The Children’s Code

The AANA Children’s Code applies to all Marketing and Communications which are:

  • Directed primarily to children (aged 14 and under)
  • For goods, services and/or facilities that are targeted towards and have principal appeal to children

Provisions of the Code

The Children’s Code covers a range of provisions, including:

  • Prevailing community standards
  • Factual presentation
  • Placement
  • Sexualisation of children
  • Safety issues
  • Social values
  • Parental authority
  • Qualifying statements
  • Competitions
  • Popular personalities
  • Premiums
  • Alcohol
  • Privacy
  • Food and beverages
  • AANA Code of Ethics

For more information on any of these provisions, read the Code in full or view the Practice Note.