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E.g., 26/01/2021
E.g., 26/01/2021
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0043-18 The Local Shack
A young man sitting at a table, possibly on a first date, meets with somebody wearing a dress. The man asks if they want to play a game and the person in the dress is revealed to have a masculine sounding voice, to which the man is surprised.
Dismissed Food/Bev Venue TV - Free to Air 07/02/2018
February 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
444-99 Toyota Motor Corp Aust Ltd
Toyota - Bugger of a sale - TV, radio (9) and print (10)
Dismissed 08/02/2000
October 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0373-11 Medibank Private Ltd
Two women are in the kitchen discussing health insurance - one is confused (and who is looking through various health insurance documents, trying to work it out), and the other one is very clear on how much she’ll get back (and who is casually waiting for some food to cook in the microwave). As they discuss the issue, the woman who is waiting for her food to cook mistakes the sound of the microwave as the doorbell.
Dismissed Insurance 12/10/2011
February 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0047-15 Universal Pictures
My 4 and 6 year old children watch the Australian Open together with me, during daytime; yet every 5 minutes during the advertisement breaks I need to send them out /switch off due to 18+ material being promoted incl home and away, Fifty shades of grey - movie promotion. The advertisement is hugely tasteless and unnecessary for myself not mentioning for any young children; not mentioning disappointing during a public holiday and daytime while trying to encourage my children to enjoy the family tennis viewing!  
Dismissed Entertainment TV - Free to Air 25/02/2015
March 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
45-05 Australian Pensioners Insurance Agency
APIA - Prostate - women saying "Be a man" to encourage men to see medical advice for prostate cancer
Dismissed Insurance 08/03/2005
50-05 Swisse Vitamins Pty Ltd
Swisse Vitamins - Tanline - shows bottom half of a woman in a G-String
Dismissed Toiletries Outdoor 08/03/2005
September 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0376-18 Roadshow Films
Says twice murders and also states « good for you » . It has two muppets pictures which most relate to kids programs. Depicts and desensitises children and community to murder! Just as Australia attempts to resolve violence and crime. Ridiculous USA movie title and advertising.
Dismissed Entertainment Billboard 12/09/2018
February 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
456-03 Subway Sandwiches & Salads
Subway - Cubic Zirconia-wife doesn't know ring is cubic zirconia
Dismissed 17/02/2004
2-04 Vehicle Distributors Australia Pty Ltd
Vehicle Distributors - Renault Megane Hatch - women's bottoms and men singing about big butts
Dismissed 17/02/2004
September 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0380-17 Subway Franchisee Advertising Fund
Advert appears to be aimed at teenagers. Content of advert is appropriate until the final scene where it shows a small banner containing the words 'better than Mothers nagging'.
Dismissed Food/Bev Venue TV - Free to Air 13/09/2017
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0055-17 The BOSS Shop
Ad describes various products and services they provide.
Dismissed Automotive TV - Free to Air 08/02/2017
October 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
463-09 Sara Lee Australia
Sarah Lee - Moccona - 463/09 Billboard naked women's back and buttocks adjoining mountain range
Dismissed Food/Bev Groceries Outdoor 14/10/2009
April 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0059-14 Surf Life Saving Australia
A beach scene with general public sitting on the sand, lifesavers in background, red and yellow flags with swimmer in the surf.
Dismissed Community Awareness Print 09/04/2014
November 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0388-13 Yum Restaurants International
KFC Boneless
Dismissed Food/Bev Venue 27/11/2013
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0063-16 Radio Rentals Group
The main theme of the advert is a Japanese/Chinese carton figure yellowing chop chop about prices. The man's teeth are accentuated and he is dressed in a martial arts uniform.
Dismissed House Goods Services TV - Free to Air 24/02/2016
December 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
482-08 Rivers (Aust) Pty Ltd
Rivers - Pamplet #14-2008 "S**t has hit the fan"
Dismissed Clothing Print 10/12/2008
491-08 Nutricia Australasia Pty Ltd
Nutricia - Karicare Gold for toddlers - woman & child in park. Woman talks of benefits of formula
Dismissed Food/Bev Groceries 10/12/2008
March 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0067-13 Dick Smith Foods
Dick Smith advertising his own range of Australian grown foods.
