The Advertising Standards Board accepts complaints about advertising from consumers. All complaints must be submitted in writing. 

A single written complaint is sufficient to initiate a formal complaint. An anonymous complaint is not sufficient to initiate a formal complaint, but it can  be included as part of a complaint that has already been raised or is subsequently raised. To facilitate this, anonymous complaints are kept on file.

  • A complainant must provide details of the advertisement that sufficiently  identifies the particular advertisement, as well as what was found to be offensive about the advertisement. 
  • A mailing address is also necessary in order to contact the complainant about the progress of their complaint. 
  • Complaints about different advertisements should be submitted separately for expedient processing. 

The Advertising Standards Bureau (ASB) privacy policy provides details about how personal information is handled.