty Ltd
Kosciusko Thredbo - men chatting at bar, another approaches to join them, but they sign "Sorry we are deaf". When he leaves they continue chatting in English
Dismissed 11/09/2007
October 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0405-15 Urban Purveyor Group
There were a range of adverts on billboards at Southern Cross Station, a series of pictures depicting women with beer. This was promotion for Oktoberfest 2015, an event running at Munich Brauhaus.
Dismissed Food/Bev Venue Billboard 28/10/2015
February 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0080-17 AAMI
Car insurance - makes a play on the word "shit" creek involving children in a sound alike swear word. Not necessary and totally inappropriate.
Dismissed Insurance TV - Pay 22/02/2017
February 1999
Case number Ad Standards description Determinationsort ascending Category Media Determination date
310-98 Holden Ltd
Holden - Astra - "You Sexy Thing"
Dismissed 09/02/1999
September 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0409-17 Hanes Brands Inc
Three life size women photographed facing the viewer and openly advertising their bodies in indiscrete underwear, on a backlit billboard at multiple bus stops.
Dismissed Lingerie Outdoor 27/09/2017
March 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0084-15 Monster Beverage Corporation
Advert with photo of two women with the caption "Two is always better than one... right?"
Dismissed Food/Bev Groceries Internet - Social - Other 25/03/2015
0092-15 Club X
The ad was for fetish fantasy series, club x and fetish sex toys. A very suggestive ad.
Dismissed Sex Industry TV - Free to Air 25/03/2015
December 2001
Case number Ad Standards description Determinationsort ascending Category Media Determination date
314-01 Carter Holt Harvey Tissue Aust Pty Ltd
Carter Holt Harvey - Sorbent Extra Thick - boy locks himself in loo
Dismissed 11/12/2001
336-01 FOXTEL Management Pty Ltd
FOXTEL - children explode shed
Dismissed Media 11/12/2001
April 2014
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0088-14 Transport Accident Commission
Scenes of a man in a night club taking some kind of pill. he then drives and hits a pedestrian.
Dismissed Community Awareness 09/04/2014
November 2005
Case number Ad Standards description Determinationsort ascending Category Media Determination date
317-05 Valcorp Fine Foods Pty Ltd
Valcorp - Dilmah Tea - Ceylonese picking tea leaves then serving white people with the tea in an elegant setting
Dismissed 08/11/2005
December 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0417-13 Schweppes Australia Pty Ltd
Advert depicts drinking alcoholic cocktails by young people. They are shown dancing with alcoholic drinks, kissing and staying up all night drinking. The advert explicitly shows a bottle of 'Barcadi' brand rum and makes reference to having your own bar that never closes.
Dismissed Food/Bev Groceries 11/12/2013
October 2014
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0421-14 City of Holdfast Bay
The ad showed a split screen with things to do around the Glenelg area in the day on the left hand side and at night on the right hand side. It had words with the images saying things like see view etc and at the end said something about visiting (?) the City of Holdfast Bay.
Dismissed Tourist Attractions TV - Free to Air 22/10/2014
March 2016
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0096-16 The Comfort Group
Couple in bed and the sheep says "so you've been faking it" and the female says "every night".
Dismissed House Goods Services TV - Free to Air 23/03/2016
November 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0425-12 Goodman Fielder Limited
The advertisement depicts houses and being covered in yellow flowers, narrated by children taking about mothers making the "plant seed promise" by switching from butter to margarine. A fridge opens to reveal meadow lea and more yellow flowers. A little girl and boy walk from a house carrying "2.5kg of saturated fat". The children then hug the mother and sing "you ought to be congratulated".
Dismissed Food/Bev Groceries 14/11/2012
0429-12 FOXTEL Management Pty Ltd
Ad for a movie on Foxtel - 'Walking Dead'. Man is holding a gun in a shooting position.
Dismissed Entertainment Transport 14/11/2012
April 2011
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0100-11 Lion Nathan Aust Pty Ltd
Various people are shown preparing for a concert – we see them getting dressed, setting up equipment, buying Budweiser and so on. In one scene a lighted match is thrown on some barbeque coals which have just been doused in lighter fluid. The final text on screen reads, “Great times are waiting. Grab some Buds.”
Dismissed Alcohol 13/04/2011
0104-11 McDonald's Aust Ltd
A voiceover say "dinner's ready' and a hand places a McDonald's family dinner box on the table. The voiceover then say that the dinner displayed will "save over $13 with MacDonald’s ....for just $19.95".
