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E.g., 26/10/2020
E.g., 26/10/2020
October 1998
Case number Ad Standards description Determinationsort ascending Category Media Determination date
160-98 Lever Rexona
Lever Rexona - Lynx - Cartoon spermatozoa.
Dismissed Toiletries 13/10/1998
July 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0289-15 Starshots
Large photos of personal portrait photos. Mostly men and women in lingerie.
Dismissed Professional Services Poster 22/07/2015
February 2005
Case number Ad Standards description Determinationsort ascending Category Media Determination date
3-05 McDonald's Aust Ltd
McDonald's - Pecking Order - young man arriving for work experience is given list of lunches for large office
Dismissed 08/02/2005
17-05 Taubmans Pty Ltd
Taubmans - TV - Silk Teflon paint - image of baby's bottom with music and Tom Jones' song "Sex Bomb" changed to "teflon teflon…"
Dismissed 08/02/2005
364-04 Mitsubishi Motors Aust Ltd
Mitsubishi - Colt - revving sound of motor, child says "The light's turned green - Bingo" - radio ad
Dismissed Radio 08/02/2005
June 2000
Case number Ad Standards description Determinationsort ascending Category Media Determination date
164-00 GlaxoSmithKline Australia Pty Ltd
Glaxo Wellcome - Zantac Relief - 'Down, boy'
Dismissed Health Products 13/06/2000
167-00 Unilever Australasia
Unilever - Continental - Cup-A-Soup - Lots-A-Pasta - "Eat. Revive. Make it to 5"
Dismissed 13/06/2000
175-00 Club 3 in 1
Club 3 in 1 - Club Cheetah's Australia's best girls
Dismissed Entertainment Print 13/06/2000
August 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0293-13 Sanofi Aventis
Male drinking a concoction of milk/vegetation from a boot.
Dismissed Health Products 28/08/2013
December 2001
Case number Ad Standards description Determinationsort ascending Category Media Determination date
301-01 Streets Ice Cream
Unilever - Streets - Magnum - Strawberry Blonde Magnum Cone - naked woman licks pixelled cone
Dismissed Outdoor 11/12/2001
314-01 Carter Holt Harvey Tissue Aust Pty Ltd
Carter Holt Harvey - Sorbent Extra Thick - boy locks himself in loo
Dismissed 11/12/2001
336-01 FOXTEL Management Pty Ltd
FOXTEL - children explode shed
Dismissed Media 11/12/2001
August 2011
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0297-11 Simon de Winter
Woman in underwear with arms covering naked breasts.
Dismissed Clothing Transport 10/08/2011
December 2002
Case number Ad Standards description Determinationsort ascending Category Media Determination date
305-02 Mazda Australia Pty Limited
Mazda - Bravo - man leaves dog behind and drives off in Bravo.
Dismissed Radio 10/12/2002
September 2007
Case number Ad Standards description Determinationsort ascending Category Media Determination date
308-07 Kosciusko Thredbo Pty Ltd
Kosciusko Thredbo - men chatting at bar, another approaches to join them, but they sign "Sorry we are deaf". When he leaves they continue chatting in English
Dismissed 11/09/2007
July 2004
Case number Ad Standards description Determinationsort ascending Category Media Determination date
172-04 Mitsubishi Motors Aust Ltd
Mitsubishi - Lancer ES - Adam & Eve - naked people wearing fig leaves
Dismissed 13/07/2004
August 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0304-12 Pepsico Australia Holdings Pty Ltd
The advertisement shows divers swimming amongst sharks in the ocean and a voiceover says, “In these shark infested waters a team of scientists and one brave volunteer are about to find the answer to an important question: Is new Mountain Dew as much of a thrill as the original Mountain Dew”.
Dismissed Food/Bev Groceries 08/08/2012
February 1999
Case number Ad Standards description Determinationsort ascending Category Media Determination date
310-98 Holden Ltd
Holden - Astra - "You Sexy Thing"
Dismissed 09/02/1999
July 2018
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0307-18 Carnival Australia
An ad for a cruise line which uses the phrase 'ship yeah'.