Dismissed Food/Bev Groceries 13/03/2013
0071-13 Nestle Australia Ltd
During the above program, I was distressed to view a commercial for a biscuit and cheese snack whereby the scenario was a child visiting a zoo/animal park who was eating said snack. The child was enjoying the snack in the view of a monkey who looked enviously at the snack. The child was then shown to drop a biscuit into the animal enclosure at which point the monkey came over to retrieve said biscuit. The child was then shown to lean over into the enclosure and offer the biscuits and cheese to the monkey.
Dismissed Food/Bev Groceries 13/03/2013
0087-13 Prince Bandroom
At the bottom of the page in a black square headed Prince Bandroom, is a list of bands playing there. The 4th band down is called FUCKED UP ,O BROTHER and this is the way it is printed.
Dismissed Entertainment Print 13/03/2013
May 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
178-08 Advanced Medical Institute
AMI - woman speaking - this ad lasts 30 secs - use it or lose it - wouldn't that be nice
Dismissed Radio 19/05/2008
October 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0400-11 Campari
Four men are stood at the bar of a pub when one of them spots Jimmy Barnes and says to his mates that he is going to give Jimmy 'the bird'. His mates look worried as we see the man call out to Jimmy and start raising his arm and then they relax when they see he is holding up a bottle of Wild Turkey. Jimmy acknowledges the man and comes over to join the four men at the bar and the final shot is of all the men talking and holding a bottle of Wild Turkey each.
Dismissed Alcohol 26/10/2011
March 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
51-00 WorkCover New South Wales
WorkCover NSW - 'He didn't give a stuff about his employees'
Dismissed Community Awareness 14/03/2000
June 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
181-03 BHP Steel Ltd
BHP Steel - Colorbond - man in underwear collecting newspaper.
Dismissed 10/06/2003
October 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0404-12 Baiada Poultry Pty Ltd
The ad features a number of individuals all saying variations of the word 'no' to make the point that hormones are not used in the rearing of Steggle's chooks.
Dismissed Food/Bev Groceries TV - Pay 24/10/2012
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0079-16 Chrysler Australia Pty Ltd
The ad displays a older gentlemen with a women in a seductive position. He tries to take a blue pill (clearly viagra) which misses and goes down a drown. It eventually goes into the hole where petrol in the advertised FIAT car where the car becomes bulky and becomes bigger (clearly due to viagra affects)
Dismissed Vehicle TV - Pay 09/03/2016
0110-16 Fiesta Canvas
I have been advised by the ACMA to contact you the ASB re my complaint about “Fiesta Canvas” as seen on commercial TV here.
Dismissed Retail TV - Free to Air 09/03/2016
January 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
518-06 Sanitarium Health Food Company
Sanitarium - Weetbix - 3 boys eating Weetbix tell Mum they're going outside to play cricket - "look out Poms" - Aussie test players have grown up on Weetbix
Dismissed Food/Bev Groceries 16/01/2007
July 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
184-07 Jamba! GmbH
Jamba - Jamster sexy ringtones - women doing aerobics and dancing in provocative manner from music video clips
Dismissed 10/07/2007
187-07 Pubboy Group
Pubboy - "Drink 'em pretty at Pubboy"
Dismissed Other Outdoor 10/07/2007
March 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0083-13 Sexyland
The large top of building billboard advertisement has a picture of a woman in a wig, and the top portion of a pink plastic rabbit that looks like a sex toy. I believe I have located on the Sexyland website as being the 'Fabulous Rabbit' vibrator from their 'Easter goodies' range, please see the attached link: http://www.sexyland.com.au/collections/easter-goodies/products/fabulous-rabbit. The poster also had wording along the lines of 'shop with more buzz'.
Dismissed Sex Industry Billboard 27/03/2013
0091-13 Chrysler Australia Pty Ltd
Fiat vehicle driving with fog lights on and there is no indication off raining or fog.
