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E.g., 17/01/2021
E.g., 17/01/2021
February 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
14-00 Career One
careerone.com.au - 'Unequal Opportunity'
Dismissed Employment 08/02/2000
419-99 Dairy Farmers
Dairy Farmers - Dare - sexual athlete - 'I'll bet you always come first'
Dismissed 08/02/2000
February 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
36-02 Bonds Industries Ltd
Bonds - Bras - Sarah O'Hare 'boasting' that ad is permitted on TV
Dismissed Clothing 12/02/2002
June 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0260-18 Gnomes
The use of innuendo via the use of an actor with a NZ accent to describe his "coloured deck". Both actors look in the direction of the NZ actors groin after the second actor makes the statement of "nice deck". The reply, again with legs apart, is that it is a "coloured deck" and he then displays a big smile. Only blind freddy would not hear the word 'deck' as 'dick' due to the NZ accent.
Dismissed Hardware/Machinery TV - Free to Air 06/06/2018
October 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
142-98 Sancella Pty Ltd
Sancella - Libra Invisible - "Pookie, the white dog"
Dismissed Toiletries 13/10/1998
November 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
362-99 Dairy Farmers
Dairy Farmers - Dare - 'butt ugly'
Dismissed 09/11/1999
June 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0264-17 AirAsia
Air Asia is advertising airfares to Malaysia for $129 through facebook feeds and directly through their 'au' website. It shows a startled monkey with the caption under it 'GTFO!'
Dismissed Travel Internet 07/06/2017
May 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
146-99 Just Jeans Group
Just Jeans - Jay Jays - theft - Anzac Day
Dismissed Clothing 11/05/1999
June 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0269-16 Roadshow Film Distributors Pty Ltd
hearing parts of the horror movie . And unnerving , scary voices and wording
Dismissed Entertainment Radio 22/06/2016
July 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
149-99 adidas Australia Pty Ltd
adidas - "Take the local championship"
Dismissed 13/07/1999
December 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
372-05 TransACT Communications Pty Ltd
TransACT - "Find out why blue is better" - image of blue eyes to advertise their SIM card
Dismissed Telecommunications Transport 13/12/2005
August 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0273-14 Sony Pictures Releasing Pty Ltd
The advertisement contains the images of a male and a female. The male appears to be in a running pose fully clothed while the female is in a Jumping Jack position in underwear. Behind the people in large red lettering are the words "SEX TAPE". At the top of the advert appears the names Cameron Diaz and Jason Segel.
Dismissed Entertainment Transport 13/08/2014
July 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
152-02 Windsor Smith Pty Ltd
Windsor Smith - 'Wicked' - man sitting on bed putting on his shoes, with two tousled women behind him.
Dismissed Clothing Outdoor 09/07/2002
October 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
376-06 Saab Automobile Australia Pty Ltd
Saab - 9-3 Linear Sport Sedan - vapour trail - car travelling at speed along an empty highway with jet-stream effect
Dismissed 10/10/2006
384-06 TRUenergy
TRUenergy - man driving with megaphone stops near kids buying ice cream and asks if they'd like a free brochure
Dismissed 10/10/2006
July 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0277-16 Pretty Little Thing
Skinny girlsSkimpy clothes
Dismissed Clothing TV - Pay 13/07/2016
0289-16 Ultra Tune Australia
This is in relation to two ads. I have just watched the second of two sexist ads tonight on network nine. This first ad two women in a car drive of a cliff and are rescued by Ultratune men in a helicopter - the last screen finishes with a shot of the women look up to the men in a gratuitous cleavage shot. The second ad are two women again depicting a 'dumb' stereotype accidentally getting soaked going through a car wash with the top down.
Dismissed Automotive TV - Free to Air 13/07/2016
June 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
155-03 Dodo Australia Pty Ltd
Dodo Internet - 'Your super fast broadband connection has saved me from Internet starvation' - overweight boy eating junk food (2 ads).
