Advertisers sometimes decide to withdraw advertisements due to complaint(s) before the case goes to the Ad Standards Community Panel. In these cases advertisers must notify Ad Standards in writing and indicate the timeframe in which the particular advertisement will be withdrawn.
In such a situation, Ad Standards also requires a written undertaking that the advertisement will not be re-broadcast or re-published at a later date. The advertisement will go forward to be considered by the Community Panel if an advertiser is unable to commit to not re-publishing or re-broadcasting the advertisement.
If an advertiser provides a binding confirmation of their intention to not broadcast, publish or display the advertisement, Ad Standards will usually notify complainants that an advertiser has chosen to withdraw the advertisement and the matter will not be considered by the Community Panel. Ad Standards reserves the right to continue with a case if it considers that the advertisement raises issues likely to be of concern to the community.