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E.g., 25/01/2021
E.g., 25/01/2021
July 1994
Case number Ad Standards description Determination Category Mediasort descending Determination date
154-04 Mix 102.3 Adelaide
Mix 102.3 Adelaide.- ‘Kiss. Wet Wet Wet. Hooters.’ When Hooters appears the two ‘oos’ pop out to indicate breasts
Dismissed Media 13/07/1994
September 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
341-06 Radio Rentals Ltd
Radio Rentals - No Credit Checks - female financial consultant tells applicant "You have an unpaid phone bill from 4 years ago. Let's talk about that".
Dismissed Finance/Investment 12/09/2006
345-06 Acreis Australia Pty Ltd
Acreis - Safari - man urinating behind a sign advising "Danger. Stay in your car" - while wife and kids sit in mud-stained Jeep hearing a lion roar in the background ""There are some things you only do once. Paying bills is another one"
Dismissed Finance/Investment 12/09/2006
352-06 Arnott's Biscuits Ltd
Arnott's - Shapes - cartoon sausages & chops on BBQ grill - one gets up to jump on diving board into pool, as he jumps higher he soars up and we see he actually jumps into a drink, spilling it over a guy at the BBQ
Dismissed Food/Bev Groceries 12/09/2006
June 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
157-99 Nestle Australia Ltd
Nestle - Kit Kat - Angel and devil each eat Kit Kat.
Dismissed 08/06/1999
August 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
349-09 Coles
Coles (349/09 TV "shouldn't be taxed for being a woman" discounted feminine hygiene products
Dismissed Health Products 12/08/2009
June 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
163-03 Freedom Furniture Ltd
Freedom Furniture - Song - 'We are nothing but mammals'.
Dismissed 10/06/2003
August 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0296-11 Crawford Productions Pty Ltd
A male voice over says, "Kidnapped. Nine innocent children and their teacher" and we see a man in a chicken mask holding a gun and herding children and a female teacher in to the back of a transit van. We then see some scenes from the Fortress movie which include more men in different masks and children screaming.
Dismissed Media 24/08/2011
December 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
356-05 Virgin Blue Airlines Pty Ltd
Virgin Blue - Velocity Credit Card - man reads letter and says "We finally have enough frequent flyer points to get two tickets to " then keels over with heart attack, then wife reads letter and also keels over. V/O "Don't wait - join Virgin Blue"
Dismissed Finance/Investment 13/12/2005
June 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
169-07 McDonald's Aust Ltd
McDonald's - Happy Meals - cat/aliens - girl rescues cat from tree and aliens take her to McD, picking up father on the way
Upheld - Modified or Discontinued 12/06/2007
May 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
171-06 IAG Insurance
IAG - SGIO - man doing own electrical repairs under instructions over the phone from insurance company
Dismissed Insurance 09/05/2006
August 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0303-12 Honda Australia Pty Ltd
The new Honda Civic Hatch is shown driving around an urban environment (the TVC was filmed in Melbourne’s CBD) while pedestrians and other road users (including all other vehicles but the Civic Hatch) are depicted as being hamstrung by big parachutes that hold them back and carry them away with the wind. The other road users and pedestrians are depicted as being horribly slowed down and inconvenienced by the parachutes, while the Civic Hatch is able to glide, in a controlled fashion, effortlessly through the city environment.
Dismissed Vehicle 08/08/2012
February 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
363-00 John Danks & Son Pty Ltd
John Danks & Son's Home Hardware - helium gas
Dismissed 13/02/2001
375-00 None
Kemalda - Rodney Rude - 'Ya' Mums Bum' - 'You come too quick'
Dismissed Entertainment 13/02/2001
September 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
382-09 Bonds Industries Ltd
Bonds - (382/09) TV 'Racey Shapes'
Dismissed Clothing 16/09/2009
October 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
387-09 Bet24/7
Bet 24/7 (387/09) TV - sexual innuendo ad for betting agency
Upheld - Modified or Discontinued Gambling 28/10/2009
482-09 Coopers Brewery Ltd
Coopers - (482/09) TV Sediment Awareness Week
Dismissed Alcohol 28/10/2009
December 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
391-99 Australian Dairy Corporation
Australian Dairy Corporation - butter - father burns tree at barbeque
Dismissed 07/12/1999
December 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
400-07 Telstra - Sensis Pty Ltd
Telstra-Sensis - Crackers The Clown - children jump on clown hired for a party, he goes to physio and told to get fit, at gym birthday boy recognises him and jumps him again
Dismissed Telecommunications 11/12/2007
November 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
406-06 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Pine-O-Cleen - more germs on chopping board than toilet seat, germs on baby's highchair, coloured child in dog's basket, white child in clean environment
Dismissed 14/11/2006
456-06 RACQ
RACQ - Insurance - man pushing a child on swing, turns his back and when swing returns, the child hits him in the back, then laughs as he's knocked to the ground
Dismissed Insurance 14/11/2006
September 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0346-11 Dodo Australia Pty Ltd
The ad shows a dance floor with an animated Dodo bird dancing with men and women to a song ("No Limit"). A voice over advertises an unlimited ADSL plan.
Dismissed Telecommunications 14/09/2011
December 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
411-03 Ford Motor Co of Aust Ltd
Ford - Falcon RTV Ute - ute and motorcycle racing.
Dismissed 09/12/2003
434-03 Simex Marketing Australia
Simex Tyres - man dressed in rubber suit.