Dismissed Travel TV - Free to Air 11/07/2018
November 2005
Case number Ad Standards description Determinationsort ascending Category Media Determination date
317-05 Valcorp Fine Foods Pty Ltd
Valcorp - Dilmah Tea - Ceylonese picking tea leaves then serving white people with the tea in an elegant setting
Dismissed 08/11/2005
August 2014
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0319-14 Tax Accounting & Super Centre
The images replicate a computer game. A woman walking along the street cries out "the tax man, no no" as a hooded man attacks her from behind. A super hero character flies down and he and the tax man pull out long guns and shoot each other. The tax man withers away, screaming. The woman hugs the super hero saying "you saved me".
Dismissed Finance/Investment TV - Free to Air 27/08/2014
0331-14 ZURU Toys
The advertisement is performed by Ann-Maree Biggar. It is advertising a toy called the 'TAMAGO'.
Dismissed Toys and Games TV - Free to Air 27/08/2014
August 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0323-15 Freedom Insurance Pty Ltd
A couple going about their day, naked, with private parts covered by signage, food, etc.
Dismissed Insurance TV - Free to Air 26/08/2015
0327-15 Isuzu
They show in the add a D-max snatching another vehicle out of a bog hole.
Dismissed Vehicle TV - Free to Air 26/08/2015
December 2000
Case number Ad Standards description Determinationsort ascending Category Media Determination date
326-00 Sanity
Sanity Music - CD 'All Roads lead to route 666'
Dismissed Entertainment 12/12/2000
September 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
329-08 Primus Telecommunications (Aust) Pty Ltd
Primus - teenage girl answers doorbell to 2 Swedish girls who claim "we're James' favourites"
Dismissed Telecommunications 16/09/2008
January 2018
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0004-18 Sportsbet
Melbourne Cup/merry ‘puntmas’ spring Gambling campaign
Dismissed Sport and Leisure Internet 24/01/2018
0008-18 Origin Energy
A husband is made to look foolish for thermally insulating his house and the wife is made to look smart for being on the Origin savernator website.
Dismissed House Goods Services TV - Free to Air 24/01/2018
September 2006
Case number Ad Standards description Determinationsort ascending Category Media Determination date
332-06 Brisbane Powerhouse Pty Ltd
Brisbane Powerhouse - Topology/Misinterprotato - "Lordy Lordy, Praise be to Jesus. Cut your throat now, life doesn't get any better than this. Topology. Corridors of Power. Brisbane Powerhouse." Photo of string quintet below text
Dismissed Entertainment Print 12/09/2006
342-06 SCA Hygiene Australasia
SCA Hygiene - Libra Tampons (Cinema) - Girls Get It - young man buying tampons rejects Mini size checks his crotch and reluctantly settles for Super size, then asks supermarket girl "Does this come in any larger size?"
Dismissed Toiletries Cinema 12/09/2006
346-06 Buzzbee Toys
Buzzbee Toys - Tommy 20 - real boy in animated environment is introduced to a toy repeating automatic gun which fires soft missiles
Dismissed 12/09/2006
August 2016
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0335-16 Roadshow Film Distributors Pty Ltd
A billboard at a bus stop for the Bad Moms movie
Dismissed Entertainment Poster 10/08/2016
0339-16 Bras n' Things
A HUGE advertisement for the Playboy range on each window, with the tagline 'It's show time' and the Playboy bunny, accompanied by women wearing lingerie.
Dismissed Lingerie Poster 10/08/2016
February 2019
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0012-19 SodaStream Australia
Soda stream uses one reusable bottle to make hundreds of carbonated drinks, rather than wasting hundreds of bottles. Hundreds of plastic bottles are shown.
Dismissed Food/Bev Groceries TV - Free to Air 06/02/2019
February 2002
Case number Ad Standards description Determinationsort ascending Category Media Determination date
34-02 Honda Australia Pty Ltd
Honda - CRV - Rural 4WD - woman "L" driver swerves into bush to avoid tortoise
Dismissed 12/02/2002
February 2016
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0016-16 Unilever Australasia
The advertisement depicts a Bubble O'Bill ice cream and a Splice ice cream. The latter is wearing a bikini and has a bite taken out of it so that the white ice cream is showing. The Bubble O'Bill says: 'I can see your white bits'. Please also see article at: :http://mumbrella.com.au/streets-aussie-ice-cream-ads-337640 regarding this advertising campaign as other advertisements are questionable and would be worthy of ASB consideration.
