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E.g., 24/01/2021
E.g., 24/01/2021
August 2010
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0330-10 Quit Victoria
The advertisement features Ronaldo Martinez who at 39 years of age lost his voice box due to smoking-induced cancer and now breathes through a permanent hole in his throat. In the advertisement, Ronaldo is at his doctors surgery where he talks about how his life will never be the same now he has a tracheotomy.
Dismissed Community Awareness 11/08/2010
February 2016
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0003-16 McDonald's Aust Ltd
McMobile blasting bagpipe mucic sees men drop tools and run after the mobile and into a McDonald's store.
Dismissed Food/Bev Venue TV - Free to Air 10/02/2016
0011-16 Optus Communications
An ad where three woman are sitting on beach chairs sipping some drinks. One woman is describing her new boyfriend who is an accomplished surgeon and how she is obviously happy with him. They ask her 'what's the catch?' She replies 'There's no catch.' The two other women start making innuendos about 'huge' and 'massive' televisions and the women with the boyfriend angrily yells 'SIZE DOES MATTER.' The ad then closes with the words 'Size Does Matter.'
Dismissed Entertainment Internet - Social - Other 10/02/2016
March 2004
Case number Ad Standards description Determinationsort ascending Category Media Determination date
45-04 Stuart Alexander & Co Pty Ltd
Stuart Alexander - Mentos Cool Chews - dog kisses man on mouth
Dismissed 09/03/2004
September 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0334-13 Australian Fast Foods
Red Roosters new Rippas: Hard Working Aussies Used Car Salesman Ad.
Dismissed Food/Bev Venue 25/09/2013
January 2014
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0007-14 Rugs a Million
End of year sale on carpets at Rugs-a-million. ie. Boxing week sales. A woman presenter states that "size does matter."
Dismissed House Goods Services 15/01/2014
October 2009
Case number Ad Standards description Determinationsort ascending Category Media Determination date
455-09 Ford Motor Co of Aust Ltd
Ford Motor Co. (Mondeo)455/09. TV ad that shows lady driving with German Shepherd in passenger seat possibly unrestrained.
Dismissed 14/10/2009
August 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0338-12 McDonald's Aust Ltd
Mac Pack Website - www.macpack.com.au - which features three sportsmen (the Mac Pack) promoting sport and healthy lifestyles to children. There are details on competitions, tips on healthy lifestyles, bios of the sportsmen and images of children on a sports field.
Dismissed Other Internet 22/08/2012
November 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
463-08 Johnson & Johnson Pacific Pty Ltd
Johnson & Johnson - Carefree Panty Shields - day in life of busy woman - "16hrs, 4 clubs, one pair of undies"
Dismissed Toiletries 12/11/2008
January 2014
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0015-14 Expedia
Complaining about using the word 'Harlot' in an advertisement for travel by Expediahttp://www.youtube.com/watch?v=ohaThfK_VPs
Dismissed Travel Internet 29/01/2014
November 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
473-08 Barkley's Advertising
Barkley's - Beaver - late night ad showing excessive nudity
Dismissed 26/11/2008
February 2011
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0019-11 Coles
Chef Curtis Stone in a butcher’s apron talking about “no added hormones” beef sold in Coles Supermarkets. We see close ups of beef in the supermarket, and posters on the walls of the supermarket promoting the same message.
Dismissed Food/Bev Groceries 09/02/2011
0027-11 iSelect Pty Ltd
A fictitious office with actors portraying staff and an actor as an implied manager. The lead character poses questions to various staff specifically “are we a health fund”. The final interplay is with a female character where she interrupts to correct him with regard to her actual name.
Dismissed Insurance 09/02/2011
December 2006
Case number Ad Standards description Determinationsort ascending Category Media Determination date
482-06 Elco Food
Elco Food - Dodoni Feta - 2 ads in Greek text - only feta made in Nthn Greece from sheep and goats' milk can be called "Feta Cheese"
Dismissed Food/Bev Groceries Print 12/12/2006
491-06 Commonwealth Bank of Australia
Commonwealth Bank - man in home office with young baby which cries, distracting him from work, and we see his office is actually the baby's nursery - he rings bank to get a home loan for extension to house
Dismissed Finance/Investment 12/12/2006
September 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0349-15 Gourmet Garden
That Gourmet Garden lightly dried Herbs kept in the fridge" so close to fresh their like a herb garden in your fridge" exact words.