Dismissed Retail 09/12/2003
February 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
45-06 Lever Rexona
Lever Rexona - Lynxjet - female flight attendant uses a bra instead of life jacket during safety demo to male passengers
Dismissed Toiletries 14/02/2006
50-06 Honda Australia Pty Ltd
Honda - CRV - condition of country roads discussed at meeting - it's decided not to repair them as most of them own Honda CRV and suitable for all conditions
Dismissed 14/02/2006
September 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0377-10 Motor Accident Commission SA
A surgeon, pilot and bus driver are all shown about to perform their jobs after taking drugs, whilst a voice over talks about whether you would be happy for them to do this if they were operating on you, flying you or driving you - the message being that you wouldn't trust them so you shouldn't trust yourself to drive if you have been taking drugs. The final statement is "Don't drive on drugs"
Dismissed Community Awareness 08/09/2010
December 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
464-06 Daikin Australia
Daikin - mother allows baby to lie down and feed himself from a baby bottle
Dismissed 12/12/2006
November 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
491-09 Hocking Communications
Hocking Communications -30Seconds Outdoor cleaner (491/09) TVC. Narrator promoting this outdoor cleaner lampooning the way Asians speak
Dismissed 25/11/2009
June 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
178-09 Drummond Golf
Drummond Golf - man hits golf ball and it hits Easter Bunny
Dismissed 10/06/2009
March 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0075-13 Global Shop Direct
Schticky is a roller type of product which is advertised to adhere to fluff from clothes, hence attracts the fluff making the clothes appear fluff free. Available at globalshop.com.au.
Dismissed Retail 13/03/2013
March 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
51-01 Tricon Restaurants International
Tricon - KFC - woman floating in pool eating chips
Dismissed 13/03/2001
August 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
181-04 North Coast Christian Media Council Inc
North Coast Christian Media Council - Wiggles-type characters used to advise children "Jesus Loves You"
Dismissed Other 10/08/2004
201-04 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna - 3 cars on dirt track-describes how each car would perform under "unpredictable conditions"
Upheld - Modified or Discontinued 10/08/2004
June 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
184-08 Fantastic Snacks Australia
Fantastic Snacks - Delites - female licks males face
Dismissed Food/Bev Groceries 11/06/2008
December 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
526-09 iiNet
iiNet - 526/09 TV Broadband in a box promotion choir sings "hallelujah"
Dismissed Telecommunications 09/12/2009
546-09 Toyota Motor Corp Aust Ltd
Toyota - (546/09) RAV4SUV a couple met and behaved in passionate way with male removing his jacket
Dismissed 09/12/2009
575-09 Sartso
Sartso - Kevlar Jeans (575/09)TV. Motocycle being ridden in dangerous manner
Dismissed Clothing 09/12/2009
April 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0087-14 Johnson & Johnson Pacific Pty Ltd
Various scenes of woman describing embarrasing stories experienced because of using pads. One scene has a pad floating in a pool and in another, a girl types into an online search engine, "am I putting it in the right hole."
Dismissed Toiletries 09/04/2014
0095-14 Aldi Australia
Aldi commercial about cheese. Depicted as a group in a Church service and the announcer is a Minister in a church.
Dismissed Retail 09/04/2014
November 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0416-12 SCA Hygiene Australasia
One woman wakes the other up to go to Boot Camp. The one in bed says she has her period. The first throws a packet of tampons at her and tells her to 'come on'.Next scene, they're sitting in a car, watching men at the boot camp, while drinking coffee.
Dismissed Toiletries 14/11/2012
0424-12 Hasbro Australia Ltd
The advertisement shows animated robot-type toys with large guns on their shoulders and is animated to appear as if the robots are moving and shooting. They then turn into cars and other transport and then turn back into the gun-wielding robots. The voice over says things such as, "More Destruction" and "Annihilation."
Dismissed Toys and Games 14/11/2012
October 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0420-10 Australian Education Union
A teacher speaks about a number of students in her class, and their different needs in terms of education. The teacher makes the case that if the class size was smaller, then she would have more time to spend with each individual student, and that each student would then be better able to be educated according to his or her specific needs. For one of the students, the teacher comments, "Dominic is not engaged.
Dismissed Education 27/10/2010
April 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
56-03 Swift & Moore Pty Ltd
Swift & Moore - Canadian Club Whisky - men spray-paint polar bears.
Dismissed Alcohol 08/04/2003
March 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0099-12 Energy Watch
The fictitious Carbon Tax collector approaches Betty (Grandma) asking her to “Pay Up”. Betty states she doesn’t make any carbon in which the carbon tax collector prompts her to pay up again. Ben Polis (Founder-CEO of EnergyWatch) appears explaining that EnergyWatch cannot stop the Carbon Tax however they can help lower power bills. The final 5 seconds is tailored per state (VIC & NSW) addressing what offer is available.
Dismissed House Goods Services 28/03/2012
February 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
2-05 HGC Administrative Services Pty Ltd
HGC - Club X - Intimate Shaver (TV) "keeping pussies clean shaven" - cat on couch approached with shaver, sounds of distressed cat, then reappears hairless
Dismissed Toiletries 08/02/2005
June 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
59-98 Woolstore Furniture Centre
Woolstore Furniture Centre - "bloody disaster."
Dismissed Retail 09/06/1998
March 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
63-03 Jim Beam Brands Australia Pty Ltd
Jim Beam - man throws cans out of office window.
Dismissed Alcohol 11/03/2003
November 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
207-98 Federal Chamber of Automotive Industries
Federal Chamber of Automotive Industries (Sydney Motor Show) - man on aeroplane
Dismissed 10/11/1998
April 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
66-04 Red Bull Aust Pty Ltd
Red Bull - pigeon poops on guy's head - he shoots with catapult then kicks bird
Dismissed 13/04/2004

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