Dismissed Vehicle 27/03/2013
December 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
526-08 Lexus Australia
Lexus Australia - IS F - internet - speedometer exceeds 260km/h
Dismissed Internet 17/12/2008
December 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0412-13 Virgin Money (Australia) Pty Limited
I have seen many sexist and degrading advertisements in my time but this one takes the cake. This advertisement depicts a "gold-digging" female discussing her excitement for life insurance as her 80-year old husband sits quietly next to her.
Dismissed Insurance 11/12/2013
January 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
19-10 Wicked Campers
Wicked Campers 19/10 Print advertisement in the Colours of Broome with 2 kangaroos copulating
Dismissed Travel Print 20/01/2010
October 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0416-10 Kellogg (Aust) Pty Ltd
As a milkman is leaving a pint of milk on the doorstep of a house, the door opens and the milkman finds himself looking at the feet of the householder. They are wearing fluffy open toe mule slippers, and as the camera pans up the body (showing varicose veins and hairy forearms) we see that the householder is wearing a silky nightie and gown and is very heavily made up. They are playing with the collar of the gown and appears to have moustache stubble. The householder says, in a deep voice, "Good morning, Johnny. Wanna join me for breakfast?
Dismissed Food/Bev Groceries TV - Pay 13/10/2010
January 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
546-08 BCF
BCF - TVC - Josh thinks Batman would beat Spiderman .. he spends nights beating dragons on his computer
Dismissed 21/01/2008
August 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
193-02 Unilever Australasia
Unilever - Streets - Blue Ribbon Carnival - child asks Dad to pass potatos, elderly woman ushered away from dinner table after saying "He's not your Dad. We never knew who your Dad was"
Dismissed 12/08/2002
September 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0419-18 First State Super
Image of a car accident with a rolled vehicle and a trapped person with their arm dangling out. 
Dismissed Finance/Investment TV - Free to Air 26/09/2018
April 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0095-13 Spudbar
A clear coloured poster for the Spudbar restaurant which is dominated by the phrase in black type "why F#CK with a good thing". The Spudbar logo is at the bottom of the advertisement.
Dismissed Poster 10/04/2013
March 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
56-02 Wrigley Co Pty Ltd The
Wrigley - PK - girls feign difficulties in swimming pool to attract lifesavers "Your breath stinks. You need PK"
Dismissed 12/03/2002
July 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
196-99 Pacific Access Pty Ltd
Pacific Access - Yellow Pages - "Two large pizzas?"
Dismissed Telecommunications 13/07/1999
November 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0424-11 Dick Smith Electronics
Dick Smith press ad featuring 2 iPods with the heading "Who blows your eardrums and not your budget".
Dismissed Retail Print 09/11/2011
April 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0099-11 Rivers (Aust) Pty Ltd
Cover of Rivers Catalogue titled '10 Deadly Deals'. The image is of a woman's legs sticking out from under a sofa. She is wearing fishnet stockings and high heels and her right hand appears to be poking out from the right of the sofa. The accompanying text says there is a Sale for the next 12 days and there are details of some of the clothing offers.
Dismissed Clothing Mail 01/04/2011
December 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
574-09 Nestle Australia Ltd
Nestle - Milo (574/09) Food Focus describing nutritious ingredients and benfits of healthy snack
Dismissed Food/Bev Groceries 09/12/2009
July 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
201-03 Toyota Motor Corp Aust Ltd
Toyota - Camry Sportivo - car dropped from helicopter; drives down mountain.
Dismissed 08/07/2003
October 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0432-10 NIB Health Funds Limited
The advertisement opens with the word KISS on the screen which is described as standing for "Keep It Simple Stupid". Paul Harragon then goes on to talk about nib health insurance, with the focus of the advertisement being the "simplicity" of nib's product design and claiming process. The final screen shot has the text: "nib - it's worth it. 131463. nib.com.au".
Dismissed Insurance 27/10/2010
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0106-16 Parfums Christian Dior
In the Advert there is a man and woman and if flicks between the two.
Dismissed Toiletries TV - Free to Air 23/03/2016
March 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
60-99 Big Kart Track Ltd
Big Kart Track - "What the ----!"
Dismissed 09/03/1999
October 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0435-18 Sony Pictures Releasing Pty Ltd
Dark monochrome image of a half-man, half sharp-toothed menacing monster
Dismissed Entertainment Transport 10/10/2018

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