Food & beverage advertising: determination summary

The AANA Food Code has provisions focussing on advertising food and beverages generally.  Section 3 of this Code has specific restrictions about advertising food and beverages to children.

  • Using phrases such as ‘Australia’s favourite’ or ‘blended in Australia’ does not imply the product as a whole comes from Australia and is not misleading.
  • Promotion of an unhealthy product does not undermine the importance of a healthy and active lifestyle.
  • Plant-based milks may be referred to as ‘milk’ and this is not misleading.
  • Using a product before participating in sport does not imply the product will make you better at the sport.
  • While there is community concern about animal welfare, animal products are allowed to be advertised.

Section 3 of the Food Code looks at advertising to children, the Community Panel have found:

  • The location of the advertisement can have an impact on whether or not it is primarily directed to children.
  • The toy in a happy meal is considered an integral element of the product being sold.