Ad Standards accepts complaints about advertising from consumers. All complaints must be submitted in writing.
A single written complaint is sufficient to initiate a formal complaint. An anonymous complaint is not sufficient to initiate a formal complaint, but it can be included as part of a complaint that has already been raised or is subsequently raised. To facilitate this, anonymous complaints are kept on file.
- A complainant must provide details of the advertisement that sufficiently identifies the particular advertisement, as well as what was found to be offensive about the advertisement.
- A mailing address is also necessary in order to contact the complainant about the progress of their complaint.
- Complaints about different advertisements should be submitted separately for expedient processing.