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E.g., 16/01/2021
E.g., 16/01/2021
December 2000
Case number Ad Standards description Determinationsort ascending Category Media Determination date
339-00 Cancer Foundation of Western Australia Inc
Cancer Foundation of WA - professionals talk about lung cancer treatment
Dismissed Community Awareness 12/12/2000
June 2004
Case number Ad Standards description Determinationsort ascending Category Media Determination date
125-04 Kellogg (Aust) Pty Ltd
Kellogg - Sustain Select - telemarketer rings, so woman pretends to be answering machine to avoid taking call
Dismissed 08/06/2004
140-04 Goodman Fielder Baking Australia
Goodman Fielder - Meadowlea White Wings choc-chip cookies - 2 kids brought to hospital emergency with hands stuck in jar - pokes tongue out at older patient
Dismissed 08/06/2004
December 2004
Case number Ad Standards description Determinationsort ascending Category Media Determination date
341-04 Bendon Ltd
Bendon - Elle Macpherson Intimates - print - woman in underwear pulling schoolboy towards him by his tie
Dismissed Clothing Print 07/12/2004
345-04 Women's Policy Office WA
Women's Policy Office WA - Men's Domestic Violence Helpline - man's angry voice, loud thud and woman yelling - words "slutty" and "bullshit" used
Dismissed Community Awareness Radio 07/12/2004
June 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0240-17 Goondiwindi car wash
Recently, I was travelling on the Cunningham Highway east of Goondiwindi, Queensland. Noticed this advertising billboard (photo attached) approximately 65 km from Goondiwindi which I deem is sexual vilification, and believe a lot of women would do so also.
Dismissed Professional Services Billboard 07/06/2017
April 2006
Case number Ad Standards description Determinationsort ascending Category Media Determination date
128-06 Sportsmans Warehouse
Sportsmans Warehouse - "a bloody big sale"
Dismissed Retail 11/04/2006
July 2011
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0245-11 Volkswagen Group Australia Pty Limited
An image of a lady holding an inverted umbrella with a pipe leading down to her mouth so she can drink the collected rainwater is accompanied by the text, "Yumbrella. Say no to bottled water." The next image shows the woman in the same pose but stood next to a Volkswagen and the tagline reads, "Why be environ-mental when you can be environ-normal?"
Dismissed Vehicle Poster 27/07/2011
September 1998
Case number Ad Standards description Determinationsort ascending Category Media Determination date
131-98 Australian Milk Marketing
Australian Milk Marketing - playing football with milk carton
Dismissed 08/09/1998
February 2007
Case number Ad Standards description Determinationsort ascending Category Media Determination date
35-07 Diageo Australia Ltd
Diageo - Johnnie Walker - Red Label - man walks street being acknowledged by passers by who are invisible but with clothes on bodies. Man goes into Johnnie Walker Red Club and is identified as "Johnnie" himself
Dismissed Alcohol 13/02/2007
July 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0250-13 Broadway Homes
It appeared to be trying to sell an apartment.
Dismissed Real Estate 24/07/2013
May 1999
Case number Ad Standards description Determinationsort ascending Category Media Determination date
134-99 Levi Strauss (Aust) Pty Ltd
Levi Strauss - "Sight unseen" no.1
Dismissed Clothing Cinema 11/05/1999
November 2007
Case number Ad Standards description Determinationsort ascending Category Media Determination date
353-07 Holden Ltd
Holden - Hummer (Internet) - front grille of Hummer and words "now get lost"
Dismissed Internet 13/11/2007
July 2014
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0254-14 VISA International
Came up when I accessed this music on YouTube: https://www.youtube.com/watch?v=CB_PZSnen5A#aid=P8OOBllVSfgDepicts a young women in slow motion at the start, an intense close up of her face then she is revealed as being at a rock concert.
