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E.g., 27/01/2021
E.g., 27/01/2021
August 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
248-99 Centenary Institute of Cancer Medicine & Cell Biol
Centenary Institute of Cancer Medicine & Cel Biology
Dismissed Community Awareness 10/08/1999
February 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
05-10 RHS Australia Pty Ltd
RHS Australia 05/10 Poster of a woman standing naked with her arms over her breasts and leaves covering her body.
Dismissed Clothing Poster 10/02/2010
April 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0163-16 VISA International
The TV Advertisement overtly focuses on a male actor in "budgie smugglers" walking along the beach to a food & drink stand where the actor uses his wrist watch to pay for a drink.
Dismissed Finance/Investment TV - Out of Home 27/04/2016
0167-16 Ubet
Training school for gambling
Dismissed Gambling TV - Free to Air 27/04/2016
July 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0234-19 Isuzu Ute Australia Pty Ltd
This television advertisement features a blue Isuzu D-Max Ute being taken into the bush/hills by a family with a border collie pet dog.
Dismissed Automotive TV - Free to Air 24/07/2019
October 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
251-01 Toyota Motor Corp Aust Ltd
Toyota - LandCruiser Prado Turbo Diesel - 'Sports Day'
Dismissed 09/10/2001
254-01 Australian Health Management Group Ltd
Australian Health Management - Govt Employees Health Fund - man with device on head
Dismissed Insurance Outdoor 09/10/2001
December 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0504-16 The Beauty Door
Objectifying and sexualisation of women in public places, which promotes gender inequality, reduces women to object and promotes unhealthy body images.
Dismissed Beauty Salon Poster 07/12/2016
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0171-13 Bayer Australia Ltd
An advertisement for Anti-fungal and anti-inflammatory cream (Canesten).
Dismissed Health Products 12/06/2013
August 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
257-03 Toyota Motor Corp Aust Ltd
Toyota - Corolla Sportivo (print) - 'With 141kw of power, the adrenaline takes a while to wear off'.
Dismissed Print 12/08/2003
May 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0175-11 Campbell's Australia
A male voice over says, "Real. It's more that just a word in our name..." and we see a farmer picking vegetables. His hands brush the soil off the vegetables. It then cuts to an image of someone walking towards a barn with chickens in the background. Viewers then see a hand carefully throw herbs and seasoning into a stockpot. The advertisement cuts to a big stockpot, with stock bubbling away. It then cuts to Real Stock being ladled into the stockpot, before cutting back to the opening Campbell’s Real Stock pack shots.
Dismissed Food/Bev Groceries 25/05/2011
October 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0353-19 Pretty Little Thing
This television advertisement features a woman modelling swimwear in the desert.
Dismissed Clothing TV - Pay 23/10/2019
January 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
26-09 National Australia Day Council
National Australia Day Council - (TV) Exercise your democratic right to give dead-arms (while tongue in checck) is suggesting that you punch someone so hard that their arm goes numb
Dismissed Community Awareness 21/01/2009
November 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0520-18 Cotton On
Email - Subject line states "Broke AF? 45-75% off starts now"
Dismissed Clothing Email 28/11/2018
May 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0178-14 Menulog
Encouraging to download an app called menulog to locate and order food for home delivery that portrays Jesus with his disciples at the last supper.
Dismissed Professional Services TV - Free to Air 28/05/2014
November 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0384-19 Global Shop Direct
This Pay TV advertisement is for the Bionic Trimmer.
Dismissed Hardware/Machinery TV - Pay 27/11/2019
October 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
263-00 Just Jeans Group
Just Jeans - 'Stretch is Sex'
Dismissed Clothing 17/10/2000
272-00 WA Dept of Premier & Cabinet
WA Dept of Premier & Cabinet - Office of Road Safety - toddlers on tricycles
Dismissed Community Awareness 17/10/2000
December 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0528-14 Procter & Gamble Australia Pty Ltd
Quote from ad- 'You're not born glamorous- you create it'
Dismissed Toiletries TV - Free to Air 10/12/2014
May 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0182-12 WorkSafe Victoria
Series of Worksafe advertisments that show a variety of scenes in warehouses, outdoors, office and factory settings with a supervisor directing staff to undertake unsafe tasks with a definite risk of injury and/or death. The employee agrees in all cases but looks concerned and confused. Ending with tagline " Would you do what you ask your workers to do?”,
Dismissed Community Awareness 23/05/2012
December 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0415-19 Woolworths Group Limited
This television advertisement highlights five Australian farms which grow produce for Woolworths.
Dismissed Food/Bev Groceries TV - Free to Air 11/12/2019
October 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
266-05 Bank of South Australia
Bank of SA - female hardware store employee dreams of own home and sees male customer as potential husband, but his partner arrives, so employee feels dumped and approaches the man and slaps him in the face
Dismissed Finance/Investment 11/10/2005
275-05 George Weston Foods Limited
George Weston - Tip Top - Swirls Bread Movie Duets - Apple & Cinnamon - lady answers phone and deep raspy voice says "Eat me!" - then woman hypnotically transported to kitchen
Dismissed 11/10/2005
278-05 Kittens
Kittens - large bus painted black with near naked woman laying with head turned away imposed on the background
Dismissed Entertainment Transport 11/10/2005
280-05 KIA Automotive Australia
KIA - Rio - "John Cleese" voiceover - "more legroom so you can have longer legs"; "improved styling to look better"; '"ncreased horsepower for more power"; in red and lots of other colours" etc. "The obvious choice has never been so bloody obvious"
Dismissed 11/10/2005
January 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0535-10 Retail Zoo
Janine Allis, the founder of Boost, talks about how hard her staff work and thanks them. She then goes on to say that she does not see them in the same way as the media generally portrays them – as lazy Gen-Ys, but as optimistic, energetic and enthusiastic. Janine Allis finishes by asking the viewer to smile the next time one of the Boost staff asks you how you are because “it won’t kill you” and then we see the Boost logo.