Dismissed Telecommunications 10/06/2003
February 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
38-07 Meat & Livestock Australia Ltd
Meat & Livestock - pie chart - pie chart represents vegetables 90% and 10% lamb. Vegetable part labelled "Greens" - plate contains one lamb chop and vegetables replaced by small sliver of vegetables and lots of lamb chops
Dismissed Food/Bev Groceries 13/02/2007
June 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0281-18 Jaguar Land Rover Australia Pty Ltd
Its is the dragon challenge in which an Asian professional driver showcases the "climbing" capability of a landrover on stairs. There is no possible way that a person who buys the car would ever be allowed to do this.
Dismissed Vehicle TV - Pay 20/06/2018
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
158-09 Big W
Big W - Print ad for Kayser underwear with models topless with only their hands covering their breasts.
Dismissed Clothing Print 22/04/2009
July 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0285-17 Chemist Warehouse
An advertisement for Chemist Warehouse appeared on TV showing two women of Asian descent fighting over the last bottle of Fish Oil on the shelf. A pharmacy assistant then goes over to the two Asian women to stop them from fighting and shows them there is plenty more stock behind them. 
Dismissed Health Products TV - Free to Air 12/07/2017
June 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
160-99 Procter & Gamble Australia Pty Ltd
Proctor & Gamble - Pringles
Dismissed 08/06/1999
July 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
164-01 Advanced Medical Institute
AMI - "malfunction in his engine room"
Dismissed Health Products 10/07/2001
167-01 Simplot Aust Pty Ltd
Simplot - Four n' Twenty Pies - 'Rabbit Food'
Dismissed 10/07/2001
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
393-09 Unilever Australasia
Unilever Rexona 393/09 TV ad featuring police officers laughing at a single black man for white marks under his arms.
Dismissed Toiletries 09/09/2009
399-09 Goodman Fielder Limited
Goodman Fielder - 399/09 TV ad promoting margarine as healthy alternative with dialogue from a cardiologist included.
Dismissed Food/Bev Groceries 09/09/2009
August 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0293-14 National Australia Bank Ltd
The advertisement was a fake letter addressed to me from "[my names]'s sensible side". In the letter it said that I should get a NAB credit card to enjoy retail therapy because it is sensible to get a deal at sale time. It says "the sensible thing to do now is to stop your impulsive side from missing out".
Dismissed Finance/Investment Mail 27/08/2014
July 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0297-12 A List Entertainment
Advertisment shows a segment of Kitty's stand up show on stage as she delivers some of her show. The voiceover then provides the details about where the show is on and the date and other relevant information.
Dismissed Entertainment 25/07/2012
February 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
17-06 S C Johnson & Son Pty Ltd
SC Johnson - Baygon - man using outdoor pesticide spray without safety mask or protective clothing - boy's pet spider (CGI) in jar terrified. Mother calls out to get rid of spider - the boy does so by emptying the jar out the window
Dismissed 14/02/2006
402-05 Bugal Pty Ltd
Bugal - Mobilemojo - 4964370 - "Porn Star'
Dismissed Telecommunications Print 14/02/2006
July 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0300-16 Mondelez Australia Pty Ltd
The advertisement is for Cadbury Dairy Milk with Oreo and was released on YouTube in April 2016.
Dismissed Food/Bev Groceries Internet 27/07/2016
July 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
172-05 General Mills Australia Pty Ltd
General Mills - Betty Crocker Cake Mix - young boy is helping to make a cake, once it's baked he takes a piece and says "I like to shove it down my gob"
Dismissed 12/07/2005
December 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
408-03 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Veet Wax Strips - girls push one of their group down on bed and wax legs.
Dismissed Toiletries 09/12/2003
September 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0304-13 Bonds Industries Ltd
Bonds lacy underwear, women dancing in underwear with umbrellas.
Dismissed Lingerie 11/09/2013
August 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
175-01 Tourism Queensland
Tourism Qld - 'Say G'day' - Australian boy bows to Japanese woman
Dismissed Travel 14/08/2001
October 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
413-08 Volvo Car Aust Pty Ltd
Volvo - S80 - car without number plate is driven on wrong side of road
Dismissed 30/10/2008
July 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0308-10 Browne's Foods
We can hear girls giggling in the shower then a male voiceover says, "And now - two hot girls in the shower." The girls can then be heard saying the water is hot and that there are bubbles, before the voiceover continues with "That was awesome. Just like the great new taste of Brownes Choc Chill - now with added awesome."
