New Ad Standards Board members appointed

New members appointed to the Advertising Standards Board include a former Senator, a fitness instructor and nurse, a lawyer, a former journalist, a health and safety officer and a small business owner representing a broad range of community values, geographic locations and demographic groups.

“Our focus in making appointments is always on ensuring that the Ad Board is comprised of a variety of Australians who are broadly representative of the diversity of the Australian community,” said Ms Fiona Jolly, Chief Executive Officer of the Advertising Standards Bureau (ASB).

“Ultimately, I believe the public selection process has helped to deliver a group of people who represent a good cross section of the Australian community,” Ms Jolly said.

The Board is responsible for considering complaints made by members of the public about advertisements across all mediums.

Issues the Board considers include the use of language, discriminatory portrayal of people, concern for children, portrayal of violence, sex, sexuality and nudity, and community standards on health and safety.

“The diversity of the Ad Board brings with it an understanding of the many different community standards which relate to decisions that need to be made by the Ad Board,” Ms Jolly said.

The incoming members were selected following public advertisement and the Board as a whole does not include representatives from the advertising industry, or from consumer or lobby groups. The first official meeting of the new Board will be held this month.

Membership of the Board is on a fixed term basis. New appointments are staggered to ensure the Board retains a mix of corporate knowledge while introducing people with a mix of experience, views and skills.

Retiring Board members are Sue Boyce, Sophie Kowald, Graham Rixon, Giuliana Baggoley, Maria Cosmidis, Paul Doorn and Paula McNamara.

Ms Jolly said that it is always hard to farewell Board members who have dedicated themselves to serving the Australian community.

“Ad Board members make a valuable contribution. Their role is difficult and we appreciate the outstanding contribution of all retiring members,” Ms Jolly said.

A full list of Board members and their biographies can be found on the ASB website.