Dismissed Food/Bev Groceries Cinema 19/01/2011
April 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0185-17 Sexpo Pty Ltd
SEXPO bus ad WA
Dismissed Sex Industry Transport 26/04/2017
January 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0043-20 McDonald's Australia Limited
This transport advertisement is promoting the Grand Big Mac.
Dismissed Food/Bev Venue Transport 22/01/2020
February 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
27-00 Energex Limited
Energex - Emergency Siren - Radio 1
Dismissed Community Awareness Radio 08/02/2000
January 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0542-18 Yum Restaurants International
BucketLive a little
Dismissed Food/Bev Venue Transport 23/01/2019
December 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0550-17 Mondelez International
The advertisement is an animation. It begins with a full screen Freddo playing a bright red electric guitar. The next frame is a block of chocolate, where Freddo is playing the guitar on one piece of chocolate. The remainder of the block depicts various images of Freddo printed into the individual squares of chocolate. The block of chocolate is then wrapped in the packaging which shows the guitar playing Freddo on the front. The package then splits into two different packs, one with the guitar playing Freddo and the other with Freddo holding an umbrella.
Dismissed Food/Bev Groceries Internet - Social - Instagram 19/12/2017
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0193-13 SCA Hygiene Australasia
A group of girls are out when one receives a call for an impromptu job interview. The interview is required immediately. Her friend drives her to the interview while she "freshens up" in the back seat of the car.
Dismissed Toiletries 26/06/2013
March 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0104-20 Prime Video
This television advertisment contains scenes of the TV program 'The Hunters'.
Dismissed Media TV - Free to Air 25/03/2020
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0561-14 Crazy Horse Revue Pty Ltd
A woman stands front on in underwear that fully reveals her breasts. Her nipples are covered by tassels.
Dismissed Sex Industry Poster 14/01/2015
June 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0197-12 Mars Confectionery
A train is careening out of control in the snow capped mountains that requires someone to climb onto the carriage to sever the brakes and save the day. Despite having a number of natural heroes onboard, everyone turns to the guy eating the Mars bar to step up to the challenge because with a Mars comes great responsibility.
Dismissed Food/Bev Groceries 13/06/2012
April 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0137-20 Southern Cross Austereo
This television advertisement features a CGI lip-syncing giraffe dancing to the Whitesnake song 'Here I Go Again'.
Dismissed Other TV - Free to Air 22/04/2020
January 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0577-16 Good Vibrations (Adult Erotica)
It is an ad for 20% off everything at Good Vibrations adult store. There was no issue with the words but it features a picture of a woman in a sexualised outfit looking provocative.
Dismissed Sex Industry Print 18/01/2017
May 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0200-18 Diandian Interactive
Pre-role ad was served promoting a Game called Guns Of Glory depicting a massacre of an army with violent sound effects.
Dismissed Toys and Games Internet - Social - Other 09/05/2018
February 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
06-04 Poseidon Dips Pty Ltd
Poseidon - Black Swan Dip - man sees woman wearing black thong underwear and remembers name of dip he had to buy
Dismissed 17/02/2004
May 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0204-17 Sexpo Pty Ltd
It was an advertisement for the upcoming Perth Sexpo 5 to7 May
Dismissed Sex Industry TV - Free to Air 10/05/2017
July 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0209-20 Horizon Plastic Surgery
This billboard advertisement features an image of a middle aged woman wearing glasses who is frowning. The text above the image reads "HOME + SCHOOLING =".
Dismissed Health Products Billboard 08/07/2020
November 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
283-04 Sachi Australia Pty Ltd
Sachi - naked woman lying on stomach wearing only shoes
Dismissed Clothing Outdoor 09/11/2004
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
100-09 Sarre Photography
Sarre Photography - Print ad of male and female lying down embracing. Image includes view of female buttocks.
Dismissed Print 08/04/2009
May 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0208-15 Stan
New advertisement for "Stan" as being a good place for watching romantic movies.
Dismissed Entertainment TV - Free to Air 27/05/2015
August 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
286-08 Brisbane Marketing
Brisbane Marketing - (Print) - image of naked couple in trapeze harness
Dismissed Entertainment Print 13/08/2008
April 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
104-03 Mazda Australia Pty Limited
Mazda - MX5/Mazda 6 - three cars in line.
Dismissed 08/04/2003
July 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0212-13 Universal Sony Pictures Home Entertainment
The Poster/billboard has "Buy my Feckin DVD" Which I know is a slogan for the TV show but as my 7 year old read it asked me what "Feckin" meant then continued to try to make sense of the ad with the word with my other three children, I think this is not only offensive advertising but certainly inappropriate language.
Dismissed Entertainment Poster 10/07/2013
July 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
289-09 Advanced Medical Institute
AMI 289/09 - Billboard Making Love - Do it Longer.
Dismissed Outdoor 08/07/2009
May 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
107-05 Capt'n Snooze
Capt'n Snooze - Woman declares "It doesn't take me much money to get into bed". She then continues to explain that the beds at Snooze are pretty cheap.
Dismissed 10/05/2005
August 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0216-11 Mars Confectionery
A yellow M&M asks a red M&M if he is making a voodoo doll. The red M&M says he is, and that it represents the new almond M&M. When he sticks pins in to the voodoo doll the yellow M&M reacts as though the pins have been stuck in to him and not the doll.
Dismissed Food/Bev Groceries 10/08/2011

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