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E.g., 24/01/2021
E.g., 24/01/2021
February 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0032-12 Network Ten Pty Limited
The advertisements feature either Michelle Bridges or Tiffiny Hall, two of the trainers from the Network Ten television program, The Biggest Loser. Michelle sits naked except for her sneakers. She is posed in such a way as to obscure parts of her body. Tiffiny is in a similar pose but you can see she is wearing shorts as well as sneakers. The TEN logo is visible to the side of each image and below is the outline of two measurement rulers between which is the text, “LEARN TO LOVE YOURSELF” and “THE BIGGEST LOSER”.
Dismissed Entertainment Transport 08/02/2012
November 2003
Case number Ad Standards description Determinationsort ascending Category Media Determination date
402-03 Just Jeans Group
Just Jeans - Mini skirts - onlookers ignore female golfer's shot, but applaud when she bends to pick up ball.
Dismissed Clothing 11/11/2003
August 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0362-17 Roadshow Film Distributors Pty Ltd
It was a trailer for the horror movie Annabelle - Creation. It starts with a pic of a big house, moves to some dialogue about some little girl, then a pic of a creepy doll. Lots of black, a few scary noises- I found it haunting and disturbing and inappropriate for the video I was about to watch.
Dismissed Entertainment Internet 23/08/2017
February 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0036-13 Burger Urge
"Get intimate with our new premium beef"- Refer www.burgerurge.com.au Image featuring a young woman licking the face of a cow. Condom packets bearing the slogan "get intimate with our new premium beef'
Dismissed Food/Bev Groceries Internet 13/02/2013
February 2000
Case number Ad Standards description Determinationsort ascending Category Media Determination date
407-99 AAPT Ltd
AAPT- SmartChat - Man riding a bicycle.
Dismissed Telecommunications 08/02/2000
424-99 Dstore Pty Ltd
Dstore Pty Ltd - "Hello, I'm useless"
Dismissed Retail Print 08/02/2000
September 2014
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0366-14 Global Shop Direct
There is an advertisement for Eurobed on TV that shows a quad bike ride over a mattress. There is a tiny hard to read warning about this unsafe activity.
Dismissed House Goods Services TV - Free to Air 10/09/2014
0370-14 The Firm Gentlemens Club
It is a 1.5m high billboard, illuminated at night, showing an almost naked woman in an erotic pose.
Dismissed Sex Industry Billboard 10/09/2014
February 2019
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0040-19 Suzuki Australia Pty Limited
Advertisement for Suzuki Vitara.
Dismissed Vehicle TV - Free to Air 20/02/2019
0044-19 Mars Wrigley Confectionery
Ad for Wrigley's chewing gum that features one boy pushing another boy up against the wall.
Dismissed Food/Bev Groceries TV - Free to Air 20/02/2019
December 2003
Case number Ad Standards description Determinationsort ascending Category Media Determination date
413-03 Unilever Australasia
Unilever - Streets - Magnum Adulterberry ' 'Give in to it'.
Dismissed Outdoor 09/12/2003
September 2009
Case number Ad Standards description Determinationsort ascending Category Media Determination date
419-09 Advanced Medical Institute
AMI - (419/09)- SMS TRY Billboard
Dismissed Outdoor 23/09/2009
November 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0374-13 Xotica
Below, poster on the door: PLATINUM BAR, six women in bikinis in sexualised poses, surrounded by words 'TABLE DANCING, STRIPTEASE, LAPDANCING,' etcIf required I can email photos I took on my phone.
Dismissed Sex Industry Poster 13/11/2013
February 2018
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0048-18 Bosch
Male tries to measure how much liquid to use in the washing machine. Young teen daughter shows him how to add liquid to machine.
Dismissed House Goods Services TV - Free to Air 07/02/2018
October 2011
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0378-11 Sportsbet
The advertisement shows various scenes of people repeatedly tapping or poking something to simulate the use of a mobile phone for 'mobile betting'. In one scene a man taps the pump of a bottle of sun screen so that the cream spurts on the stomach of a bikini clad woman, in another scene spectators poke the helmet of a cricketer and in the final scene a man taps the window of a plane until it breaks and he is sucked out.
Dismissed Gambling 12/10/2011
February 2007
Case number Ad Standards description Determinationsort ascending Category Media Determination date
43-07 Big W
Big W - back to school - "Do you want your child treated like this? Or do you want your child to be treated cool?"