Dismissed Food/Bev Groceries Billboard 10/02/2016
September 2011
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0347-11 Snowgum
12 page catalogue inserted into The Age and SMH newspaper and also letter box dropped. Inside page 3 included a brand photo from one of Snowgum's suppliers, Icebreaker, occupying 1/3 of a page, which depicts a man with a sheep's head holding a woman surrounded in ice.
Dismissed Clothing Print 14/09/2011
August 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0350-17 ATA Allstar Artists Pty Ltd
The ad features a picture of a naked woman straddling the Eiffel Tower looking at the viewer.
Dismissed Entertainment Transport 09/08/2017
0358-17 Johnson & Johnson Pacific Pty Ltd
Carefree selling pads for women
Dismissed Toiletries TV - On Demand 09/08/2017
January 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0024-17 BCF
Ad for bcf. https://m.youtube.com/watch?v=Fu2mB2YIiZM
Dismissed Retail TV - Free to Air 18/01/2017
February 2007
Case number Ad Standards description Determinationsort ascending Category Media Determination date
35-07 Diageo Australia Ltd
Diageo - Johnnie Walker - Red Label - man walks street being acknowledged by passers by who are invisible but with clothes on bodies. Man goes into Johnnie Walker Red Club and is identified as "Johnnie" himself
Dismissed Alcohol 13/02/2007
September 2011
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0355-11 National Foods Limited
America’s Next Top Model runway coach and judge J Alexander is shown in a bow tie and suit holding a Fruche yoghurt.
Dismissed Food/Bev Groceries Outdoor 28/09/2011
November 2007
Case number Ad Standards description Determinationsort ascending Category Media Determination date
353-07 Holden Ltd
Holden - Hummer (Internet) - front grille of Hummer and words "now get lost"
Dismissed Internet 13/11/2007
February 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0032-12 Network Ten Pty Limited
The advertisements feature either Michelle Bridges or Tiffiny Hall, two of the trainers from the Network Ten television program, The Biggest Loser. Michelle sits naked except for her sneakers. She is posed in such a way as to obscure parts of her body. Tiffiny is in a similar pose but you can see she is wearing shorts as well as sneakers. The TEN logo is visible to the side of each image and below is the outline of two measurement rulers between which is the text, “LEARN TO LOVE YOURSELF” and “THE BIGGEST LOSER”.
Dismissed Entertainment Transport 08/02/2012
October 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
357-08 Australian Fast Foods
Australian Fast Foods - Chicken Treat - chicken uses poker machine to ring up chicken symbols
Dismissed Food/Bev Groceries 08/10/2008
August 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0362-17 Roadshow Film Distributors Pty Ltd
It was a trailer for the horror movie Annabelle - Creation. It starts with a pic of a big house, moves to some dialogue about some little girl, then a pic of a creepy doll. Lots of black, a few scary noises- I found it haunting and disturbing and inappropriate for the video I was about to watch.
Dismissed Entertainment Internet 23/08/2017
February 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0036-13 Burger Urge
"Get intimate with our new premium beef"- Refer www.burgerurge.com.au Image featuring a young woman licking the face of a cow. Condom packets bearing the slogan "get intimate with our new premium beef'
Dismissed Food/Bev Groceries Internet 13/02/2013
February 2001
Case number Ad Standards description Determinationsort ascending Category Media Determination date
360-00 Simon de Winter
Simon de Winter - Kayser 'waterballoon' bra
Dismissed Clothing Outdoor 13/02/2001
September 2014
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0366-14 Global Shop Direct
There is an advertisement for Eurobed on TV that shows a quad bike ride over a mattress. There is a tiny hard to read warning about this unsafe activity.
Dismissed House Goods Services TV - Free to Air 10/09/2014
February 2019
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0040-19 Suzuki Australia Pty Limited
Advertisement for Suzuki Vitara.
Dismissed Vehicle TV - Free to Air 20/02/2019

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