Dismissed Food/Bev Groceries TV - Free to Air 09/09/2015
February 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0023-15 Novus Auto Glass
Radio communication advertising the autoglass repair or replacement company known as "Novus autoglass" operating in the Southwest of WA. The advert continually states "If you're in xxxx, show us your crack; if you're in yyyy or zzzz, show us your crack, etc"
Dismissed Automotive Radio 11/02/2015
September 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0353-15 Beyond Blue
A man on a forklift talks about men's feelings and uses the word "shit" to describe how men feel sometimes.
Dismissed Community Awareness Internet 23/09/2015
April 2004
Case number Ad Standards description Determinationsort ascending Category Media Determination date
50-04 Coles
Coles - Quick Meals - Lisa McCune in car talking to friends on phone, mouths "Shit"
Dismissed Retail 13/04/2004
August 2014
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0357-14 Cure Brain Cancer foundation
Here is the advert that I find completely un-necessary. https://www.youtube.com/watch?v=hsql6f0VAVw . There is no need to show a child lying on the operating table while a "doctor" is (implying) drilling open the patient’s skull.
Dismissed Community Awareness Cinema 27/08/2014
June 2007
Case number Ad Standards description Determinationsort ascending Category Media Determination date
178-07 Nestle Australia Ltd
Nestle - Kit Kat - child dressed as superhero with mask runs off to play with similarly dressed child. When mask removed at home it is found to be the wrong child
Dismissed Food/Bev Groceries 12/06/2007
February 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0030-17 RSPCA Australia Inc
It shows a dog about to die and then tells you to text the RSPCA so they can send you a leaflet about how to save your pet's life in an emergency.
Dismissed Community Awareness TV - Free to Air 08/02/2017
0043-17 Ultra Tune Australia
Using sexually objectified women to sell car maintenance
Dismissed Automotive Internet 08/02/2017
November 2009
Case number Ad Standards description Determinationsort ascending Category Media Determination date
509-09 Herbert Adams
Herbert Adams 509/09 Pay TV ad with woman climbing into fridge to win a trip to the UK
Dismissed Food/Bev Groceries TV - Pay 11/11/2009
September 2014
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0361-14 Sportsbet
Man holds hands with woman while still being able to bet with his left hand .
Dismissed Gambling TV - Pay 24/09/2014
February 2018
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0034-18 Purplebricks
Two guys building sand castles for their kids and are talking about using agents to sell a house and one of them didn't use 'Purple bricks" and in his frustration proceeds to smash down both the sand castles, much to the kids disappointment.
Dismissed Real Estate TV - Free to Air 07/02/2018
December 2009
Case number Ad Standards description Determinationsort ascending Category Media Determination date
517-09 Bayswater Car Rental Pty Ltd
Bayswater Car Rental (517/09)Print advertisement in West Australian with image of ladies legs included
Dismissed Print 09/12/2009
September 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0365-12 David Jones Ltd
Complainant's description: "A model wearing nothing more than bras and knickers."
Dismissed Clothing Outdoor 26/09/2012
0388-12 Yum Restaurants International
Facebook page for Pizza Hut featuring an image of a man measuring a mini-skirted woman's legs.  User comments on the image were invited and included sexual references.
Dismissed Food/Bev Groceries Internet - Social - Other 26/09/2012
May 2006
Case number Ad Standards description Determinationsort ascending Category Media Determination date
184-06 Melbourne Storm Rugby League Club
Melbourne Storm RLC - set in Catholic church, nun steals offertory plate, runs down aisle, pushes priest out of the way and dives over the altar
Dismissed 09/05/2006
February 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0039-15 Animals Australia
Photo of a cow apparently in distress
Dismissed Community Awareness Transport 25/02/2015
January 2007
Case number Ad Standards description Determinationsort ascending Category Media Determination date
526-06 Simple Finance
Simple Finance - "Easier than a prospector in a whorehouse"
Dismissed Finance/Investment Radio 16/01/2007
June 2006
Case number Ad Standards description Determinationsort ascending Category Media Determination date
187-06 Unilever Australasia
Unilever - Continental - Cup-A-Soup - woman tired and distracted after shopping trip, puts leg of ham in cat's basket, and the cat in the freezer - then she picks up the ham and starts stroking it
Dismissed Food/Bev Groceries 13/06/2006
January 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
535-08 Advanced Medical Institute
AMI - radio - go soft, not last long, your not alone, improve staminer (bedroom hell)
Dismissed Radio 21/01/2008
September 2010
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0373-10 Madman Entertainment
A film poster featuring a naked woman/animal hybrid. The form is obviously female, but there is a wing sprouting from under her arm, and what appears to be a tail sticking out behind her. Only part of her head is visible and you can see her breasts although there is some shadowing and the nipples are not clear. The wording says "SPLICE She is not supposed to exist".
