This is an ad.*

Well if your favourite celebrity is saying it, it must be the truth. Scroll your way through clickbait content cluttering your feed. Another viral sensation sponsored by big business needs. Are we real or are our voices for sale?

These are not the advertising conditions we want. All paid content must be clearly recognisable for a transparent future.

The AANA Code of Ethics sets high advertising standards. Together, we can raise them.

*Terms and kinder conditions is a campaign that celebrates kinder ads. Those that tackle societal issues to make the world a little better. Because a better world? Well that needs no advertisement.

Join us by nominating ads that use creativity to promote sponsored content … so that we can all spread kindness as we scroll.

Read the Code  Nominate a kinder ad