Dismissed Retail 13/02/2007
September 2010
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0382-10 Pharmacare Laboratories
Two young women wearing bikinis are sat on a sandy beach and are approached by two young men, one wearing board shorts, the other wearing brief swimming trunks. The girls openly laugh at the man in the trunks and the camera swings round to show us another man sat in a deckchair. He starts to play his guitar and sing about Boardies over Budgies whilst another man appears from behind a sandcastle, spraying two cans of Brut. Final shot is a close-up of a can of Brut in the sand, with the text "Brut Code #32 Boardies over Budgies.
Dismissed Toiletries 08/09/2010
March 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0061-12 Mitsubishi Motors Aust Ltd
Television commercial introduces three Mitsubishi 'Platinum Edition' vehicles. It then goes on the show individual features such as leather seats, reversing camera and Bluetooth as specific features of the Platinum range. In one scene we see a woman parking her Lancer outside an inner city café. She is admiring a good-looking guy who us walking down the pavement towards her. As he passes the Lancer, we see her subtly engage reverse gear activating the rear vision mirror so she can continue to admire his other side as she reverses.
Dismissed Vehicle 14/03/2012
January 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
440-07 Jungle Brolly
Jungle Brolly - Handshield - oven cleaner and hydrochloric acid poured on hands, a brick and aluminium foil
Dismissed Retail 16/01/2008
October 2014
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0389-14 AAMI
A man, holding a lunch container, in an office walks up to co-worker. We see that the lunch belongs to someone else. The man shrugs his shoulders and eats it anyway. At the end of the ad they show the lady looking for her missing lunch.
Dismissed Insurance TV - Free to Air 08/10/2014
February 2018
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0064-18 Coca-Cola South Pacific
The advertisement depicts two young people (early 20s) in a vehicle who observe that they are out of coke. They race to a cliff edge where they see a floating bar below with coke. Spontaneously they jump off the cliff to get the coke.
Dismissed Food/Bev Groceries Cinema 21/02/2018
November 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
446-08 Ferrero Australia Pty Ltd (Ferrero Rocher)
Ferrero - Nutella - Boy in field with toy plane - voiceover talks about only 'healthy' aspects of Nutella
Dismissed Food/Bev Groceries 12/11/2008
November 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0393-13 Australbricks
It is the "looking gorgeous is only half the job" ad for bricks, where they compare their bricks with models who can "last the distance".
Dismissed House Goods Services Print 27/11/2013
0397-13 Bonds Industries Ltd
It was an advertisement for Bonds apparel. The theme song was 'spread a bit of love' (or something along those lines), and was displaying some of their new underwear for men and women, as well as baby wear. There was a group of men running through the street wearing online underwear; they ran to a door and rung the bell. A woman comes out and seems happy about watching these men sing Christmas carols. The next scene is a bunch of women running through the street, again wearing only underwear, and rung another door bell and a young man answers the door.
Dismissed Lingerie 27/11/2013
March 2016
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0068-16 Aussie Broadband
A man with a dressed chicken taped to his back runs off and another person lets a Rottwheeler dag loose to chase him.
Dismissed Information Technology TV - Free to Air 09/03/2016
0072-16 Coca-Cola South Pacific
It speaks of desire and shows a man standing between the open legs of a woman sitting in front of him and her skirt is up around her upper thighs. Also, he has his hands on her bare thighs.
Dismissed Food/Bev Groceries TV - Free to Air 09/03/2016
October 2009
Case number Ad Standards description Determinationsort ascending Category Media Determination date
450-09A GASP Denim
GASP - Campaign Letters for Billboard
Dismissed Clothing Outdoor 28/10/2009
486-09 Unilever Australasia
Unilever - Lynx Fever - (486/09) TV - a bunch of babes entice man to the toilets to engage in group sex after he sprays Lynx deodorant on himself
Dismissed Toiletries 28/10/2009
November 2006
Case number Ad Standards description Determinationsort ascending Category Media Determination date
459-06 Telstra Corporation Ltd
Telstra - Bigpond - DVDs Online - man "goes out to get some DVDs" and takes dog which is excited about a walk - but he only goes to home mailbox - dog looks unhappy and disappointed
Dismissed Entertainment 14/11/2006
October 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0401-12 Drug & Alcohol Office WA
"Think again" with regards to drinking while pregnant. Features Indigenous Australians discussing alcohol consumption.
Dismissed Community Awareness 10/10/2012
March 2014
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0076-14 McDonald's Aust Ltd
McDonalds Loose Change Menu featuring two pensioners driving an old car that bounces off the road.