Dismissed Entertainment Internet 08/09/2010
January 2009
Case number Ad Standards description Determinationsort ascending Category Media Determination date
19-09 Dairy Farmers
Dairy Farmers - Dare - two men - implied soliciting
Dismissed Food/Bev Groceries 21/01/2009
February 2014
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0047-14 Outdoors Warehouse
A woman wearing a camouflage green crop top and black underpants is pictured standing from behind. Her arms are lifted up to hold up her hair and she looks down and to the right and her face is not visible. She is posed with her hip pushed to the side and her back slightly arched.The slogan "Do it outdoors" is placed over the top of the image of the woman, across her back. A phone number is placed over the woman's bottom in a similar way, but is stylised in a way that makes it look like it is supposed to be written on her pants.
Dismissed Retail Poster 26/02/2014
November 2009
Case number Ad Standards description Determinationsort ascending Category Media Determination date
545-09 Telstra - Sensis Pty Ltd
Telstra Sensis - Yellow Pages(545/09)TV statue of naked child holding his private parts and urinating when fountain turned on
Dismissed Telecommunications 25/11/2009
September 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0376-17 BMW Group Australia
The advertisements in question are a series of commercials for BMW M-series cars. These are played as YouTube pre-roll ads which play before a YouTube video begins to play.BMW M4 Convertible. Too Sensitive. -https://www.youtube.com/watch?v=JL5FEXvOaTE
Dismissed Vehicle Internet 13/09/2017
August 2001
Case number Ad Standards description Determinationsort ascending Category Media Determination date
193-01 Toyota Motor Corp Aust Ltd
Toyota - Rav 4 - Kung Fu
Dismissed 14/08/2001
March 2016
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0051-16 Trelly's Tackle World
Advertising fishing tackle for Australia Day.
Dismissed Sport and Leisure Print 09/03/2016
March 2001
Case number Ad Standards description Determinationsort ascending Category Media Determination date
56-01 Holden Ltd
Holden - Utility - ‘New Holden Ute. Create a storm’ - man rubs hands in dust, then drives in circles with eddies of dust creating a "storm"
Dismissed 13/03/2001
September 2016
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0380-16 Expedia
The ad shows a family using Wotif on a tablet to choose and make travel arrangements - flights, hotels, etc
Dismissed Travel TV - Pay 14/09/2016
November 1998
Case number Ad Standards description Determinationsort ascending Category Media Determination date
196-98 Pepsico Australia Holdings Pty Ltd
Pepsi-Cola - "Twin boys drinking Pepsi & Coca Cola"
Dismissed 10/11/1998
February 2016
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0055-16 The Iconic
The advertisement displays separate photos of a male and female in Iconic brand sportswear.
Dismissed Clothing Billboard 24/02/2016
October 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0384-15 Pacific Brands Holdings Pty Ltd
Large advertising poster at the tram stop facing the aquarium, of a lady only wearing Berlie bra and panties.
Dismissed Lingerie Billboard 14/10/2015
February 2002
Case number Ad Standards description Determinationsort ascending Category Media Determination date
2-02 Toyota Motor Corp Aust Ltd
Toyota - Corolla - three cars driving dangerously thru paddocks and round tractor, halting just short of two cows
Dismissed 12/02/2002
February 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0059-13 BCF
Advertising eskys and different fishing rods and reels.
Dismissed Retail 27/02/2013
March 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
59-08 Townsville Automotive Detailing
Townsville Automotive Detailing - Eurpoean voice refers to "wogs" and "stooges"
Dismissed Radio 12/03/2008
August 2002
Case number Ad Standards description Determinationsort ascending Category Media Determination date
201-02 Nando's Australia Pty Ltd
Nando's - 'News broadcast' - asylum seekers unsewing lips for special chicken offier; asylum seekers escaping to get to Nando's for special offer. 2 ads
Dismissed Radio 12/08/2002

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