Dismissed Finance/Investment Internet 23/07/2014
May 2000
Case number Ad Standards description Determinationsort ascending Category Media Determination date
138-00 Sancella Pty Ltd
Sancella - Libra Invisible Slim tampons - dog caught in door pet flap
Dismissed Toiletries 09/05/2000
October 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
357-08 Australian Fast Foods
Australian Fast Foods - Chicken Treat - chicken uses poker machine to ring up chicken symbols
Dismissed Food/Bev Groceries 08/10/2008
393-08 Cancer Council NSW
Cancer Council NSW - Girls' Night In - man bound and gagged in cupboard
Dismissed Community Awareness 08/10/2008
399-08 Big Mobile Pty Ltd
Big Mobile - Mobilepussy - women fondling themselves, rubbing each other, grabbing breasts and vaginas
Dismissed 08/10/2008
July 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0258-12 Stuart Alexander & Co Pty Ltd
A silver convertible, with three males inside, attracts the attention of three women walking on the street. Until... a blue convertible car pulls up with a young male driving. The man eats a piece of Mentos gum and then transforms his car into three cars stacked on top of each other. The three women join him in the transformed three stack car and drive off with one in a spa, another playing music. The screen then ends with a pack shot of Mentos® 3D gum product and the tag line “Triple Awesomeness”.
Dismissed Food/Bev Groceries 11/07/2012
February 2001
Case number Ad Standards description Determinationsort ascending Category Media Determination date
360-00 Simon de Winter
Simon de Winter - Kayser 'waterballoon' bra
Dismissed Clothing Outdoor 13/02/2001
May 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
143-08 Carpet Court
Carpet Court - court jester's head on chopping block - hat falls off instead of head
Dismissed 19/05/2008
149-08 Gucci Australia Pty Ltd
Gucci - perfume - skinny models dancing around
Dismissed Toiletries 19/05/2008
February 2005
Case number Ad Standards description Determinationsort ascending Category Media Determination date
364-04 Mitsubishi Motors Aust Ltd
Mitsubishi - Colt - revving sound of motor, child says "The light's turned green - Bingo" - radio ad
Dismissed Radio 08/02/2005
372-04 Summit Holden
Summit Holden - "Cheeky Deals on Astra" - girl in red bikini bottom show from rear, getting into car
Dismissed Print 08/02/2005
17-05 Taubmans Pty Ltd
Taubmans - TV - Silk Teflon paint - image of baby's bottom with music and Tom Jones' song "Sex Bomb" changed to "teflon teflon…"
Dismissed 08/02/2005
June 2018
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0265-18 Underworks
An overtly sexual and demeaning representation of a woman semi clad including her spreading her legs in a full wide open croutch shot. Completely unnecessary and offensive to me and my 12 year old child.
Dismissed Lingerie TV - Free to Air 06/06/2018
October 1998
Case number Ad Standards description Determinationsort ascending Category Media Determination date
146-98 Berri Ltd
Berri Ltd - swearing
Dismissed 13/10/1998
160-98 Lever Rexona
Lever Rexona - Lynx - Cartoon spermatozoa.
Dismissed Toiletries 13/10/1998
December 2005
Case number Ad Standards description Determinationsort ascending Category Media Determination date
369-05 Funbox Pty Ltd
Funbox - Gold Coast Girls - 4 women scantily dressed showing the sexual activities they get up to in their shared house
Dismissed Other 13/12/2005
July 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0269-15 GlaxoSmithKline Australia Pty Ltd
Panadol
Dismissed Health Products TV - Free to Air 08/07/2015
0277-15 L'Oreal Australia Pty Ltd
Garnier Fructis Haircare "You'll get one F'n'L of a reaction"
Dismissed Toiletries Print 08/07/2015
August 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0273-13 Colgate Palmolive Pty Ltd
Advertising a naked woman head to toe showering with shampoo.