Dismissed Food/Bev Venue 26/03/2014
November 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
467-08 Tartarus Pty Ltd
Tartarus - Hell Pizza - pamphlet "Satan's little helper bag"
Dismissed Food/Bev Groceries Print 26/11/2008
October 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0405-15 Urban Purveyor Group
There were a range of adverts on billboards at Southern Cross Station, a series of pictures depicting women with beer. This was promotion for Oktoberfest 2015, an event running at Munich Brauhaus.
Dismissed Food/Bev Venue Billboard 28/10/2015
February 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0080-17 AAMI
Car insurance - makes a play on the word "shit" creek involving children in a sound alike swear word. Not necessary and totally inappropriate.
Dismissed Insurance TV - Pay 22/02/2017
December 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
477-08 AAPT Ltd
AAPT - Woman on horse in Nth American native costume - mocks war whoop
Dismissed Telecommunications 10/12/2008
September 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0409-17 Hanes Brands Inc
Three life size women photographed facing the viewer and openly advertising their bodies in indiscrete underwear, on a backlit billboard at multiple bus stops.
Dismissed Lingerie Outdoor 27/09/2017
March 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0084-15 Monster Beverage Corporation
Advert with photo of two women with the caption "Two is always better than one... right?"
Dismissed Food/Bev Groceries Internet - Social - Other 25/03/2015
0092-15 Club X
The ad was for fetish fantasy series, club x and fetish sex toys. A very suggestive ad.
Dismissed Sex Industry TV - Free to Air 25/03/2015
April 2014
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0088-14 Transport Accident Commission
Scenes of a man in a night club taking some kind of pill. he then drives and hits a pedestrian.
Dismissed Community Awareness 09/04/2014
November 2009
Case number Ad Standards description Determinationsort ascending Category Media Determination date
495-09 Unicharm Australasia (VIC)
Unicharm - Babylove 495/09 TV Poo Poo Pouch nappy
Dismissed Toiletries 11/11/2009
500-09 Sunshine Kebabs
Sunshine Kebabs 500/09. TV ad with jingle using the words "friggin"
Dismissed Food/Bev Groceries 11/11/2009
December 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0417-13 Schweppes Australia Pty Ltd
Advert depicts drinking alcoholic cocktails by young people. They are shown dancing with alcoholic drinks, kissing and staying up all night drinking. The advert explicitly shows a bottle of 'Barcadi' brand rum and makes reference to having your own bar that never closes.
Dismissed Food/Bev Groceries 11/12/2013
May 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
179-08 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Nurofen for children - flying babies
Dismissed Health Products 19/05/2008
October 2014
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0421-14 City of Holdfast Bay
The ad showed a split screen with things to do around the Glenelg area in the day on the left hand side and at night on the right hand side. It had words with the images saying things like see view etc and at the end said something about visiting (?) the City of Holdfast Bay.
Dismissed Tourist Attractions TV - Free to Air 22/10/2014
March 2016
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0096-16 The Comfort Group
Couple in bed and the sheep says "so you've been faking it" and the female says "every night".
Dismissed House Goods Services TV - Free to Air 23/03/2016
May 1998
Case number Ad Standards description Determinationsort ascending Category Media Determination date
51-98 Red Rooster
Red Rooster - "Red Rooster Rap"
Dismissed 12/05/1998
June 2003
Case number Ad Standards description Determinationsort ascending Category Media Determination date
182-03 Stihl Pty Ltd
Stihl - chainsaw used to fell tree with cat in it.
Dismissed Hardware/Machinery 10/06/2003
November 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0425-12 Goodman Fielder Limited
The advertisement depicts houses and being covered in yellow flowers, narrated by children taking about mothers making the "plant seed promise" by switching from butter to margarine. A fridge opens to reveal meadow lea and more yellow flowers. A little girl and boy walk from a house carrying "2.5kg of saturated fat". The children then hug the mother and sing "you ought to be congratulated".
Dismissed Food/Bev Groceries 14/11/2012
April 2011
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0100-11 Lion Nathan Aust Pty Ltd
Various people are shown preparing for a concert – we see them getting dressed, setting up equipment, buying Budweiser and so on. In one scene a lighted match is thrown on some barbeque coals which have just been doused in lighter fluid. The final text on screen reads, “Great times are waiting. Grab some Buds.”
Dismissed Alcohol 13/04/2011
February 2006
Case number Ad Standards description Determinationsort ascending Category Media Determination date
52-06 Jenny Craig Weight Loss Centres Pty Ltd
Jenny Craig - Kirstie Alley in sexy black dress lying on a couch making sensual noises but when camera pans upwards she is seen to be enjoying fettucine.
Dismissed Other 14/02/2006

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