Dismissed Food/Bev Groceries 13/04/2011
December 2000
Case number Ad Standards description Determinationsort ascending Category Media Determination date
326-00 Sanity
Sanity Music - CD 'All Roads lead to route 666'
Dismissed Entertainment 12/12/2000
September 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
329-08 Primus Telecommunications (Aust) Pty Ltd
Primus - teenage girl answers doorbell to 2 Swedish girls who claim "we're James' favourites"
Dismissed Telecommunications 16/09/2008
November 2011
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0433-11 Victorian Fitness Academy
Radio advertisement for Victorian Fitness Academy "Best of Summer" Promotion which features the phrase "an F load of options".
Dismissed Radio 23/11/2011
0437-11 7-Eleven Stores Pty Ltd
One day promotion by 7 Eleven where customers were invited to bring their own drinks vessel to be filled with Slurpee.
Dismissed Food/Bev Groceries Internet 23/11/2011
0441-11 Ozkleen
A male voiceover talks about the hazards of using bleach to clean (it is harmful to inhale, it discolours clothing etc) and we see a woman cleaning a shower, shoes, a book, a window ledge. The voiceover also says that chlorine was used in the war and we see black and white footage of trenches in the war.
Dismissed House Goods Services 23/11/2011
April 2019
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0107-19 Construct Personnel
Advertisement on rear of Ute with business name on left side under this a blurry group of 9 people (from waist up) in various business/trade clothing. Their email address in center . Under this large telephone number contact. To the right of this on opposite side is a large clear picture of. Woman in hard hat and a speaking balloon with their Facebook contacts.
Dismissed Professional Services Transport 17/04/2019
September 2006
Case number Ad Standards description Determinationsort ascending Category Media Determination date
332-06 Brisbane Powerhouse Pty Ltd
Brisbane Powerhouse - Topology/Misinterprotato - "Lordy Lordy, Praise be to Jesus. Cut your throat now, life doesn't get any better than this. Topology. Corridors of Power. Brisbane Powerhouse." Photo of string quintet below text
Dismissed Entertainment Print 12/09/2006
342-06 SCA Hygiene Australasia
SCA Hygiene - Libra Tampons (Cinema) - Girls Get It - young man buying tampons rejects Mini size checks his crotch and reluctantly settles for Super size, then asks supermarket girl "Does this come in any larger size?"
Dismissed Toiletries Cinema 12/09/2006
346-06 Buzzbee Toys
Buzzbee Toys - Tommy 20 - real boy in animated environment is introduced to a toy repeating automatic gun which fires soft missiles
Dismissed 12/09/2006
March 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0111-17 Jenny Craig Weight Loss Centres Pty Ltd
Standard slimmer person showing off a nicer figure and stating how much weight loss they had achieved through the offices of Jenny Craig.
Dismissed Slimming TV - Free to Air 08/03/2017
0115-17 Close Encounters
Scantily clad prostitute invites customers to telephone.
Dismissed Sex Industry TV - Free to Air 08/03/2017
February 2002
Case number Ad Standards description Determinationsort ascending Category Media Determination date
34-02 Honda Australia Pty Ltd
Honda - CRV - Rural 4WD - woman "L" driver swerves into bush to avoid tortoise
Dismissed 12/02/2002
April 2018
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0119-18 Advanced Medical Institute
The ad implies that by using the AMI oral strips, one would be able to satisfy their partner sexually during Valentine's day
Dismissed Sex Industry Radio 11/04/2018
November 2010
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0449-10 Pole Princess
Image on the left hand side of the flyer shows a woman upside down holding a pole. She is wearing a purple leotard and high heeled Perspex shoes. She is holding the pole with both hands and has one leg bent and the other stretched out at 90 degrees to the pole. In the right hand corner of the flyer is a shadow image of a female on a pole, again upside down. This image is in black and behind it is a circle of light (white in the centre, yellow surrounding it). The text makes up most of the advertisement and reads, "Pole Princess. Bring this flyer and get a free class.
Dismissed Mail 10/11/2010
April 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0127-15 Blumers
An ad for injury compensation legal assistance. It depicts a power saw and a hand.