Dismissed Toiletries 14/08/2013
July 2001
Case number Ad Standards description Determinationsort ascending Category Media Determination date
152-01 Konica Australia Pty Ltd
Konica Australia - attractive female office worker describes photocopier to male colleagues
Dismissed 10/07/2001
February 2006
Case number Ad Standards description Determinationsort ascending Category Media Determination date
376-05 Diageo Australia Ltd
Diageo - Johnnie Walker - "just one more" Justin Langer describing a journey being governed by numbers on various pieces of Architecture/scenery
Dismissed Alcohol 14/02/2006
38-06 Toyota Motor Corp Aust Ltd
Toyota - Lexus IS250 - black car with wheels splashing water under a diver on springboard and two black bulls to left and right. Diver and bulls merge into car and car drives through water towards camera and stops.
Dismissed 14/02/2006
384-05 McDonald's Aust Ltd
McDonald's - young mother with bowl of healthy salad, but daughter has only a small pack of fries
Dismissed 14/02/2006
July 2002
Case number Ad Standards description Determinationsort ascending Category Media Determination date
155-02 Sanyo Australia Pty Ltd
Sanyo Australia - man seemingly watching lawn bowls falling asleep, then we see he's watching it at home on big screen TV
Dismissed 09/07/2002
July 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0281-17 Harvey Norman
trying to show a reason to buy this product, we are shown bearded actors who supposedly have a bread? distribution business who rely on this product to expand their business and make it grow.
Dismissed Information Technology TV - Free to Air 12/07/2017
July 2016
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0285-16 Sin City Nightclub
A young woman with large breasts almost all exposed. It is sexualisation and objectifying. It can damage young girls and young men who think this is normal and acceptable. It can contribute to mental illness and is not healthy for all in our society.
Dismissed Sex Industry Billboard 13/07/2016
October 2006
Case number Ad Standards description Determinationsort ascending Category Media Determination date
389-06 Nestle Australia Ltd
Nestle - Kit Kat - Honeycomb - blond woman wearing a bee costume - yellow and black striped bikini, antennae, wings and a stinger tail - "Want some honey?"
Dismissed Food/Bev Groceries Outdoor 10/10/2006
July 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0289-15 Starshots
Large photos of personal portrait photos. Mostly men and women in lingerie.
Dismissed Professional Services Poster 22/07/2015
June 2000
Case number Ad Standards description Determinationsort ascending Category Media Determination date
164-00 GlaxoSmithKline Australia Pty Ltd
Glaxo Wellcome - Zantac Relief - 'Down, boy'
Dismissed Health Products 13/06/2000
167-00 Unilever Australasia
Unilever - Continental - Cup-A-Soup - Lots-A-Pasta - "Eat. Revive. Make it to 5"
Dismissed 13/06/2000
175-00 Club 3 in 1
Club 3 in 1 - Club Cheetah's Australia's best girls
Dismissed Entertainment Print 13/06/2000
August 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0293-13 Sanofi Aventis
Male drinking a concoction of milk/vegetation from a boot.
Dismissed Health Products 28/08/2013
August 2011
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0297-11 Simon de Winter
Woman in underwear with arms covering naked breasts.
Dismissed Clothing Transport 10/08/2011
November 2003
Case number Ad Standards description Determinationsort ascending Category Media Determination date
402-03 Just Jeans Group
Just Jeans - Mini skirts - onlookers ignore female golfer's shot, but applaud when she bends to pick up ball.
Dismissed Clothing 11/11/2003
July 2004
Case number Ad Standards description Determinationsort ascending Category Media Determination date
172-04 Mitsubishi Motors Aust Ltd
Mitsubishi - Lancer ES - Adam & Eve - naked people wearing fig leaves
Dismissed 13/07/2004
February 2000
Case number Ad Standards description Determinationsort ascending Category Media Determination date
407-99 AAPT Ltd
AAPT- SmartChat - Man riding a bicycle.
Dismissed Telecommunications 08/02/2000
August 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0304-12 Pepsico Australia Holdings Pty Ltd
The advertisement shows divers swimming amongst sharks in the ocean and a voiceover says, “In these shark infested waters a team of scientists and one brave volunteer are about to find the answer to an important question: Is new Mountain Dew as much of a thrill as the original Mountain Dew”.
Dismissed Food/Bev Groceries 08/08/2012

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