Dismissed Food/Bev Groceries Radio 14/07/2010
July 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0312-10 Pole Perfect Dance Studio
Poster featuring images women performing various poses on a pole. The women are wearing underwear in some poses, gym clothing in others. There is also a picture of a fully clothed man wearing a t-shirt with a bow tie and shirt collars printed on it, and he has two woman either side of him wearing underwear, high heels and fishnet tights. The images are surrounded by text boxes describing the classes on offer at the Pole Perfect Dance Studio, along with details of parties they offer.
Dismissed Poster 28/07/2010
November 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
425-06 Diageo Australia Ltd
Diageo - Guinness - "Scarlet Johansson or Angelina Jolie?" or "Silicone - a work of genius or just a brilliant idea?"
Dismissed Alcohol Outdoor 14/11/2006
July 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0315-18 Moon Active
All ads were created in collaboration with Australian YouTube channel superwog1, known for comedic sketches of a sometimes offensive nature.One ad depicted a husband and wife in bed, both played by male actors, fighting over the husband playing a mobile game. The wife is aggressive and asking for a divorce, so the husband swears under his breath and presses a button in the game which makes the wife get electrocuted and disappear into smoke, something the husband is clearly happy about.
Dismissed Entertainment Internet - Social - Other 25/07/2018
February 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
43-08 ACP Publishing Pty Ltd
ACP Publishing - Women's Weekly - "Four fabulous crash diets to drop a dress size by Saturday!"
Dismissed Media 13/02/2008
August 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0319-15 Mitsubishi Motors Aust Ltd
One advert portrays a well dressed women fussing over a poodle telling a man to look after it. Three men in a car lower down on top of the dogs house, crushing it. The man excitedly asks the brand of the ute to which the driver replies "It's a Mitsy" and they drive off.
Dismissed Vehicle TV - Free to Air 12/08/2015
December 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
436-06 Saab Automobile Australia Pty Ltd
Saab - 9-3 Manual Sports Sedan - "Pilots Wanted - jet fighter aircraft flying and turning quickly before turning into Saab - car is left with tyre/jet skid marks behind it indicating it has been travelling at high speed
Dismissed Internet 12/12/2006
August 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0323-16 Universal Pictures
The advertising was promoting the Jason Bourne movie and was on the side of a bus. The size of the advertisement was the full height and length of the bus. The advertisement depicted Jason Bourne's face and his arm outstretched holding a handgun. You could not see who he was aiming the gun at but his face was menacing as if he was about to pull the trigger.
Dismissed Entertainment Transport 10/08/2016
0327-16 Wesfarmers Kleenheat Pty Ltd
There are several different versions of this advertisement. In each, a man is telling us how we can save money. A man is standing on a road verge when a Giant holding a tree strikes him so hard that he flies through the air and lands flattened in a paddock. He gives a little 'twitch' and then lies still. The second man then says again "Just switch to Kleenheat Gas".
Dismissed House Goods Services TV - Free to Air 10/08/2016
October 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
440-09 Target Australia Pty Ltd
Target - (440/09) TV T-shirt slogans about vegetarians
Dismissed Clothing 14/10/2009
January 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0001-11 Browne's Foods
A male voice over describes the benefits of drinking Chill – a flavoured milk – when performing various tasks, and we see accompanying footage of men performing these tasks. One description is that Chill “does the job when we’re polishing knobs” and we see a man polishing a door knob then drinking Chill. Another description states that Chill “hits the spot when we’re busy on top” and we see two men on a high building. The final shot is of a large truck with the words “Man Up” and an image of a carton of Chill on the side.
Dismissed Food/Bev Groceries 19/01/2011
October 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
446-09 Rollformers QLD
Rollformers QLD - (446/09) Billboard text "need more length" with scantily clad woman in suggestive pose
Dismissed Hardware/Machinery Outdoor 28/10/2009
August 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0331-15 Target Australia Pty Ltd
It a full sized billboard of about 5 ladies wearing bras shot from the waist up.
Dismissed Clothing Billboard 26/08/2015

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