Dismissed Professional Services TV - Free to Air 15/04/2015
February 2007
Case number Ad Standards description Determinationsort ascending Category Media Determination date
35-07 Diageo Australia Ltd
Diageo - Johnnie Walker - Red Label - man walks street being acknowledged by passers by who are invisible but with clothes on bodies. Man goes into Johnnie Walker Red Club and is identified as "Johnnie" himself
Dismissed Alcohol 13/02/2007
December 2011
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0458-11 Virgin Mobile (Australia) Pty Ltd
A man dressed in red lycra leggings and a red hooded top is sat astride a red bicycle. On either side of him are two young women dressed in denim hot pants and cropped t-shirts and rollerskates. The text box to the left of them reads, "Fair maidens can now enjoy more coverage. Coverage for up to 97% of Australians. R da H. A fair go for all."
Dismissed Telecommunications Internet 07/12/2011
November 2007
Case number Ad Standards description Determinationsort ascending Category Media Determination date
353-07 Holden Ltd
Holden - Hummer (Internet) - front grille of Hummer and words "now get lost"
Dismissed Internet 13/11/2007
December 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0462-12 Target Australia Pty Ltd
Advertisement for the Saw series of movies on DVD.
Dismissed Entertainment Print 12/12/2012
April 2016
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0134-16 AAMI
Sexist it depicts only women as working in call centers for Aami which is extremely sexist - only attractive women are depicted
Dismissed Insurance TV - Free to Air 13/04/2016
October 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
357-08 Australian Fast Foods
Australian Fast Foods - Chicken Treat - chicken uses poker machine to ring up chicken symbols
Dismissed Food/Bev Groceries 08/10/2008
April 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0138-12 Fosters Australia, Asia & Pacific
The simple billboard includes an image of a glass of Carlton Draught beer on the right of frame, with the Carlton Draught logo on the glass with some accompanying script/words to the left of the frame. It also includes the Enjoy Responsibly logo in bottom left hand side of the billboard.
Dismissed Alcohol Billboard 11/04/2012
February 2001
Case number Ad Standards description Determinationsort ascending Category Media Determination date
360-00 Simon de Winter
Simon de Winter - Kayser 'waterballoon' bra
Dismissed Clothing Outdoor 13/02/2001
November 2016
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0471-16 Motor Accident Commission SA
The Motor Accident Commission of SA currently has a campaign running bringing community awareness to the benefits of speeding reduction. The campaign features a character, 'The Hairy Fairy', who can be seen on Facebook as well as still images on Facebook.
Dismissed Community Awareness Internet - Social - Facebook 09/11/2016
April 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0141-17 Sonos Australia Pty Ltd
Shows disturbed female and involves blatant vandalism by smashing a window by throwing an object to smash a glass window in apparent frustration or anger. The sound of the smashing glass is supposedly to represent high fidelity qualities of the equipment.
Dismissed Retail TV - Free to Air 12/04/2017
February 2005
Case number Ad Standards description Determinationsort ascending Category Media Determination date
364-04 Mitsubishi Motors Aust Ltd
Mitsubishi - Colt - revving sound of motor, child says "The light's turned green - Bingo" - radio ad
Dismissed Radio 08/02/2005
372-04 Summit Holden
Summit Holden - "Cheeky Deals on Astra" - girl in red bikini bottom show from rear, getting into car
Dismissed Print 08/02/2005
December 2005
Case number Ad Standards description Determinationsort ascending Category Media Determination date
369-05 Funbox Pty Ltd
Funbox - Gold Coast Girls - 4 women scantily dressed showing the sexual activities they get up to in their shared house
Dismissed Other 13/12/2005
November 2016
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0480-16 Apple
Two helium balloons meet up and join many other resulting in a massive number of balloons floating into the atmosphere.
Dismissed Mobile Phone or SMS TV - Free to Air 23/11/2016
April 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0148-15 South African Tourism Australasia
It is a Travel Daily competition to win a trip to South Africa with Qantas. It has the details of South African Tourism AU. Features a picture of an Indigenous South African woman with her front teeth missing.
Dismissed Travel Promotional Material 29/04/2015
January 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0485-11 Grosvenor Hotel
A lingerie clad woman is lying on a table with her back arched and a telephone cord running from between her legs up her stomach. The text reads, "Call Me" and describes the functions the Grosvenor Hotel can cater for, such as Hen parties, Divorce parties and birthdays.
Dismissed Sex Industry Poster 04/01/2012

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