Media releases

Are you the connection between advertising and standards?

Applications are open now to people interested in making sure ads in Australia uphold the community’s standards.

People from diverse cultural and professional backgrounds, who are active in their communities, are encouraged to apply to become new members of the Advertising Standards Board.

“We are seeking applications from committed people to participate in the work of the Advertising Standards Board,” ASB Chief Executive Officer, Fiona Jolly said.

The Advertising Standards Bureau is hoping to receive applications from Australians who represent the diverse cultural and professional backgrounds prevalent in Australia and also from younger adult members of the community. Applications are also encouraged from people living outside Sydney.

“The Board is responsible for considering complaints made by members of the public about advertisements. It was established to provide a public and transparent complaints consideration process about advertisements and operates in an environment that is both sensitive and occasionally high profile,” Ms Jolly said.

Issues the Board consider include the use of language, discriminatory portrayal of people, concern for children, portrayal of violence, sex, sexuality and nudity and community standards on health and safety.

The Board currently meets twice per month (once face-to-face in Sydney and once by teleconference) to consider advertisements and the complaints made about them.

“The Board assesses complaints made about advertisements by applying its sense of prevailing community standards,” Ms Jolly said.

Ms Jolly said current members of the Advertising Standards Board are committed to the important job of adjudicating on complaints about advertisements from members of the public.

“The Board provides consumers with assurance that advertisements are legal, decent, honest and truthful and also provides advertisers with a valuable guide about community standards,” Ms Jolly said.

Anyone interested in applying to the Board is encouraged to visit www.adstandards.com.au to find out more.

Contact: Fiona Jolly, Chief Executive Officer, 02 6173 1500